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Marathon season is fast approaching, it’s time to start the meticulous preparation. Every training run, nutrition plan and equipment choice is a step towards or back from race day success. The intense focus on footwear, hydration and apparel often leaves one essential component overlooked, your vision. The 26 mile journey can often feature constantly changing conditions, different terrains and merciless sunlight. Adidas’ latest collection is engineered to combat any visual obstacle that may show up on race day, from direct sunlight to glare from the road.
Sport is not just an activity; it’s a lifestyle that energises and inspires you. Continuous progress is addictive, and this is reflected in Adidas’ latest collection. A contemporary sporty aesthetic complements this lifestyle seamlessly, for those who are chasing a dynamism in every aspect of their life. Adidas is synonymous with athletic excellence and the latest eyewear collection is a testament to this. Biomechanical precision and cutting-edge materials create a selection of frames which don’t merely sit on your face but are moulded to it.
An advanced system of technical sun lenses features colours adapted to sport specific needs, light conditions and terrains. Innovative ventilation systems mitigate fogging and misting ensuring consistent crystal-clear vision. Lightweight yet robust is the blueprint for an effective sports frame and Adidas have truly perfected the balance. Providing stability in motion, this collection leaves no stone unturned when it comes to athletic innovation, giving you all the tools you need to push the boundaries of your performance to their critical limit.
Adidas’ new three-bar logo is symbolic of the brands approach to dynamism and efficiency, sometimes less really is more.
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The flagship model of the collection, the DUNAMIS EVO represents the pinnacle of Adidas’ pursuit of perfection. An innovation on the classic DUNAMIS, this styles revolutionary curved shield silhouette creates a panoramic optical window rather than merely a lens, truly transforming how light reaches your eyes.
The top bar acts as a stabiliser, not only preventing slippage and movement, but distributes force evenly across the entire structure, meaning that even at during the most explosive sprints your vision is uncompromised.
The omnidirectionally adjustable nosepiece moulds to different face shapes, ensuring the frames stay glued to your face under any intensity of exertion. The adaptive grip technology in the temple tips increases contact friction, meaning that as your effort and determination surges, so does the DUNAMIS EVO’s.
The most crucial aspect of any running sunglass is the lens. Varying weather conditions are a challenge when it comes to choosing the right lenses for your environment, but this is where the DUNAMIS EVO comes into a league of its own. The interchangeable lens system means you can tailor your eyewear to your environment and terrain, for instance the brown mirror lens for trail runs, or swapping in the smoke lens for mid-day overhead sunlight. Different lens types are the perfect way to optimise the perception and definition of your environment in any weather condition. The lens is equipped with an oleophobic and hydrophobic coating which, along with its dustproof and scratchproof technology, guarantees extraordinary durability and ease of wearing. The new Adidas three-bar logo decorates the temples and is also engraved on the front of the shield for an ultra-modern aesthetic.
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Ultra-runner William Goodge selected the Adidas DUNAMIS EVO to accompany him on his 500km journey across Japan, from Osaka to Tokyo. His eyes set on becoming the fastest human to run across Australia, William has already run over 3000 miles from Los Angeles to New York and is now warming up to take on Perth to Sydney. With the sun in his eyes all day, William tested the frames against unrelenting overhead sunlight. With the omnidirectionally adjustable nose pad reducing bouncing and the lens technology optimising his vision, watch the video below to see the DUNAMIS EVO in action.
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A more minimal profile without the top bar, the original DUNAMIS boasts a fully rimless silhouette providing a more panoramic view.
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The foundation of the Adidas eyewear collection rests upon three revolutionary technological pillars:
• Strategically positioned ventilation channels on the temples create continuous air circulation, while enhanced airflow prevents misting and fogging during intense exertion and rapid temperature changes
• Engineered to maximise optical clarity across your whole field of view, with a focus on depth perception and glare. Lens coatings reduce glare and actively repel water, oil and dust.
• 100% UV-blocking technology shields eyes from harmful rays during extended outdoor exposure
• Multi-directional nose pads mould to your unique facial anatomy for extra stability
• Rubber temple tips increase grip and stability during dynamic movement
• Frame architecture spreads contact evenly, eliminating irritation and pressure points in long wear
• The lightweight build with advanced materials reduce weight without compromising robustness or stability
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The shield shape of the SP0088 creates a panoramic lens and an unobstructed field of view, essential for uneven terrain and busy environments. The lens curvature and optimised contours play a crucial role in maximising aerodynamism, eliminating distractions from the elements, specifically wind resistance and debris even at the highest speeds. Virtually weightless, the minimalist approach to frame construction is evident in the slimline temples and arms. Essential for long runs, these lightweight arms sit featherlight on your ears and alleviate irritation. The sleek black frame and smoke lens are not only the pinnacle of aesthetic versatility, matching any running outfit, but are the ideal choice for every environment, reducing overall brightness drastically.
A testament to visionary design, the SP0110 boasts a distinct pilot wrapped profile equipped with side shields for maximised aerodynamism and minimised wind resistance. Side shields are game changer at high altitude where the wind is constantly fighting against you. These frames are available in Matte Black with a choice of Smoke and Green Mirror lenses.
This angular silhouette is the epitome of style and substance. Architectural boldness is combined with Adidas’ advanced innovations to construct a frame which looks as effortless on the beach as it does on a trail. A robust ventilation system reduces fogging and misting. The oversized singular lens maximises coverage while maintaining a sleek aesthetic. This style is available in Matte White with Smoke lenses or Matte Black with Green Mirror lenses.
Simple yet effective. The easy-to-wear SP0111 boast a full-rim style which complement any ensemble without overpowering it. Thin straight temples feature rubber temple tips and a ventilation system for increased comfort and airflow. Masquerading as a sleek square sunglass, these frames are secretly packed with technology, from oleophobic lenses to adjustable nose pads. Available in a range of colours, you have the choice to remain understated or go bold.
