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The Shade Station Blog Archive
Discovering the world of eyewear
Saint Laurent SS26 Collection
22/05/2026
The Saint Laurent Spring-Summer 2026 Eyewear Collection reflects Anthony Vaccarello's directional modernity and sleek minimalism, unveiling bold new concepts while reworking archival codes through voluminous proportions and contemporary shapes.
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Ray-Ban Meta Optics
18/05/2026
Introducing two new styles, Scriber and Blayzer, offering a sleeker, more comfortable, and customisable fit. With Meta AI, effortlessly capture life's moments, control your music, take hands-free calls, or translate conversations in real-time – all without reaching for your phone.
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Gucci Spring / Summer 2026 Collection
11/05/2026
For Spring Summer 2026, Gucci Eyewear presents bold new interpretations of its distinctive codes across refined constructions and expressive shapes.
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2017 Archive

Select Year: 2026 2025 2024 2023 2022 2021 2020 2019 2018 2017
Chloé Sunglasses
Date: 20/12/2017
Summary: The Chloé sunglasses collection is full of fashion and style statements. The Chloé Carlina collection has expanded to include Chloé Carlina Oversized, Squared and Aviator whilst the all new Chloé Poppy sunglasses collection is taking the style stakes by storm.
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New Oakley Frogskins Lite & Holbrook XL
Date: 18/12/2017
Summary: Inspired by Oakley's original iconic Frogskins we are honoured to introduce the new Oakley Frogskins Lite collection. First designed and produced in the 1980's, Oakley Frogskins have become one of the most influential and sought after sunglasses in the world. The next new addition to the Oakley sunglasses collection is Holbrook XL. This iconic frame packs in the same modern...
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Luxury Gifts for Her
Date: 14/12/2017
Summary: 'Tis the season for giving! So why not make it a gift to remember with our luxury gifts for her. We've compiled our hottest watches, sunglasses and accessories so you can treat someone special this season.
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Top Quality Gifts That Won't Break The Bank
Date: 07/12/2017
Summary: Looking for the perfect gift on a budget? Our under £50 gift guide has everything you need to give a gift they'll love. From Daisy Dixon and Cath Kidston watches for her, to Tommy Hilfiger bracelets and Superdry watches for him, you'll be spoiled for choice this year!
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Luxury Gifts for Him
Date: 22/11/2017
Summary: Giving a gift he'll love has never been so easy. Shop trends, metallic's and all things luxury from our top designer brands. Think Hugo Boss, Tommy Hilfiger and Emporio Armani as just a few examples of how to gift in style this Christmas.
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Shine Bright & Sparkle Like A Diamond
Date: 16/11/2017
Summary: Stay on trend and on time this Christmas; be the talk of the event while looking glamorous and feeling incredible. Our party watch picks for this season include Kate Spade New York Holland, Emporio Armani AR11059 and Briel Abarth TW1653.
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Showpiece Sunglasses That Will Make A Statement
Date: 02/11/2017
Summary: Make a statement with our show-stopping sunglasses! These glamorous frames are enough to make them stop and stare wherever you go. Make way for glitz, glamour and all things red carpet with these fabulous frames.
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Shop The Trend
Date: 24/10/2017
Summary: Not sure how to stay on trend? Up the style stakes this season and shop the latest in fashion. Whether you want to stand out from the crowd or follow celebrity style, we've got all the accessories you need to transform your look.
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Police Justice League Limited Edition
Date: 13/10/2017
Summary: Police watches have joined forces with the legendary League of Heroes to create a one-of-a-kind, Limited Edition Justice League watch collection. To mark the release of the Warner Bros. pictures' much anticipated adventure film, this Limited Edition collection pays tribute to the Justice League screenplay with six new watches. Five of which watches each represent a...
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REC 901 Watch Collection: Inspired by Porsche
Date: 12/10/2017
Summary: The REC 901 watch collection is comprised of three automatic timepieces that are made from and inspired by more than half a century of the legendary Porsche 911. Powered by self-winding, mechanical movement, each REC 901 collection watch is visibly unique.
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New Tom Ford Sunglasses
Date: 05/10/2017
Summary: Go behind the scenes of the new Tom Ford SS17 eyewear collection. Take a look at the making of the campaign and choose from your favourite styles including Tom Ford Biance-02, Tom Ford Marcella-02 and Tom Ford Rory-02.
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New Oakley Sunglasses Collection
Date: 29/09/2017
Summary: Take a look at this season's newest Oakley sunglasses. The Oakley Holbrook family has been updated with Oakley Holbrook R sunglasses and Oakley Holbrook Mix sunglasses. The Oakley Crossrange collection welcomes Oakley Crossrange Shield sunglasses and Oakley Crossrange Patch sunglasses. Whilst Oakley Gauge 6 sunglasses feature the latest in titanium design.
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Daniel Wellington Watches
Date: 28/09/2017
Summary: The Daniel Wellington Classic Petite collection is promoted by one of the world's leading models, Kendall Jenner. Whilst this collection includes a range of 32mm Milanese mesh bracelets, Daniel Wellington men's watches boast high quality leather and distinctive NATO straps.
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Oakley Ski and Snowboard Goggles
Date: 21/09/2017
Summary: Take a look at this season's newest Oakley ski and snowboard goggles. From Oakley Line Miner and Oakley Fall Line goggles to Oakley Windjacket 2.0, stay cool on the slopes with Oakley goggles.
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Win a pair of celebrity favourite Celine ZZ Top sunglasses!
Date: 12/09/2017
Summary: Don't miss out on the chance to win a pair of Celine ZZ Top sunglasses! Stay in style with Celine ZZ Top CL41756/S sunglasses. This celebrity favourite is the ultimate statement piece.
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Ray-Ban Genuine Prescription lenses
Date: 30/08/2017
Summary: For customers who don't want to compromise on quality, Ray-Ban genuine prescription sunglasses and glasses are the one for you. Fitting iconic Ray-Ban models with innovative lenses, Ray-Ban genuine prescription lenses are stamped with the signature Ray-Ban logo at the corner of the lens, as well as the RB initials engraved on the left.
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Oakley Prescription
Date: 29/08/2017
Summary: Oakley Prescription
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Valentino Sunglasses: Glamgloss Collection
Date: 23/08/2017
Summary: The new Valentino sunglasses collection features all things contemporary and stylish. The debut of the Valentino Glamgloss collection showcases Valentino VA4008 sunglasses as its main statement piece with its distinctive overlay design.
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New Arrivals: MCM Sunglasses
Date: 21/08/2017
Summary: Crafted for the trendsetters and fashionistas of the world, MCM sunglasses incorporate both the past and present. MCM MCM636S sunglasses are this season's statement piece with their contemporary take on the double nose bridge design.
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Revolutionary Eyewear: Cazal Sunglasses
Date: 15/08/2017
Summary: Cazal sunglasses are the eptiome of retro 80's style. Founder Cari Zalloni revolutionised eyewear design when he created trends that were way ahead of their time. Take a closer look at new model Cazal 8037 sunglasses and our true favourite Cazal 9066 sunglasses.
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Dita Sunglasses: Our Top Picks
Date: 15/08/2017
Summary: Inspired by generations of artisans and craftsmen who came before us, Dita sunglasses restore the meaning behind luxury. We're taking a look at Dita Mach-One DRX-2030-SF-59 Sunglasses, Dita Grandmaster Six DTS900-02-58 Sunglasses and Dita Mann DTS102-01-49 Sunglasses as our top 3 Dita picks.
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Celebrity favourite: Dior So Real Pop Sunglasses
Date: 10/08/2017
Summary: Say hello to the new must-have Dior style of the season. Dior So Real Pop sunglasses combine fine metal with intensely coloured lenses adding a "pop" of colour to every occasion. Take a look at celebrity favourites Dior So Real Pop 000 HO 59 sunglasses and Dior So Real Pop KJ1 IR 55 sunglasses.
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SS17 Prescription Sunglasses
Date: 02/08/2017
Summary: We've rounded up our most popular prescription sunglasses to keep you on trend this season. Choose from our best selling Ray-Ban prescription sunglasses, Chanel prescription sunglasses, Tom Ford prescription sunglasses and Oliver Peoples prescription sunglasses.
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Perverse Sunglasses
Date: 20/07/2017
Summary: Born in Los Angeles, Perverse sunglasses have everything you need to stay on style in the sun. Stand out from the crowd with Perverse Poipu and Perverse Mae or opt for the double bridge look with Perverse Elaine and Perverse Amazeballs.
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Thom Browne sunglasses
Date: 18/07/2017
Summary: Take it back to the 20th century with Thom Browne sunglasses. This nostalgic collection features a vintage-turned-modern vibe crafted from only the highest quality materials. Both Thom Browne TB-015 and Thom Browne TB-804 feature G15 lenses whilst Thom Browne TB-106 boasts an 18k gold frame.
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New Welder Watches
Date: 16/07/2017
Summary: Inspired by the explorers of the world, Welder watches welcome two new collections; the Welder Moody watch collection and Welder The Bold watch collection. Welder Moody K55 watches feature the newest revolution of Photochromic Glass dials whilst Welder The Bold watch collection includes Welder K24, Welder K53, Welder K56 and Welder K53.
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