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Gianni Versace - A Creative, Elite and Bold Approach to Fashion Design
The luxury fashion designer Gianni Versace was born in Reggio Calabria,
Italy in 1946. Fashion was always a prominent part of family life and
following an apprenticeship at his mother's dressmaking business, Versace
began working independently as a freelance designer. Renowned for his
luxury, elite and high end creations, by the age of 25, Versace was creating
prêt-à-porter collections for top fashion houses of that era, including Genny,
Complice and Callaghan.
In 1978, Versace founded the Gianni Versace brand and the first Gianni Versace collection for women was presented in Milan.

The Versace brand has become iconic and favoured for its bold and creative approach to fashion design. At the time of its launch it presented a new theme to the fashion industry; consistently challenging the traditional boundaries and daring to be different. Versace's sharp and distinctive cuts, vibrant prints and unconventional choice and collaboration of materials, expertly fused the inspiration of elite art and contemporary culture.

The designer also maintained a passion of dramatic art and theatre and designed many costumes for high scale productions including Veronesi's production of 'Josephlegende', Donizetti's 'Don Pasquale', 'Leda and the Swan' and 'Chaka Zulu' throughout the 1980's. In 1985 Versace was awarded the 'Maschera d'Argento' (Silver Mask) award for his contribution to the theatre.

Famous for his metal chain-mail safety pin dress as worn by Elizabeth Hurley to the opening of Hugh Grant's film 'Four Weddings and a Funeral', Versace has won a number of prestigious awards for his contribution to fashion and design including the Golden Eye in 1984, 1990, and 1991. In 1993, he was awarded the American Fashion Oscar by the Council of Fashion Designers of America and was honoured by the Italian and French presidents.
The exquisite and elite Versace watch collection was launched in 1994 and the models designed specifically for males and females, perfectly capture the element of high end fashion alongside exceptional quality. Designed for those who appreciate the creativity of luxury fashion, Versace watches allow the wearer to convey an expression of personal style.
The entire Versace watch collection is divided into categories each boasting an array of different aesthetic and technical qualities depending on the type of watch you are seeking. For example, the Versace Cleopatra watch for ladies features a wide statement gold tone steel bracelet strap with rows of petite pyramid squares and a striking Mother of Pearl dial. This watch is also water resistant up to 30 metres. The Versace Gents range includes a selection of Versace watches for men with a slightly more sporty appeal and featuring materials such as ceramic bracelet straps, sapphire crystal glass, automatic analogue movement and push button deployment clasps. Other Versace watch collections include Versace Ladies, Versace Character and Versace Destiny which are beautiful ladies watches with slim and sleek leather straps and exquisitely bold round dials featuring intricate engraved detailing upon the case.
Versace watches are designed to meet a highly varied range of style desires and thus the models capture and represent every element from understated chic to charismatic and boldly luxurious. Antique Grecian symbols and Medusa emblems are positioned upon the crown of each Versace watch to convey the unity of past and future fashion trends. These are also symbols that Gianni Versace was personally highly inspired by.

Each model within the Versace watch collection incorporates refined Swiss movement ensuring perfect function, precision and reliability. The construction of the watch interior, the assembly, adjustment and finally the testing, are the operations carried out in Switzerland by the Versace's choice of leading elite watch manufacturers to guarantee that exquisite style is equally matched by flawless function.

The Versace watch collection is ultimately designed for charismatic and confident individuals who instantly recognise timeless, exquisite style.
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