The typical consumers that the Lipsy brand appeals to are females between the ages of 15-30, meaning that some products are very much orientated towards the teen market whereas others are more classically chic and sophisticated for the slightly older consumers. The popular pieces include stylish and elegant dresses, printed tees, and statement shoes and accessories that really add a glamorous edge to your look.

There is also a strong association with Lipsy and celebrities. Style icon and popstar Pixie Lott has collaborated with the brand to co-design and launch her own collection and these are launched on a seasonal basis; combining Pixie’s own style with the Lipsy edge and are incredibly popular among the Lipsy consumers. There are also a number of celebrities who are seen out and about wearing Lipsy clothing – these include Mollie King from The Saturdays, Alexandra Burke and Tulisa from N-Dubz. The fact that celebrities are all fans of the Lipsy brand and are regularly seen wearing the pieces is testament to the fact that the products really convey great style and a unique attitude. Even celebrities including Paris Hilton and Lindsay Lohan are also lovers of the Lipsy brand.

Lipsy have recently added a stunning and glamorous range of watches to their collection and continuing the theme of collaborating with celebrities, Lipsy have worked alongside former Pussycat Doll and star Kimberley Wyatt who is the official ambassador for Lipsy watches. Kimberley’s style and personality is definitely suited to the Lipsy watch collection which can be described as sophisticated with a hint of a fun, rock chick vibe, with many of the watch designs also featuring a strong hint of bling appeal! Lipsy watches possess a unique quality and allow you to contrast the style of your clothing to your accessories, injecting an original finish to your outfit as well as many of the watches being heavily inspired by the trends as seen on the catwalk. The Lipsy watch collection comprises of designs including feminine charm bracelets which are perfect if you like your watch to also feature a jewellery-esque quality, and watches with ultra glamorous diamante embellished straps and dials. Cuff watches are big news on the fashion scene and the Lipsy collection features a selection of strikingly edgy cuff watches complete with diamante embellishments and exciting designs to really make a style statement and add the wow factor to your look! Other Lipsy watches include designs with leather straps and prominent round dials that are more traditional in aesthetic appearance but with the super contemporary Lipsy detailing. Colour is also a strong and focused on aesthetic feature; with some Lipsy watches incorporating hot pink straps complimented with gold dials and bezels, or even a subtle hint of light pink for a more girly and demure finish. Some Lipsy watches also boast a luxurious and exquisite look which is perfect if you are seeking something more classic but still desire the dynamic Lipsy edge.

Due to the fact that Lipsy appeals to a younger market, the collection of Lipsy watches are also accessible and affordable meaning that channelling the style of your favourite style icons and having the ability to create your own unique look has never been easier. Lipsy watches are definitely the ideal way to add a touch of sparkle and femininity to your look with a statement, rock chic edge!