The idea behind the Adidas brand was discovered and founded by Adolf (Adi) Dassler who after designing and making his own pair of running shoes in 1920 at the young age of 20, was inspired to make footwear specifically for athletes to help them maximise their sports performance. His first shoe was made from the few materials available during the post war period but as Dassler was a keen athlete himself and knew fellow sportsmen in the industry, he had a good idea about which materials to use that would make the shoes effective and original.
Adi Dassler geared his shoemaking specifically towards track and field running and his shoes soon became popular among athletes who chose to wear them at the 1928 Olympic Games in Amsterdam. By the mid 1920’s, Dassler was already experimenting with using spikes on the bottom of his shoes; a completely unique design concept.
By the mid 1930’s Adi Dassler’s empire had grown significantly and he was already making 30 different types of shoes for eleven ranges of sports and had a workforce of almost 100 employees. In less than two decades Adidas had become the world’s leading sports shoe manufacturer and thus, Dassler’s original goal was achieved.
Of course, the Second World War meant that Dassler could not proceed with the brand with the momentum intended, and so after the war in 1948 when his shoe making business was back on its feet, he registered Adidas as the company name - a combination of his own first and last name. One year later he then registered the distinctive and iconic Three Stripes logo which is what still immediately distinguishes the Adidas brand today. Dassler’s ultimate step to success came when Germany won the Soccer World Cup in 1954. In the legendary Final against Hungary, the German team wore boots with screw-in studs which were uniquely designed and made by Adidas.
Adidas continued to grow and from the mid 1960’s the brand extended its product lines to producing sports clothing and accessories including the release of Adidas watches. A true entrepreneur, Dassler knew what the sports industry needed and used his contacts including well known athletes to market and advertise his products. Many famous athletes such as Jesse Owens, Muhammad Ali, Max Schmeling, Sepp Herberger and Franz Beckenbuer all wore and genuinely loved Adidas products which of course helped to raise the brand profile with everyone wanting to own a product by Adidas.
Adi Dassler died in 1978, at the age of 78 but the Adidas brand is still one of the most prominent and popular sports brands in the industry. Even after his death, the brand has continued to excel in the way that Dassler would have intended. Following the Streetball craze in 1992, Adidas began to target a younger and more fashion orientated target group and implemented a youthful look to many of the products. In 1993, Robert Louis-Dreyfus took over management of the company and initiated the comeback of the iconic Three Stripes. In 1995, the adidas share was one of the most interesting new introductions on the stock market. In 1997, adidas AG and the Salomon group combined to form adidas-Salomon AG.
On January 31, 2006, an interesting business step occurred when the new Adidas Group acquired the sports brand Reebok International Ltd for 3.1 billion Euros.
Despite the change in management and the huge global growth, Adidas still firmly remains true to its original goal to provide athletes and sportsmen with footwear, clothing and accessories that help to maximise their performance in addition to boasting sleek aesthetics. Adidas has also become incredibly popular from a fashion perspective in recent years, with many high profile designers such as Stella McCartney collaborating with the brand and producing a collection of high quality sports/fashion wear called ‘Adidas by Stella McCartney. This has allowed Adidas to establish itself as an all-round sports, fashion, and lifestyle brand, injecting a glamorous but still highly functional element to its overall image.
Adidas watches are one of the most recent additions to the Adidas accessories catalogue and are sporty in style, functional and highly trend inspired with new designs launched in accordance with the fashion seasons in addition to the core Adidas watches which continually remain timeless in style. The one predominant and striking design element that allows Adidas watches to really stand out from the crowd are the eye popping and vibrant colours used in many of the models. With everything from hot pink to sky blue and bright purple to sunshine yellow, the stunning hues used in Adidas watches effectively add a pop of striking colour to your look. Some Adidas watches also incorporate multiple colours whereby the strap, dial and case can vary in tones and there are also more neutral black and white Adidas watches if you prefer something understated.
Ranging from classically sporty to contemporary and even retro inspired, Adidas watches appeal to a wide range of style preferences and are especially popular among the younger and trend focused market due to the accessibility from a price perspective. Providing customers with high quality and highly functional products at value for money prices has always been a major priority for the Adidas brand and is also what has allowed it to gain its respect and incredible popularity in the sports and fashion industry.
In regards to function, Adidas watches have either LDC digital dials or analogue displays and some of the features include an alarm, water resistance (depths vary according to the model), a timer and a date and date display. The straps are often made of rubber or stainless steel and are thus highly durable and convey a simplistic sporty look but with that elegant and ultra fashionable, trend inspired edge.
Ultimately Adidas watches convey the passion for sports and the desire to produce quality sports products that was initiated by Adi Dassler back in 1920 and successfully fuse that with contemporary styling, making the collection of Adidas watches versatile for a range of looks and sporting purposes at highly accessible prices.