Timex Watches

Timex Watches

Timex today is renowned for specialising in a range of high quality and durable watches which are affordable and accessible to everyone. The brand has been established since 1949 and the brand has since then established itself as one of the main contenders in the watch industry consistently introducing innovative designs and technology. Originally evolving through a combination of three 19th century clockmakers who joined forces, Timex was created to provide a collection of watches which had a durable, rugged and affordable presence in the market which was currently focused on watches which used jewels and of course, more expensive. During the 1960’s Times really came to the forefront following commercial advertising campaigns; the most famous of which used the phrase “takes a licking and keeps on ticking” and thus Timex became hugely popular in the United States and the brand accounted for fifty percent of overall watch sales. Today we recognise Timex watches as more trend focused, colourful and with a sporty aesthetic and this change in style came about in the 1980’s when inexpensive and basic watches were becoming more popular and the competition greater. Timex decided to revamp its image and focus more heavily on the sports fashion industry and appeal to a broader consumer base. Today Timex watches still maintain this trend but are also most popular and regarded for their function abilities which include water resistance, night lights, lap measurers and even the ability to transmit signals to your ipod so that when exercising your music will match your pace. These sports style watches come in a variety of vibrant colours as well as neutral tones and are designed to be durable, stylish and robust. Recognising that not every consumer may require these special features, Timex also has a range of more classic style watches for men and women which include jewellery inspired features and are incredibly chic and striking at affordable prices. The main objective of the brand is to provide high quality and reliable watches with an accessible price and incorporate as much style choice into the collections as possible meaning there is something for preference.