Seksy watches were launched in 2004 by British watch manufacturer Sekonda. This range comprised of just seven watches which were geared at a female consumer who was both young at age or had a youthful attitude. The brand name is pronounced ‘Sexsy’ and thus this play on words is geared to be a fun and understated way of stating that the watches have that element of youthful sexiness. The watches do widely appeal to a younger age group but the styles are actually very delicate and wearable for a wide range of ages. The first collection of Seksy watches were designed to be trend and fashion orientated and had a jewellery inspired aesthetic with bracelet straps and the use of Swarovski embellishments. The same design theme applies to Seksy watches today as it was this trendy glamour made the brand so popular.
Seksy is also renowned for its use of advertising campaigns and product placement. Seksy watches are often seen gracing huge billboards with a regular turnaround of new fashionable models and watch styles to keep up with current fashion trends. In 2005 Sekonda also advertised Seksy watches in the popular magazines such as Heat, Closer and More which allowed the brand to become closer to its target consumer. Not stopping there, Seksy has also sponsored hit television shows such as Katie and Peter and the X Factor. Girls Aloud are the Seksy brand ambassadors and are regularly spotted wearing the designs and thus this association with young, successful and glamorous icons only helps to raise the brand profile. Of course, the success of Seksy watches is primarily due to the products themselves. With delicate and highly on trend features, these watches are stunning, sparkling and designed to make every girl or lady feel special. At affordable prices, they are also accessible and available to a younger consumer. Seksy watches are continually updating their watch collections and features highly on trend styles including cuff style watches and pretty open linked watches adorned with glamorous Swarovski embellishments. With designer looks and a beautiful jewellery inspired aesthetic, Seksy watches are perfect for every style princess.Mens Seksy Watches
