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Oliver Peoples Sunglasses

The Oliver Peoples sunglasses brand was founded in 1986 by optician and designer Larry Leight. Now one of the most sought after brands in the celebrity and fashion industry, what makes the Oliver Peoples brand so unique is its incredible celebrity collaborations and unconventional marketing strategies that allows it to stand out from competitors.

The first pair of Oliver Peoples sunglasses was launched in 1987 and since then, the brand has become famous for its vintage inspired styles that are highly distinctive and take inspiration from all forms of culture including fashion, music, film and art.   Oliver Peoples has steadily become renowned for its exciting and unpredictable celebrity collaborations and often launches bold and elaborate campaigns featuring the most high profile celebrities in the entertainment industry. The 2010 Oliver Peoples advertising campaign for example features Lord of the Rings actor Elijah Wood and Shirley Manson, the lead singer of Garbage; a pair who wouldn’t normally be placed together but perfectly convey the theme and attitude of the Oliver Peoples latest collection; diverse and dynamic.   What is particularly interesting about Oliver Peoples is that it refuses to brand any of its sunglass designs. Instead, distinctive aesthetic detail can be found in the form of hinge plaques, textured and patterned arms, unusually sculpted frames and vivid and vibrant colour combinations and textures. In addition to refraining from using exterior branding or logos, Oliver Peoples doesn’t give out its sunglasses to celebrities; a conventional marketing strategy that brands often use to rapidly create a buzz and increase publicity for their products. Despite and because of this, Oliver Peoples sunglasses are adored and worn by many celebrities including Angelina Jolie, who has stated that the Oliver Peoples brand is her number one sunglass style choice. It is that sense of the brand being truly unique and almost unnamable at a glance that makes it so sought after and exclusive.   Including an array of styles ranging from sleek aviators, to dramatically oversized designs and everything in between, every pair of Oliver Peoples sunglasses is distinctive, boasting the ultimate in fine craftsmanship and fusing unusual combinations of colours, textures and aesthetic twists. Due to the lack of logos, the brand is designed with each and every individual in mind; allowing you to express you own style and personality through a pair of sunglasses that could easily also be worn by an A List celebrity! The brand is accessible from a price perspective and really offers something beautifully desirable and special in today’s fashion industry.

Mens Oliver Peoples Sunglasses
Womens Oliver Peoples Sunglasses