Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst...
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Throughout 2009 we have seen many watch brands moving away from the typical and classic silver and gold metal tones and adding a splash of colour into their collection of watches. Nixon is one of these brands who has...
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Nixon watches have certainly caused quite a reaction within the watch industry in recent years and despite having only existed since 1997, the reputation of the brand has continued to grow from strength to strength....
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Nixon is a relatively young brand having only being launched for 8 years and is famous for its unique brand of watches, wallets and street wear. The street style essence of Nixon watches is geared towards skateboarders,...
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Nixon watches were founded in 1997 in Encinitas, California by Andy Laats and Chad DiNenna who spotted a niche in the action sports watch market. This was first apparent when Chad DiNenna was looking for watch which fulfilled his personal needs and function ability yet could not find any design that matched his requirements. Andy Laats was a friend and mechanical engineer and together the pair brainstormed a rough idea of what their ideal watch would be, raised $1 million and proceeded to make the collection of dream watches themselves. The Nixon brand like many successful companies of today, started small, but now has an average annual sales growth of 55 percent and have shops in 25 countries and the two founders are highly regarded for their design and entrepreneurial skills Nixon watches are geared towards the extreme sports industry and are thus highly popular among professional surfers, skate and snow boarders who favour and appreciate the cool aesthetic style and versatility of Nixon watches. These watches look great on the go but are equally wearable and highly on trend on a day to day basis. Nixon watches are all about encapsulating a sense of adventure, risk and independence in their watches and the same is to be said about the wearer. Nixon has also raised its status by sponsoring sports individuals such as professional skater Tony Hawk, surfer Andy Irons, snow boarder Dave Donning and even celebrities in the entertainment genre. Features are a high selling point with Nixon watches and one prominent one includes Tony Hawk singing James Brown’s ‘Get Up’ as an alarm feature. Nixon watches are incredibly sleek and cutting edge in terms of style. Some have a chunky yet streamlined aesthetic and many incorporate cool adventure inspired names. This brand is perfect of you are looking for an elitist watch as the collection is made using the finest materials available and immense attention is invested to the smallest of details. High function, high style and unique features make Nixon watches top of their game.
