The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on...
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It’s finally time! Yes people the much awaited Sex and the City 2 movie is released today and aside from the plot, let’s face it, what we really are most excited about is seeing what designer labels, outfits and...
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Fashion mavens, be prepared to be wowed by a new brand here at Shade Station! Yes ladies, Jee Vice is an eyewear brand that is hot on the style scene and we just know that you are going to love what they have to offer!...
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The Jee Vice brand was founded by French designer Philippe Vergez who was born in 1959. Vergez was also one half of the duo who founded the Californian based sportswear sunglasses brand Arnette which subsequently provided him with a highly respected name in the eyewear industry. Vergez has become renowned for his free spirited nature and interesting aesthetic designs which prompted him to design his own range based upon his own passions and inspirations.
In 2003, Vergez launched his own collection of sunglasses in France named Jee Vice, designed specifically for women and with the objective of allowing ladies to express a unique, strong, empowering and ultra feminine sense of style. Vergez’s experience in creating sunglasses that were designed for sport, protection and function allowed him to make the Jee Vice brand perfectly combine unique style without compromising the essence of real world function and therefore the Jee Vice range boasts exceptional and highly fashionable aesthetic style along with superior quality. The range is incredibly popular among artists, style icons, business women, actresses and musicians who are able to choose a pair of Jee Vice sunglasses to reflect their passions and personal style.
The Jee Vice collection comprises of styles that take inspiration from the 1950’s through to the 1970’s; all designed with intense sophistication, glamour and attitude but with subtle contemporary Jee Vice twists. There are a number of separate collections within the Jee Vice range which are aptly named according to the style that they represent. Examples include ‘Dishy’ ‘Fabulous’ ‘Evil’ and ‘Sweety’ which provides an idea of the fun attitude that the Jee Vice brand embodies and the sense that women can really express their personalities, mood or passions when wearing a pair of Jee Vice sunglasses! With an array of vibrant frame colours and patterns, Jee Vice sunglasses are made to be noticed but in an exquisite fashion as opposed to being too overtly bold.
Worn by a whole host of celebrities including Kim Kashardian, Anne Hathaway and Katherine Heigl, Jee Vice sunglasses are also seen adorning the eyes of the four female protagonists in the movie Sex and the City 2 which shows how there is a style to match every personality! Jee Vice sunglasses are designed to flatter every female face shape and possess a timeless quality, allowing the styles to look equally great when you’re 18 as when you are 48. Enabling every lady to express their own culture, soul, passion and unique style, Jee Vice sunglasses are the perfect, luxurious way to add that extra bit of spice to your look!
