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Ice Watches and Avril Lavigne Team Up!

In the video for her newest single, "Here's to Never Growing Up", Avril Lavigne is seen wearing one of Ice Watches newest creations; the Ice Minimalist Watch! This comes off the back of a collaboration between Avril and the...

Ice Ice......Phone?

It has been one of the busiest Christmas periods on record, however one product has really taken centre stage; the Ice Phone. This ingenious invention allows the user to plug their smartphone into the classic style receiver to...

Ice-Watch Heads to Britain's Next Top Model Live!

Here at Shade Station we are avid fans of Britain’s Next Top Model and were therefore excited to hear that Ice-Watch was the official timekeeper at Britain’s Next Top Model Live held this weekend in London. Ice-Watches are...

About this brand

Ice-Watches

Ice Watches are one of the new watch brands to hit the style scene and are sure to satisfy the most fashionable and trend focused of appetites! Originating from Belgium and founded in 2007, Ice Watches are contemporary, ultra trendy, vibrant and are designed to be worn as a prominent fashion accessory in addition to a watch. Made in unisex styles with different sizes available, and looking equally great on guys and girls, what makes Ice Watches such a hit with fashionistas and style lovers is the combination of features such as exciting colours, affordable prices and the ability to wear each watch to compliment every outfit. Elements such as striking Swarovski crystals embellished upon the bezel also add to the bling and glam factor which when combined with bold colour and fresh, unique designs, makes each Ice-Watch a real style statement! Recognising that fashion is ever evolving, Ice-Watches launch new designs three times per year; presenting new aesthetic styles and colours or colour combinations. Colour is one of the main design elements used to make Ice watches really ‘pop’ and include vibrant tones such as hot pink, ice blue and sunshine yellow in addition to more understated yet still incredibly stylish colours such as white and black. Other features include bold time markers, magnified date windows in some styles, and luminous hands for easy time viewing in the dark. Of course, a great watch has to provide flawless function and therefore each Ice-Watch incorporates Miyota movement for precise time keeping. The materials used to create the highly trendy bracelet straps include rubber and plastic and Ice Watches also feature water resistance of either 3, 5 or 10 ATMs (the water resistance level varies according to each watch) therefore proving that you can fuse great looks with superb function! For such a new brand, Ice-Watch have already proved a huge hit and are one of the most sought after watches on the scene. With new designs launched at frequent points throughout the style seasons, and with affordable price tags, it has never being easier to coordinate your watch with your look!

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