Diesel watches was founded by Italian designer Renzo Rosso . Rosso wanted to create a fashion brand which moved beyond common trends and questioned fashion tradition. He therefore encouraged his creative team to be as experimental as they wished and the result was the launch of a completely cool brand which is hugely popular all over the globe. The range of Diesel watches includes something for every style and personality. Whether you love a bold splash of colour, a classic style or even something a little futuristic, Diesel watches has it all. New for 2009 includes the DZ7080 from the Black Label range. Combining retro appeal with futuristic styling, this watch has a multi strand stainless steel bracelet with a multi functional LED, making this a modern update on the LED’s of the 1970’s. The exclusive Diesel watch DZ5147 for women is absolutely stunning with its scrunched purple leather band and rose gold plated dial. Perfect for a feminine yet edgy look. Absolutely worth a mention is the striking Diesel watch DZ5162. With a three coloured bangle and a small off-set face this watch pushes all the boundaries of conventional design and is one of the most unique timepieces you will come across. Diesel watches are perfect if you like to inject an essence of personality into your look.
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