Vintage seduction with BCBG Max Azria watches
BCBG Max Azria hit LA in a big way several years ago. Early adopters included fashionista’s Nicole Richie, Lauren Conrad and Lindsey Lohan. Seduced by BCBG’s vintage charms and beautiful clothes and accessories, young Hollywood helped Max Azria’s label become the fashion giant it is today.
BCBG Max Azria was founded in Paris in 1989. The BCBG – ‘Bon Chic, Bon Genre’ is a literal translation meaning ‘Good Style, Good Attitude’. Azria created the label to combine chic Parisian style with savvy American direction for women.
In 2009 BCBG Max Azria watches were introduced to the UK in order to celebrate 20 years in the fashion industry. The collection of eye catching watches proved a massive hit and the label have followed up on their success with a new BCBG Max Azria watches collection for 2010. Shade Station is proud to be stockist of the fresh, colourful, glitzy watches and would like to draw your eyes to a few stand-out pieces;
BCBG Max Azria Watch: Bauhaus
This is our favourite from 2009. We imagine ourselves as a tanned slinky 70s beauty in a silk draped cocktail dress and this beautiful vintage looking watch on our wrist. The leather strap is very slender and the round dial has an art deco feel. The white and gold colours look wonderful together and the whole piece is sophisticated and charming. The Bauhaus watch is also available in purple and gold, for those who prefer a richer palette.
BCBG Max Azria Watch: Purist
The Purist is new for 2010 and adds a bit of bling to the BCBG collection. With a pretty gold patterned face and a ring of twinkling diamante surrounding it, this watch looks lovely set on the white leather strap. More traditional types may prefer the black leather strap and stainless steel decoration.
BCBG Max Azria Watch: Elite
Not for the faint-hearted! The Elite comes in a range of brightly coloured lizard effect leather straps and features a large gold-plated square face with a round dial. The dial is embellished with a smattering of diamante which makes this style very much a ‘going-out’ watch!
BCBG Max Azria is definitely a brand to watch. With celebs on board and the label’s Creative Director recently welcomed into The Council of Fashion Designers of America (CFDA), BCBG Max Azria is taking the fashion world by storm.
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