Urban Spice with Black Dice
Black Dice has developed a cult following within the urban community and celebrities are trail-blazing the way. Straddling the gap between music, design and urban living, it was only right that a company such as Black Dice ‘represented’ at the 2008 MOBO awards, the industry’s celebration of music of black origin. Celebrities and musicians clamoured to get their hands on Black Dice’s contemporary watch pieces and those seen leaving the party flashing their wrist swashbuckle included Aleesha Dixon, Pop Idol’s JLS, Radio One DJ Reggie Yates, Sinitta and Mica Paris.
Black Dice is a homegrown affair, developed, born and launched in London in the summer of 2006. Guiseppe Zuccarello, the brains behind the operation, created the company after noticing a gaping hole in the market for a streetwear led watch design rather than sports and high fashion influenced designs. And so Black Dice was born. The company pride themselves on using only the highest quality materials and presentation and design are unrivalled. There are no cosmetic or gimmicky design elements to dazzle the wearer, every feature on every watch has a purpose and a motive, no aspect is unintentional. All models come with the highest quality Miyota movements and are encased in stainless steel with a water resistance of 50 metres.
Black Dice design for both sexes and the range is extraordinary. The men’s collection is extensive and although the majority of pieces are meaty, there’s oodles of style throughout. Watch faces come in every size and shape and straps range from, rubber and ceramic to stainless steel and leather. Colour choice is rather classic, however there are flashes of gold for those who crave a little bling. The Women’s range is slightly less diverse, but no less interesting. Reflecting urban cool, these pieces are not for the timid with most erring on the feminine side of chunky.
Aleesha Dixon, Black Dice, Black Dice watches, Guiseppe Zuccarello, JLS, Mica Paris, MOBOs, Pop Idol, Reggie Yates, watch, watches
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