Tsovet Watches – A perfect marriage of contemporary cool and vintage style

At Shade Station we’re keen to always ensure we have a mix of old and new watch brands. So as well as filling our shop pages with classic designer watch collections like Timex watches and Guess watches, every now and then a hip new watch label crops up that we just have to welcome into the Shade Station fold.

The latest killer brand to seduce us is Tsovet Watches, all the way from Southern California. Launched in the summer of 2008, Tsovet watches have elicited rave reviews as well as a multitude of column inches in magazines, newspapers and online blogs. Committed to using only the best materials, such as genuine Italian leather, Swiss quartz movement and aeronautical grade 316L stainless steel, Tsovet watches are designed for both luxury and extreme durability.

Drawing inspiration from industrial engineering, vintage industrial instruments, the aviation and nautical industries and the natural elements of earth, water, air and sound, Tsovet weaves vintage detail and craftsmanship into their collection of bold, utilitarian timepieces. Tsovet watches marry simplicity with unique hardwearing materials and eye-catching design. The thick leather wriststraps and oversized faces are very ‘now’, whilst the mechanics used and the overall style is reminiscent of a bygone era, when the aviation industry was in its ‘Golden Age’ and black and white movies were de rigueur.

This mix of contemporary and vintage style make Tsovet watches truly bewitching and certainly a label to keep an eye on in the future. If this teaser appeals to your sense of style, then you’re in luck, it won’t be long until Shade Station begin stocking Tsovet watches so make sure you keep a beady eye on our website.