Ted Baker, Style Maker.
Stylish and contemporary with a universal appeal, Ted Baker is the brand which never disappoints. From its simple beginnings in Glasgow back in 1988 selling men’s dress shirts, to its current global influence selling all manner of lifestyle goods (including watches)…Ted has come a long way in 20 years – and they haven’t looked back since.
Sitting comfortably at the top end of the ‘high street’, Ted Baker happily rules the roost with the likes of Paul Smith and seamlessly bridges the divide between ‘Gap and Gucci’. Not that this has wavered any celebrity attention. The brand openly admits it relies largely on word of mouth and celebrity endorsement, rather than major advertising campaigns to push their products, and luckily for them, it’s worked.
The perfect pressie for this festive time of year, women are spoilt rotten with a huge range to choose from – opt for a chunky wrist strap, cream leather cuff or a natty crocodile skin design. Or if you’re a sucker for some glitz and glamour, keep your beady eyes open for their jewel-encrusted numbers and slender designs with a subtle dusting of diamantes. There’s even some Celtic engraved bangles on the menu. And if it is a traditional piece you’re after, Ted’s got that covered too, with contemporary twists on classic designs. After all, that’s what the company has built its reputation on…
Modern men won’t be disgruntled either, chunky timepieces in black and brown dominate the
collections, with bold charming faces that cleverly combine an irresistible mixture of brawn and class. It’s no surprise Ted Baker found its way into Casino Royale, the Bond film that awoke us all to Daniel Craig’s many talents. So whatever your taste – if you want a well-dressed wrist to see you through the New Year, look no further than this quintessentially quirky British brand.
Click here to visit our Ted Baker Watches section
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