shadestation lifestyle section

Oakley Frogskins lead the retro revival!

April 26, 2010
Posted by sarah

Shade Station Blog

Oakley is one of the biggest sunglass companies in the world. With a history of technological innovation in the eyewear industry, they are the brand of choice for most professional and amateur sportsmen and women. Oakley sunglasses dominate the winter sports scene, extreme sports, cycling and athletics. The horizontally elongated O of their logo is a permanent fixture in active, competitive environments like the Tour de France, the Olympics (Winter and Summer) and among all adventure pursuits. But you may be surprised to know that Oakley sunglasses are also quite hip!

In the height of the fashionable Eighties, Oakley released a style of sunglasses to rival the popularity of the Ray Ban Wayfarer and Clubmaster. This directional pair of sunglasses were known as the Oakley Frogskins. The Frogskin style has a similar shape to the humble Wayfarer, but is slightly rounder and sports a far wider breadth of colour combinations and lenses. Embraced by actors and musicians in the 1980s, Oakley Frogskins became as notable as the decade itself.

Fast forward 10 years to the mid Nineties and the sale of Oakley Frogskin sunglasses was in decline. Eventually the style was discontinued, whilst Oakley concentrated their assault on the growing sports market. By the Noughties the Frogskins had become a classic style and any remaining pairs were entirely exclusive and swapping hands for hundreds of dollars. With the re-launch of their sunglasses rival the Wayfarer and the taste for all things retro a few years ago, Oakley decided it was high time their Frogskin style was spruced up and re-introduced to the gagging public! With 50 different colours and only limited runs on each model, Oakley Frogskin sunglasses have become ultra-exclusive. Loved by the likes of Kanye West, Zac Efron, Joel Madden and style sister Mary-Kate Olsen, Frogskins are the sexy, fun and very cool sunnies of choice.

Oakley Sunglasses

Oakley has also introduced a four-legged friend into the sunglasses equation! Not content with releasing their iconic Eighties shades, it is now possible to buy Limited Edition Four-Legged Frogskins. This simply means your Oakley Frogskins will come with an extra pair of different coloured arm stems, giving the owner the opportunity to mix and match as they please!

Who said Wayfarers were the only shades to rule the retro sunglasses revival?

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