Adidas – The Offical Sponsor for The Virgin London Marathon 2011
Adidas is one of the official sponsors of this year’s Virgin London Marathon – taking place on the 17th April. The London Marathon will see thousands of participants pound the streets of the city all in aid of great causes. Having trained for the best part of a year it’s important that everything goes well on the day and runners need to take extra care that they’ve selected all the right equipment and sports gear for the race.
As an official sponsor Adidas are best placed to advise on what to wear and what accessories are key. As such they’ve posted some useful guides to equipment and preparing for the race on The Virgin London Marathon website. In addition to the right clothing it’s important to wear eye protection and also have some method of telling the time on you! All runners will have a time in mind that they aim to cross the finishing line in and it’s important to be able to keep pace and be able to monitor their speed. Adidas watches have all sorts of functionality and importantly combine comfort, style and accurate time-telling. They enable the runner to run their own race whilst being confident that they can keep an eye on their pace and adjust if necessary. Adidas watches offer a massive range of styles and colours, and they all look sporty and cool, whilst being durable and very practical.
It’s not often the sun shines in London in April, but on the rare occasion it’s important to be prepared! The marathon on average takes runners between 4 and 5 hours to complete and in bright conditions sunglasses are vital. With the glare reflecting off the road and the sun’s damaging UV rays directly in the eyes, it’s not only uncomfortable, but extremely harmful too. Adidas sunglasses are designed specifically for sports and are therefore packed full of technology and detailed finesse. Constructed with lightweight material, all Adidas sunglasses boast a sleek design with auto fit technology, a double-snap nose bridge, and an inbuilt ventilation system. The Adizero Adidas sunglasses style is designed specifically for runners and as such the lenses protect the eyes from not only UV light but insects, dust and wind too. They are also produced to enhance the runners vision on uneven surfaces!
For marathon runners it is critical they are equipped with the very best equipment to minimise damage to their bodies and with Adidas they can be confident they’ve come prepared with the very best.
Tags:Adidas, Adidas sunglasses, Adidas sunglasses Adizero, Adidas watches, marathon runners, Sports sunglasses, sports watches, sunglasses, Virgin London Marathon, watches
Exclusive at Shade Station: Welder K24 3306 Watch
New and Exclusive Welder K24 3306 Watch now at Shade Station
We always do our best to make sure that we get our hands on the latest and greatest watches that are hot news in the industry, and we are very excited to have exclusive access to a watch which is guaranteed to appeal to men who like their watches to make a statement – in addition to being incredibly technically sought after!
The exclusive watch that we now stock within our watches collection is the new Welder K24 3306 watch. Welder watches are the ultimate in rugged yet flawless style and are all powered OS10 Miyota movement, ensuring precise and extremely reliable time keeping. The Welder K24 3306 is the latest design added to the popular K24 Welder collection and features a high grade black IP coated bushed stainless steel case, ensuring maximum impact resistance and durability.
A typical feature of Welder watches are the left-hand positioned crowns, which on the K24 3306 watch is located at 9pm time marker and is protected by an extra large crown guard. Welder watches are renowned for their stealth-like appearances due to their 
large and aggressively styled bodies and this model boasts an impressive 50mm diameter dial, yet due to its expertly crafted design, sits comfortably on the wrist for all-day wear. The sleek black dial with grey accents has a layered finish, creating a unique 3D effect and also has three hand movement, chronograph and a date window.
To add to the versatility factor, the K24 3306 watch features a wide rubber strap that displays the iconic Welder logo and is also interchangeable.
Welder watches are one of the most respected brands in the watch industry and due to their industrial, heavy-duty looks, are the ultimate in masculinity whilst also remaining sleek and wearable. The collection is prominently based on technical innovation as well as incredibly dynamic design and the exclusive to Shade Station K24 3306 Welder watch is therefore perfect if you’re seeking an investment watch that will continue to impress for years to come!
Tags:elite watches, IP coated bushed stainless steel case, OS10 Miyota movement, watches, Welder, Welder K24 3306 watch, Welder watches
Super Fly, Super Dry Watches!
Superdry Watches
Superdry is a homegrown label thats sphere of influence stretches across the world. Within 8 years it has developed from a company selling just four T-shirts to a global lifestyle brand endorsed by superstar celebrities. The design ethos of the brand draws influences from both American and Japanese fashion and the two styles are combined with a vintage edge.
Owner, James Holder stands by his unorthodox formula for success, “if someone tells us something is a trend, we go completely the opposite way…”. This courageous attitude has paid dividends, as the Superdry clothing and Superdry watches ranges have attracted many a celebrity patron, from the trend-forging Beckhams to the young starlets of the British pop scene, including The Saturdays and Pixie Lott. The cast of smash hit tv show Glee are also fans of the designs of this retro street-wear label.
Superdry clothes are functional and modern, but benefit from a clever ‘lived-in’ look. This lucrative and popular style has been infused into their watch collection and Superdry watches retain a ’street’ element. With chunky designs, vintage logos and a durable quality, Superdry watches have a very practical appeal.
Shade Station stock a great range of Superdry wristwatches for both men and women at extremely affordable prices.
Tags:Beckhams, Glee, james Holder, Pixie Lott, superdry watches, Superdry wristwear, The Saturdays, watches
Quirky and Playful Marc by Marc Jacobs Watches
Marc by Marc Jacobs Watches
Marc Jacobs is the belle of the New York Fashion Scene. His recent show at NY Fashion Week 2011 which he described as being inspired by “discipline, severity and fetish” was hailed as triumphant by The Guardian. Whilst the rest of the fashion world continued plumping for the Seventies trend, Jacobs went out on a limb with his structured garb.
This is typical of Marc Jacobs, he always does his own thing, which leads to enormous originality and a defiant quirkiness. From his designer-wear to his accessories and watches, Jacobs stamps his own personality on every collection.
Take Marc by Marc Jacobs watches for example, rather than produce run of the mill glitzy silver and gold wristwear like many other designer brands, Jacobs sticks to his guns and designs fun, novelty pieces which look amusing on the wrist and spark a bit of interest. With a dose of wit and some irresistible cheek, Marc by Marc Jacobs watches are playful and smart. Jacobs likes rich colours like purple, burgundy and gold and uses lip prints very liberally across his wristwear collections. Giant glittery lips adorn watch faces as do smaller irregular lips and many of his watches feature Miss Marc, Jacob’s signature cartoon design.
In addition to traditional wristwear, the Marc by Marc Jacobs watches collection also boasts some pretty necklaces with clock faces weaved into the design. These necklaces are an interesting alternative to regular time-telling and highlight further, Jacob’s quirky appeal. Both necklace designs play on a romantic theme, with one displaying a chunky heart housing the clock, attached to the chain by two cartoon like love birds in yellow and orange. The other piece of jewellery spells out the word ‘love’ in bright colours and again the birds provide the attachment to the chain, with the clock face incorporated within the ‘o’ of love.
Marc by Marc Jacobs watches are unique and fun, which can be a welcome relief within the world of designer fashion, that often takes itself far too seriously. Aimed at the youthful and the stylish Jacobs watches are a treat to behold.
Tags:Marc by Marc Jacobs watches, Marc Jacobs, Marc Jacobs watches, New York Fashion Week, watches
Add Unique Charm to your Look with a Marc by Marc Jacobs Watch!
Add Unique Charm to your Look with a Marc by Marc Jacobs Watch!
Ready for the Spring season comes a selection of new Marc by Marc Jacobs watches, and we’re pleased to announce that they have now arrived here at Shade Station!
The Marc by Marc Jacobs line is renowned for its quirky and original style and the same can definitely be said for the new range of watches. One style in particular is the new MBM7046 design which is a necklace that doubles as a watch, meaning that you get two accessories in one! The necklace features an elegant chain upon which is a heart shaped pendant hanging from two doves. The heart also features enamel detailing and at the centre is the fully functional dial complete with the Marc by Marc Jacobs logo.
A further necklace/watch design is the MBM7043 style, featuring a polished stainless steel chain and a LOVE pendant, hanging from two doves. The dial is contained within the letter ‘O’ and this style also boasts pops of vibrant colour – great for Spring!
There are also a fabulous selection of other watch styles that in typical Marc by Marc Jacobs style, are unique and distinctive yet 
also highly fashion forward. Rose gold watches are big news on the trend scene and the new MBM3079 Marc by Marc Jacobs watch captures this perfectly. The diamante embellished bezel also adds a glam finish!
The cool and chic new MBM4540 Marc by Marc Jacobs watch is another design that is ideal for heading into the Spring season. With its clear polycarbonate strap and sleek white dial with minimal detailing, this watch has a fresh and clean edge that will add a stylish finishing touch to every look.
These are just a selection of the new Marc by Marc Jacobs watch styles so make sure you check out our full collection to see the entire range. If you’re looking for a way to instantly update your look this season, a Marc by Marc Jacobs watch is the perfect accessory. Fusing designer style with cheeky and quirky charm, these really are standout pieces that are effortlessly striking and big news on the style scene!
Tags:Marc by Marc Jacobs watches, Marc Jacobs, Marc Jacobs watches, MBM3079 Marc by Marc Jacobs watch, MBM4540 Marc by Marc Jacobs watch, MBM7043, MBM7046, watches
Valentine’s Day Gift Guide – Michael Kors Watches
A Michael Kors Watch Makes the Perfect Valentine's Day Gift!
What with Valentine’s Day just around the corner, it’s often difficult to know what would make the perfect gift for your loved one. If in doubt, a watch is a present that can send just the right message and we have a fab selection of brands in the offering that will score you some serious points this Valentine’s Day!
Michael Kors is a brand that exudes the essence of luxury and style. Michael Kors watches are big news on the style scene at the moment for both men and women and the collection has a superb selection of watches for a range of style tastes.
For Her-:
One of the most talked about watches of the season has to be new MK5389 Michael Kors watch. Featuring a beautiful diamante embellished bezel, this watch is fresh and perfect for heading into spring with its white rubber strap and white dial with blue accents. Not compromising on function, this design also features a date window and sub dial chronograph. 
The MK5389 watch will add instant chic to every look and is statement whilst also elegant and luxe.
The MK3149 Michael Kors watch is a great choice if the lady likes a watch that works to compliment a dressed up look but can also be worn to jazz up a more casual ensemble. The weaved link chunky polished stainless steel bracelet strap combined with the cool and chic silver dial, perfectly unites casual with glamorous and will infuse a groomed and put-together finish to every look.
For Him-:
If you’re not quite sure what style of watch your man would typically go for, the MK5164 Michael Kors watch is a great option as the style combines casual and sporty with smart and sophisticated. This design features a highly on trend black ceramic bracelet strap and the dial is also black with sleek silver accents and boasts functions including a date window and sub dial 
chronograph. This watch is masculine and also adds a chic finish to your everyday style.
For more of a classic option, the MK8138 Michael Kors watch ticks all the right boxes. It features a sleek black leather strap with a textured finish and a bold black dial with red and silver accents, including all the regular Michael Kors watch functionalities. Simple but stylish and highly versatile.
These are just a few of our picks for what we think would make a great Valentine’s gift for him and her. If you need any further inspiration, make sure you check out the entire Michael Kors watches collection, and make this Valentine’s Day your best one yet!
Tags:Michael Kors Watch, Michael Kors watches, MK3149 Michael Kors watch, MK5164 Michael Kors watch, MK5389 Michael Kors watch, MK8138 Michael Kors watch, watches
Hugo Boss Watches Soon to Arrive at Shade Station!
Hugo Boss Watches Soon to Arrive at Shade Station!
We’re very excited to announce that we have a new brand addition soon to arrive at Shade Station in the form of Hugo Boss watches. Hugo Boss was founded in 1923 and is one of the classic designer fashion brands in the industry but one that is ever prominent, constantly adapting and simply a must-have if you are a fashion and style lover!
The collection of Hugo Boss watches features ultra luxe watches for men and women with various collections for different style preferences. The Boss Black watches for example, are perfect if you are seeking a watch that oozes sophistication and a high-fashion finish. The watches within this collection boast features such as high quality leather straps, detailed and sleek dials and ornate aesthetic infusions.
Hugo Boss also has strong links to the sport industry and sport icons. Lewis Hamilton will often be seen wearing pieces by Hugo Boss and the brand also provides sponsorship for various sport niches including tennis, gold, car racing and sailing. The watch collection reflects this passion for sport with an array of Hugo Boss chronograph watches that perfectly unite function with flawless style.
There are a superb variety of Hugo Boss watches to choose from, and these watches are highly recogised for their superior use of technical innovation, impeccable quality and of course, exquisite style. The brand retains its classic feel within the watch collection but this is then enhanced with modern and trend inspired twists, to keep each design unique and dynamic.
So, if you’re looking for a real designer treat this season, keep your eyes peeled on the Shade Station website. We’ll let you know as soon as the Hugo Boss watches hit the shelves!
Tags:Boss Black watches, Boss Orange watches, boss watches, Hugo Boss, Hugo Boss watches, Lewis Hamilton, polymer straps, watches
Marc by Marc Jacobs Watches – Hot on the Style Scene!
Quirky and Fun Marc by Marc Jacobs Watches
If you know your stuff about fashion, then you’ll know that Marc by Marc Jacobs watches are one of the hottest accessories a girl could own. Perfectly combining high style with a cheeky, fun and quirky edge, a Marc by Marc Jacobs watch will add a striking finishing touch to your look and can be worn for every occasion.
There are some new Marc by Marc Jacobs watches added to the Shade Station collection and these are definitely a little more edgy in style whilst ticking all the boxes when it comes to trend appeal.
Many watches designed specifically for ladies can be too typically ‘girly’ but the new MBM4538 Marc by Marc Jacobs watch captures a more gritty look with its carbon coated stainless steel case and fashionable polycarbonate bracelet strap. The watch has slightly extended function buttons on the crown section to add definition to the shape and with a sub dial chronograph and a date window, this watch perfectly fuses function with edgy inspired high-fashion.
If you prefer a watch that is lighter in tone and a little more glitzy, the new MBM2536 Marc by Marc Jacobs watch is ideal. With a rose gold plated case, the diamante embellished bezel provides the glamour factor and the rose gold studs positioned around the white polycarbonate strap definitely add a unique touch to this watch!
If you love the quirky element of Marc Jacob’s designs, the new MBM4533 watch with its diamante embellished red lips emblazoned across the dial should certainly appeal! As with the other new designs, this watch also features a trendy polycarbonate bracelet strap and makes the perfect showpiece accessory!
These are just a few of the new Marc by Marc Jacobs watches and the whole collection is incredibly diverse so make sure you check out the entire offering. Marc Jacobs is one of the most iconic designers of our time and his Marc by Marc Jacobs line is fresh, fun, fashionable and big news on the style scene!
Tags:Marc by Marc Jacobs watches, Marc Jacobs, Marc Jacobs watches, MBM2536 Marc by Marc Jacobs watch, MBM4533 watch, MBM4538 Marc by Marc Jacobs watch, watches
Sexy Superdry!
Superdry Watches
Every boy seems to hanker after the Superdry label. Pass a Superdry shop and it’s heaving with testosterone or walk along a busy high street and a high percentage of men you’ll pass will be featuring some Superdry logo on their person. The brand is distinctly urban, inherently hip and oh so masculine. As a UK label it combines cool British style, with Japanese and American influences and this combination can be seen across all their products, from casual wear to accessories and watches. Superdry have an international following and have recently opened in the States, and here in Britain our celebrites are often pictured wearing Superdry. Recent examples include David Beckham, and Jamie Oliver, who was spotted in Superdry’s new London store, One Change, this week. And it’s not just the boys – the girls are in on the act too including The Saturdays Mollie King and Frankie Sandford.
Superdry watches are just as popular as their clothing – with lots of people falling for their simple and occasionally retro designs, and the obvious quality that the label has become associated with. Although Superdry produce plenty of watches for female wearers, it is the men’s watches that really stand out. Fitting in perfectly with the casual ethos of the brand, the men’s Superdry watches look solid, tough and very stylish. These are not necessarily watches to wear to the office or with a suit, they are for everyday informal wear and compliment jeans perfectly.
Superdry are such a cool and credible brand right now and this only looks to increase as more and more people discover the Superdry magic. So if you’re still short on ideas for a Christmas present for your other half, brother or dad, check out Superdry watches for some inspiration!
Tags:David Beckham, Jamie Oliver, men's Superdry watches, Superdry watch, superdry watches, The Saturdays, watches
A Look at the New and Statement Diesel Watches
A Look at The Statement New Diesel Watches
One of the reasons why we love Diesel watches here at Shade Station is due to the vast range of style preferences that the brand appeals to. Some of the new Diesel watches are real show stoppers and in true Diesel style, remain totally unique yet will work with almost any look.
Here are a few of our favourites that are new to the Diesel offering this season. You may be looking for some inspiration for a Christmas gift, but I bet you’ll find these difficult to resist for yourself!
The first new Diesel watch that caught our eye, is the new DZ7188 unisex design. Perfect for those who like a burst of colour and a modern high-tech finish, this watch boasts a sleek brushed stainless steel strap, coloured function buttons and a multi-functional reversed digital display. This watch would look uber stylish for girls teamed with a feminine outfit to provide edge and contrast, whilst looking equally fashion forward with any look on the guys.
Next up is the Limited Edition DZ4187 Diesel watch for men, which is highly unique 
and special as has been released to celebrate the founder of Diesel, Renzo Rosso’s 55th birthday. This statement and aggressively styled design features a carbon coated stainless steel case, a green fabric strap and a bold dial displaying the ‘This Is My Time’ statement. If you’re already a fan of Diesel (and who isn’t!), this watch is a definitely worthy investment as the numbers produced are strictly limited.
For something particularly sleek whilst also being rugged and statement, the new DZ7179 Diesel watch for men, is a great choice, With defined and jagged edges, this model features a polished stainless steel bracelet strap for the slick factor and the dial also includes three time zones in addition to an analogue and digital display, therefore ticking all the function boxes! Diesel is a brand that is relevant 
on a global scale in terms of style and attitude and this is the perfect watch to convey this theme.
If you’re looking for the ideal accessory to show your timelessly stylish approach to fashion, a Diesel watch is just the thing you’ve been looking for. The three watches above are just a handpicked selection of the new Diesel watches available this season, and of course there are many others to browse through, so make sure you check out the entire range.
Tags:Diesel, Diesel watches, DZ4187 Diesel watch, DZ7179 Diesel watch, DZ7188, Renzo Rosso, watches