In the video for her newest single, “Here’s to Never Growing Up”, Avril Lavigne is seen wearing one of Ice Watches newest creations; the Ice Minimalist Watch! This comes off the back of a collaboration between Avril and the vibrant watch giants which sees them working together quite a lot over the coming months. Here’s to Never Growing Up features Lavigne in a fun party scene where the music is pumping and everyone is ready to rock. It only makes sense that her red coloured Ice Watch joins the party. Ice Watches new minimalist and ultra-flexible line comes in a range of eye-popping colours, which are just as unforgettable as Lavigne’s lyrics to “Here’s To Never Growing Up”!
After it’s highly successful brand integration with such international stars as the Black Eyed Peas in their clip “Time”, David Guetta (the world-famous French DJ) or even the singer Katy Perry, Ice Watches continue their charm offensive with international celebrities. More recently it took advantage of the opportunity to partner with the Californian rock band, No Doubt as well as the American singer, Jason Derulo. More than ever, the Ice Watch brand manages to be part of the videos of various musicians attracting an international audience thanks to its amazing visual presence.
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Here at Shade Station we are proud to work closely with our brands and last night saw us team up with Welder Watches for a very swanky press event in London’s ever popular area of Soho! This event was to celebrate the launch of their brand new Exclusive Welder K24 Watches which are going to be only available right here at Shade Station for 2 months. We had an amazing turn out from press and plenty of big wigs in the Watch and Fashion industries all of which absolutely loved the watch and only had amazing things to say about the event. Luckily, I had the privilege of attending and getting some pretty awesome video footage for you guys too (see video below)!
This exclusive press launch was held at Pewtree Anderson & Gold Art Gallery in Soho and was beautifully decorated with abstract and striking paintings by established artist David Coffield. These paintings added a touch of class to the whole event and were interspersed with Welder’s own inimitable artwork depicting these stunning K24 Watches. The Exclusive Welder K24 Watches are designed to look worn and have an overall vintage feel to them; scratches and a distressed appearance are added in the production process and blend Welder’s heritage and future seamlessly. They all feature reinforced stainless steel cases to protect the efficient and futuristic Miyota movement inside, a movement which watch insiders believe is way ahead of it’s time. This relates perfectly then to Welder Watches‘ newest slogan; “Since 2075″ which is said to represent their ‘future ready’ watches! All of these watches feature a 3 dimensional face which is layered to represent the multi-dimensional nature of space and time and the connection between them and Welder Watches. As you will see from the images and exclusive video footage, their straps are rugged yet incredibly comfortable for all day wear and have been specifically designed to incorporate the look and general feel of each individual watch in the range.
We are also giving one of you guys out there to win one of these amazing Welder Watches! Entering couldn’t be simpler, just head on over to our Facebook page to see details and to get a look at the full exclusive range.
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We have just received delivery of a stunning and limited edition from Adidas Watches; the Adidas Limited Edition Newburgh ADH9044 Watch! It is in the classic Newburgh style but is made of solid titanium and is coated with a Black Ion plated finish to give it a matte effect on the strap, case and bezel. You will find a plethora of features on this watch including Adidas’ efficient three-hand movement, date window and sub-dial chronograph all being powered by a powerful Quartz watch movement. The case itself features a screw down crown and pushers to activate the chronograph making the watch water resistant to an eye watering 200 metres; an invaluable asset should you be buying this for more than just it’s aesthetic prowess! An additional ‘pusher’ has been added at the 7 o’clock position which activates the bright LED backlight meaning that you can read the time even in the dark or at night…even underwater. A rotating bezel is the perfect way to complete this stunning model from Adidas Watches and it allows you to time yourself or use the watch as a stopwatch should you choose to.
Only 500 of these watches have been made and they are all numbered on the casing meaning that you will have a truly unique timepiece to use as an all day item or just a striking evening piece. Make sure to find us on Facebook, Twitter, Google+ and Instagram for the latest news, views and insider info from the fashion watch and sunglasses world!
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It is sometimes incredibly difficult to buy for your children, especially when it feels like you have already bought them everything they could possibly want, however here at Shade Station we have a vast selection of awesome Kid’s Watches which would make the perfect gift no matter what the occasion. Huge names such as Adidas Watches, Timex Watches, Lorus Watches and Tikkers Watches all adorn the shelves and are simply ready to make your kid’s year! In this blog I am going to run through a few of the top names and hopefully give you some extra information that you can use when deciding on the best watch you can get for your child.
Adidas Watches combine vibrant colour schemes with a sporty edge making them the perfect stocking filler for your little one. They have over 90 years of experience and this results in watches which are built to last; with dials integrated into the straps for added comfort. Adidas Watches for Kids all feature the signature ‘three-stripe’ logo which will make your children the envy of everyone in the playground this year! Timex Kids Watches combine fantastic colour schemes with robust and durable mechanisms and straps…for any tumbles they may take whilst being worn. They have innovative elasticated straps to adhere to the wrist size of children of any size or shape and will allow room as they grow up. Their unique pink watches are an amazing gift for a little girl and feature fairy, cupcake, stars and floral patterns and the same can be said for boys who have a great army camouflage effect watch at their disposal. Lorus Watches have now become a staple brand here at Shade Station and it is easy to see why; Lorus utilise the classic look of leather, rubber and fabric straps for a comfortable and sturdy hold on your wrist all day. Despite being made from these brilliant materials, Lorus Watches are comfortable on your bank balance too with very affordable watches which can be a life saver around expensive holidays.
Make sure to follow us on Facebook, Twitter, Google+ and Instagram to get all of the behind the scenes news, views and updates on any new Kid’s Watches!
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Building from their military association with the Royal Air Force Red Arrows, Citizen Watches have announced the release of their new Citizen Royal Marines Commando Eco Drive BN0110-06E Watch. This stunning watch feature a monocoque case with extra thick non-reflective sapphire glass; it’s shock resistant, anti-magnetic and made from super tough titanium making it 4 times tougher than standard titanium ensuring that no matter where you find yourself, your watch will weather the storm. The Citizen Royal Marines Commando Eco Drive BN0110-06E Watch comes with a Kevlar strap: the extremely hard wearing material that is used in bullet proof vests; and sports an authentic dog tag keeper so you can store your Name, Nationality, Blood Type and Birth Date.
Whatever you’re doing this weekend, be it outdoor pursuits as extreme as the Royal Marines Commandos or something a little gentler, rest assured that you can tackle the challenge with this watch and it won’t flinch at all.
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Bulova Watches are one of the oldest and most well respected watch brands in the world and with the release of their new Diamond Collection, this reputation is planted firmly in the minds of us at least. The Bulova Diamond Collection contains some of the most stunning watches that have ever graced our shelves and have real diamonds set in the face for a sparkle that lights up any room. Made mainly with beautifully high polished stainless steel bracelets, these will last for years and come with a 2 year manufacturer’s warranty as standard for that added peace of mind.
Bulova Watches have an incredibly rich history which stretches right back to 1875 when the company founder, Joseph Bulova emigrated to America from Bohemia at the age of nineteen. He opened a small jewellery store in New York called J. Bulova and from there, this little shop has skyrocketed into a world renowned brand, coveted by men and women the world over! Bulova watches were the very first brand to introduce technology which ensured completely accurate time on all of their watches across the range. To do so the Bulova Observatory was constructed in 1920 in Manhattan, the first facility of its kind on top of a skyscraper. On the top floor of the Observatory an expert mathematician took readings that were simultaneously and electrically recorded on a chronograph located in the lower floors of the building. There, the Setting and Timing units used the data to set the time on all of the company’s timepieces in the most accurate way possible. Nowadays, Bulova still uses the same kind of technology to keep their watches running smoothly and their amazing Quartz movements will ensure that you get efficient timekeeping for years!
The Bulova Diamond Collection is the perfect gift for that special someone or a gorgeous treat for yourself and include some beautiful models such as the Bulova Diamond Collection 98R107 Watch, the Bulova Diamond Collection 96R105 Watch and the Bulova Diamond Collection 98R162 Watch. Check out some of the stunning examples below and make sure to visit our Bulova Watches page to see the full range.
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Jorg Gray Watches are the epitome of American styling and unrivalled watch making prowess, having evolved from a speciality private-brand they are now a huge worldwide label with modern, yet timelessly classic styles. Jorg Gray’s ambassadors such as Tottenham Hotspur FC striker Clint Dempsey, MotoGP rider Ben Spies and Indy500 driver Alex Tagliani, ensure that their watches strike a chord whatever your fashion focus, however there is one ambassador which everyone is talking about; President Barack Obama. The President of the US got a Jorg Gray watch as a birthday gift in 2007 from the secret service and has not been seen without it since. Jorg Gray Watches have since created a commemorative edition of the timepiece for the public and each watch comes with an individualized serial number and is laser engraved on the case back.
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Barbour is an absolutely iconic British lifestyle brand and with the impending release of Barbour Watches, here at Shade Station we thought we would keep you in the know about this surely beautiful new watch range. Although not due for release until the second half of 2014, Barbour Watches are already causing a stir in the horological community as this is the first venture the clothing giant has made into watch production. They are going to be working closing with the UK’s largest watch and clock manufacturer Zeon Ltd for a level of unsurpassed quality fitting of the Barbour name and brand as a whole.
They are set to retail from around £70-£200 GBP and will come with all of the features you would expect of a high-end fashion watch brand; comfortable straps (presumingly made from the same wax cotton as their beautiful coats), accurate timekeeping and movements, range of features and simply stunning designs. For those of you that may not have heard of Barbour before, J Barbour & Sons Ltd was founded in 1894 and has always been based in South Shields in the North East of England. Barbour is a 5th generation, family owned business and produces knitwear, shirts, trousers, footwear, accessories and outerwear for men, women and children in over 40 countries worldwide including the UK, Germany, France, Italy, Spain, the US and Japan.
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When you think of watches, the immediate brand which springs to mind is Swatch. Swatch watches are quite possibly one of the most popular and famous of all the watch brands and since their launch in the 1970’s, have been synonymous with great style, quality and affordability. During the past year, Swatch have introduced some incredible new styles and we are very pleased to announce that they will soon be here for you to purchase at Shade Station!
When Swatch watches initially launched, the simplicity and great style of the design in addition to the price and quality was what immediately caught consumer’s attention and Swatch rapidly became the major player in the watch industry. What people loved about Swatch watches – and what they still love today is that the designs are simple, sleek, fun, versatile, highly on trend and affordable. Swatch watches are particularly popular among teenagers and younger consumers who like a contemporary and fun style and therefore the affordable price tag and trend inspired looks are definitely a huge plus.
The latest collection of Swatch watches are the perfect summer accessory with brightly coloured and patterned straps and vibrant designs to suit and appeal to a variety of age ranges. With watches geared specifically towards men and women as well as separate collections each with varied themes, Swatch watches still boast their typical and unique slim aesthetic and round dials (though the dial shapes do sometimes vary) and whether you are looking for a watch that is elegant and sophisticated, vibrant and eclectic, or classic and understated, there is a Swatch watch to complement your own unique style. Some designs are geared towards a more mature, elegant and dressed-up style whereas others are casual and great for everyday use. A section of ladies Swatch watches also feature bracelet straps and charms for a jewellery inspired and demure look.
Swatch watches are fun, elegant, versatile, trend inspired, affordable and a watch that you can count on to last for years to come.
We’ll keep you updated and let you know when this superbly stylish and iconic brands hits our shelves!
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