Which D&G Watch Will You be Wearing this Season?
Which D&G Watch Will You be Wearing this Season?
There is something wonderfully exquisite about D&G watches – with a wide selection of beautiful designs, each watch is highly unique and really stands out as a statement accessory whilst looking classy and chic.
Design duo Domenico Dolce and Stefano Gabbana very recently enjoyed a highly successful catwalk show at Milan Fashion week with celebrities and style icons in attendance including Kylie Minogue and Naomi Campbell. The brand name and the designers are incredibly respected and loved in the industry for their original sense of style that defines Italian class in a fun and highly wearable way, and easily transcends from the catwalk to the wardrobe.
Just in time f
or autumn/winter, D&G watches have introduced some new watch styles to the collection and we’re sure you’re going to love what you see!
Here at Shade Station, we have definitely got our eyes on the new ladies Courmayeur watch. Perfect for every girl who likes a splash of demure pink, this design features a pink leather strap and a sleek, minimally designed silver dial. The fusion of pink and silver creates a fresh, clean and chic look.
A great example of D&G’s unique approach to fashion can be seen in the new Avalanche ladies watch. An extraordinarily original and exciting watch, this style features a bracelet strap which combines polished stainless steel, gold plated polished stainless steel and black toned open links; some of which are also embellished in dazzling diamante stones. The square dial which is encased in a diamante encrusted case and bezel remains simple with the D&G logo demurely displayed in gold. Definitely a wow accessory!
For a watch that captures the masculine inspired trend, the new ladies Aspen watch is a perfect choice. The bracelet strap is polish
ed stainless steel and boasts a chunky effect that is highly stylish and fashionable this season. The sleek round dial is black, with silver and very subtle red accents for a hint of colour, and this is a D&G watch style that is versatile and would work superbly with a variety of outfits from work wear to a swanky evening look!
Something uber classy for the guys, the new Chamonix Gents D&G watch will definitely score you some style points! With a sophisticated black textured leather strap, this is then complimented by the gold plated stainless steel case, bezel and gold accents on the black dial. Black and gold is a classically chic colour combination and immediately conveys a mature and polished sense of style.
These are just a few of the new D&G watches style additions and as each watch is different from the next, make sure you take a look at the whole collection to see which D&G watch look you’ll be channelling this season!
Watches Style Update – Autumn Winter 2010
With the number of designer brands beginning to focus their attention on accessory lines, watches have become so much more than just a functional accessory. Providing the ability to assert some real style status, watches are also one of the hottest types of accessory as seen on the celebrities and can add that perfect finishing touch to your look. With the autumn/winter season now here, this is the perfect time to experiment with watches as they can inject sophistication, elegance, fun and a sense of unique style into your ensemble and really work to brighten up a winter look.
Here at Shade Station, we have a huge array of designer brands to choose from and have recently added a number of new ones to our collection, all of which we’re sure you’re going to love! Now the choice is even more varied and whether you are looking for sporty, budget friendly, technically advanced, demure, fun or eclectic, we will definitely have something to suit!
Our first brand is Adidas watches and this collection achieves the perfect balance of combining sporty and stylish. There are a great selection of new designs in the offering including the glam inspired Cambridge Adidas watches with diamante embellished bezels and highly on trend ceramic bracelet straps in vibrant and winter appropriate colours. Other new styles to look out for include the super fashionable white Adidas watches such as the ADH2033 (some of which also featuring diamante embellishments for the added bling factor), and the sleek new black ADH9010 Adidas watch; one of the more elite Adidas designs. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, Adidas maintains its great reputation of being accessible to everyone but offering that little bit extra in terms of style and function.
For all you lovers of bling, you need look no further than Amplifyd watches. The new collection of Amplifyd watches can be described as ultra stylish and ‘pimped up’ versions of Casio watches and like nothing you have seen before! What makes Amplifyd watches immediately pop and draw attention are the exquisite hard set stone embellishments positioned around the case, dial and bezel. Amplifyd watches are incredibly unique as they incorporate only the finest high quality materials including ionically bonded 18K gold plating and titanium carbide. What also makes the Amplifyd watches special is that they are available in extremely limited quantities and are therefore highly sought-after.
Yes ladies, Baby-G watches are back! Made by Casio, you may remember that Baby-G watches were highly fashionable back in the 1990’s and have now been re-launched to take the watch world by storm once more. Designed for ladies, the Baby-G watches feature bold, chunky and durable aesthetics but add a sense of elegance and femininity with beautiful colours including pink, turquoise, transparent and white. Style icon Pixie Lott is a renowned Baby-G watch fan and even has her own design in the form of the Pixie Lott BGA-113B-1BDR Baby-G watch with a black plastic strap and gold stars emblazoned upon the multi-functional digital/analog dial. A must-have statement accessory!
BCBG Max Azria is one of the hottest designers on the scene, with his creations seen on the likes of only the most glamorous and stylish young celebrities. Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. Max Azria believes that women should always feel great in what they are wearing and the collection of BCBG Max Azria watches will certainly achieve that with their dazzling diamante embellishments, ultra chic aesthetics and highly original designs and colour combinations. New BCBG Max Azria styles to look out for this season include the visually striking Florence watches.
The British brand Bench is a key favourite here at Shade Station and perfectly fuses the UK style with an urban inspired and street style vibe. With a great selection of Bench watches for men and women, the collection features design elements such as bold colour as seen on the new BCO355 PK Bench watch to sleek and sophisticated finishes as demonstrated on the new BC035WHBR watch. Bench is famous for the way in which its logo is often boldly and unapologetically displayed either across the strap and/or the dial and these watches are versatile enough to work with a huge variety of looks this season.
Retro inspired watches are an incredibly prominent trend this season and the collection of Casio watches will certainly appeal to those of you are channelling this look. Casio is an ultra classic brand and there are some amazing new styles ranging from the eighties inspired AQ-230GA Casio watch to the vibrantly coloured and more contemporary F-91WC-4A2EF Casio watch. Casio is renowned for its electronic watches and therefore the DBC-32D-1AES Casio watch is a modern representation of the classic Casio style with calculator positioned beneath the digital dial.
You may be seeking a watch that is simple yet unique, and classic but with a contemporary touch. If so, then you’ll love the style of Calvin Klein watches. With a collection of super sleek, streamlined and sophisticated watches for men and ladies, these watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any look. New designs in the Calvin Klein range include the Delight ladies watches with a distinctive double stranded bracelet strap and a bold oval dial with the exterior presented in either exquisite purple or blue. For the guys, the New Bold Gold PVD Calvin Klein watch with its black and gold plated colour combination shows true style taste and has a timelessly fashionable appeal.
D&G watches are a further prominent part of our watch collection and continue to impress us with exciting new designs. There are some striking new D&G watch styles for autumn/winter including the ultra original Avalanche ladies watch, to the chic and colour inspired Courmayeur watch, also for ladies and boasting a beautiful pink leather strap which is complimented with a polished stainless steel silver case and silver dial detailing. D&G merges classic looks with a certain edge and D&G watches ooze elegance and class but also convey that element of fun and excitement. There are also some great new D&G watch designs for the guys including the Chamonix Gents and the Bariloche.
You can always count on Diesel watches to impress with its wide array of urban inspired, innovative and often eclectic collection of watches. Colour is still a huge look for autumn/winter and Diesel has incorporated colour into designs such as the new DZ7167 digital watch with its purple silicone strap, but opted for more muted colours that work perfectly with your autumn/winter look. With features such as bold dials, unique shapes and intricately detailed dials, a Diesel watch has a timelessly stylish appeal and will make that perfect statement accessory.
Maybe you want to inject the spirit and essence of New York style into your look? If so, then DKNY watches are the perfect choice. Ranging from sophisticated and elegant, to bold and statement, DKNY watches represent the fast paced New York style and lifestyle and are the ideal investment if you are looking for a versatile watch that will take you from the office to the cocktail bar. New styles in the offering include the dazzling NY8051 for ladies whereby the case, bezel and strap is entirely embellished in diamante stones, and the more classic and understated yet still ultra stylish NY1457 DKNY watch for men. For something bold and oozing the wow watch factor, the ladies NY4738 cuff style watch with the DKNY lettering logo embellished in diamantes is a perfect option!
Another brand favourite that continues to impress is Fossil who are a brand that successfully match function with stunning looks. The Fossil watches range is incredibly diverse with some new designs in the collection including the super statement and aggressive in style JR1202 Fossil watch for men. In direct contrast, the new ES2654 Fossil watch for ladies in gold plated stainless steel (gold is a huge key look this season) boasts a delicate and jewellery like quality but the chunky style chain link bracelet strap keeps the style edgy and unique. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style, and is also highly respected in the watch industry for its superb and flawless quality.
G-Shock watches for men are a new brand addition to Shade Station and are renowned for their resistance to impact, robust aesthetics and high durability. Predominantly sports geared watches; different collections are developed for various requirements such as extreme sports including skateboarding, surfing and snowboarding. Some of the most recent styles incorporate functions such as atomic clock synchronisation and tough solar functionality meaning that they are a superb option for those seeking a watch with superior functional ability. Masculine, statement and ticking all the right boxes in the technical department!
If you are after a glamorous and dazzling watch, Guess is a brand that certainly fits the bill. There are an array of new Guess watches that are perfect for the party season including the new Petite Autograph Guess watch for ladies which has a jewellery-esque quality and features the Guess logo boldly presented in diamante stones. The new pink toned Prism watch for ladies is also on our wish list, and perfectly captures the key watch trend of the moment with its polycarbonate bracelet strap and diamante embellished bezel for the Guess glitz factor! For the men, there are some wonderfully masculine yet chic styles to look out for including the Lights Out Guess watch and the ultra sleek Empire design.
Ice-Watches are an incredibly exciting new brand addition and are already proving a huge hit! Made in unisex styles, what makes Ice-Watch watches a favourite with style icons including The Saturdays and Paris Hilton are the combination of exciting colours and the ability to wear each watch to compliment every outfit. Elements such as striking Swarovski crystals embellished upon the bezel also add to the bling and glam factor which when combined with bold colour and fresh, unique designs, makes each Ice-Watch a real style statement! With new Ice-Watch designs launched at frequent points throughout the style seasons, and with affordable price tags, it has never being easier to coordinate your watch with your look!
LA based Juicy Couture is a further hot brand to look out for and one that every style princess is sure to swoon over! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and exquisite yet statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new gold plated stainless steel Rich Girl and the highly trend inspired Lively Juicy Couture watches are new designs to look out for. If you are seeking a watch which immediately represents a luxurious, fun and chic sense of style, the collection of Juicy Couture watches are sure to appeal!
If you’re into your surf style, Kahuna watches are a great brand choice. With fun and vibrant designs for girls and guys, the style range is highly varied moving from smart and chic to more casual and practical. Design elements such as floral patterned canvas or fabric straps and beautifully coloured dials are prominent features and Kahuna watches also capture many of the key trends of the moment whist still remaining unique to the Kahuna style. They also shape up well from a functional perspective with some watches featuring uni-directional timing bezels for use when diving.
Lipsy watches are a new addition that has recently been added to the Shade Station shelves and the collection is brimming with highly trendy and dazzling watches for ladies ranging from the new super statement LP004 Lipsy bangle style watch to the chic and luxurious inspired LP032 Lipsy watch. Bright colours, sparkling diamante stones and patterned straps and dials are common themes within the collection and this brand is perfect for channelling your inner rock chic! You’ll also be very pleased to hear that the range is budget friendly. Lipsy watches are exciting to wear and make the ultimate style statement.
LTD watches hit the style scene with a bang in 2009 and the brand is continuously rapidly growing in popularity/ Moving into chic and sleek territory with their watch designs for autumn/winter 2010/11, you must definitely check out the new Steel LTD Watch collection which comprises of a range of highly retro inspired LTD watches with gold plated, rose gold plated and polished stainless steel bracelet straps. White watches are still very much prominent on the style scene and LTD Watches have introduced a superb version in the form of the new and ultra glam 021001 white watch.
Perhaps one of our most exciting brand additions this season are Marc by Marc Jacobs watches. The collection of Marc by Marc Jacobs watches is highly eclectic with watch features including stainless steel chunky straps or on-trend polycarbonate straps with textured links, and bold dials with colourful time markers. The dial is usually the striking point of each watch, some with numbers presented in the images of ghosts and hearts adding a sense of fun to fashion! A great example of this is the new MBM1148 watch or the MBM4532 design. The Marc by Marc Jacobs watch collection is definitely one that is on every fashionista’s radar and will ensure that you score some serious style points whilst wearing an accessory that is ultra cool, innovative and the work of an incredibly creative designer.
The watches within the Michael Kors watches collection are one of the most refined, elegant and unique in the fashion industry. For autumn/winter Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze are evident with trend inspired elements including polycarbonate straps and diamante embellished detailing. Gold toned watches are a key look of this season, and the new MK5314 Michael Kors ladies watch with its rose gold plated stainless steel case and bracelet strap is exquisitely chic and perfectly captures the essence of luxury. Further new styles include the statement yet elegant MK2200 Michael Kors watch and the colourful MK5324 which beautifully combines purple and gold.
Nixon is a brand that continues to impress with its wide selection of watches that vary from the highly elite Ceramic Player to the more moderately priced and accessible yet still striking Fader watch. Nixon watches are highly popular among a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide collection of Nixon watches fuse design elements including bold colour with striking and innovative designs ranging from the ultra sleek Spencer watch to the fun and playful Time Teller P watches. Something for every style preference!
Seksy is a brand that is highly associated with glitz and glam and the collection of watches are perfect for approaching the party season with a number of designs making that great finishing touch to your party look. Boasting an array of unique styles, Seksy watches make a statement whilst remaining chic, elegant and sophisticated.
The classically British brand Ted Baker has a fantastic new selection of watches for autumn/winter; all with the quirky and eclectic Ted Baker touch that the brand is renowned for. The new ladies TE2058 Ted Baker watch is a wonderfully demure and elegant style with delicate features whereas in contrast, the TE4038 watch is a more masculine inspired watch for ladies that retains the glamour with a diamante embellished bezel and purple dial accents. The new colour inspired men’s Ted Baker watches including the TE1048 designs are a great way to infuse some vibrant tones into your winter look in a chic way. The new range of Ted Baker watches are highly versatile and effectively add a unique finish to any outfit.
Timex watches are a classic watch brand that has a history dating back over 156 years and the Timex brand has definitely come to the forefront of the watch and style industry once more with its array of new watches. Timex watches are highly regarded for their functional abilities which include water resistance, night lights, lap measurers and even the ability to transmit signals to your ipod so that when exercising your music will match your pace. These sports style watches including the Ironman Bright collection come in a variety of vibrant colours as well as neutral tones and are designed to be durable, stylish and robust. For those who are seeking a more chic aesthetic, Timex also has a range of more classically and elegantly styled watches for men and women.
Timex Originals watches are a recent new addition to Shade Station and have been launched to celebrate the history of Timex. The collection conveys the Timex story through each watch and comprises of revived versions of designs that have been launched throughout Timex’s extensive timeline. Design elements such as sleek leather straps and bold, easy to read and minimally styled dials as featured with the new Timex T Retro watch for example, remain the same as seen on the original designs, but with contemporary choices of materials and technologies to keep the watch relevant to the current times and trends. Other Timex Original watches are sport inspired and casual with aesthetic elements such as fabric straps with striped patterns and colourful dials including the fun and highly versatile Camper watches.
As you can see, over the past season we have added a number of exciting brands to our overall collection, with the objective of providing you with the most extensive choice possible. The above brands are just a selection we have here at Shade Station and other watch brands in our vast collection include Animal, Black Dice, Breil, Ducati, Ed Hardy, Ingersoll, Marc Ecko, Nautica, Oakley, Philippe Starck, Rubz, Superdry, Tokyo Flash and Zodiac to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We recognise that when choosing the perfect watch, there are a number of factors to take into consideration including style, function, quality, technical innovation and of course, brand reputation. All of our brands are notorious for their great quality products and though some are more budget friendly than others, you can be assured that regardless of the brand, you are investing a great quality watch.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly, aiming for our watch section to represent only the most stylish, fashionable, exciting and functional watches in the industry. You can also check out our frequently updated style blog which outlines which watch styles the celebs are wearing and keeps you up to speed with news relating to our recent brands and styles just in.
You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very warm, happy and stylish autumn/winter!
The Hot New Fossil Watch Styles!
The Hot New Fossil Watch Styles!
The most striking factor about Fossil watches is that the collection always comprises of highly varied styles to appeal to a wide range of style preferences. From edgy to eclectic, elegant to sporty and everything in between, Fossil watches are creatively unique in style with surprising and exciting aesthetic features and are always renowned for their exceptional high quality.
There are some hot new Fossil watch styles to look out for this season with one of our personal favourites being the CE1004 Fossil unisex watch. White watches with ceramic bracelet straps are a huge look this season (in addition to being highly durable) and don’t think that they are just a summer style – many brands including Fossil have only just released their 
white watches with the intention of them going through to autumn/winter whereby the style will still be a strong look. This version also features gold accents for an ultra fresh look and incorporates sub dial date windows.
Fossil is great at fusing traditional or vintage looks with contemporary twists and the CH2559 Fossil watch for men is the perfect example of this. With a sleek brown leather strap, subtle brown stitching and a dial that boasts an antique quality but with modern functions including a date window and sub dial chronograph, this watch is a real statement piece and oozes sophistication!
Charm bracelets are big news on the accessories scene and Fossil have taken this idea and incorporated it into one of their new watch designs. The result is the ES2147 ladies Fossil watch which features doubled stranded 
chain links and a series of striking charms – some of which are embellished in diamante stones for extra dazzle and include hearts, flowers and keys. The petite round dial is positioned just off-centre and this watch is the perfect way to combine two accessories in one!
These are just three of the new styles to look out for, so make sure you check out the whole Fossil watch collection to see which design catches your eye. The great thing about Fossil is that due to its incredibly unique, detailed and creative styles, the watches have a completely timeless quality and are trendy and stylish yet able to transcend through the fashion seasons. Fossil watches are renowned in the industry and by customers for their high quality and individuality and are always guaranteed to impress in every way.
Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
Luxurious Michael Kors Style
Michael Kors is a designer who represents all things chic and sophisticated with a wearable and casual edge. A huge array of celebrities favour the Michael Kors style because it allows them to look fantastic and polished, yet also be comfortable.
Michael Kors watches are one of the most divine and luxurious accessories you could own yet are still versatile and wearable with a variety of looks. One of the main noticeable design elements of Michael Kors watches are the colours used. Something a little alternative from black, gold and silver or eye popping colours that many other brands have homed in on in recent seasons, Michael Kors watches feature beautiful tones such as brown, golden, fawn, beige and cream as well of course as the traditional staple colours.
Using examples within the collection, the MK5139 for example has a contemporary design with a bracelet strap and sleek circular dial but the stunning brown and cream horn effect colouring and gold detailing definitely injects something exquisite to the watch. The MK4200 is a little more of a dressed up and glamorous style and the tortoiseshell effect and central polished gold section, again adds something extremely refined and chic to the aesthetic of the watch.
Michael Kors is also renowned for retaining his own unique style but applying them to current trends. The MK5197, MK5198 and MK5195
are all perfect examples of this. With bang on trend polycarbonate outer links in contemporary and cool colours such as baby pink, white, and silver, added diamante embellishments either on the dial or at the centre of the links, this definitely adds a glam edge to a current style. Michael Kors is perfect at balancing casual with striking and ensures that the watches remain chic and simple with the focal point either being on the design or the sumptuous and luxurious colour.
In terms of unique design, Michael Kors certainly likes to experiment with innovative styles – the MK2118 is a great example of this with its sliding cover that when placed over the dial completely conceals it and makes the watch look more like an edgy and urban style bracelet. The MK3094 is also striking in terms of design with its super wide bangle style strap which has 
a textured finish and diamantes positioned around the outer and inner edges. The round dial positioned in the centre is kept small and simple so that the attention is drawn to the main body of the watch.
Michael Kors watches achieve the balance between chic, refined and sophisticated and trendy and cool. With an array of designs to suit a number of style preferences, versatility, beautiful colouring and unique and exquisite design are all common features within the range. The perfect accessory to add something wonderfully special to your look!
Step into 2010 in True Fossil Style!
Since 1984, Fossil has become one of the leaders in the watch industry, designing a range of watches that stretch from eclectic and edgy to classic and demure. There are a few hot additions to look out for which will be sure to see you launch into 2010 with a real piece of stylish arm candy!
Here is a rundown of some of the Fossil watches styles-:
Contemporary and Feminine-:
ES2440-: This is a new exclusive from Fossil. Designed for ladies who like to combine femininity with edgy and cool, this watch features a white polycarbonate strap, a diamante embellished bezel and a white and pink Mother of Pearl floral patterned dial. The feminine dial makes an effective contrast to the funky strap and the diamantes certainly inject a nice element of highly on trend bling!
Edgy and Statement-:
ES2157-: This style is for ladies and like the watch above, features a polycarbonate strap but in black. The round dial is also black and has a sub dial chronograph and a diamante embellished bezel. This watch is perfect for those 
who like a sophisticated look but with a trendy edge – the black tone of the watch also makes it a real statement accessory and versatile for a range of looks.
Innovative and Chic-:
ME1033-: One for the men, this Fossil style is perfect for those who like their style to represent a sense of combining vintage inspiration with a modern twist. The slim leather strap is sleek brown and the large rectangular dial has soft rounded edges and is a unique champagne tone displaying a power gauge and second sub dials in a striking design. The simple aesthetic draws the attention to the detail within the dial and this is definitely a watch that reflects a dynamic and thoughtful sense of style.
Classic and Smart-:
FS4156-: This men’s watch is timelessly stylish with its highly polished stainless steel bracelet strap with panelled links and ultra sleek black dial with a diamante positioned at the hour marker. Masculine with a sense of 
sophistication!
Something for Everyday-:
FS4458-: This men’s watch is incredibly versatile and practical for everyday use with its black leather strap and round black dial. Still retaining that typical Fossil individuality, the fine detail is evident with the heavy stitching featured on the outer edges of the strap and the funky design of the numbers on the dial.
These are just a handful of examples of the various styles from Fossil. If you are looking for something completely unique, the Philippe Starck watches range is also definitely worth a look with the watches comprising of futuristic aesthetics, dynamic designs and innovative technology. Fossil is a brand which always maintains great quality within its watches and exceptionally fine attention to detail. From a style perspective Fossil is always one of the hottest brands to be seen wearing and due to the fact that the watches combine vintage inspiration with modern twists, they are unique, striking and timelessly super stylish.
The Two New Hot Guess Watches on the Style Scene!
The Background Behind Guess
Guess was quite possibly the brand that made our number one wardrobe staple item – the ever faithful jeans, as popular as they are today. When the Marciano brothers launched their line of blue jeans, the idea of wearing jeans suddenly became more glamorous and consequently became a huge trend that has stuck. Before Guess launched these blue jeans, denim was always regarded as simple daytime work wear and not at all perceived as stylish or sexy. When the Guess jeans hit the shelves and the celebrities were rarely seen without a pair, this was all about to change.
Therefore when Guess extended its product lines and launched its range of Guess watches, the new accessory soon became the hot item to own and this is still the case today. Guess watches are considered to be highly stylish and the numerous designs available are worn by celebrities all over the globe as the brand’s unique and sexy styles allow them to differ from other labels. The typical wearer of Guess is said to be the type of person who likes to look great and is fashion savvy but by the same token has the ability to set their own unique style.
Two New Styles to Look out for!
In order to celebrate its 25th birthday, Guess recently launched a range of super glamorous watches and now there are two fu
rther additions to look out for which are similar in style with a slim black leather strap and prominent round dial. The ladies Heart To Bling Guess watch with its black croco leather strap, diamante embellished bezel and heart dial also featuring a number of diamante stones is the ultimate in feminine sophistication and has that glamorous Guess edge but with a strong sense of sophistication. A must have for all bling lovers! The next new style is the ladies Question Bling watch, again with a black croco leather strap and diamante embellished bezel. This watch dial is striking black with the question mark Guess logo featured in diamante stones. These two new watches definitely have fantastic contemporary designs, edgy glam statement style and the ultimate wow factor!
Listening to the Consumer
Back in June 2009, Guess presented at the Fashion Piper Jaffray Annual Consumer Conference in New York which featured a panel comprised of teenagers. These teens were students who throughout the conference discussed a 
range of topics relating to the teen market including the latest trends in electronics, food, clothing and accessories. Using this first hand insight from their target consumer, Guess can then take any feedback, suggestions, needs and wants and incorporate this into their future designs. Listening to what your potential customers want from your band is essential in creating the right products and conferences such as this allow brands such as Guess to get their product and marketing strategies accurate and help them to design what customers really want.
Guess watches are a great way of accessorising your look with a beautiful and sparkling edge. The brand is super glamorous but has a reasonable price tag, allowing slightly younger customers to enjoy the Guess style. With many different styles available ranging from classic to dressy and everything in between, Guess watches also incorporate a hint of bling making them look wonderfully sexy, fun, youthful and stylish.
Michael Kors Watches – An Investment Brand
When you read about the history of many high profile fashion designers, you may often find that a career in the fashion industry was not what they originally intended to embark upon professionally. However for luxury designer Michael Kors, this was certainly not the case as his fashion was always an obvious career path due to him being brought up in a family of style addicts!
The designer who is from New York isn’t shy about admitting that most of his immediate family share his passion for fashion and that this was instilled in him from an early age. The designer’s mother was a fashion model and his grandmother was a school principal who he claims refused to wear the same outfit twice – a genuine fashionista! His grandmother’s husband was also in the textile industry. Being an only child meant that he was always taken on every shopping trip whereby he discovered a passion for beautiful fabrics, the art of how pieces of clothing are cut and how the perfect outfit or look can make a statement about an individual. Harbouring a skill and love of drawing, this is how Kors was able to put design thoughts down on paper from an early age.
A brand which is b
ecoming increasingly popular, Michael Kors has recently opened a new shop in New Bond Street, London and despite many retailers being forced to close or downsize during the recession, Michael Kors feels that his brand is one with longevity because it defies seasonal trends and has a classic look that can be worn for years. Michael Kors is renowned for his sense of elegance and femininity and his collection of watches are certainly expressive of that theme. Despite being on trend, they are not the type of watch that you would purchase to wear for only one or two seasons but are investment accessories that convey timeless sophistication and are instantly recognisable to the brand.
There is a wonderful new Michael Kors watch to look out for which is the MK4217. This beautifully feminine and striking watch features a dual strand bracelet strap with tortoiseshell pattern inlays – textures and prints are a typical feature of Michael Kors watches and add a sense of colour warmth and luxury.
In the current economic climate, it is certainly a struggle for many brands to keep people buying but Michael Kors is regarded as a lifestyle brand and has its own unique style that never fails to look elegant and chic and therefore people are willing to make the investment because they achieve high wearability for their money. The range of Michael Kors watches are exceptionally beautiful, incredibly detailed and finely crafted. With prices ranging between £70 and £270, the watches are a fantastic investment accessory that will look timelessly stylish and represent an item by a brand that is worn by the likes of only the most glamorous and elegant of ladies.
Diesel Watches – Sleek and Sophisticated
Diesel is renowned for being a brand which thrives on its ability to push design boundaries and create its own trends as opposed to following. It is for this reason that the brand is so popular. Taking inspiration from global culture with a strong hint of Italian style, the collection of Diesel watches is no different and all have their own unique and innovative style that anyone would be proud to wear.
Of course in this economic era, brands are consistently forced to keep their collections exciting to entice people to buy. Part of Diesel’s success and the cause of its growth is the fact that it reaches out to a broad range of consumers and designs watches for a range of budgets.
The Diesel Black Label collection is a prime example of this as the range offers something ultra sophisticated in a timepiece which targets consumers who are seeking something sleek and a little more mature looking. With a slightly higher price tag and the ultimate in a show stopping watch, this range is definitely for those who are looking to purchase an investment timepiece and desire something that extra bit special. The Black Label collection features a selection of beautiful watches, some with multiple dials and extremely cool and high tech additions.
Of course, the regular range of Diesel watches are super stylish too and definitely a great example of a brand that dares to be different with their eclectic designs.
Diesel has also recently launched a new motorcycle helmet designed in collaboration with one of the leading motorcycling clothes company AGV. The helmet is available in a variety of colours and has a retro appeal with a retractable visor and padded buckle. Perfect to team with your Diesel watch!
Dazzling DKNY watches
We’re constantly updating our designer watches and sunglasses collections at Shade Station, so there’s no need to ever look elsewhere or get bored with the selection - Which is exactly why we’re the UK’s largest independent online retailer of watches and sunglasses!
One of the most recent collections to benefit from a fresh injection of wrist bling is the ever-popular DKNY ladies watches portfolio. Designed with the fabulous and glitzy in mind, DKNY watches are elegant and dazzling. A liberal use of diamante, polished platinum and dainty intricate bracelets lend the cluster its glamour… it’s no surprise Donna Karan is such a big deal in fashion circles, if her watch collection is anything to go by!
Using the essence of New York as the inspiration for her label DKNY, Donna Karan is one of the most celebrated contemporary female designers today. Actress Hillary Duff is the current ‘face’ of DKNY and her youth, vitality and love of fashion makes her the ideal spokesperson for the label.
Back to those new DKNY watches we were telling you about… With at least a dozen new wristpieces this autumn, there’s even more choice for wannabe DKNY lovers. The most alluring of the bunch are models NY3493 and NY4411. Both look far more expensive than their relatively small price tag suggests and both are sure to knock your socks off! NY3493 has a slim rectangular face with the DKNY logo subtly imbedded in it and a highly polished stainless steel linked bracelet with chunky diamante inserts all the way around it, making the entire piece look like a twinkling diamond bracelet. DKNY watch NY4411 looks almost vintage in style, with a rectangular face framed with classic diamante and a diamante studded slash link bracelet. The whole effect is very glamorous and ‘old Hollywood’.
It’s not only DKNY watches that are updated regularly though! Why not browse our new style Shade Station site to get the lowdown on what’s new, what’s hot and the coolest brands to be seen in this winter.