shadestation lifestyle section

Get Fierce Style with Von Zipper!

December 19, 2009
Posted by Laura

Von Zipper was originally founded in 1999 but was bought by sports/fashion label Billabong in 2001 who instantly recognised the brand’s edgy and eclectic style and saw it as an up and coming brand that had great potential. Von Zipper was able to keep its original team of designers and retain its unique image and Billabong escalated it further into the sports/fashion industry and helped to raise its profile.

Von Zipper sunglasses and goggles are incredibly eye catching and have an attitude that represents the ultimate in competitive style and function. The Von Zipper product development and design team are constantly working towards launching new, exciting and innovative styles every year and fans of the brand are always waiting with anticipation to see what products are coming next.

Within the designs which incorporate visually striking patterns that instantly grab your attention, Von Zipper is influenced by individual style, fashion, hip-hop, punk rock and adrenaline and has a fearless attitude attached to the name. Bands including Green Day and Velvet Revolver are fans of the Von Zipper brand and are regularly seen sporting the sunglasses. Von Zipper team riders include 3-time world surf champion Andy Irons as well as fresh talent including skateboarder Karen Jones, snowboarder Nick Visconti and surfer Joel Parkinson.

The brand has also been noted particularly during 2009 as a firm hit with a number of celebrities having been spotted on A Listers including Justin Timberlake, Paris Hilton, The Prodigy, Motorhead, The Offspring, Kanye West and Heidi Klum who love the eclectic and unique style that the brand has to offer.

In terms of function, Von Zipper goggles will ensure that you are safe on the slopes and that your eyes and face are fully protected. The brand is notorious for manufacturing its products using only the highest quality materials and most innovative of technologies. With functional features including air circulation between the goggle and the face, forward venting, anti fog lens coating and full 100 percent UV protection, there is an incredibly wide variety of styles and sizes with an array of vibrant colours and patterns. Always at the forefront of technology, there is even a style of Von Zipper goggles – the SkullCandy Replicator which incorporates a removable set of headphones. With a funky black and white web style pattern, these are a fierce looking pair of goggles that will definitely look amazing up on the slopes!

Some of the smaller Von Zipper goggles such as the Sizzle style are designed for smaller faces and are also incredibly budget friendly at £38.25.

Von Zipper is regarded as an extremely cool and respected brand as aside from its collections, it also sponsors, hosts or makes appearances at cool sporting events such as the recent Eddie Aikau big wave surf contest which took place earlier this month and was also won by Von Zipper supercharger Greg Long. The brand’s products have become renowned in the extreme sports industry and worn by a number of athletes who require the best in order to maximise their performance. In terms of style, Von Zipper has also become prominent in the fashion and celebrity world and is definitely the brand to be wearing in 2010 whether this be on or off the slopes!

Von Zipper Goggles – Feel the Adrenaline!

November 12, 2009
Posted by Laura

Von Zipper is based in Irvine, California and is a highly respected eyewear company. The brand, which was bought by Billabong in 2001, produces a cool and funky range of sunglasses, ski and snow goggles, MX goggles and accessories.

The Von Zipper brand is regularly seen at global snow events and sponsoring a number of professional surfers, snowboarders, and wake boarders. Three time world surf champion Andy Irons is one of the professional athletes sponsored by Von Zipper who favours the brand because of its high quality goggles which ultimately enhance performance.

Von Zipper recently appeared at the annual Snowsports Industries of America (SIA) conference whereby the brand had the opportunity to show some of its new styles which comprises of a range of new goggles in vibrant colours and patterns; a style feature which is typical of Von Zipper. These goggles incorporate further examples of their trademark unusual names such as ‘graphic puke’ to describe some of the more vibrant patterns and colour tones.

The Feenom Von Zipper goggles are one of the most popular ranges by the brand and feature oversized lenses yet fit smaller faces due to the spherical goggles which are designed to fit slightly smaller faces, but retain a large scale vision. This is a design feature that Von Zipper goggles are particularly renowned for. There is a highly trendy pink and white colour combination with smoky pink lenses which are great for a cute girly style whilst on the slopes!

The Von Zipper Skull Candy Replica Goggles are incredible in style and have the added function of removable headphones so you can rock out whilst on you snow adventure! Music is a strong influence on the Von Zipper styles and designs, especially the hip-hop and punk rock genres and cool bands including Green Day and Velvet Revolver both support the Von Zipper brand and are regularly seen wearing the products. These Skull Candy goggles are a great way of representing that influence and have some great core features such as air circulation between the goggle and the face, forward venting and wide peripheral vision. The black and white web inspired design is also extremely funky for a hardcore look.

The Bushwick Von Zipper goggles are strong favourites and have a sleek look again with fantastic features such as a triple density contoured face foam ensuring all day comfort. These goggles are also ideal for medium to large sized faces.

Von Zipper is respected for its exceptionally high standard of quality using the most effective and sought after technologies including Polycarbonate Lenses, Gradient Lenses, and 6 Layer Glass Polarised Lenses to ensure ultimate protection and product reliability. Placing style as an important factor in the production stages, Von Zipper goggles incorporate designs which depict the essence of a competitive attitude and portray a rush of adrenaline. The goggles keep up with current snow-wear trends but retain a distinctive style that dares to be a little different and bold. If you prefer something with style but more understated there are also patterns and colours which cater for this preference.

Von Zipper goggles express confidence and the high tech functions and features ensure that maximum visual clarity is achieved and that your face and eyes are fully protected which allows you to concentrate on having fun and working at perfecting your snow sports performance.

Festival Chic Sunglasses

July 27, 2009
Posted by sarah

Whilst we’re half way through the summer and a number of the big festivals have been and gone, there’s still time to choose your perfect shades for the upcoming UK festivals. Still to come are; Global Gathering, Womad, The Big Chill, V Festival, Reading and Leeds, SW4, Get Loaded in the Park and Bestival. For every one, there’s a great pair of sunglasses to make you look and feel fabulous.

If you like your weekends sweaty, chaotic and hardcore, then dance festivals Global Gathering and Clapham’s SW4 and Get Loaded are for you. Accessorise your skinny jeans and vest with sunglasses in bright colours and retro styles. The original Ray Ban Wayfarers are enjoying an extended fashion moment and are currently the coolest shades to be seen in. Choose them in red or blue for the perfect dance festival look and to ensure protection from flashing strobe lights!

Carrera is another great brand to be seen in, worn by Beckham and Kylie, these retro aviator style sunglasses are super fashionable. We think the Carrera ‘Hot’ style or ‘Champion’ in tortoiseshell would be right on the money for dance festival chic.

Indie and rock kids who have bought their tickets to V or Reading will be swept away by Dragon’s ‘Fame’ style sunglasses or Von Zipper’s ‘Hoss’ shades. Both are a chunky retro-looking aviator style of glasses, that ooze savvy.

For some, a laid back vibe and world music is the order of the day – if this sounds like you, team your high-waisted jeans and trilby with sunglasses that give you a slightly more grown up air or glamour. Ray Ban’s Clubmaster shades lend an ultra cool nerdy chic or if you prefer a 70s look, opt for oversized swirling Pucci sunnies for ultimate glamorous revelry. Marc Jacobs does a sexy line in oversized shades perfect for lazy afternoon dancing or you may like an injection of vintage, with a pair of classic Christian Dior sunglasses from Shade Station’s brilliant ‘Vintage’ section.

There’s the perfect pair of sunnies for you at Shade Station and with our summer sale now on, festival style can be achieved on a shoestring!

Click here to visit our Ray Ban Sunglasses section