Prada Gets Playful with New Minimal Baroque Sunglasses
Prada Gets Playful with New Minimal Baroque Sunglasses
If you’re looking for a pair of sunglasses to really jazz up your spring/summer look, there are two new incredibly exciting styles that we are due to add to our Prada sunglasses collection that you’re sure to love! Ready to hit the Shade Station shelves in April, the 2 new Limited Edition Prada Minimal Baroque sunglasses for ladies have been designed as a continuation to the prominent Baroque theme we saw on the Spring/Summer 2011 Prada catwalk.
Prada commissioned 3 artists to create a series of illustrations for the new sunglasses in a distinctively quirky style. The pictures include images of dogs and birds wearing the sunglasses and definitely help to emphasise the playful tone of the collection! In typical Prada fashion, the Minimal Baroque sunglasses boast beautifully ornate aesthetics with strong detailing. However, these two styles are specifically centred around the lavish and ornate Baroque trend and feature intricately sculptured frames, bold curves and elaborate colour and pattern fusions.
There are 2 styles available within the Baroque collection; the 27NS Prada sunglasses and the 28NS design. The 27NS style features a perfectly rounded and oversized frame where the focal feature is the arms; incorporating a beautifully designed swirling finish that really make these sunglasses a show stopping accessory. The 27NS Prada sunglasses are available in a stunning array of colours, all of which are representative of the Baroque theme.
The 28NS style is also oversized with prominent and thicker outer frame edges, creating a cat-eye inspired effect to the design. This section of the frame is further accentuated with patterned and/or coloured detailing and comes in an irresistible selection of Baroque inspired tones that are perfect for spring/summer style.
Having been featured in the likes of the June 2011 issue of Vogue and the May 2011 issue of Elle, the Prada Minimal Baroque sunglasses are definitely one of the hottest styles we will see this season. Spring/summer 2011 is all about infusing bold and striking twists to your style and even with the most neutral and understated of outfits, the Minimal Baroque Prada sunglasses will instantly add a high-fashion, playful and glamorous finish.
The two new Prada sunglasses styles are due in May so we’ll let you know as soon as you can get your hands on a pair!
Crazy for MDG Sunglasses
MDG Sunglasses – Madonna by D&G
Well it looks like the Queen of Pop has another big hit on her hands… Following her successful turn advertising Dolce & Gabbana’s Spring / Summer 2010 collection, Madonna has joined forces with the Italian duo to design and produce a portfolio of fabulous sunglasses. With a history of bold fashion choices and a popular collaboration with H&M, it’s unsurprising that the original Material Girl has chosen to venture further down the fashion path.
Available next month at Shade Station, the MDG sunglasses collection consists of 6 pairs of oversized sunglasses that have had both fashion people and journalists gushing.
It is the first time D&G have ever ‘co-branded’ a collection and it is testament to the strength of their relationship with Madonna, that she is the first. Of the alliance they said “Designing an eyewear line with Madonna was a new experience for us. The oversized and wraparound designs are sexy and very feminine, like our clothes. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo.”
The MDG sunglasses bear both Madonna’s name and the MDG logo on each arm and are definitely one of the hottest brands to be seen in this summer. Of the six styles, three are classic Riviera style, with thick black frames in round, square and oval with dark lenses. There is an unusual pair with transparent red frames and mottled red and grey arms and the final two are more ‘matrix’ looking with a metal top bar and graduated lenses.
The hype around this first MDG Sunglasses collection is enormous and we can’t wait to get our sweaty hands on these knock out shades! We’re certain this range is going to go like hot cakes so to be sure you’re in Vogue this Summer keep a keen eye on Shade Station…
Burberry Back to the Forefront of Fashion
The designer brand Burberry was founded in 1856 by 21 year old Thomas Burberry who was a former draper’s apprentice. Thomas began his career in fashion when he opened up his own shop located in Basingstoke in Hampshire which specialised in selling waterproof overcoats. The shop quickly became popular in the area and his name and profile as a designer was raised. Thomas Burberry is a classic example of a designer who had always maintained a strong passion for all the elements associated with fashion design and his love of fine, high quality fabrics – something which Burberry is iconic for today, ultimately led him to becoming so highly regarded from a young age.
One of the most popular items created by Burberry which has also led to its iconic status was designed in 1914 and is still today a wardrobe staple for many – the Burberry trench coat. The design element which completely defines 
Burberry from other brands without the need of a physical label is the famous Burberry check which with its black, tan, and red pattern is known as the “Haymarket check” or the “Burberry classic check” and this is what lines the famous trench coats and is still found on perfume bottles, clothing and accessories including the range of Burberry sunglasses. The coat went through years of re-design and improvement, was finally launched in 1924 and is now a timeless classic.
Burberry is regarded as one of the most sought after luxury brands and favoured for its exquisite and classic style. Fans and customers of the brand even include Queen Elizabeth II and the Prince of Wales.
When a label has existed for such a long period of time, it is inevitable that it will need re-vamping in order to keep up with current trends and style. Near the end of the 20th century, Rose Marie Bravo was brought in to modernise the image of 
Burberry and she was responsible for rebuilding the Burberry brand in the UK and Europe and ensured it was only sold to select luxury retailers which has created a sought after and elite image. She also hired Italian-American Roberto Menichetti as her new head designer in 1998, who quickly made Burberry’s Prorsum brand the hot brand for any fashionista to be seen in. Now Burberry has branded stores and boutiques around the world, and the products maintain a classic, practical and functional use with a completely unique sense of style. Whilst balancing its classic styling with contemporary trend injections Burberry is popular among a wide age range and respected for its significant historical value.
Burberry sunglasses are one of the most modern additions to the Burberry line can be described as beautifully classic but have modern twists to keep the style in keeping with current trends and appeal to a wide range of ages. The iconic Burberry check pattern is also featured on many of the styles, some more subtle such as on a section of the arms. Due to Burberry having such an extensive history, it has been featured in many fashion exhibitions such as the Victoria and Albert Museum and the collection includes ranges for men, women and children as well as swimwear and accessories including the fantastic range of Burberry sunglasses.
During the 1970s, the brand became associated with the British football scene which led it to bing labelled as the brand for ‘chavs’ or ‘hooligans’. However, during the past two years, with models such as Agyness Deyn, Lily Donaldson and Lara Stone being featured in the Burberry advertising campaigns and the brand being focused upon in publications such as Vogue, Harpers Bizarre and Tatler, the Burberry image has reverted back to its rightful classic and sought after status and loved for its elegant and refined and typically English dishevelled and effortless style.
Glitzy Gucci sunglasses
Gucci’s flagship London store at 18 Sloane Street was recently treated to a renovation to bring it in line with the brand’s contemporary 21st Century image. The new-look boutique was unveiled on the eve of the G20 meeting in April, as Alexandra Schulman, the editor of British Vogue threw a lavish dinner for Gucci’s creative director Frida Giannini. Guests and revelers included Sophie Dahl with fiancé Jamie Cullum, Claudia Schiffer, the Geldof sisters and Richard Ashcroft.
Just like their stores, Gucci’s campaigns are hitting more modern notes. Using a slew of hip stars to promote their fresh image, glossy Gucci ads have seen actress Clare Danes, popstar Rhianna and Brit model Lily Donaldson fly the glamorous Gucci flag.
Often going above and beyond her Gucci obligations, Rhianna in particular is a huge fan of the label. She is pictured regularly wearing Gucci and sporting the most up-to-date Gucci sunglasses. Other fans of Gucci sunglasses include Catherine Zeta-Jones, Kylie, Paris Hilton, Angelina Jolie, Madonna, Katherine Heigl and the beautiful Camilla Belle.
Often ostentatious Gucci sunglasses celebrate the label’s glitzy vibrant Italian heritage. Bold and strong with arresting detail on the arms, regularly incorporating the ‘G’ of the logo, Gucci shades are flash and fabulous. The new collection for 2009 is comprehensive and smart, using cut out detailing, hints of gold, hearts and baroque patterns. Colours are diverse, from black and tortoiseshell to red and white, there’s a shade for every fashionista. And the styles vary greatly too, from classic over-sized square and circular lenses and frames to blinged up aviators and a nod to the ever-popular ray-ban style.
Proving there’s still plenty of call for striking European style shades, Gucci have come up trumps with this season’s sunglasses collection and we urge you to unleash your inner diva and GO GUCCI!