The BCBG Max Azria brand is creating quite a buzz on the style scene! BCBG stands for ‘bon chic, bon genre’, which in English means ‘good style, good attitude’ and perfectly embodies what the brand represents – a fusion of European sophistication and American spirit.
It’s no wonder therefore that BGBG Max Azria is a hot favourite show at the Fashion Weeks and loved by the likes of super glamorous stars including Angelina Jolie, Miley Cyrus, Sharon Stone, Victoria Beckham, Beyonce, and Catherine Zeta-Jones. All of these celebrities and many more are often seen at the most high-profile red carpet events adorned in BCBG Max Azria clothing and accessories.
Alas, whilst many of us are probably not able to dress in BCBG Max Azria threads, we can now taste a piece of the couture in the form of the designer’s recently launched super elegant, glam, unique and sophisticated watch collection which is designed specifically for women and encompasses every element of how a lady likes to feel – beautiful, chic and striking!
If you regard yourself as a fashionista who instantly recognises a fabulous product, we’re sure the BCBG Max Azria watches will have already caught your eye. With the watch collection comprising of designs that can be worn for everyday purposes through to ultra special evening watches where you need to make a style impression, the range is feminine, exquisite and fun to wear!
We have a new BCBG Max Azria style new in at Shade Station to introduce to you in the form of the new Florence watch which with its textured leather strap and bold round dial surrounded by a bezel with a series of cut out sections, this design is minimal yet unique and statement and depicts the essence of star quality. The Florence colour options available are white and rose gold, white and gold and black and silver.
From the exquisite and demure Royale BCBG Max Azria watch to the fun, vibrant and colour popping Elite Sport watches, you will certainly find something that will appeal to your style preference and add that element of celebrity inspired glamour to every look. Best of all, the watches are accessible from a price perspective meaning that now you can experience a piece of the BCBG Max Azria watches action!
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Marc Jacobs really is the last word in cool. He’s a born and bred New Yorker and been cited as one of the most influential people in the world by Time magazine, of all publications. He produces to-die-for clothes and accessories, not only under his namesake label and diffusion line Marc by Marc Jacobs, but also as Creative Director of fashion power house Louis Vuitton.
Where he finds the time to design watches whilst creating fabulous designs for 3 different labels we’ll never know, but find time he has. Marc by Marc Jacobs watches are bold, fun and flirty just like the man himself. He has designed a selection of wristwear for men and women in his own image. Slightly camp, black with injections of purple and accents of gold, the
Marc by Marc Jacobs watch collection is witty and appeals across the board. His diffusion line is deliberately cheaper than his haute couture label and therefore his wristwear is very affordable. Prices start from £150, which is cheap to bag some designer wrist candy.
Shade Station has a fledgling bunch of Marc by Marc Jacobs watches on offer, having very recently started stocking them. Amongst the most popular are women’s watches MBM1148 and MBM2044. Neither could be more different, but they are both highly sought after.
Style MBM1148 is a perfect example of the humour Marc Jacobs brings to his designs. He uses his ‘Miss Marc House of Cards’ graphics in a cartoony, graffiti style to liven up the face of the watch and surrounds it with a thick white band with ‘Marc Jacobs’ written in large lettering. There’s no mistaking who designed this one! The wristpiece is finished with a sombre black leather strap which works well with the outlandishness of the face.
Marc by Marc Jacobs style MBM2044 is rather more ladylike and refined, but nevertheless bold, with a deep purple leather strap. Mounted on the strap is the face of the watch in a rectangular gold stainless steel case. The watch face is simple with a gold 2 handed movement dial and some rather military issue gold writing depicting the Marc Jacobs brand behind it.
Marc Jacob is certainly one of the coolest, if not the coolest, designer to come out of New York. He’s loved by the likes of Lady Gaga, Madonna, Sofia Copella, and our own Victoria Beckham among others, and although we covet his designer clothes, we can’t quite afford them – but we can now afford a little bit of Marc by Marc Jacobs on our wrists!
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Michael Kors watches are the perfect way to achieve an elegant but ultra fashionable edge to your look. Capturing all the trend inspired elements of the moment, and fusing these with refined, timeless and glamorous touches, Michael Kors watches are unique, sought after and look incredibly chic upon the wrist.
For summer 2010, a major trend is ’sports luxe’ – basically a sporty look with a chic and luxurious twist! Michael Kors watches convey this vibe amazingly and the new styles boast vibrancy, elegance and sophistication, making them a must-have accessory and a style as seen on a number of celebrities and fashion icons.
The new MK5266 ladies watch for example, features a striking turquoise toned bracelet strap complimented by a gold plated case. The vibrant and also turquoise dial features a sub dial chronograph, date window and has exquisite gold accents, achieving a fun, fresh and casual look but with a strong hint of glamour that allows the watch to look also look fantastic when dressed up – this watch would look amazing teamed with gold jewellery!
The new MK5270 ladies watch is definitely on our wish list this summer and is everything that you could possibly desire in a watch with a pink gold case embellished in diamante stones, a highly on-trend white strap ceramic bracelet strap and a white dial – also with a sub dial chronograph, three hand movement and a date window. White watches and polycarbonate straps are huge this season and look particularly striking with elegant touches of gold and diamante stones. This watch combines all of those elements and can be worn casually as your main statement accessory or dressed up.
Not forgetting the men, the new MK8138 Michael Kors watch boasts the typically chic but masculine theme with its brushed stainless steel case, black textured leather strap and functional dial including a sub dial chronograph, date window and three hand movement. The Michael Kors watch styles for men focus less on the glam factor as seen in the ladies watches, but convey an exquisite and mature yet on-trend sense of style and make the ideal statement watch that will continue to look great season after season. The search for the perfect Father’s Day gift could be over!
The above examples are just three watches within the new releases so make sure you check out the Michael Kors watch page to see the entire collection. Michael Kors is a highly renowned designer that successfully achieves a distinctive style but adds those all important trend inspired elements to make his clothing and accessories a huge favourite on the style scene with Blake Lively, Victoria Beckham and Cameron Diaz all fans of the Michael Kors label.
So, which one is on your wish list for this season??
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BVLGARI sunglasses are the perfect choice for all you ladies who like to add a super glamorous, sophisticated and bold finish to your look. These shades are all about being unafraid of expressing your style and are loved for their exquisite aesthetics, exceptional quality and intrinsic attention to fine detailing.
Possessing the essence of fine Italian style, BVLGARI sunglasses are designed for ladies who like to distinguish their look and personality with the use of statement accessories. They are renowned for their artistic designs and the ability to convey a classic and sophisticated look that shows a refined sense of style.
There are a couple of new BVLGARI styles to look out for this season; the first being the new BV6037 design, which in typical BVLGARI style, is oversized and features a striking off-gold toned frame which extends slightly outside of the lenses (a key trend seen on sunglasses over the past few seasons) and also curves inwards at the exterior edges to add shape and definition. The arms incorporate beautiful diamante hinge detailing which instantly injects an ultra feminine and elegant edge and the lenses are a soft graduated brown tone – perfect for spring and summer whereby you may prefer a lighter toned pair of sunglasses.
A further style to look out for is the exclusive BV8038B pair of BVLGARI sunglasses which again are oversized and feature a thick jet black frame and wide jet black arms with the prominent aesthetic feature being the bold diamante embellished version of the BVLGARI logo elaborately displayed across the length of the arm. This style is also available in brown and bronze tortoiseshell. What is great about BVLGARI sunglasses is that they typically feature one striking element and keep the remainder of the design simple so that the attention to immediately drawn to only one aspect and keeps the overall look of the sunglasses chic but statement.
A vast array of celebrities love the glamorous style of BVLGARI sunglasses – these including Victoria Beckham, Penelope Cruz, Tara Reid and Jennifer Aniston to name only a few. With a wide variety of coloured frames (including a selection of lighter toned styles for summer) and designs including oversized, visors and wraparounds, BVLRAGI is definitely the perfect brand choice if you want to add an instant element of dramatic Italian style to your look. A pair of BVLGARI sunglasses will make you feel ultra feminine, polished and elegant and also allow you to stand out from the crowd in the most uniquely fashion forward way possible!
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As a designer Marc Jacobs is renowned for his ultra chic yet daring and sometimes surprising approach to fashion. Particularly in America, Marc Jacobs is one of the most highly regarded, sought after and popular designers and this status has certainly transcended to a global level with the designer being iconic and favoured all over the world.
The style of Marc Jacobs fashion is very much of the tone that you can’t miss it – his creations are designed to be noticed, and this is definitely reflected at the twice yearly Fashion Weeks whereby Jacobs often stuns and dazzles the rows of fashion mavens with his eclectic but ultra sophisticated pieces and unpredictable creations. The mystique of Marc is also heightened with the use of unconventional choices of models used in his advertising campaigns including Charlotte Rampling, Dakota Fanning and Victoria Beckham.
The collection of Marc Jacobs sunglasses are a reflection of his general approach to fashion but are incredibly wearable and convey the wearer’s superior and refined taste of style. With a high-end finish, the designs range from the classically oversized MMJ127 to the dramatically oversized and new for this season MMJ153 sunglasses with their ultra slim frames and arms and vibrant and on-trend colour combinations. There are also a range of retro inspired oversized styles including the MMJ160 sunglasses and the MMJ132 aviator design.
Colour and pattern is a huge theme behind the designer’s work which is also represented in the Marc Jacobs sunglasses collection. Some sunglasses are bolder than others – a great example of this is the MMJ155 style which is reminiscent of the iconic Wayfarer with a black and white cloud patterned frame and arms. This is a fun and youthful style and reflects Jacob’s playful attitude towards fashion. Other frames also include colour and pattern but have a super chic finish which is perfect for adding a high fashion edge but vibrant element to your look.
Fashion is exciting and it should be a fun way of adding the spirit of your own personality into your look. Marc Jacobs perfectly achieves this with his range of sunglasses which capture the balance of being exciting and light-hearted whilst remaining wonderfully sophisticated, super trendy and stylish. Combining patterns, prints and colours is a key trend of 2010 and a pair of Marc Jacobs sunglasses will not only allow you to work the trend into your look, but the individuality of each design will see you through numerous seasons to come in flawless and striking style.
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Gucci is one of the oldest and historic brands in the fashion industry and was founded by Guccio Gucci in 1906. Gucci began as a saddlery shop as Guccio had great craftsmanship skills, particularly in leather goods. He started out selling leather bags to horsemen in the 1920’s and then developed into producing luxury luggage as his clients prgressed to traveling via horseless carriages. In 1938 Guccio Gucci opened his first retail shop on the Via Condotti in Rome.
As a brand, Gucci is renowned for its interesting and unique designs and therefore has quite a diverse customer base all around the world due to its innovative products which now consist of clothing, shoes, accessories and sunglasses.
The collection of Gucci sunglasses capture every key trend and range from shield style sunglasses, rimless sunglasses which look incredibly stylish and contemporary and aviator sunglasses which resemble the look of the old and classic aviator’s glasses and also of course, the iconic oversized sunglasses.
All Gucci sunglasses incorporate some of the typical Gucci features such as the GG bamboo symbol and the colours vary from brown and black to red, green and beige. There is definitely an element of retro and vintage appeal to the style of Gucci sunglasses but with contemporary features such as colour - the new GG3100 sunglasses with their violet frames are a great example of this.
Gucci sunglasses are definitely not a plain and ordinary brand. The new GG1926 are a square style with off grey toned frames and gradient lenses and are incredibly unique, fashion forward and have a sporty appeal. Despite being a relatively simple style, the strong lines and definition of these sunglasses definitely create a statement and are the depiction of sophistication.
For a classic oversized style which ooze drama and glamour, the GG3069 jet black Gucci sunglasses with large oval frames and the classic Gucci ‘G’ logo on the arm hinge, are the perfect option and will compliment any outfit with their sleek looks and sophisticated style.
Detailing is a common feature of Gucci and the GG2827 oversized sunglasses in a beautiful textured grey colour incorporate a striking Gucci crest logo on the arm hinge.
If you are looking for a classic aviator style, the GG1905 with silver frames and grey lenses are sophisticated, stylish and probably one of the most versatile of all sunglass styles.
Despite sunglasses being primarily designed as an accessory to protect the eyes, classic designer brands such as Gucci are responsible for also making sunglasses the ultimate fashion statement and thus people are now fascinated by the innovative and visually exciting designs of Gucci sunglasses and the brand’s other collections. Due to the huge variety of sunglasses within the Gucci collection, you are sure to find a pair that will suit your personal style and inject glamour and elegance into your look. In terms of quality and function, Gucci sunglasses are made using the most innovative technologies and materials and the lenses ensure 100% Protection from harmful UVA/UVB rays, to fully protect your eyes.
There are a number of celebrities and fashion icons who are renowned for loving their Gucci sunglasses including Madonna, Victoria Beckham, Jessica Simpson and Kanye West. Gucci has that element of Italian style that cannot be replicated and the collection of sunglasses are exquisite, refined, timelessly on trend and dramatic.
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You don’t get much more ‘designer’ than Giorgio Armani. You’ll have seen pictures of the man before, generally with his arm wrapped around the waist of a glamorous actress or a gorgeous model. A big happy, toothy white grin in a tanned face on the body of a diminutive, distinguished, older man.
Designers often use high profile figures in their advertising campaigns and Armani is no stranger to this ploy. As a friend of the Beckhams and inspired by their good looks and global influence, Armani has used the couple in his current underwear campaign to great effect. Both Victoria and David are known across the world for their amazing bodies and love of fashion and Armani’s campaign has them posing seductively together and separately in beautifully designed underwear.
As well as sporting masses of Armani on the red carpet, celebrities are often seen out and about in stylish Armani sunglasses. Current favourites include model ‘9426/S’ which Lauren Conrad from The Hills wears, Russell Crowe was spotted at the premiere for his latest film ‘State of Play’ wearing Armani’s GA 567/S Aviators and wraparound model ‘9436’ is worn frequently by Sarah Jessica Parker and Nicole Kidman.
Armani sunglasses are both stylish and chic. With a vast range to choose from, Shade Station has the freshest and most current styles to suit your face shape and help you emulate your favourite celebrity!
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Pucci is a bit like marmite, you either love it or you hate it. Renowned for their swirling, colourful patterns, a Pucci print is an ’in yer face’, ‘take me as I am’ style statement for bold, confident women and men. Unlike other fashion houses whose designs are often hard to tell apart, Pucci is distinctive and instantly recognisable and this is it’s beauty and strength.
Often thought of as a summer, beachwear label, you may be surprised to hear that Pucci’s first foray into the fashion market was designing skiwear for image concious Europeans in the 1940s! By the Fifties Pucci was a household name and famous women of the time from movie stars like Sophia Loren to the style icon Jackie Kennedy were all seen sporting the Pucci pattern. Indeed Marilyn Monroe was buried in a Pucci dress.
From the Fifties to the present day, stylish, informed women have always chosen Pucci. Victoria Beckham, Kate Hudson and Nicole Ritchie are all big fans of the print, as are a host of other A-listers who are often to be found shading their peepers from the sun with the latest Pucci models… these women include Elle Macpherson, Mandy Moore, Oprah Winfrey and Brooke Shields.
Almost always oversized, with a unique arm, sporting a slightly paired down version of the classic pattern and generally a coloured frame, Pucci shades look chic, elegant and sexy. Quite simply, I defy you not be smitten once you’ve set eyes on a pair of Pucci sunglasses, they’ve certainly stolen my heart!
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Armani is absolutely one of the classic brands of sunglasses and over the past decade has fast become renowned for its ultra chic and high quality range of clothing and accessories. Armani has created a superb range of shades, all complete with the brand’s trademark high-end and sophisticated touch.
The collection is available in various colours and styles, and each frame is designed considering the personality of the wearer which makes them the perfect brand for unique individuals with dynamic tastes. Keeping the classic theme, you can choose from a sleek aviator style whereas if you are looking for something more edgy and hip, the white heavy Eagle logo branding wrap around styles are sure to get you noticed. For a chic and glamorous look, the oversized diamante studded frames are perfect. Whatever style and frame you opt for, each design is sure to perfectly frame your face and of course, each pair is embellished with the classic Armani logo.
For all fashion loving individuals, Armani shades are great because they tick all the right boxes in terms of combining fashion and function. Armani as a brand has definitely helped to turn sunglasses into one of the most popular of all accessories and they now have much more purpose than merely shading your eyes at the beach! Sunglasses have become a true fashion statement and convey a great deal about the wearer.
Armani sunglasses will compliment any outfit by injecting a chic and trendy edge and portraying a true sense of Italian style. The chic, classic frames of these must-have accessories have remained a huge hit with the young and old and will continue to do so in many years to come. Popular with the likes of Katie Holmes, Victoria Beckham, Bono and Jennifer Aniston, a pair of Armani shades are sure to see you through many summers in absolute style.
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DKNY jewellery is most renowned for its strong dimensions and edgy appeal. The pieces truly portray New York living – an urban feel with a chic twist that never seems to go out of fashion. In fact, New York is where the various designs and styles take inspiration from – the skyscrapers, energy and raw appeal of the city is perfectly represented in the sexy and sleek jewellery range.
Bracelets and rings are the primary focus and all feature a striking steel finish in both silver and gold. One piece which stands out in particular is the twin ring secured by padlock charms. The fantastic and versatile element of this is that the rings can be detached and worn separately. The charm also injects a girly, youthful feel. All the pieces are defined in architectural shapes and detailed and embellished with diamantes which make for an uber glamorous look. The high polished ion plated steel ring is adorned with beautiful diamantes and is the ultimate if you are looking to add glitz and glamour – and let’s face it, who isn’t!
DKNY have struck the balance perfectly and have created a versatile range which is sophisticated yet modern with funky features such as charms and of course, the famous DKNY logo. The logo, symbols and diamante stones featured on the jewellery again reflects the essence of New York and the collection is designed to be feminine, sexy and elegant. It comes as no surprise that celebrities such as Victoria Beckham, Madonna and Rachel Bilson are all fans of this ever trendy jewellery range!
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