Dsquared’s debut sunglasses collection!
Dsquared is the hip label loved by all celebrities. Their clothing is regularly seen on Justin Timberlake, Lenny Kravitz and Ricky Martin. Madonna had them design costumes for her Drowned World Tour in 2001. Christina Aguilera and Rihanna took to the catwalk for them, stripping male models and posing in a muscle car respectively. Hell, even Britney’s in on the act, having commissioned the company to design outfits for her current Circus World Tour. And it doesn’t end there, the Italian Football team Juventus had Dsquared design their team kit in 1996. For a label on the edge of the high fashion periphery, Dsquared have a very loyal and glitzy following!
Dsquared is the brainchild of Canadian twins Dean and Dan Caten, who moved to Italy in 1991 to pursue their love of fashion. In 1994 they took to the Milanese runway with their debut men’s collection. The remainder of the Nineties saw the boys develop and grow their label and in 2003 they introduced a women’s collection as well as picking up a GQ Award for ‘Men of the Year award for breakout design’.
This year Dsquared have launched their first sunglasses collection. Paying homage to the 70s hip hop culture, Kool Herc and Afrika Bambaataa, the boys have created an exciting and sexy range which you’ll be able to buy at Shade Station very soon. The collection consists of 16 sunglasses designs for men and women and has been described as ‘self-assured, vibrant and sexy’. Much like the models advertising them, Naomi Campbell, Tyson Beckford and Linda Evangelista!
Contrast is key to the designs. Men’s frames alternate between teardrop shaped metal and square shaped acetate, occasionally with a touch of gold. Dsquared Women’s sunglasses are angular and wide with large circular lenses. They come in shades of red, tortoiseshell, dark brown and black.
Both men’s and women’s models have a Seventies silhouette and some are embellished with gold and jewels, to reflect the glamour of the era. If these very cool designs appeal to you, make sure you stay glued to Shade Station as Dsquared sunnies wil be available to purchase imminently!
The Carrera Comeback. Carrera Sunglasses.
The Carrera sunglasses brand is an example of a perfect collaboration between sport and style and is highly inspired the annual car race Carrera Panamericana that stretches across Mexico. As a brand Carrera aims to tell a story and the typical wearer is said to be adventurous, spontaneous and enthusiastic.
Indeed, originally intended for a specific sports purpose, Carrera sunglasses have transcended themselves into the fashion world and are regularly spotted adorning the faces of Hollywood’s biggest names in addition to the world’s finest athletes. The style is retro with a modern edge and the Carerra Champion Shades, for example, in white and red in one sense look incredibly chic a la aviator style but the
colouring and distinct design of the frames definitely injects a cool sporty edge. Rapper T.I. made a huge impact when he donned a pair of Carrera Champion sunglasses in white at the recent MTV Video Music Awards, while Kanye West also allegedly paid $15,000 to get the latest Carrera collection before it went on sale in the United States.
Carerra shades were hugely popular in the 80’s and as 2009 is all about reviving old trends, particularly the 1980’s, this brand are racing their way to the forefront of the fashion industry. It was for this reason that Carrera decided to release their popular plastic-framed aviators in a variety of different colours. The retro frames are available in combination colours of white, blue, black,yellow, turquoise, white, and red, all with the trademark gradient lens. 
The recent Carerra launch party held in New York was a huge success and saw stars such as Agyness Deyn, Richie Rich, Tyson Beckford, Daisy Lowe and Patricia Field. All the cool kids are rocking Carerra shades this season and when function and fashion come this good, it would be a shame not to jump on the bandwagon!