At Shade Station we’re keen to always ensure we have a mix of old and new watch brands. So as well as filling our shop pages with classic designer watch collections like Timex watches and Guess watches, every now and then a hip new watch label crops up that we just have to welcome into the Shade Station fold.
The latest killer brand to seduce us is Tsovet Watches, all the way from Southern California. Launched in the summer of 2008, Tsovet watches have elicited rave reviews as well as a multitude of column inches in magazines, newspapers and online blogs. Committed to using only the best materials, such as genuine Italian leather, Swiss quartz movement and aeronautical grade 316L stainless steel, Tsovet watches are designed for both luxury and extreme durability.
Drawing inspiration from industrial engineering, vintage industrial instruments, the aviation and nautical industries and the natural elements of earth, water, air and sound, Tsovet weaves vintage detail and craftsmanship into their collection of bold, utilitarian timepieces. Tsovet watches marry simplicity with unique hardwearing materials and eye-catching design. The thick leather wriststraps and oversized faces are very ‘now’, whilst the mechanics used and the overall style is reminiscent of a bygone era, when the aviation industry was in its ‘Golden Age’ and black and white movies were de rigueur.
This mix of contemporary and vintage style make Tsovet watches truly bewitching and certainly a label to keep an eye on in the future. If this teaser appeals to your sense of style, then you’re in luck, it won’t be long until Shade Station begin stocking Tsovet watches so make sure you keep a beady eye on our website.
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Tsovet is a new watch brand founded in 2008 by David Bonaventura. These watches can be described as special in a unique way because the brand philosophy is based on the fact that each watch represents a personal journey that combines the young and old and the core earth elements including air, water and sound. Tsovet watches allow people to engage with the brand as have a story to tell and combine this with elite and exceptionally high quality craftsmanship.
With their bold and prominant aesthetics, Tsovet watches are inspired by objects that make a long lasting impression whether this be age old objects or brand new and Tsovet almost wants to convey a sense of respect and admiration materials and technologies that have aged over time. What makes a Tsovet watch striking is the innovative use of vintage components including industrial gauges, as well as finely crafted dial crowns, subtle indicator arms, and the incredibly precise alphabetical and numerical representations. High quality and exact timekeeping are also the functional features that Tsovet watches boast and with the combination of this, durability and exquisite styling, these really are uniquely special watches that are both timelessly fashionable and functional.
In terms of the style factor, a Tsovet watch is very much reflective of the natural elements that inspire its design. With the combination of traditional materials and modern technologies with a slight exaggeration of the watch components, this definitely creates a distinct style with a meaningful and historic attachment to the watches. The watches have an on trend and highly stylish look featuring large cases, sleek round dials, prominent numbered time markers and chic leather straps, all of which are key trends. Tsovet watches initially have quite a simple look but it is clear that attention to detail and fine craftsmanship has been invested into each and every watch.
What separates Tsovet watches from other designer brands is that they have an essence of telling a story and with the use of antique or old materials and technologies and enhancing the effectiveness of these with contemporary objects and manufacturing methods, you can be assured that you are wearing something incredibly unique and special. With highly fashionable and bold aesthetics, Tsovet watches have also been noted as a super stylish watches, with the brand capturing a number of key trends and injecting its own dynamic edge.
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