Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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At Shade Station we’re keen to always ensure we have a mix of old and new watch brands. So as well as filling our shop pages with classic designer watch collections like Timex watches and Guess watches, every now and then a hip new watch label crops up that we just have to welcome into the Shade Station fold.
The latest killer brand to seduce us is Tsovet Watches, all the way from Southern California. Launched in the summer of 2008, Tsovet watches have elicited rave reviews as well as a multitude of column inches in magazines, newspapers and online blogs. Committed to using only the best materials, such as genuine Italian leather, Swiss quartz movement and aeronautical grade 316L stainless steel, Tsovet watches are designed for both luxury and extreme durability.
Drawing inspiration from industrial engineering, vintage industrial instruments, the aviation and nautical industries and the natural elements of earth, water, air and sound, Tsovet weaves vintage detail and craftsmanship into their collection of bold, utilitarian timepieces. Tsovet watches marry simplicity with unique hardwearing materials and eye-catching design. The thick leather wriststraps and oversized faces are very ‘now’, whilst the mechanics used and the overall style is reminiscent of a bygone era, when the aviation industry was in its ‘Golden Age’ and black and white movies were de rigueur.
This mix of contemporary and vintage style make Tsovet watches truly bewitching and certainly a label to keep an eye on in the future. If this teaser appeals to your sense of style, then you’re in luck, it won’t be long until Shade Station begin stocking Tsovet watches so make sure you keep a beady eye on our website.
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Tsovet is a new watch brand founded in 2008 by David Bonaventura. These watches can be described as special in a unique way because the brand philosophy is based on the fact that each watch represents a personal journey that combines the young and old and the core earth elements including air, water and sound. Tsovet watches allow people to engage with the brand as have a story to tell and combine this with elite and exceptionally high quality craftsmanship.
With their bold and prominant aesthetics, Tsovet watches are inspired by objects that make a long lasting impression whether this be age old objects or brand new and Tsovet almost wants to convey a sense of respect and admiration materials and technologies that have aged over time. What makes a Tsovet watch striking is the innovative use of vintage components including industrial gauges, as well as finely crafted dial crowns, subtle indicator arms, and the incredibly precise alphabetical and numerical representations. High quality and exact timekeeping are also the functional features that Tsovet watches boast and with the combination of this, durability and exquisite styling, these really are uniquely special watches that are both timelessly fashionable and functional.
In terms of the style factor, a Tsovet watch is very much reflective of the natural elements that inspire its design. With the combination of traditional materials and modern technologies with a slight exaggeration of the watch components, this definitely creates a distinct style with a meaningful and historic attachment to the watches. The watches have an on trend and highly stylish look featuring large cases, sleek round dials, prominent numbered time markers and chic leather straps, all of which are key trends. Tsovet watches initially have quite a simple look but it is clear that attention to detail and fine craftsmanship has been invested into each and every watch.
What separates Tsovet watches from other designer brands is that they have an essence of telling a story and with the use of antique or old materials and technologies and enhancing the effectiveness of these with contemporary objects and manufacturing methods, you can be assured that you are wearing something incredibly unique and special. With highly fashionable and bold aesthetics, Tsovet watches have also been noted as a super stylish watches, with the brand capturing a number of key trends and injecting its own dynamic edge.
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