Nixon Watches-Nixon Magic
Nixon produce some of the chunkiest, coolest looking watches we’ve ever had the pleasure to set eyes on. Their beautifully crafted timespieces are ‘the business’ – They are unashamedly large and stylised, yet totally unpretentious.
Nixon design bold watches for people with bags of attitudes. It’s no coincidence that stars like Johnny Depp and skateboarder Tony Hawk wear Nixon. Nixon fans are design conscious, yet aren’t led by fashions or trends, they know what they like and are comfortable in their own skin. More often than not associated with the male species and very popular amongst the extreme sports crowd, Nixon watches are real, sturdy and classic.
Nixon’s popularity has cemented itself this month with the launch of the new Nixon range into Bloomingdales in New York. In association with the very hip NYLON magazine, Nixon has wisely chosen September’s New York Fashion Week for its launch, ensuring the media gives the event all the attention it deserves! With a permanent seat in one of New York’s premier fashion stores, Nixon is certain to win over New York City women with their cool wristwear and funky designs, whilst seducing even more men to the Nixon side.
Thankfully you don’t have to travel to the Big Apple to get your Nixon fix. Shade Station is an official Nixon dealer and as such we have an amazing range of Nixon watches on the website to suit people on all budgets. Click here to find out more!!
Nixon Watches-Worn by Sportsmen and Rock Stars
Here’s a biggie…. Who do you turn to if you need a watch that can tell you the tide charts for the next 15 years? Why Nixon of course! Surfers all round the world can finally rejoice, the leading extreme sports accessory company, favoured by sportsmen, rock stars and joe public alike, has produced a cool, stylish watch with impressive credentials. The ‘Lowdown‘ has pre-programmed tide charts for 200 beaches around the world for the next 15 years, as well as an armful of other useful features.
But it’s not just one super cool watch in an arsenal of duds; the whole Nixon watch range is famed for combining functionality and stylish presentation. It is this whole package that attracts big names to the Nixon brand, including star skateboarder Tony Hawk and rapper / actor Mos Def. Current hot property, singer Santigold, is a the new face of Nixon’s women and represents the energy, youth and uniqueness that encompass Nixon watches.
Popular with both men and women Nixon wristwear offers more than the conventional watch. Pitching itself in dangerous territory between fashion and sport, Nixon has won an army of fans by creating fabulous, high quality designs. From the ‘Ceramic Player’, a dream watch costing £1,100 to the colourful ‘Time Teller’ watch at just £50, Nixon offers beautiful, tough watches for everyone to enjoy.
Nixon in the spotlight
Nixon is submerged entirely within the hip US extreme sports culture – to such an extent that it fields it’s own Nixon Teams in all major board sporting events (surf/skate/snowboard).
In addition to being embroiled in skate culture, Nixon positively courts rockstars, sportsmen and celebrities, many whom have worked in collaboration with the company to design one-of-a-kind watches inspired by their own unique artwork. 
Known as the Nixon LTD Collection, this enterprise is in its fifth successful year. Past contributors include Tony Hawk, Anthony Kiedis and Jennifer Lopez. The most recent celebrity intake for the 2008 collection boasted stars like Hero’s Milo Ventimigila, Jack Black and Ringo Starr.
The lack of high quality performance watches on the market led to the creation of Nixon Watches – the company decided to plug the gap with watches that growled attitude and could deliver the ‘whole package’. And they certainly stayed true to their word, the collections are always innovative, fresh and of the highest quality. Words like ‘electric shock’, ‘futuristic’, ‘geometric’, ‘synergy’ and ‘bold’ are bandied around to describe the current collection. Nixon have cleverly managed to combine functionality with eye catching, 
colourful and slick design. However such style comes with a price tag to match and some of their watches could do some serious damage to your wallet. Shade Station however, stocks a huge range of affordable Nixon wristwear that even the light of pocket can enjoy!