Cause a Sensation with Tom Ford Sunglasses!
Stand out from the Crowd with Tom Ford Sunglasses
Summer 2011 is all about statement style and if you’re looking to add a sense of the wow factor into your wardrobe, then we urge you to take a look at the latest new styles in the Tom Ford sunglasses collection.
Ladies, if you know your stuff about fashion, then you’ll already be all over the cat-eye trend that’s been a hot look for stars including Kelly Osbourne, Angelina Jolie and Hilary Duff. If you want to take the ultra feminine cat-eye look a step further, then the dramatic Daphne sunglasses are the perfect choice – and not for the faint hearted! These amazing sunglasses feature a super bold shape and definitely bring the cat-eye and winged look right into 2011!
Preppy or geek-chic sunglasses are also still a hot look to be working and once again, Tom Ford has infused his own distinctive stamp on the trend with the launch of the Carter sunglasses. This unisex design is ultra sleek and simple with perfectly rounded lenses and the signature Tom Ford T-bar detailing. Fashion icon Fearne Cotton has been spotted wearing the Carter sunglasses and this is definitely a style that adds personality and individuality to your look.
The Tom Ford Campbell sunglasses are a new style for ladies that are reminiscent of the Wayfarer but with a more square-shaped and unique finish. The thick frame features square angles, which creates an androgynous inspired edge to your look and also includes the iconic Tom Ford T-bar detailing along the arm and over the temple.
These are just 3 of the new styles just launched within the Tom Ford sunglasses collection, so make sure you take a look at the 
whole range, which also includes a great variety of demure and understated designs. For this season however, Ford has definitely focused on expression and character; taking inspiration from retro styles and adding creative twists to bring them right into the modern day, and also making each style distinctive as Tom Ford.
A huge number of celebrities and trendsetters are fans of Tom Ford sunglasses including the Olsen twins, Elijah Wood, Jennifer Aniston and Anne Hathaway to name only a few. Tom Ford is definitely a must-have label for any fashionista and a pair of Tom Ford sunglasses are the perfect way to express a unique sense of style and personality this season!
Timeless Tom Ford
Brad Pitt in Tom Ford Sunglasses
Since leaving his much celebrated position as head of fashion house Gucci, Tom Ford has continued on his ascent to artistic greatness, firstly at the helm of his own Tom Ford label, and also as a lauded film director.
This connection between cutting-edge fashion and the silver screen is reflected in the sunglasses tastes of Tinseltown’s elite. From Sunset to Santa Monica, Tom Ford sunglasses have been a staple accessory in recent years, whether they’re the elegant criss-crossed silhouette models or the classic, bold-framed shades with the distinguished ‘T’ brand inlaid in the temples of the frames.
Tom Ford sunglasses are a favourite of Brad and Angelina, who are both regularly spotted, on and off screen, bearing an array of Tom’s best creations.
We all know that Brad looks good in almost everything he wears, but there’s no denying how effortlessly cool he is stepping out in this pair of Bailey Tom Ford sunglasses. The strong frame of ‘T’ branded range have been compared with the classic Wayfarer form, made famous by Ray-Ban, however, the smoother lines and finessed engineering of the Tom Ford sunglasses frames explain why they stand out as the brand of choice for the more discerning celebrity.
Other big names fashionably shielding themselves from the bright Californian sunshine in Tom Ford sunglasses include Lindsay Lohan, often snapped wearing the modest Conor or Arnaud models, and Halle Berry, recently seen showing-off the bold Bianca style.
Tom Ford sunglasses hark back to the elegant, simple styles of the 1950s. While this style is particularly popular right now, his designs embody an unmistakable, classic quality, that truly make Tom Ford sunglasses timeless.
Whether you should find yourself under the glare of the sun or the lights of the red carpet, Tom Ford sunglasses have obtained a well-deserved position as one of the most desirable, luxury brands for any occasion.
Get A List Style with a Pair of Tom Ford Sunglasses
Tom Ford is certainly a force to be rec
koned with in the world of fashion and entertainment. A pair of the designer’s highly sought-after sunglasses are a must-have for every style loving guy and girl, simultaneously adding a unique look to every outfit, whilst also oozing A list style!
It doesn’t really get more luxurious than Tom Ford Sunglasses. From the super alluring sixties inspired cat-eye Tom Ford Karina sunglasses for ladies, to the masculine yet ultra sophisticated men’s Tom Ford Gregoire sunglasses, the Tom Ford Cary sunglasses are also a superb unisex take on the Wayfarer but still possess the Tom Ford touch and charm.
There really is a design within the Tom Ford sunglasses collection to suit all manner of style tastes. Whether you prefer a classically chic look, or like to opt for something more show-stopping and original such as the Tom Ford Nico sunglasses, 
there will be a design to appeal. Every pair incorporates exquisitely beautiful detailing and is also typically available in a range of colours.
Tom Ford sunglasses are the perfect way to infuse a spark to your look and show that you take pride and thought in adding impact to your day-to-day style. As if you need any further convincing, Tom Ford sunglasses are a favourite among the likes of Scarlett Johansson, Angelina Jolie, Gwen Stefani, Olivia Palermo, Brad Pitt and Kate Hudson to name only a few.
If one of your New Year’s resolutions is to sharpen up your style, a pair of Tom Ford sunglasses will certainly make the perfect and timeless accessory investment!
2011 Fashion Trends
Fashionistas sit up and take note! Those in the know have made their style predictions for the year ahead and it’s looking like another vintage inspired annum…
The following trends are going to be hot in 2011 and as always Shade Station have got the perfect pair of sunglasses to compliment all of fashion’s fancies.
Seventies
With the return of Biba and Halston in 2010, it was clear the era that gave us Studio 54, platform shoes and Saturday Night Fever was going to have a big impact on 2011. Already the high street is awash with flowing skirts, pleated culottes, retro colours, flares, headscarves and oversized sunglasses. In it’s new year edition Heat magazine encouraged readers to stock up on super-sized shades and Vogue.co.uk predict sunglasses to take on “exaggerated shapes…. the new shades have a quirky retro feel”. To channel Farrah Fawcett in her Seventies heyday, super-cool brand D Squared sunglasses would achieve the desired effect. And lovely Pucci sunglasses are also ‘very of the era’.
Ladylike Sixties and Pretty Fifties
With the midi skirt the length du jour, the full circle skirt remaining popular and pointed kitten heels replacing towering heels, 2011 looks set to be a refined year. In terms of accessorising your prim but pretty outfit, Fashionising.com suggest cat’s eyes sunglasses are the shape to be focusing on. Check out our vintage sunglasses section or our Marc Jacobs sunglasses and Tom Ford Sunglasses for feline shapes. For classic Fifties and sixties oversized sunnies hit our Chanel, Prada, Roberto Cavalli, Dolce & Gabbana and BVLGARI sunglasses pages!
Animal Print
Another trend that is hanging on for dear life… Seemingly more popular than ever this year, shops are bursting with leopard prints, zebra, tiger and ever giraffe! If you’re wearing animal print on your person we would kindly suggest not wearing matching sunglasses and instead choose a pair of big sedate black or brown shades. However if you need to jazz up your outfit with a little print there’s plenty of tortoiseshell to go around! Almost all of the designer labels at Shade Station have tortoiseshell sunglasses on offer, however we particularly like Ray Ban’s tortoiseshell Way Farer sunglasses and Oliver Peoples shades too.
White and Orange
Maybe it’s because of the whole Seventies vibe going on, that both white and orange feature so strongly this year… whatever the reason it’s nice to see some bold colour on the catwalk. Ray Ban sunglasses are always on trend with their bright colours and Marc Jacobs sunglasses, Carrera sunglasses and Von Zipper sunglasses have some great styles with white frames too.
These are our pick of the big trends for 2011 so whatever look you fancy trying, remember, we’ve always got the best selection of sunglasses to compliment your style!
The Return of Tom Ford! Tom Ford Sunglasses
The Return Of Tom Ford
Tom Ford sunglasses are the business. Always oversized and generally rocking a retro vibe they are the celebrity’s shade of choice. Universally loved by Hollywood’s leading ladies (and men), Jennifer Lopez, Angelina Jolie and Brad Pitt have all been snapped modelling Tom Ford shades in recent months.
Nicholas Hoult has become the poster boy for Tom Ford sunglasses, since starring in Ford’s Directorial Debut, ‘A Leading Man’. Alongside his female sidekick Carolyn Murphy, his face is regularly splashed across the fashion glossies and billboards. It’s certainly been an interesting career trajectory since his geeky turn in Nicholas Parson’s ‘About a boy’!
Tom Ford is primarily known for his menswear and accessories but this year he shocked the fashion world by throwing a surprise ‘Cocktail Party’ which was in fact designed to reveal his first womenswear collection in 6 years. Top fashion folk were invited to the ‘Cocktail Party’ which was held in New York and had all the hallmarks of a Fifties couture show. Ford asked women that inspired him to model his spring/summer ‘11 collection, among them were; Beyonce Knowles, Julianne Moore, Daphne Guinness, Lauren Hutton and Amber Valetta. Ford commented “I want to concentrate on real women and the real customer. It’s all about individuality, individual style, different body types, women who have their own style.” One official photographer was present to avoid press leaks and its rumoured photos of the show will not be released until January next year!
Such secrecy has created even more of a buzz about Tom Ford. If this story is anything to go by then every woman in the fashion-know is going to have Tom Ford on her radar! As is always the case designer clothes are way beyond our budget, but thankfully with a little scrimping and saving, designer sunglasses are not! With this year and next, seemingly obsessed with all things vintage, Tom Ford sunglasses are the perfect label to hit the retro mark. There are so many different styles and most of them are beautifully oversized which was such a common trait in the ’50s, ’60s and ’70s.
Thankfully the sun hasn’t disappeared just yet and there’s always the need for the perfect pair of shades to take you through the winter. In order to be bang on the money for next year’s big trends we’d suggest investing in a pair of Tom Ford sunglasses and you won’t be disappointed!
New Tom Ford Sunglasses Style Additions!
Stand out from the Crowd in a Pair of Tom Ford Sunglasses!
Tom Ford is definitely the man of the moment in fashion and entertainment. He recently unveiled his first women’s ready-to-wear collection at New York Fashion Week and previously this year, he astounded audiences and critics with his film ‘A Single Man’.
The collection of Tom Ford sunglasses are incredibly chic and represent the essence of high-end fashion; creating a perfectly groomed and polished look and with some styles bolder than others. The Nico Tom Ford sunglasses for example, are ultra strik
ing and statement with their triangular shaped frame and are a great style for adding that wow factor to your look!
Just in time for autumn, Tom Ford has introduced a new style to his sunglasses collection. A design for ladies, the Karina sunglasses can be described as sophisticated and with just the right hint of statement style whilst also being versatile and adaptable to a wear with a variety of looks. The frame is uniquely shaped in such a way that the lower section of the frame is rounded and the upper part draws to a point and creating a V shape across the top section of the frame. There are two subtle studs at each top corner of the frame and the Tom Ford T Bar shaped detailing upon the temple. The Karina sunglasses are available in a variety of tones including light havana, black, and black with a tortoiseshell interior meaning that the bolder colours also work to create a more statement finish if desired.
Of course, there are also a range of Tom Ford styles for men (some of which are unisex styles), including a selection of extremely chic designs such as the Marco aviators and the new Wayfarer inspired Cary sunglasses 
with a dark tortoiseshell frame and deep green lenses.
Tom Ford has the ability to really put his own stamp on his designs but also makes them highly relevant to what’s happening in fashion and incorporates elements of current trends. Some of his sunglasses are incredibly statement and striking whereas others are more demure, highly versatile and ooze chic style. As a designer, Tom Ford is remarkably renowned, iconic and respected for his talent and a pair of Tom Ford sunglasses will make the perfect accessory investment!
Tom Ford Sunglasses – Sophisticated & Luxurious Style at its Best!
Tom Ford Sunglasses – Sophisticated & Luxurious Style at its Best!
Tom Ford sunglasses are one of the most stylishly superior in the eyewear and fashion industry. Created for men and women who appreciate the sense of bold, luxurious and unique design, the sunglasses remain sophisticated and chic whilst also being statement enough to allow the wearer to convey their own personality and stand out in the crowd.
Fashion is of course, ever evolving and whilst there will always be an ‘it’ style of accessory, be it a handbag, watch or a particular pair of sunglasses, the majority of people want an item that serves longevity and won’t be considered a ‘not’ accessory in six month’s time. When people invest in a pair of sunglasses they want something that is unique to them and would probably prefer to be the only person wearing them as opposed to wearing the same style as every other person just for the sake of that design being ‘in fashion’. This is where Tom Ford shines as a designer – his creations are instantly recognisable with the use of innovative and bold shapes, colour tones and expressive styles which has mad
e the Tom Ford brand and thus his collection of sunglasses, a timeless trend all of their own. Tom Ford is synonymous with sophistication and the range of Tom Ford sunglasses perfectly captures this style trait.
There are a couple of new styles for summer in the Tom Ford sunglasses collection; the first of which is the slick and streamlined Marco sunglasses. A simple aviator design that looks equally great on men and women, these sunglasses feature a pale gold slim frame, black ear socks and graduated olive lenses. The use of soft colours adds to the versatility of this style – aviators are one of the most popular styles of sunglasses around and never fail to look incredibly stylish with literally any outfit. The Tom Ford Marco design is ultra sleek and will look equally as good in five years time as it does today.
A further new addition to the collection is one for the ladies; the Callae Tom Ford sunglasses. Again, the detailing is minimal but the design is striking and statement with a thick brown frame with rounded edges and brown arms which curve at the ear stems. This style is oversized with the graduated brown lenses more of an egg-shape than fully rounded. The perfec
t pair of sunglasses for achieving effortless glamour that is striking without looking too overstated.
An example of Tom Ford at his most bold and creative is demonstrated in the Nico sunglasses (as seen in the main image). Not for the shy girls, these shades show you mean business, portray a confident sense of style and that you are more likely a fashion innovator than a follower! With a thick, defined and almost triangular frame that boasts sharp angles, the Nico sunglasses have a futuristic appeal and due to their distinctive aesthetic, will continue to look amazing season after season.
As Tom Ford is such a highly skilled and creative designer and is also a strong and vibrant personality who is very much the ‘face’ of his brand, a huge number of celebrities are fans of the brand and are often spotted wearing his sunglasses. Audrina Partridge, Angelina Jolie, Brad Pitt, Kate Moss and Denise Richards are just a handful of stylish individuals who are regularly papped wearing a pair with actress and singer Demi Lovato also loving the bold Nico frames! All Tom Ford sunglasses are hand crafted in Italy and ensure superb quality along with a stunning style that represents elegance, charisma and an assured and confident approach to fashion.
Sunglasses Style Update – Summer 2010
The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
Style Update – Summer 2010
Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
Hot For Summer: Tom Ford Sunglasses
Tom Ford Sunglasses
Whilst Tom Ford has been enjoying his time in the movie directing spotlight, following the success of his recent film ‘A Single Man’, luckily he is still also wooing us with his incredible fashion design masterpieces. With hints of spring and summer finally upon us, it looks like it could well be time to accessorise your summer look with a pair of stunning sunglasses and Tom Ford has introduced some beautiful styles into his range. Think glamorous, dramatic, elegant and timelessly stylish!
The Tom Ford sunglasses collection boasts contemporary designs but ones that take inspiration from vintage styles. Distinctive shapes, strong lines and definition are common themes and the detailing involved in many of the styles is typical of Ford’s exquisite taste and approach to fashion. The creative flair demonstrated in the sunglasses is the perfect way to convey your personality in addition of course, to a fine sense of style! The sunglasses are high fashion orientated but still practical and with Ford’s use of only the finest choice of high quality materials, they are sure to be an accessory staple for 
seasons to come.
The first style to mention which immediately jumps out as being a unique and striking choice are the Nico womens sunglasses. A creative take on the oversized look, this style is designed in a way that the frame is exaggerated with sharp angles and shaped like a triangle – these are definitely ones to go for if you are seeking ultimate dramatic glamour!
The Clemence oversized ladies sunglasses are a little more subtle in style but still boast fine detailing and convey a demure and ultra feminine look. With slimmer oval shaped graduated brown lenses and a thick silver wire frame that extends away from the lenses (a big current key trend for sunglasses), the ivory toned arms add a soft and elegant feel to the sunglasses (other colours are available also).
The new Cary sunglasses are similar to the Wayfarer in style but with thicker frames and wider arms in a dark tortoiseshell tones, Tom Ford has put his unique stamp on this style. Perfect for everyday laid back-chic with high trend appeal!
The new Georgette and Peter sunglasses are definitely worth a mention and are again a great example of Ford’s fine attention to detail. Both oversized unisex styles, the oval frames feature a figure of eight design crossing over at the nose bridge and also incorporate an added top bar. These sunglasses are casual and great for everyday use but still have that distinct element of Tom Ford glamour.
The Tom Ford sunglasses collection really captures all high fashion elements and key trends but still remain unique, making them 
distinctive and highly sought after in the fashion industry. If you like your sunglasses to reveal something about your personality, this is the ideal designer brand to choose but the collection at the same time, caters for a range of styles which suit a variety of face shapes. With statement and unusual designs as well as more understated styles in the offering, this collection allows you to be expressive or demure as you wish. A hot celebrity favourite with fans including Gwen Stefani, Angelina Jolie, Kate Hudson and Brad Pitt to name only a few, you know that you are channeling true A List style in a pair of Tom Ford sunglasses!