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The Perfect Gift | Kid’s Watches

April 4, 2013
Posted by Dan

Adidas-2It is sometimes incredibly difficult to buy for your children, especially when it feels like you have already bought them everything they could possibly want, however here at Shade Station we have a vast selection of awesome Kid’s Watches which would make the perfect gift no matter what the occasion. Huge names such as Adidas Watches, Timex Watches, Lorus Watches and Tikkers Watches all adorn the shelves and are simply ready to make your kid’s year! In this blog I am going to run through a few of the top names and hopefully give you some extra information that you can use when deciding on the best watch you can get for your child.

Adidas Watches combine vibrant colour schemes with a sporty edge making them the perfect stocking filler for your little one. They have over 90 years of experience and this results in watches which are built to last; with dials integrated into the straps for added comfort. Adidas Watches for Kids all feature the signature ‘three-stripe’ logo which will make your children the envy of everyone in the playground this year! Timex Kids Watches combine fantastic colour schemes with robust and durable mechanisms and straps…for any tumbles they may take whilst being worn. They have innovative elasticated straps to adhere to the wrist size of children of any size or shape and will allow room as they grow up. Their unique pink watches are an amazing gift for a little girl and feature fairy, cupcake, stars and floral patterns and the same can be said for boys who have a great army camouflage effect watch at their disposal. Lorus Watches have now become a staple brand here at Shade Station and it is easy to see why; Lorus utilise the classic look of leather, rubber and fabric straps for a comfortable and sturdy hold on your wrist all day. Despite being made from these brilliant materials, Lorus Watches are comfortable on your bank balance too with very affordable watches which can be a life saver around expensive holidays.

Make sure to follow us on Facebook, Twitter, Google+ and Instagram to get all of the behind the scenes news, views and updates on any new Kid’s Watches!

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The Arrival of Timex Originals Watches

October 5, 2010
Posted by David
Timex Originals Watches

Olivia Palermo, Kelly Rutherford and Jamie Lynn Sigler love the Timex Originals Watch Style!

Timex Originals are a new brand of watches recently added to our Shade Station shelves and have been launched to celebrate the Timex history which dates back over 156 years. Timex Originals watches are highly vintage inspired and each design is a modern reinvention of those classic Timex designs that have been launched throughout the brand’s extensive history. Timex Originals watches are a big hit among the style icons including Olivia Palermo, Kelly Rutherford and Jamie Lynn Sigler who were pictured sporting a few of the various Timex Originals watch styles at a recent Henri Bendel boutique event.

Many Timex Originals watches are unisex and the designs boast that classic and vintage look that works so well with a variety of styles. The Timex T Retro watch for example, is a unisex model that features a red textured fabric strap and a bold, sleek and minimally designed dial in the original Timex style. The colourful straps and movements in this collection form the contemporary additions which bring the watches right up to date, yet the overall aesthetic still retains the original vintage look.

If you are looking for a super sleek Timex watch, there is a great selection of smart and chic Timex Original watches including the Timex T Reissue watch which is reintroduction of a 1970s iconic Timex watch design. This watch features a stainless steel bracelet strap that is specifically elasticated to represent the original retro style! What is particularly special about these Timex Originals watches are that each case and elasticated strap has been tumbled to create a unique worn-in and weathered look. This also means that each watch is slightly different in appearance from the next, providing extra character and identity.

The Easy Reader watches are also ultra cool and chic with their polished leather straps and coloured stitching detailing. The dial is again large and minimal; often in white with black time markers and with the simple Timex logo at the top centre. For something more casual and sport inspired, the Camper watches are a fun style with variously coloured fabric straps in retro tones, and some sporting striped patterns and pops of colour on the dial.

The Timex Originals collection is highly special because the various watches represent the Timex journey and story, and convey that authenticity and quality that Timex watches are highly respected for. Perfect for every watch enthusiast that appreciates the history of watch design, Timex Originals watches creatively fuse the essence of the old and new and make the ideal unique accessory.



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Watches Style Update – Spring 2010

February 17, 2010
Posted by David

Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.

Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.

Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.

DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847  DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!

As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.

LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!

Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.

Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.

Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.

Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.

The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.

Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!

Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!

Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.

Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.

These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!



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Style Update – Spring 2010

February 3, 2010
Posted by David

Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!

Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!

So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.

One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!

The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!

Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!

Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior  sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge.  For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of  Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!

Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.

Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!

Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles. 

When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.

The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.

Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.

We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.

As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.

Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch  brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!



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Timex Watches: The Ideal Triathlon Accessory!

November 24, 2009
Posted by David

The Ironman Triathlon is a sporting event that requires a great deal of skill, determination and strength. It includes three sports; swimming, biking, and running which you carry out one after the other. Timex is a watch brand that designs watches geared towards sporting requirements and to enhance and measure performance. The brand wanted to add a sporting edge to their simply styled watches and the first sports orientated Timex launched watch was the Timex Ironman Triathlon watch which catered for all sporting elements of the Triathlon.

When this watch was released, it was incredibly well received and the demand for sports watches with a simple aesthetic and affordable price tag was still very apparent. Today, Timex watches have varied prices which of course depend on the features, the E-Instruments watch for example is £135 where as it includes functions such as an altimeter, compass and weather station. On the other side of the price scale, the new Core Digital watch, which as the name suggests has the primary function of displaying the time is £18. Even this watch has an added stop watch feature however and Timex watches in general are renowned for their high quality and great functions which far exceed their price.

Timex watches are popular among many people aside from sports enthusiasts. The aesthetic of the watches are durable and smart and therefore they easily transcend from day to night and as cosmetic features are an increasingly important factor in the popularity of watches, they are very much on trend. Also, there are now Timex watches made exclusively for women and these often incorporate scaled down versions of the men’s styles such as the Field Small. Some of the ladies styles also come in more girly colours as well as neutral including pink and purple.

One of the most innovative features which is included in many Timex watches such as the gold plated Core Digital watch, is the use of the Indi glow backlight which at the press of the button, lights up the whole display making the watches visible at night or in low lighting. When this new technology was introduced to the Timex Ironman Triathlon watches in 1992 it was one of the main selling points of the watch and this design became one of the most popular watch across the world.

In today’s collection of Timex watches, the Ironman Triathlon watch has developed and with new versions include the Timex Shock Resistant which includes numerous functions and is designed to endure multiple sporting activities. These watches are ideal for expert athletes including Cricket star Brett Lee and serious trainers. For people who enjoy sports goods, triathlon watches are must-have collectibles.

Timex watches are still affordable and made to the highest quality. They retain that raw Timex quality but are now very much regarded as fashion forward and super stylish. With the added benefit of being versatile and versions which cater for both daywear and night wear, Timex is definitely one of the hot watch brands to look out for.



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Timex Watches – The History

November 6, 2009
Posted by David

Timex watches are one of the classic watch brands and were first launched in the 1949. The company originally began as the Waterbury Clock company, which produced the first affordable timepieces in America in the 1850’s. Over the years, the Waterford Clock company evolved into the Waterbury Watch Company who designed incredibly affordable watches. However, when the Great Depression hit America in the 1940’s, this company was bought out by the U.S. Time Company who were then responsible for the production of Timex watches.

During the Second World War, watches with mechanical timing were highly in demand and thus the first range of Timex wristwatches launched in 1950 had incredibly precise timing and reliability to cater for this need. The company was generating a huge volume of sales with their Timex watches and as time progressed and the brand became more profitable, they invested in advertising to further raise their profile. Memorable ads include those featuring John Cameron Swayze who carried out live watch torture /durability tests on television.  The most famous advertising line for Timex is ‘takes a licking and keep on ticking‘. It was at this point that Timex watches were one of every three purchased in the United States.

Timex remained a firm favourite and it seemed that every household owned at least one Timex watch. Over the next thirty years over 500 million mechanical Timex watches were sold and the brand was the most popular in America. However at this point, competition was beginning to surface and Timex was forced to keep up with style and mechanical trends. In the 1980’s the brand changed its name to Timex Corporation and introduced new digital watches entitled the ‘Ironman Triathlon’ which were geared for sports and athletes. As the brand already had a loyal consumer base, this new watch also became extremely popular and actually became the country’s best selling watch. Over the next two decades, Timex continued their excellent reputation through the launch of further innovate designs. They introduced electroluminescent watch faces and this is a feature which has continued through to the watches today in the form of the brand’s Indiglo night light. Moving with the technologies extra features were added to Timex watches including calendars, organisers. In the 1990’s, the company collaborated with Microsoft and Motorola in joint ventures to produce other complex watches and pagers.

Timex is still an incredibly popular brand today and has a great combination of watches including some fun and colourful versions for kids such as the Timex Kids Analogue which come in a wide array of colour tones and pattens. The objective of the brand has always been to produce affordable watches with functionality and the new Timex models include smarter watches with multi-functions such as the Timex Core Digital, sports specific watches which include speed and distance calculations and health monitors such as the Timex Tradition 10 Lap Full watch, and Timex E-Instruments watches which are geared towards measuring the temperature of the surf, and predicting tide times.

Timex has existed for a number of decades and has continued to excel over many other brands. By providing a great range of fun, stylish, versatile and affordable watches with superb function ability, people sincerely trust the brand, knowing that they are investing in a high quality and reliable watch that won’t break the bank.



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A Classic Favourite: Timex Watches

October 27, 2009
Posted by David

Here at Shade Station, we have been very excited with our recent brand addition Timex which comprises of a great collection of watches for all your sports and style needs. Timex may be new to our site, but the brand has a history dating back to 1949.

As a brand today, the Timex collection has a fantastic range of unisex, men’s and women’s styles and focuses on both sporty and classic dress watches which are renowned for being superb quality and priced with affordable price tags making the watches accessible to a range of budgets.

One of the new styles includes the Core Digital unisex Timex watch which has a retro inspired aesthetic and a multi functional digital display. This style has a great sporty on the go look and has a classic appearance with unique Timex styling and at £27 this is definitely affordable yet a high quality product.

A cute and simple unisex watch which is the perfect daytime accessory is the Camper Small Timex watch which has a slim textured strap. With an autumnal tanned colour tone option, (other colours are also available), this is perfect for this season and looks highly on trend again at a very reasonable price of £27.

Timex also caters for a higher budget with statement watches such as the E-Instruments ABTC available in a range of bold and on trend colours and priced at £135. With a large dial and functions including a compass, altimeter and weather station this is perfect for every adventurer!

Timex retains its original brand value of manufacturing high quality, functional, durable and stylish products at a range of affordable prices to cater to a large target audience. The watches today use traditional elements combined with modern materials.

These watches are very on trend with bold splashes of colour and hints of retro inspiration. With celebrities including Mario Lopez and even former US President Bill Clinton loving their Timex watches, the brand is also the choice of athletes who like the high function and durability. Why not go with a classic favourite yourself this season!



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