Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.
When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
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Superdry is a homegrown label thats sphere of influence stretches across the world. Within 8 years it has developed from a company selling just four T-shirts to a global lifestyle brand endorsed by superstar celebrities. The design ethos of the brand draws influences from both American and Japanese fashion and the two styles are combined with a vintage edge.
Owner, James Holder stands by his unorthodox formula for success, “if someone tells us something is a trend, we go completely the opposite way…”. This courageous attitude has paid dividends, as the Superdry clothing and Superdry watches ranges have attracted many a celebrity patron, from the trend-forging Beckhams to the young starlets of the British pop scene, including The Saturdays and Pixie Lott. The cast of smash hit tv show Glee are also fans of the designs of this retro street-wear label.
Superdry clothes are functional and modern, but benefit from a clever ‘lived-in’ look. This lucrative and popular style has been infused into their watch collection and Superdry watches retain a ’street’ element. With chunky designs, vintage logos and a durable quality, Superdry watches have a very practical appeal.
Shade Station stock a great range of Superdry wristwatches for both men and women at extremely affordable prices.
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Every boy seems to hanker after the Superdry label. Pass a Superdry shop and it’s heaving with testosterone or walk along a busy high street and a high percentage of men you’ll pass will be featuring some Superdry logo on their person. The brand is distinctly urban, inherently hip and oh so masculine. As a UK label it combines cool British style, with Japanese and American influences and this combination can be seen across all their products, from casual wear to accessories and watches. Superdry have an international following and have recently opened in the States, and here in Britain our celebrites are often pictured wearing Superdry. Recent examples include David Beckham, and Jamie Oliver, who was spotted in Superdry’s new London store, One Change, this week. And it’s not just the boys – the girls are in on the act too including The Saturdays Mollie King and Frankie Sandford.
Superdry watches are just as popular as their clothing – with lots of people falling for their simple and occasionally retro designs, and the obvious quality that the label has become associated with. Although Superdry produce plenty of watches for female wearers, it is the men’s watches that really stand out. Fitting in perfectly with the casual ethos of the brand, the men’s Superdry watches look solid, tough and very stylish. These are not necessarily watches to wear to the office or with a suit, they are for everyday informal wear and compliment jeans perfectly.
Superdry are such a cool and credible brand right now and this only looks to increase as more and more people discover the Superdry magic. So if you’re still short on ideas for a Christmas present for your other half, brother or dad, check out Superdry watches for some inspiration!
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So the autumn season is upon us but that certainly doesn’t mean that your sunglasses should be pushed to the back of your accessories wardrobe – especially if your choice of sunglasses are a pair of Ray-Bans!
Ray-Ban sunglasses are a timelessly stylish and statement accessory with a huge number of the various styles always seen on the celebs and style icons. If you know you are after a designer pair of sunglasses that you want to serve style and function longevity, Ray-Ban sunglasses are a perfect choice as will always be right at the forefront of fashion and provide you with that effortlessly chic look that the celebs seem to pull off so well!
Let’s take a look some of the Ray-Ban styles that the celebrities have been seen wearing-:
Demi Levato is a big fan of her Ray-Bans and was spotted wearing the Ray-Ban 2140 Wayfarers – one of the most famous and iconic styles of sunglasses that are constantly re-invented boasting slightly adjusted frame sizes, colours and patterns to keep the look fresh and contemporary. If you are after a classic style of sunglasses, you can’t go wrong with the original black Wayfarers.
The Ray-Ban 4141 sunglasses are a huge hit on the style scene and are similar to the Wayfarer in terms of their thick frame and simple style but the lenses are distinctively more rounded. The celebs have caught onto this design quickly and the Ray-Ban 4141 style has been seen on the likes of Mischa Barton, Pixie Geldof, Pixie Lott and Fearne Cotton.
Ray-Ban was the original creator of the aviator sunglasses and today, the ultra iconic Ray-Ban 3025 style is still going strong. These sunglasses are super easy to wear – flattering most face shapes and instantly providing you with a laid-back chic look whilst also adding a smart and put-together finish to your ensemble. Ray-Ban aviators are constantly seen on the style icons and celebrity fans include Audrina Partridge, Lo Bosworth and Mollie King from The Saturdays.
The Ray-Ban 4138 sunglasses are part of the Predator Ray-Ban collection and feature a thick frame that is wrapped to provide protection and create a sleek finish. Singer Aggro Santas was pictured in the recent pair of Ray-Ban 4138 sunglasses at The MOBO Awards 2010 Nomination Launch held at the Mayfair hotel.
Ray-Ban sunglasses are ultimately one of the most iconic brands of sunglasses out there because many of the styles are simple and are designed to compliment all trend/style preferences – fans of the grunge look could easily work a pair of Ray-Ban Wayfarers as could someone who prefers a classically chic style.
Just because summer is over, Ray-Ban sunglasses certainly aren’t going anywhere so keep your eyes peeled for new styles arriving this season!
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It’s hard to believe that LTD Watches were only launched in 2009 as the buzz surrounding them has definitely been quite phenomenal, and the watches have been seen on the likes of The Saturdays, JLS, Dizzee Rascal and Jameela Jamil to name only a few.
Colour popping, sleek and cool, what is unique about the LTD Watch brand is that each watch is strictly limited to approximately 100-150 models and therefore, if you like a style you need to get in quick before it goes! Luckily for our bank balances though, LTD Watches have also become so popular because they are budget friendly with average prices ranging from around £45 – £170 (though you can find some sneaky LTD Watches on sale if you check out the LTD Watch page!).
The brand is constantly evolving and launching new collections throughout the year and the new designs for autumn are incredibly chic and can be described as ultra sophisticated in style which is perfect to suit the tone of the autumn and winter fashion trends.
We are very much used to vibrantly coloured LTD watches in tones such as yellow, green and purple to name only a few, but the new LTD Watch 280301 design which is a part of the new Steel collection, moves away from bold colour and features a gold plated stainless steel case and bracelet strap which instantly injects a chic finish to the watch and makes it highly on-trend with retro inspired gold watches a must have accessory for this season. This design was also featured in the October issue of Artrocker. If gold isn’t your thing, you can opt for a silver version in the same style.
Keeping the coloured theme alive and prominent however (it is the LTD Watch trademark feature after all!), the new LTD Watch 091001 embodies the fun essence of colour with a pink polycarbonate bracelet strap and also features a silver bezel with ridged grooves which adds a dynamic combination of colour and texture and still provides that sophisticated finish. Adding a bold splash of colour can really liven up those muted tones that we’ll be seeing in autumn/winter so this watch makes for the ideal statement accessory. Other colour options are also available in this design.
LTD Watches are very active on the celebrity circuit and in the music industry and the Maximo LTD watch was even featured in the ‘Booty Call’ video by The Midnight Beast. LTD Watches are most definitely the hot watches to be seen wearing and remember, they are limited so make sure you get yours quick!
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Lipsy prides itself on getting the hottest styles from the catwalk, to the high street, in record time. It is a high street brand adored by the public and celebrities, particularly those who love their slinky, sexy dresses. British celebs are often caught flying the flag for Lipsy, including Rochelle Wiseman from The Saturdays, Tulisa from N-Dubz, X-Factor’s Dagenham princess Stacy Solomon and Pixie Lott, who actually designs her own collection for the label.
Whilst the label is uber-glamorous it’s also slightly rocky – which is why the former punkiest member of the Pussycat Doll troupe has been drafted in to represent Lipsy’s new watch collection. You may know Kimberly Wyatt for her slightly fierce peroxide quiffed hair and lashings of smoky eye makeup. Lipsy thought her the perfect ‘rock-chick’ choice to be an ambassador for their dazzling watch range and created a circus themed photo shoot to showcase the new union.
Thankfully at Shade Station we’ve managed to get our hands on the collection and we can safely say these striking watches will be the perfect accessory to hit the Christmas party season with (or your favourite nightclub!)
In keeping with the rest of the label, the new Lipsy watches have glitz and sparkle a-plenty. Traditional watches are given a smattering of diamante and / or some snake skin touches and chunky stainless steel and plastic cuffs in hot pink, white, black and silver are decorated with large jewels for a bling-tastic effect! The Lipsy watches collection also includes some delicate and pretty charm bracelets with tiny round dials incorporated into the design.
With a huge celebrity following and a growing brand (they’ve just launched their first scent – with a party at Movida and hot new boy band The Wanted) Lipsy is a label to watch and lust after. Their affordable designs have struck a cord with the nation and Lipsy has become the go-to-brand for the ultimate party frock and now the very best in blinging, sexy watches.
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We keep hearing more and more about Ice-Watches and are therefore very excited to be getting a selection of the latest styles in stock this Friday 3rd September!
Boasting bold and vibrant colours, Ice-Watches are a huge hit on the style scene and you may have even spotted them on chart topping girlband The Saturdays who all picked out their favourite version and wore them in their recent music video ‘Missing You’.
The Saturdays are a great example of what Ice-Watches represent in terms of style – young, trendy, vibrant and fun. Paris Hilton is also an Ice-Watch fan with the brand catching her eye in the Golden Globe Awards Style Lounge earlier this year.
So what makes Ice-Watches so unique and stylish? Firstly, the bold and vibrant aesthetic is the most immediately striking factor – colour is still a huge trend moving into autumn/winter and the fresh and colour inspired look of Ice-Watches provide them with that instant high fashion appearance. You can dress them up or down and they will still make a style impact. Elements such as striking Swarovski crystals embellished upon the bezel and dial also offer that extra element of bling and perfectly jazz up an everyday casual outfit.
Ice-Watches also keep the overall brand style fresh and exciting due to launching new designs three times per year boasting new aesthetic styles and colours or colour combinations. Some of the current styles include colours such as pink, purple and sunshine yellow in addition to more understated colours such as white and black if you prefer a more neutral look and something that will remain timeless. Proving that fashion can equal superior function, Ice-Watches also feature magnified date windows in some styles, and luminous hands for easy time viewing in the dark. Each Ice-Watch incorporates Miyota movement for precise time keeping and the designs are made using robust and durable materials such as rubber, silicon and plastic.
We are incredibly excited to be stocking the collection of Ice-Watches and we already know that these are going to be a huge hit this autumn/winter and predict this brand is going to become extremely iconic. With an array of colours and styles available, you’re sure to find the perfect design so make you check the Ice-Watch section and get ready to join the fash pack in true style this season!
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The autumn/winter fashion seasons are upon us and whilst the weather will be getting cooler, we have some incredible new brands ready to hit the Shade Station shelves so at least you can face the cooler temperatures in ultra fashionable style!
One of these new brands comes in the form of Ice Watches which are a relatively new player in the watch industry but are big news and creating quite a buzz amongst the fash pack. Originating from Belgium and founded in 2007, Ice-Watch watches can be described as contemporary, trendy and vibrant and in addition to being a fabulous watch, make that ideal statement accessory; perfect to complete any look and adding a super stylish edge.
Made in unisex styles with different sizes available, Ice Watches have become so popular due to the combination of striking features, fresh, bold colours and that instant high fashion appearance. Elements such as striking Swarovski crystals embellished upon the bezel and dial also offer that extra element of bling and glam if you like your style to show a bit of sparkle!
Always at the forefront of fashion, Ice-Watch watches launch new designs three times per year boasting new aesthetic styles and colours or colour combinations. Colour is one of the main design elements used to make Ice-Watch watches really ‘pop’ and include vibrant tones such as hot pink, ice blue and sunshine yellow in addition to more understated colours such as white and black if you prefer a more neutral look. Other features include bold time markers, magnified date windows in some styles, and luminous hands for easy time viewing in the dark.
They shape up pretty well in the function department too; each Ice-Watch watch incorporates Miyota movement for precise time keeping, are made using durable and resistant materials such as rubber, silicon and plastic and have water resistances of either 3, 5 or 10 ATM.
For such a new brand, Ice Watches have already proved a huge hit and are one of the most sought after watches on the scene. Celebs such as The Saturdays and Jay Z are fans and this is one brand that also proves that great style doesn’t have to come with an expensive price tag with Ice-Watch watches available at affordable and purse friendly prices.
Ice Watches are definitely one of the trendiest brands of watches that your wrist should be adorned with over the forthcoming fashion seasons. We are expecting their arrival in early September so keep your eyes peeled!
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If you like your style to be colourful, vibrant, unique and stylish then LTD Watches are the perfect option to compliment your look for summer 2010! LTD Watches is the brand that literally burst onto the fashion scene in 2009 and is already a favourite among numerous celebs including Calvin Harris, Jordan Thomas, The Saturdays and Dizzee Rascal.
Each LTD watch is strictly limited to just 150 models which is partly why the brand is so popular and sought after (despite the accessible price tags!). But you have to be quick – once they’re gone, they’re gone which is why we’re here to let you know about the hot new styles just in and allow you to get your hands on them asap ready for summer!
LTD Watches have become renowned for producing highly fresh, modern and colourful watches that are always one step ahead of the trend game and boasting simple designs enhanced with unique aesthetic and functional twists meaning that there is a style and colour that you are sure to love!
A new style that we have our eye on at the moment is the new Maximo LTD Watch in black. With its smooth PU black rubber strap and bold black dial with white and silver markers and accents, what is particularly striking is the off-set crown which is positioned slightly higher up (at the 10 minute level) and the unidirectional rotatable bezel which is a feature often found on diving watches and allows you to measure a specific period of time. If black isn’t your thing and you prefer a more colour inspired version there are also other vibrant colours in the offering including hot pink, purple, yellow, white and this season’s trend inspired pastel grey. For a watch of this unique style and function the £65 price tag allows you to really express your personal style (that won’t be seen on 100’s of other people!) at an affordable price. Who said exclusive meant expensive?!
LTD Watches are highly robust, durable and are able to endure the wear and tear of everyday activity which means you are also investing in a high quality watch that serves great function.
The new Maximo style mentioned above is available for delivery from mid-May so if you want to be alerted of its arrival by email make sure you enter your email address by clicking on the product status ‘Tell me when this arrives’. Remember, they’re strictly limited so be sure to be quick as this style is one of the hot faves for summer!
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LTD watches are a new watch brand which very recently launched in 2009 with the view of designing and creating a collection of limited edition style watches available in small quantities. Only 100-150 models in each style is made around the world and though highly exclusive, what makes LTD watches unique aside from their style, is that each watch retails between £49 and £79 which makes them accessible to most budgets. However, once they are sold out, you won’t be able to buy them again and this definitely adds a desirable factor to the brand as LTD watches will soon become collector’s items.
LTD watches provide that instant quick fix trend appeal with their vibrant colour tones. Bold colour has certainly been a key trend throughout 2009 and this is set to continue through to 2010. LTD watches focus on colour and keep the remaining design and overall aesthetic simple with the models typically featuring a stainless steel case, polycarbonate bracelet straps and a round dial. In many of the new styles, vibrant colours including yellow, pink, orange, black, white, blue and green to name only a few have been combined together to create a real statement watch that injects current style into your look. Some of the LTD watches also have a neon colour effect and some use cool contrasting colours in the dial and the strap such as turquoise and yellow. These make for the perfect striking accessory and will jazz up any outfit and add a nice splash of colour to muted tones.
There are some brand new additions to the LTD watch range which have recently hit the shelves. These include-:
LTD Watch: LTD 130407
An incredibly retro inspired chunky LTD watch, this style features a large square dial with two slim digital displays. The bold use of multiple colours creates a true statement watch with a funky yet simple aesthetic and style. There are four versions of this watch in different colour combinations.
LTD Watch: Super Glow 140101
As the name suggests, these LTD watches have a unique feature of glowing in the dark. In similar styles as the first collection with round dials and polycarbonate straps, these still come in a range of cool and vibrant colours but also have glow in the dark capability
LTD Watch: LTD 010101
The most exclusive of the LTD watch collection, this rather unique and special watch has the same aesthetic as the other LTD watches, but the round dial is entirely embellished in diamante jewels for that added bling factor. The strap is clear polycarbonate and this is the perfect accessory to brighten up your look with a glamorous yet trendy edge.
Other new styles include versions with jewel encrusted skull designs on the dial. As winter is upon us, the designs of the watches have adapted accordingly and still use colour as the focal point, but also incorporate other striking features such as diamante jewel embellishments and picture designs on the dials for a more relevant autumn/winter style.
Despite their relatively low price tag, LTD watches are still great quality and are designed to be durable, functional and of course, reliable. The analogue watches are powered by three hand Japanese quartz movement and the hands and dial feature luminous inserts making them readable at night. All LTD watches also include their exclusive limited edition number on the design.
Needless to say, LTD watches are a favourite among many celebrities including Dizzee Rascal and Calvin Harris and the girls from The Saturdays have often been seen wearing different versions. This also is testament to the fact that just because a product is exclusive it can still be financially accessible to everyone and if they are good enough for the celebs, then they are definitely good enough for us!
You do have to be quick as these watches really are only made in limited quantities and thus not only will you be getting a highly on trend and funky accessory, in less than years to come you will own something incredibly unique and relevant to this fashion era. The collection is constantly revamped and updated and there are some incredible styles to choose from this season. The winter may be grey, but with LTD watches, your look can say the exact opposite!
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