Ted Baker is a highly renowned and popular British label mainly because it represents true unique British style. Starting on a small scale, the very first Ted Baker shop was opened by managing director Ray Kelvin in 1988 in Glasgow and only sold clothing made for men, the main product of which was dress shirts. The shop incorporated an extra and unique initiative of also offering a dry cleaning service when you purchased a shirt. Needless to say this proved very popular and got people talking about the shop! Even today, Ted Baker does not rely as heavily on big advertising campaigns as other brands and strongly believes that word of mouth is the most effective way of advertising and creating a buzz. People spoke more and more about the shop and even lack of funds didn’t stop its progression; people saw it as a highly creative brand whereby the personality and style of the clothing spoke for themselves. Ted Baker rapidly grew and began extending its lines to appeal to a wider audience and thus launched a line of women’s clothing, shoes and accessories. Two years after the Glasgow store opened, a further one was opened in Covent Garden and also in Soho, Nottingham and Leeds in 1994.

Now in 2009, Ted Baker is a strong lifestyle brand which sits a notch above the high street but not as expensive as high end designer companies. Notorious for its strikingly unique designs with bold yet never ostentatious colours, Ted Baker is truly representative of dynamic British style.

Ted Baker watches, like that of the clothing and other lines of accessories, comprises of a range of different styles for men and women. Each watch is made using stainless steel and some feature leather straps in cool colours such as green, brown or even bold orange and often incorporate a crocodile skin style finish. Each timepiece has a different shaped dial face with subtle additions including gold trims or patterns, making each watch unique. Made using only the highest quality manufacturing methods, you can also be sure that a Ted Baker watch will last a number of years with fashion and function of equal priority. The Ted Baker watch collection has something for every style preference; there are some stunning feminine and delicate watches in key seasonal colours such as white and gold, as well as more classic designs which incorporate edgy detailing.

Some of the latest styles for autumn and winter include-:

-  The Ted Baker TE1028 watch – This sleek ladies style features a chic black leather strap with a croco finish and a striking square dial. Simple but super stylish and the perfect statement versatile watch.

-  The Ted Baker TE3016 watch – A super funky men’s watch with a stainless steel bracelet strap and a white face, this watch looks incredibly fresh, fun and on trend.

- The Ted Baker TE2025 watch – A distinctively Ted Baker style men’s watch, this design has a slim purple leather strap and a rectangular dial which sits horizontally and also features the Ted Baker logo written across. This is actually quite a feminine style but has an element of cool quirkiness when worn by a man.

Ted Baker watches have the confidence to play with styles and incorporate a creative use of colours; turquoise and sea tones are featured in the ladies collection as well as hints of purple and pink which Ted Baker is particularly famous for and tend to be its trademark colours. The men’s styles are equally vibrant yet remain classy, chic and sophisticated with that element of fun that makes Ted Baker so unique from other brands.

Fighting against the current recession, Ted Baker is one of the few brands that has managed to exceed its targets and is still constantly updating its collections to ensure it is giving its consumers what they want. A great example of a brand that has remained true to its original values and stuck to the word of mouth based form of advertising; people feel closer to the Ted Baker brand and trust its notoriously high quality products and sense of style. The collection of watches are a great way of expressing your unique style personality and there is definitely something for every age and trend preference within the range.