Superdry Watches were established in 2003 and since then they have become one of the most prevalent ‘urban’ brands in the world. They combine vintage Americana, British tailoring and Japanese styling to create a range of watches that are surely going to be popular amongst all ages. With a huge cult following, Superdry Watches have been accelerated to stardom by their fans and celebrities from all over, including Hollywood heavyweights David Beckham and Kate Winslet! Their edgy and urban appeal has made for quite a talking point in the horological society and Superdry’s brand new range has now hit the cyber shelves ready for the winter season.
One Superdry Watch which has caused quite a splash (excuse the pun) is the Superdry Scuba Watch; a model which is designed for use in the water despite being a lifestyle and fashion piece. Each one comes with a removable screen guard to keep any water out and the 100m water resistance gives you peace of mind whatever you choose to do with your watch. Simplicity is key with the majority of Superdry Watches and the Thor and Harness watches highlight this perfectly. Their clear, easy to read faces make them popular with all generations, their rugged straps keep them safely on your wrist and the Japanese movement makes for efficient time-keeping 24 hours a day.
As a brand, Superdry have taken over the world in recent years and it is their eye for quality and unique colours which have accelerated them into the limelight. Their watches are no different and are manufactured to the same high standard as their clothing and come with a 2 year warranty should anything go wrong with your watch. The result of Superdry’s hard work and commitment is a range of watches which include an eclectic mix of colours and styles and are set to fly off the shelves this year!
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Superdry is a homegrown label thats sphere of influence stretches across the world. Within 8 years it has developed from a company selling just four T-shirts to a global lifestyle brand endorsed by superstar celebrities. The design ethos of the brand draws influences from both American and Japanese fashion and the two styles are combined with a vintage edge.
Owner, James Holder stands by his unorthodox formula for success, “if someone tells us something is a trend, we go completely the opposite way…”. This courageous attitude has paid dividends, as the Superdry clothing and Superdry watches ranges have attracted many a celebrity patron, from the trend-forging Beckhams to the young starlets of the British pop scene, including The Saturdays and Pixie Lott. The cast of smash hit tv show Glee are also fans of the designs of this retro street-wear label.
Superdry clothes are functional and modern, but benefit from a clever ‘lived-in’ look. This lucrative and popular style has been infused into their watch collection and Superdry watches retain a ’street’ element. With chunky designs, vintage logos and a durable quality, Superdry watches have a very practical appeal.
Shade Station stock a great range of Superdry wristwatches for both men and women at extremely affordable prices.
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Every boy seems to hanker after the Superdry label. Pass a Superdry shop and it’s heaving with testosterone or walk along a busy high street and a high percentage of men you’ll pass will be featuring some Superdry logo on their person. The brand is distinctly urban, inherently hip and oh so masculine. As a UK label it combines cool British style, with Japanese and American influences and this combination can be seen across all their products, from casual wear to accessories and watches. Superdry have an international following and have recently opened in the States, and here in Britain our celebrites are often pictured wearing Superdry. Recent examples include David Beckham, and Jamie Oliver, who was spotted in Superdry’s new London store, One Change, this week. And it’s not just the boys – the girls are in on the act too including The Saturdays Mollie King and Frankie Sandford.
Superdry watches are just as popular as their clothing – with lots of people falling for their simple and occasionally retro designs, and the obvious quality that the label has become associated with. Although Superdry produce plenty of watches for female wearers, it is the men’s watches that really stand out. Fitting in perfectly with the casual ethos of the brand, the men’s Superdry watches look solid, tough and very stylish. These are not necessarily watches to wear to the office or with a suit, they are for everyday informal wear and compliment jeans perfectly.
Superdry are such a cool and credible brand right now and this only looks to increase as more and more people discover the Superdry magic. So if you’re still short on ideas for a Christmas present for your other half, brother or dad, check out Superdry watches for some inspiration!
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Founded in 2003, Superdry is the label that is inspired by Japanese fashion and over the past year especially, has become incredibly popular in the UK. The range of t-shirts, hoodies, dresses, and accessories including the collection of Superdry watches are a huge hit on the fashion scene; with the style very much cutting edge and some pieces boasting a distressed and vintage feel.
The collection of Superdry watches is extremely diverse and therefore if you are looking for sporty, smart, eclectic or even futuristic there is a style to appeal.
Sporty and Casual-:
The Superdry Sport watches are a popular style with a simple aesthetic and the bold design features being sharp bursts of colour in the plastic straps and dials. The Superdry logo is emblazoned upon the strap and these watches really create a statement, combining sporty with ultra stylish and are great for everyday wear.
Cuff watches are also still very much a key watch trend and Superdry have a superb range of watches boasting wide straps such as the men’s Lumber watch. With a unique lumberstyle checked fabric strap, what also makes this watch visually unique is the antique vintage style gold dial which features the Superdry logo and three hand movement. The minute had is presented in orange for that subtle pop of Superdry colour and balances the contemporary and antique look.
The Lumber Girl Superdry watch for the ladies also features a wide tan leather strap with a textured finish. The lumberjack pattern is displayed on the interior strap section and the watch incorporates the same antique style dial.
The Commander watch for men is an example of how Superdry is also great for its modern designs. With a brushed stainless steel bracelet strap and a prominent round white dial with bold time markers and the Superdry logo, this is a watch that really makes a statement but is versatile enough to wear everyday in addition to jazzing up an evening look.
For something a little unique, the Coins Superdry watch for ladies features a chunky industrial style stainless steel chain and a series of coin charms; each displaying the Superdry logo. The dial section is featured on the main charm so this watch also effectively doubles up as a funky charm bracelet. The overall look of the design has an aged and antique appeal which really makes it a great statement accessory.
Superdry is a brand that is ultra cool on the fashion scene and has celebrity fans including Kate Moss and David Beckham. The style is very much one that you can mix and match with anything and the collection of Superdry watches really add that unique finish to your look.
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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Superdry is a unique and funky clothing and accessories brand which was founded 2003. What makes Superdry different to other brands is its eclectic fusion of all American style with a strong touch of Japanese fashion influences which is mainly conveyed with the use of graphic prints which you will see featured on the clothing and accessories. It was following a trip to Tokyo that the founders of Superdry actually decided to launch the brand as they were so inspired by the dynamic Japanese style and trends and thought it would merge well with an American/European foundation. American style is great but you have to inject something a little more globally relevant and interesting to separate your brand from the hundreds of others in the industry.
What people like about Superdry is that it gives you a sense of wearing something unique. The brand prides itself on maintaining a limited edition feel to its clothing and accessories and is constantly updating its collections.
Superdry is mainly noted for its funky range of t-shirts, hoodies and bags which typically feature a retro style with graphic designed images. The Osaka t-shirts are particulary popular and come in an array of funky colours. David Beckham was also pictured wearing an Osaka Superdry t-shirt which certainly helped to put the brand on the map and give it a cool, trendy and masculine image. Ultimately Superdry aims to give people the ability to express their personality in their style and stand out from the crowd.
Superdry have extended their lines and collections and with a large store in Covent Garden in London as well as a number of concession stores, the brand is certainly obtaining a great reputation and is popular among the fash pack and celebrities.
Superdry watches maintain the same theme as the clothing; they keep up with current style trends but inject a Japanese inspired enhancement to the look. A brand new style to look out for is the Superdry Sport collection. These come in an array of vibrant colours including blue, orange, white, hot pink and green and as the name suggests, have a sporty aesthetic. With a simple design including a plastic strap, the main focus of these watches is in the bold colour and the Superdry logo on the dial and strap which also includes the Japanese lettering translation. The Lumber is also a hot new Superdry style and comes in a version for men and women – the Lumber Girl (designed for a smaller wrist). Capturing key watch trends such as a wide strap and large dial, the lumberjack style checks are also featured on the strap whether this is the whole strap or just the reverse side. Checked patterns are a common design on many other Superdry products including men and women’s shirts. The new Brad watch takes inspiration from a well known A List celebrity and the female equivalent of this watch is named Angelina –this is a great example of how Superdry is a fun brand and likes to play around with names and inspirations! With a wide durable soft leather strap and a dial with two separate time movements, this is definitely a unique and striking watch to look out for. There are also cool female watches such as the new Coins Superdry watch. Incredibly distinctive and designed in a charm bracelet style, the charms are coins and the dial is integrated into one of the charms. This style has an urban and funky edge and adds an extra flavour to a piece of jewellery which is typically ‘girly’.
Superdry is definitely the hot label of the moment but has a timeless style that will be prominent for years to come. When you find a label that has its own unique style, people will stick to it as they feel it is a way of expressing their individuality as opposed to going for the clone look! Jude Law and Kate Moss are fans of the brand and both celebrities are renowned for their unique sense of style and reluctance to follow trends but prefer to set them. Superdry watches are made using the finest materials and at prices between £40 and £135 there is a style to suit all budgets.
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