Gucci populates the Oscars!
It may be freezing outside but the sun has made the occasional rare appearance. On these bright, happy happy days, sunglasses have been unearthed from dusty drawers and the world has seemed a perkier place. As Spring draws nearer, Shade Station for one are hoping to see a lot more of the sun. Now is the time to start looking at buying a new pair of shades – it never hurts to be optimistic!
We’ve got our eye on Gucci this week. Never mind the winners, at this years Oscar’s, Gucci was the big fashion name among the men. Recipient of the Best Actor award, Jeff Bridges wore top to toe Gucci, and other guy candy sporting Gucci at the Academy Awards were Mr Penelope Cruz, Javier Bardem, and ladies man and potential beau of Jennifer Aniston, Gerard Butler.
It’s clear that everyone loves a bit of Gucci and although we can’t afford a Gucci tux or indeed a Gucci frock we can afford a pair of Gucci sunglasses! Celebrity ladies who love Gucci sunglasses include; Angelina Jolie, Miley Cyrus, Jessica Simpson and Julia’s niece, Emma Roberts. The Gucci sunglasses collection for women is hot on glamorous oversized shades with black, grey and tortoiseshell frames and sexy aviators with both metal and coloured plastic frames. Gucci sunglasses for men don’t disappoint either, celebrity males fans include; Jamie Foxx, Tom Cruise and George Michael, among others!
So why not join us in our optimism and start looking for your perfect pair of sunglasses in preparation for the good times ahead!
Tags:Angelina Jolie, Emma Roberts, George Michael, Gerard Butler, gucci, Gucci sunglasses, Gucci sunglasses collection, Jamie Foxx, Javier Bardem, jeff Bridges, Jennifer Aniston, Jessica Simpson, Miley Cyrus, Oscars, perfect pair of sunnies, Shade Station, sunglasses, Tom Cruise
Oakley is the big winner at the Winter Olympics
If you’ve been following this year’s Winter Olympic Games in Vancouver, it won’t have escaped your attention that many Olympic competitors have taken visual precautions against the sun, snow and ice. Be it wraparound sunglasses or goggles, serious winter sports athletes acknowledge the dangers of competing without eye protection and will go to great lengths to ensure they are protected from any harm.
Olympic disciplines such as speed skating, cross-country skiing and snowboarding require athletes to travel at enormous speeds, during which they are very vulnerable to the elements and accidents. Wearing sunglasses or goggles designed for sport by a reputable brand like Oakley, reduces their chances of any eye injuries and can also enhance their performance.
Oakley Goggles is a brand that is seen a lot on the slopes and also at Vancouver 2010. Oakley have a history of eyewear innovation for sports and their research, technology and design prowess is second to none. Professional athletes recognise the quality and the power of the Oakley brand and for this reason they entrust the protection of their eyes to them.
For snowboarders goggles are an essential piece of kit and Oakley goggles provide comfort, clarity of vision, anti-fog lenses and are designed to fit snugly when worn with a helmet. Wearing Oakley goggles can prevent arctic burn and will protect your vision from the brilliance of the snow.
Some people prefer Oakley Sunglasses for winter sports and speed skaters in particular, always wear a pair of wraparound sunglasses when competing. There are a number of Oakley styles that cater specifically for sportsmen and when choosing your Oakley’s your decision will be informed by what you require from your sunglasses. For instance you may need transition lenses, the ability to change lenses, a larger frame, or a particularly light frame. Whatever your requirements Oakley will have it covered.
Rather than follow the countries medal tallies this Olympics why not count how many athletes wearing Oakley’s mount the podium. We bet Oakley is the overall winner at Vancouver 2010!
Tags:anti-fog lenses, eyewear innovation, Oakley, Oakley goggles, Oakley sunglasses, sunglasses, Vancouver 2010, Winter Olympics 2010
Go Bold and Eclectic with Just Cavalli Sunglasses!
Roberto Cavalli has been at the forefront of the fashion industry for over 40 years and is the designer known for eclectic designs and his willingness to take risks, try out new style ideas and break creative design boundaries.
Just Cavalli is the most recent label by Roberto Cavalli and is geared towards a younger fashion market. Of course, accessories are one of the most popular forms of achieving that style hit and Just Cavalli sunglasses are a major part of the accessories collection and represent that same vibe of visual excitement, high quality and inspiration that the Cavalli range is loved for. We are incredibly excited to announce that we will soon be stocking the collection here at Shade Station in time for spring/summer when sunglasses become the one major staple accessory!
The Just Cavalli sunglasses are consistent with the vibrant and eclectic Just Cavalli style and are aimed towards stylishly confident and individual fashionistas who are energetic, confident and wear something because it looks great and not just because it happens to be ‘in fashion’. Sienna Miller (pictured) looks fab in her pair which perfectly compliment her boho chic style.
And so what defines this new brand of sunglasses from the rest of the crowd? Predominantly, Just Cavalli sunglasses are ones which definitely create a statement and dare to be bold. With fine aesthetic detailing, a wide variety of materials and colours used such as tortoiseshell, pink, brown and white as well as classic black, extra detailing in the form of diamante embellished logo hinges, and patterns on the arms and frames, these features allow you to be as elegant, sporty, casual or edgy as you wish. The huge choice of differing styles is amazing, ranging from feminine and glamorous oversized sunglasses to sporty wraparounds, sporty oversized, classic (with the Just Cavalli edge, of course) and slick visor styles. Originality, excitement, high quality and innovation are always at the forefront of the design.
When you are choosing a pair of d
esigner sunglasses, you are best to opt for ones that have their own distinctive look and style as that is what will keep them looking effortlessly fashionable and chic regardless of specific trends that are in one season and out the next. As a designer, Cavalli firmly believes that fashion is constantly evolving and developing therefore designs his styles to suit this fluidity. Just Cavalli sunglasses are geared at the fashion conscious that place comfort and style as their main priority as opposed to merely being dedicated followers of fashion and with a pair of these striking sunglasses that are sure to brighten up your ensemble, they will fast become that staple go-to pair of sunglasses year after year and always continue to ensure that you’re top of the style game!
Cavalli, Just Cavalli, Just Cavalli sunglasses, roberto cavalli, Shade Station, Sienna Miller, sunglasses
Put on a Show with DSquared!
The fashion label DSquared was founded in 1991 by Canadian identical twin brothers Dean and Dan Caten. The brothers decided that they wanted to relocate to an area which was more vibrant, fashion orientated and inspirational and therefore relocated to Milan to work on their designs and launch the brand. They showcased their men’s collection in 1994 which was very successful and in 2003, they felt confident that the DSquared style could transcend into women’s fashion and launched a women’s collection and also a men’s underwear collection. DSquared Eyewear is a new range launched in 2009 which comprises of men’s, ladies and unisex style sunglasses. Like the other collections, the style is very much bold and statement and designed to be noticed and worn with attitude.
DSquared is renowned for its highly energetic and impactful fashion shows that convey energy, innovation and 
sex appeal which is a general theme of the brand as a whole. A runway show in 2005 for example, ended with pop singer Christina Aguilera stripping male models of their clothes and in September 2007, the DSquared fashion show in Milan featured R&B singer Rihanna elaborately entering the stage in an American muscle car which was then followed by a runway walk presenting the collection. The DSquared catwalk shows are always the talk of Fashion Week and these are designers who dare to be bold and are always striving to create the next step in fashion as opposed to following.
DSquared sunglasses take much inspiration from the 1970s hip-hop culture and can therefore be described as very retro in appearance. Most of the designs are oversized but the brand experiments with different variations of the oversized look to create a completely different dynamic for each style. DSquared uses elements such as colour, shape and theme which ultimately makes one oversized style completely different from the next. One distinctive design choice which is evident in most of the sunglasses is the use of contrasting colours. Some of the designs feature a strong colour at the top half of the frame for example and a contrasting or transparent colour on the lower section. A selection of the men’s frames also vary between softer edge frames and in direct contrast, frames that incorporate sharp angles for a defined and statement look.
The DSquared sunglasses for ladies include dramatically oversized frames that are perfect for a high fashion look with angular and wide frames and big rounded lenses, which definitely adds a strong sense of glamour. Some are also slightly more sports orientated and incorporate more of a wraparound style but with the outside edges angled outwards to keep the look chic and sophisticated. The colours tend to be warm with the use of autumnal tones such as red and deep brown as well as brown and bronze tortoiseshell patterns. Knowing that classic black is a staple and highly versatile colour that never goes out of fashion, many of the sunglasses also feature black frames.
DSquared is a brand that coveys self confidence and is geared towards those who like to make a bold style statement and revel in the theme of exaggeration and drama. Celebrity fans of the DSquared brand include Naomi Campbell, Jennifer Lopez and Jessica Simpson, all of whom are renowned for their diva-esque style and personality!
DSquared is definitely the brand to be wearing into 2010!
Tags:Christina Aguilera, Dan Caten, Dean and Dan Caten, Dean Caten, DSquared, DSquared sunglasses, Fashion Week, Jennifer Lopez, Jessica Simpson, Naomi Campbell, Rihanna, sunglasses
Ray Ban a fresh look for 2010
How do you follow a decade in which your sunglasses have been at the top of everyone’s wishlist, been worn by every hip actor, musician and cool kid of the noughties and graced the eyes of many iconic celebrities in equally iconic movies?
If you’re Ray Ban you crash into the new decade with a collection of shades that is so unusual and innovative, that everyone is talking about them and lusting after them.
Once again the giant of the sunglasses industry, Ray Ban, has followed the success of their ‘classics’ relaunch with a fresh and interesting collection of sunglasses for 2010.
The classic wayfarer gets a makeover with flowers, stripes and…. a subway map. Hot on the floral trend, Ray Ban’s most famous style gets girly with blooms and pastels. For a more unisex look, striped sunglasses are available, as are a fun style with the New York subway map printed on the interior.
If Ray Ban wayfarers are not for you, perhaps the new ‘Craft Collection’ will appeal. This range is popularised by the wonderful aviator style. The aviator gets an update for 2010 with leather detailing across the brow bar and at the ends of the arms, plus crystal polarised lenses. This style has been named the ‘Outdoorsman’ and the leather touch is both luxurious and original.
With a fresh look for the new year, Ray Ban looks set to make this decade just as successful as the last.
Tags:Craft Collection, Ray Ban, Ray Ban OutDoorsman, Ray Ban sunglasses, Ray-Bans, Rayban Wayfarers, shades, sunglasses
Sunglasses Style Update – Spring 2010
With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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Chanel Sunglasses: Glamour, Drama, and a Necessary Luxury!
An amazing pair of sunglasses can make an incredible fashion statement and the ultimate classic label which depicts style, sophistication and timeless appeal is none other than Chanel.
Founded in 1914, by the originally stylish Coco Chanel, the designer primarily started the label having opened two small boutiques in France. As time went on, the Chanel name became synonymous with style and quality and the brand brought us such fashion classics as the little black dress, the quilted handbag, the Chanel suit, and the famous line of perfumes. Before her immense success, Coco Chanel was considered rebellious with her sense of fashion but her label has become possibly the most sought after in the world.
Chanel products now include clothing, fragrances, accessories, make up and of course, sunglasses. In 1999, in partnership with It
alian eyewear producer Luxottica, the House of Chanel introduced its first line of sunglasses despite Coco Chanel passing away twenty-eight years previous. Her influence on style and fashion remains one of the most prominent and heavily inspired by her own creations, Karl Lagerfeld of Fendi (who is now the Creative Director of Chanel) decided to launch a line of Chanel sunglasses which first became largely popular after been seen on the ladies Sex and the City.
One of the most attractive factors of Chanel sunglasses (aside from the beautiful designs!) is that they allow you to enjoy a part of the label at a smaller price – many of Chanel’s products are priced way out of the league of the majority of consumers, and therefore the glamorous sunglasses allow you to enjoy the glamour of Chanel and become part of the brand.
Over the years, Chanel has designed a large range of sunglasses but the brand likes to keep its styles typically oversized, classic and dramatic. These elements are synonymous with the Chanel brand in general and it is what makes the
products distinctive and unique. The CH5076H Chanel sunglasses for example are oversized with thick translucent brown lenses and definitely inject an element of drama and Chanel glamour into your look. For something a little classic, the CH5149B sunglasses with oversized black frames are perfect and the jet black quilted patterned arms make these sunglasses incredibly Chanel. The Chanel quilted bag is one of the most sought after and desired accessory in the world and these sunglasses incorporate the style. For something even more overstated, the CH5146 Chanel sunglasses with a black and white crystal patterned frame are the perfect option. All the sunglasses within the Chanel collection feature the classic double C Chanel logo upon the arm hinge and some also incorporate diamante detailing. Whatever the features, Chanel sunglasses are instantly recognisable by the timeless, dramatic style and exceptional high quality.
Oversized sunglasses are a huge style trend and are very much synonymous with the ultimate fashionista! Chanel is very much a trend leader that others try to emulate and the range of sunglasses are trendy and stylish but remain classic and elegant 
which is ultimately what the brand is all about. Chanel sunglasses will complete and compliment a refined, polite and sophisticated look in true A List style and celebrity fans of the brand who are regularly seen wearing their Chanel sunglasses include Mary Kate and Ashley Olsen, Nicole Ritchie and of course, American Vogue Editor Anna Wintour.
Coco Chanel once said that luxury was “the necessity where necessity ends”. Even if you are unable to afford other products in the Chanel collection, a pair of the brand’s sunglasses will definitely allow you to experience a little bit of that necessary luxury!
Tags:American Vogue, Anna Wintour., CH5076H Chanel sunglasses, CH5146, CH5149B, chanel, chanel sunglasses, Coco Chanel, Karl Lagerfeld, Luxottica, Mary Kate and Ashley Olsen, Nicole Ritchie, Sex and The City, sunglasses
Tom Ford- Fashioning a new direction
Internationally successful designers are few and far between and even rarer, are designers that venture into filmmaking. Tom Ford is one such designer. At the helm of Gucci from the mid Nineties until 2004, Ford was credited with turning the ailing fashion house into the monster it is today. After parting ways with Gucci, Ford set up his own company ‘Tom Ford’ and began his business designing fabulous sunglasses and eyewear.
Today Ford is one of the worlds most successful and revered designers, however his creative genius has found another outlet in the form of film directing. Ford’s directing debut, ‘A Single Man’, has earnt its lead character, Colin Firth, a ‘Best Actor’ nomination in this year’s Oscars (The 82nd Academy Awards)! Could this be a new career direction for Mr Ford? It seems Tom Ford has the Midas touch. Already popular with the Hollywood A-list, for his beautifully designed clothes and glamorous sunglasses, they’ll all be clamouring for a role in his next movie!
As well as catching Ford’s debut movie at the cinema this spring, get in on a piece of the action with his popular range of Tom Ford sunglasses. Worn by the likes of Angelina Jolie (who was responsible for the popularity of the ‘Whitney’ crossover style sunglasses), J-Lo and Sienna Miller, Tom Ford sunglasses are some of the most fashionable sunglasses worn by celebrities. Ford’s collection of sunglasses is thoughtful and extensive, with styles to suit all face shapes and tastes. Aviator, vintage and oversized frames are all found in the range and anyone looking to enter the spring season looking stylish and on trend should look to Mr Ford for inspiration.
Tags:82nd Academy Awards, A Single Man, Angelina Jolie, Colin Firth, designer sunglasses, fabulous sunglasses, J-Lo, Oscars, Sienna Miller, sunglasses, Tom Ford, Tom Ford sunglasses, Tom Ford Whitney sunglasses
Lady Gaga Snapped in New Fendi Sunglasses!
Lady Gaga is certainly the lady of the moment in pop music and although famous for her talent as a singer/songwriter and an incredible performer, her sense of fashion is always a talking point in the celebrity columns and style pages! Gaga has become quite the buzz word in the fashion world!
If there’s one accessory that Lady Gaga is never without, it’s a pair of statement shades. The bolder the better, we rarely see the pop diva without a pair of dramatic sunglasses adorning her eyes. The latest designer brand she has been seen sporting are a new pair of Fendi Sunglasses which perfectly capture the seasonal sunglasses trend of statement and drama.
The Fendi sunglasses which are soon in stock here at Shade Station are oversized and have a distinctly angular design on the exterior edges. The sophisticated brown lenses are also relatively far apart separated by a single wire bridge and the arms are gold toned with a typically statement style arm hinge – something that Fendi often incorporates into its sunglasses which help to define the dramatic shape of the overall aesthetic. As a brand Fendi is renowned for its ultra chic and sophisticated but unusual style of sunglasses that experiment with angular lens and frame shapes and definition.
Many Hollywood stars and celebrities love the Fendi look as it represents a high fashion and luxury vibe but with a unique edge that conveys a super confident sense of style. The fact that Lady Gaga has been snapped wearing them is testament to the fact that they are definitely going to be a popular accessory this season and we are very excited about their imminent arrival!
Keep your eyes peeled for updates – we’ll let you know as soon as they’re in stock!
Tags:Fendi, Fendi sunglasses, Lady GaGa, Shade Station, sunglasses
Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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