If you stand on top of a hill on a quiet day you can hear the collective plea of everyone in the UK hoping for some sunshine this Spring…and should it, by whatever miracle, actually happen then we are very prepared here at Shade Station! One of the best things about the weather starting to change is the optimistic purchase of a brand new set of sunglasses and new ranges from Oakley Sunglasses, Ray Ban Sunglasses, Jimmy Choo Sunglasses, Stella McCartney Sunglasses and many more are all lined up ready to go. Oakley and Ray Ban are always going to be massive and their new styles are sure to turn some heads this year, however other fashion focussed brands such as Jimmy Choo are ready to steal some limelight!

Let’s start with Oakley Sunglasses; rich in heritage, style and of course technology the new collections are sure to give any Oakley lover goosebumps! A selection of new styles; the Oakley Plaintiff Squared Sunglasses, Oakley News Flash Sunglasses, Oakley Given Sunglasses, Oakley Offshoot Sunglasses, Oakley Obsessed Sunglasses and Oakley LBD Sunglasses, all of which combining innovative technology with beautiful designs. The names may have given it away, however most of these are amazing new ladies’ frames which provide an extra dimension to the already diverse Oakley Sunglasses collection. A mixture of O Matter and C-5 Metal Alloy frames give an air of diversity in a normally very plain area of the sunglasses market; another reason why Oakley Sunglasses are set to be huge this year.

The biggest hitters in the Oakley collection for this Spring are the Oakley Plaintiff Squared Sunglasses and the Oakley Offshoot Sunglasses; both primarily male frames which combine classic designs from other models with a new and exciting twist. What appears to be a hybrid between Oakley Plaintiff Sunglasses and their squared off masterpiece, the Oakley Deviation Sunglasses, the Plaintiff Squared has already created a stir in the industry with people vying for as much information as possible. The frame itself is made from Oakley’s C-5 Metal Alloy compound, a lightweight material which will sit comfortably on your face all day and the cushioned nose pieces are adjustable for added stability. The Oakley Plaintiff Squared Sunglasses have an 8.75 base lens/frame curvature which wraps around your face more than a regular ‘Aviator’ style sunglass, giving you a more stylish look and protecting your eyes up to the periphery of your vision.

Contrastingly, the Oakley Offshoot Sunglasses are made from Oakley’s patented O Matter compound, it is a revolution in sunglass and eyewear technology which has seen Oakley excel above and beyond their closest competitors. O Matter is a polycarbonate mixture which has a different molecular make up to regular acetate and it is this microscopic change which gives O Matter the noticeable advantage over others. Designed to be incredibly flexible yet durable, the Oakley Offshoot Sunglasses are tested to the same standards as industrial protective eyewear and Oakley’s patented ‘Three Point Fit” system is an innovation which ensures the frame will only contact your face in three places; above your ears and on your nose which ensures that they will fit the vast majority of head sizes and shapes whilst still keeping their original contour.

Ladies have an amazing choice for this season when it comes to Oakley Sunglasses and some of the most striking and beautiful frames are now available to purchase. The new Oakley News Flash Sunglasses are a range which takes the conventional and turns it on it’s head with multi-toned half translucent frames and amazing patented Plutonite lenses. Oakley are always looking at ways to push the boat out with their sunglasses, and the Oakley News Flash Sunglasses certainly do that, and do it in style. What makes the News Flash Sunglasses so fascinating is the way that Oakley have successfully managed to marry innovative, cutting edge technology with on trend women’s sunglass styling; a feature that no other brand has done. Another beautiful frame is the Oakley Given Sunglasses; on more fantastic women’s piece to come out of the foothills ranch this season. The Oakley Given Sunglasses are undoubtedly some of the best looking sunglasses to come from Oakley’s ladies range in the past few years and utilising the classic teardrop or ‘Aviator’ lens shape, they are set to be very popular this year. Oakley like to combine their amazing innovations and technology with delicate, feminine styling and the Oakley Given Sunglasses marry these two things perfectly.

Lenses are Oakley Sunglasses’ most talked about feature and this comes as no surprise once you have taken a closer look at them; over 600 patents protect their lenses alone and you can be assured that you are receiving the best lenses that money can buy. Oakley lenses are made from Plutonite, a polycarbonate compound which is manufactured at amazingly high temperatures is what gives them their fantastic clarity. HD and XYZ Optics are fitted into all of Oakley’s new sunglasses, meaning that you get un-distorted vision right up to the periphery of your sight.

News has just come in as well about the new Oakley R2 releases for 2013 and they sound amazingly exciting; the Oakley Pit Boss 2 Sunglasses, the Oakley Style Switch Sunglasses (a lifestyle piece with interchangeable lens switchlock technology), the Oakley Two Face Sunglasses (featuring a combination of aluminium and O Matter frame materials), the Oakley Jupiter Carbon Sunglasses, the Oakley Frogskins LX Sunglasses, the Oakley TDF Collection (Tour de France), the Oakley Mark Cavendish Signature Radarlock Sunglasses, plus a whole new range; the Oakley Fathom Collection. Stay tuned for more information on those as and when we have it!

When you think of fashion sunglasses, you immediately think of Ray Ban Sunglasses; a long history stretches right back to what feels like the first ever sunglass making Ray Ban the undoubted pinnacle of fashion eyewear. Made famous by the classic Ray Ban RB3025 Aviator Sunglasses, the brand has become synonymous with effortless ‘cool’. Back in the 1980s, Ray Ban were the first to launch one of the most recognised set of sunglasses; the Ray Ban Wayfarer Sunglasses and this season brings a whole range of new styles which I’m sure will make it to the same sort of heights as their ancestors. Let’s start by having a quick run down of the new frames; we have the RB4118, RB8313, RB3501, RB3502, RB3506, RB4191 and the RB4192 all of which are unique in their own right and are available right now!

From the top, we have the Ray Ban RB4118 Sunglasses – a brand new Women’s frame which combines classic Ray Ban styling and interesting colours to make a stylish and classy frame. Thick tapered arms are perfect to fit around the vast majority of head sizes and shapes. Ray Ban RB8313 Sunglasses utilise a range of classic colours to devastating effect; a mixture of Polarised and non-polarised lenses ensures that whatever you are after, you will be certain to find it in the RB8313 range. Adding a little dimension to the range is the Ray Ban RB3501 Sunglasses, they feature lightweight and incredibly comfortable thin metal alloy frames which allow for all day usage. The Ray Ban RB3502 Sunglasses offer the same sort of styling but combine acetate and metal frames for a unique frame style, perfect for anyone looking for something that little bit different. When you buy Ray Ban, you can be assured of three key factors; quality, design and heritage. It is hard to find all three of these in any other brand which is what makes Ray Ban so special; a combination of their rich history and craftsmanship  all filter through to every pair that they make! Another model which takes an original Ray Ban concept and adds a modern twist are the Ray Ban RB3506 Sunglasses; they utilise thin metal arms and frames for comfort and the Ray Ban logo is embossed proudly on the lens showing their authenticity and Ray Ban’s pride in their work.

Here at Shade Station we are also proud to introduce the new Jimmy Choo Sunglasses collection. They may be more well known for their shoes, however you only have to take one look at their sunglasses to see how well this design knowledge translates into eyewear. Classic design features such as oversized lenses and thin tapered arms feature heavily in this range and the use of diamantes add a little bit of ‘bling’ to the proceedings. Jimmy Choo Sunglasses are made from some of the best materials in the world and you can be assured of the quality you will be receiving when buying Jimmy Choo, durable acetate and lenses which provide amazing optical clarity and 100% UVA, UVB and UVC protection. The same sort of quality can be found in Stella McCartney Sunglasses; a new range to hit the cyber shelves which draws on Stella’s long history in design and fashion.

Whatever you are after this Spring, you can be sure that it is listed right here at Shade Station! Make sure to follow us on Facebook and Twitter for daily updates and news…

Summer time is here again and that can only mean one thing…the sun is out and it’s time to dust off your sunglasses and get to the beach! Here at Shade Station we have been preparing some fantastic new styles for your appreciation and there are two stand out brands due to be huge this sunny season; Oakley and Ray Ban. Oakley have a vast array of new styles and technologies guaranteed to adorn the faces of thousands this summer. With the Olympics looming, we have found that over 600 athletes will be wearing Oakley Sunglasses and it is not difficult to figure out why. Their patented lens technology and unrivaled impact protection ensures that the users are comfortable, safe and generally very impressed.

The first new model making a splash is the Oakley Radarlock Sunglasses; an updated and upgraded version of their very popular Radar sunglasses. Oakley’s brand new Switchlock innovation which allows for quick and easy lens changes wherever you are, equipping you with almost all of the lenses Oakley have to offer. They are currently available in two lens shapes; the Pitch and the Path, however there are new styles due for release in October; the Radarlock XL, Radarlock XL Straight and Radarlock Edge. Equipped with HD Optics, you can be assured that vision will always be sharp, clear and never distorted which is an invaluable addition to any sports performance sunglass.

Interchangeability really is a game changer and it is not just the Oakley Radarlock sunglasses which allow the user to change their lenses dependent on the weather conditions. The brand new Oakley Half Jacket 2.0 Sunglasses also utilize this technology to devastating effect; combining Oakley’s lens flexibility with the physical elasticity of their frames. The semi-rimless frame allows for an open downward view making these perfect for ball games such as golf or football. Along with these fantastic sports specific pairs, they have released the Oakley Titanium Crosshair Sunglasses which slot nicely into their Oakley Active range; a group of sunglasses combining sports technology and fashion focused styling. The teardrop lenses are suited to most face types and shapes and the unobtanium earsocks ensure that they stick to your face like any high end sports performance sunglass should.

We have also had unprecedented access to the brand new Oakley October releases; a whole plethora of great new styles are being released and they all have even better names; Backhand, Forehand, Break Point, Twentysix 2, Warm Up, Big Taco and Garage Rock. Amalgamations of new and old, all of the styles encompass Oakley’s unrivaled technology and ability to create new and varied sunglasses.

Iconic. A word that can tell a thousand stories; and Ray Ban certainly have a thousand stories to tell. They have given us some of the most incredible and well recognizable frames ever created including the Aviator, Wayfarer and Clubmaster and this summer they have taken these models to the next level. Introducing the Ray Ban Folding Aviator Sunglasses; an amazing modernization which solves the problem of what do with your sunglasses when you take them off. They fit snugly into a pocket sized case which makes them perfect for traveling. The same can be said for the Ray Ban Folding Wayfarer Sunglasses. Pioneering folding technology is coupled with the stone-cold cool looks of the 80’s sunglass classic; a killer combination for any beach bag this summer!

If you are looking for something a little more out there this summer, the new range of colourful Ray Ban Wayfarer sunglasses ensure that you will quite simply Never Hide and they are certainly not short of fans. Walk down any high street in the world on a sunny day and you couldn’t count the Ray Bans on both hands…and you might even run low on toes. The juxtaposition of classic chic and new age technology is unrivaled in the fashion sunglasses market and it’s safe to say they’re probably going to be the popular choice this summer.

But it is not just Oakley and Ray Ban hogging the spotlight for this summer with other sunglass brands and styles storming into prevalence. Chanel are one of the world’s biggest fashion brands and their new Chanel Sunglasses for the summer highlight how they became so popular in the first place. The concurrence of colours, styles and shapes make for sunglasses that anybody would love to have, including the brilliant new CH5229Q range which really stands out from the crowd. Multi-toned arms accentuate the array of glamorous lens colours including the popular Graduated Violet and Graduated Brown options. Also making their way to the forefront for this sunny season are the new Michael Kors range, which are taking the colourful side of sunglasses to their fantastic best with the Caicos range leading the way. Don’t forget that we also have other brand new ranges from Boss Orange, Oliver Peoples, Miu Miu, Tiffany & Co, Dior and many more!

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Spring can only mean one thing – it’s time to bring out the sunglasses! Here at Shade Station we’ve compiled an unparalleled collection of sunglasses covering the big three trends for Spring 2012 – Cat Eye, Gradient lenses and sporty sunglasses!

Oakley sunglasses, a consistent favourite with all sports-lovers, has re-worked some old classics for Spring 2012.

Frogskins, the brand’s very first dual-lens shades, have been re-introduced as a Limited Edition for the new season. Ideal for style hunters, the Black Light Frogskins combines a vintage feel with cutting-edge design. The durably lightweight synthetic frame is made of O Matter®, providing the ultimate comfort.

Oakley has also launched the Batwolf Country Flags Collection this Spring. The timeless classic design introduces a new feel of American cool. The Oakley Batwolf Collection is ideal for those of you who really want to get into the sporting spirit ahead of the  2012 London Olympics.

Also watch out for the new Oakley Radarlock sunglasses, sure to be seen on some of the 600 athletes Oakley sponsor at this year’s games. The Radarlock is the first shield sports performance frame to feature Oakley Switchlock technology. This system enables you to change the lenses to suit every light condition in seconds. Other notable new releases from Oakley sunglasses are the Deviation a Oakley spin on the classic aviator style, Crankcase an wrap style frame featuring twin open arms with a bold Square O Icon, and the new 2012 evolution of the Half Jacket, creatively named Half Jacket 2.0,  which follow the same theme as the Original.

Ray-Ban also continues the vintage cool theme with new colours in the Wayfarer and the new RB4175 which brings the classic Clubmaster style to 2012. The new RB4177 is a great new wrap style frame sure to be a winner for the guys on the beach this summer. Take a look at the Folding Wayfarer, RB4105, this adds a unique twist to the original Wayfarer. Not to be missed is the all time favourite RB3025, the classic aviator from Ray-Ban, always in style!

The new Chanel sunglasses collection continues the brand’s reputation for sophisticated and refined women’s eyewear. Arguably the most sought after ladies brand of sunglasses, the new releases for Spring 2012 include the Chanel CH5230Q, CH5229Q and the CH5 227H. The new Chanel range encompasses all the classic stylish elements you would expect from the brand, while also showcasing the on-trend gradient-lense effect.

Celebrity favourite Tom Ford sunglasses has once again come up trumps with his new collection this Spring. The Tom Ford John Sunglasses are bang on-trend for the new season with their warm, rose-gold frames and dark brown gradient lenses, don’t be surprised to see Brad Pitt sporting a pair of these in the coming months.

For those of you more interested in Angelina’s wardrobe then why not check out the new Tom Ford Colette. These sophisticated sunglasses are classic Tom Ford with all the design staples you would expect – including the crossed bridge synonymous with the brand.

The Carrera sunglasses range offers the perfect look for the warmer months. Coming in a variety of Spring-friendly colours the range cleverly combines the sporty look with a more cutting edge fashion feel. The Carrera Carrera 41 and Carrera Carrera 39 have already proved a massive hit with fashionsitas across the world.

These are just some of the brands we have on offer in our sunglasses section this Spring, others include Alexander McQueen, Boss Orange, Fendi, Gucci, Just Cavalli, Miu Miu, Persol, Prada and Marc by Marc Jacobs.

Though the autumn season is now upon us, this certainly doesn’t mean that we should pack our sunglasses away for another year. Just look at the pictures of September Fashion Week for proof of that! Adding the perfect touch of chic, elegance or spark to an outfit, a fabulous pair of sunglasses in addition to protecting our eyes from the sun are the ultimate accessory and truly add infuse style expression into your look. Here at Shade Station, we have an incredible selection of fashion and sports sunglasses brands including Ray-Ban sunglasses, Gucci sunglasses, Oakley sunglasses, Dior sunglasses, Prada sunglasses, Oliver Peoples sunglasses, Michael Kors sunglasses and Chanel sunglasses to name only a few.

For this season, a super hot sunglass look continuing on from the summer is the fierce and striking cat-eye style. Taking inspiration from the 1950’s but with contemporary twists, many brands have incorporated the cat-eye design into their collections with an array of colours and frames available. Aviators are also highly prominent in addition to sporty frames boasting vibrant colour and pattern.

So let’s get started with an overview of our brands!

First up, extreme sports brand Von Zipper have introduced some incredible sunglass designs into their collection. Creatively fusing fashion forward with practical and technically sophisticated, some of the hot styles to look out for include the unisex Rockford sunglasses with their vibrantly toned translucent frames and mirrored lenses, and the prominently square shaped Fulton Von Zipper sunglasses for men, which will never fail to make a striking statement! Other new Von Zipper styles also include the Drydock sunglasses.

When it comes to sporty, innovative and performance geared, it doesn’t get much better than Oakley sunglasses. Ready for autumn, Oakley has launched some impressive new designs for both men and women. For the ladies, we have the fashion forward and super sleek Pampered, Obligation and Drizzle sunglasses, all of which are oversized and boast high fashion appeal, but of course with the hidden Oakley technologies! These include High Definition Optics, Plutonite lenses that filter out 100% of UV, UVA, UVB and harmful blue light up to 100nm and optimised peripheral vision. All Oakley sunglasses are specifically engineered to perfectly fit the contours of the face and provide comfort and protection for all day wear. Other new styles for men to look out for include the Jupiter Squared Oakley sunglasses, the Dispatch 2 sunglasses and the Blender sunglasses.

A shift away from sports geared sunglasses, the ultra polished and chic Armani has a superb selection of new styles just added to the collection. These include the new EA9739/S Armani sunglasses for women, featuring a beautifully flattering oversized rounded frame with tapered hinge and sleek metal hinge accents. As a brand, Armani is renowned for its classic and timelessly stylish approach to fashion and the same certainly applies to the range of Armani sunglasses. High quality and expert craftsmanship is evident in each and every design and this is the perfect brand if you favour a smart and effortlessly cool finish to your look.

Kate Middleton has significantly risen through the style ranks and earlier this year, was photographed wearing a pair of BVLGARI sunglasses – specifically the ultra alluring BV8081 BVLGARI sunglasses. If you like your accessories to exude ornate appeal, then the collection of BVLAGRI sunglasses are the perfect option with aesthetic features including stunning jewel hinge embellishments, glamorous oversized frames and chic accents. This collection is one that truly represents the essence of chic and refined glamour.

If your sunglass style preference leans towards bright and vibrant sunglasses, then you’ll be very pleased to see that Carrera have incorporated some new styles into their collection this autumn. These include the new C-City wraparound sunglasses for men with a unique folding frame, making the sunglasses easy to transport. In typical Carrera style, the C-City shades are available with ultra striking in tone lenses and frames and are the ultimate style expression, allowing you to stand out from the crowd! Other new Carrera styles to look out for include the Champion/Fluo oversized aviators and the futuristic inspired 6630 Carrera sunglasses with their goggle inspired frame shape. Celebrity fans of this ultra stylish and quirky brand include Paris Hilton, Kylie Minogue and Alicia Keys.

The ultimate in exquisite and elite style, a pair of Chanel sunglasses are an accessory that every lady desires to own. Whilst Chanel sunglasses are positioned in the higher price point category than some brands, they are an investment that will simply never go out of fashion and a classic accessory that can be worn and will be admired for decades. Plus they are a superb way of infusing the prestigious Chanel style into your look! Some of the new Chanel sunglass styles for this autumn take inspiration from the iconic 2.55 handbag, featuring weaved chain detailing upon the arms as seen on the 2.55 strap.

A further iconic fashion brand that is continually launching super chic and alluringly stylish sunglasses is D&G. The iconic label has definitely focused on colour this season as demonstrated on the DD8092 D&G sunglasses and the DD6086 D&G sunglasses. The DD6086 collection takes the classic aviator and infuses the unique D&G twist in the form of vibrant frame and lens colours for a modern finish. Other new D&G sunglasses include the DD3080 collection and the DD6078 range.

For the absolute essence of ladylike glamour, the collection of Dior sunglasses features a number of irresistibly dramatic and chic sunglasses within its collection. We mentioned that the cat-eye sunglass trend is still going strong and the new Mohotani Dior sunglasses are the perfect representation of this. The infusion of rich colour and metal accents beautifully injects a modern touch to the style.  The sports luxe look is still a prominent one for Dior sunglasses with further new styles including the Lady Lady 3 sunglasses and the Tahuata design. The Dior sunglasses collection creatively embraces colour, texture and pattern and fans of Dior sunglasses include Penelope Cruz who was spotted wearing the Bagatelle sunglasses.

Dolce & Gabbana also have some fantastic cat-eye designs to choose from this season. Examples include the sultry and feminine DG4123 D&G sunglasses and the colourful DG4114 sunglasses with floral print arms. D&G is renowned for its boho chic approach towards fashion and therefore many of the brand’s sunglasses boast unique and visually striking print and patterned finishes. Sporty sunglasses are also a key look for D&G with new styles including the DG6062 oversized aviators for men.

A further sporty collection comes in the form of Dragon sunglasses, which like their iconic goggles collection, is cool, statement and wearable yet distinctive. Fusing flawless and streamlined aesthetics with technically advanced lens technologies, some hot Dragon sunglass styles to check out this summer include The Jam sunglasses, the semi-rimless Decca sunglasses and the bold Domo sunglasses. Perfect for making an impactful style statement!

For the epitome of sought after designer style, the collection of Gucci sunglasses are chic, striking and perfectly represent the luxurious and exquisite tone of the brand. For autumn, Gucci has focused on rich colour and strong frame shapes. Some new designs to check out include the oversized GG3188 Gucci sunglasses and the GG3187 design; both of which feature the iconic Gucci patterned print upon the arms. For a more understated option, the GG1950 Gucci sunglasses for men are a timeless classic and will instantly infuse a smart and polished finish to your look.

If you’re looking for a pair of sunglasses that scream style, then the collection of Marc Jacobs sunglasses are just the thing you’re looking for. If you favour the aviator style but are seeking a pair with a modern twist, the new MMJ227/S Marc by Marc Jacobs sunglasses will definitely appeal with their coloured frame, arms and ear socks and mirrored teardrop shaped lenses. The MMJ235 sunglasses for ladies are a perfect take on the trendy cat-eye look. You can find some incredibly quirky styles within this collection with features such as lip prints and unusual pattern and colour combinations. A must-have for style expression!

If you’re into your celebrity style, then you’ll probably be aware that Oliver Peoples sunglasses are a huge hit among the fash pack. The brand has quickly become renowned for its elaborate advertising campaigns featuring iconic stars including Elijah Wood and Zooey Deschanel. The collection of Oliver Peoples sunglasses comprise of a selection of superbly original designs ranging from overstated such as the Bernado Oliver Peoples sunglasses to the demure and super sleek Aero aviators. The brand is highly influenced by the creative industries or iconic individuals within the art, film and music sectors and therefore when designing its collections, many of the sunglass styles are reflective of this.

There are some designer brands that consistently manage to achieve the balance of flawless and classic style with a cutting edge finish. Police is definitely one of those brands, with every pair of sunglasses within the collection representing the essence of Italian urban inspired style with a slick, smart and versatile edge. Many of the designs are specifically designed to flatter all face shapes and detailing is always kept minimal with the Police logo typically displayed on the temple or arm.

Prada is another designer brand that continues to impress with its collection of fabulous sunglasses and has launched a selection of new styles this season. These include the oversized PR07OS Prada sunglasses with a hint of a cat-eye inspired finish. The PR32NS are a further new style and for a statement Prada option, the thick framed PR23MS Prada sunglasses are the perfect way to create an impact and infuse the unique Prada edge into your look.

When you think of sunglasses, one of the brands that immediately spring to mind is the iconic Ray-Ban. The Ray-Ban brand is continually launching new styles and also rolls out revamped versions of some of the existing classics but with modern or quirky twists. An example of this is the new RB4168 Ray-Ban sunglasses for men, which are similar in shape and style to the Wayfarer but feature a 1950’s inspired upswept frame. The RB4174 Ray-Ban sunglasses are a new design for women and take influence from the cat-eye trend but with a slightly softer shape, enabling the design to be versatile and flattering to most face shapes. Ray-Ban is a huge hit among the celebrities with fans including Lauren Conrad, Paris Hilton, Fearne Cotton and Tinie Tempah to name only a few.

A further brand that is hot news with the celebrities and style icons is Tom Ford. Tom Ford sunglasses are beautifully crafted with some featuring incredibly overstated frame shapes including the Margot sunglasses to the more demure Charles sunglasses. Some new styles for autumn include the Snowdon Tom Ford sunglasses, the cat-eye shaped Malin sunglasses and the Martina sunglasses. Most Tom Ford sunglasses feature the signature Tom Ford T-bar detailing upon the arms and temples and are the perfect way to infuse style expression and personality into your everyday look.

These are just a selection of brands in our sunglasses collection with other brands including Adidas sunglasses, Burberry sunglasses, D Squared sunglasses, Diesel sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Jee Vice sunglasses Just Cavalli sunglasses, Michael Kors sunglasses, Prada Sport sunglasses, Pucci sunglasses, Revo sunglasses and Arnette sunglasses. Make sure you take a look at our dedicated Shade Station sunglasses page to view the entire brand listing.

Here at Shade Station, we recognise that when searching for the perfect pair of sunglasses there are many factors to consider including style preference, purpose preference and budget. Therefore, we aim to provide as many sunglass brands and style options as possible to cater to all desires and feature only the best brands and products in the eyewear industry. Throughout the seasons, we regularly update our sunglasses brands, collections and styles to ensure that the whole Shade Station sunglasses collection is reflective of current fashion trends and technologies. Whether you are seeking a pair of sunglasses to create a fashion statement or are more focused on sports performance and visual protection, we have a pair of sunglasses to fit the bill. Many of our brands also fuse stylish aesthetics with high performance, making your sunglasses a more worthwhile investment. We also like to incorporate a selection of eclectic and quirky styles into the mix if you are looking to find a style that is truly unique!

To keep up to date with all the latest news and releases, you can check out our Shade Station Style Blog, which outlines what the style icons are wearing and also provides in depth information on the new styles. You can also follow us on Twitter @shadestation for daily updates and on our Facebook page where we post news on current competitions, news blog posts and much more. So make sure you head over and press the ‘like’ button to get chatting to us on there!

From all of us here at Shade Station, we wish you a very happy and stylish autumn!

Sunglasses are certainly up there with the most popular accessories of all time and often, a look just isn’t complete without a fabulous pair of shades to add an element of mystique, sophistication or style expression. Of course, now the warmer weather is here and festival season has arrived, in addition to looking fierce, sunglasses also do the job of protecting our peepers from harmful UV rays and the sun’s glare. Here at Shade Station, we have an incredible array of brands on offer whose sunglasses provide sleek style and visual protection and ready for the summer season, we have a wide selection of new Oakley sunglasses, Prada sunglasses, Oliver Peoples sunglasses, Ray-Ban sunglasses, Gucci sunglasses, Fendi sunglasses, Michael Kors sunglasses, Dragon sunglasses in addition to Chanel sunglasses, Armani sunglasses, Police sunglasses and D&G sunglasses to name only a few in our extensive collection.

If you’re going to invest in a great pair of designer sunglasses, choosing a pair that offer timeless style is important. However, for this season there are one or two predominant key trends that all the celebs and style icons have been rocking. One of which is the cat-eye style of sunglasses. This ultra feminine and striking style is perfect for 2011 but as it takes inspiration from 1950’s glamour, it won’t look dated next season and beyond. Retro influenced geek-chic sunglasses are also big news and add an element of fun and expression into your look. As it’s summer, going for bright and bold colour will also help to jazz up your look and colourful and printed or patterned sunglasses are the perfect accessory for festival chic!

So let’s get started with an overview of our brands!

Oakley is a brand that continually impresses us with their sunglasses that fuse technical innovation and flawless style. Having largely expanded upon their range, Oakley now offers its sunglasses by collections, which means that you can shop according to what you desire from a style and technical perspective. Some of the new releases to check out include the Wind Jacket sunglasses, which have been created for motorcycling and feature Oakley’s Switchlock Technology, enabling the wearer to quickly change the lens to suit various lighting conditions. Other new Oakley styles include the ultra sleek Caveat aviator sunglasses for ladies, which combine chic and fashion forward style with the hidden benefits of the Oakley lens and frame technologies, and the Fast Jacket sunglasses, which provide an unrestricted downwards view and also incorporate the brand’s unique Switchlock Technology.

If you’re looking for statement yet sleek style, a pair of Alexander McQueen sunglasses could be just what you are seeking. Fusing distinctive style with fashion forward twists, the McQueen sunglasses collection includes an array of contemporary aviators such as the AMQ4179 sunglasses and sporty and cool styles including AMQ4180 sunglasses, the McQueen edge is always prominent in the form of the iconic skull temple features and rugged designs expertly fused with streamlined finishes.

If sporty sunglasses are your thing, then the collection of Arnette sunglasses are sure to appeal. Whilst boasting innovative and dynamic lens technologies and visual protection, the styles are available in fashion forward aesthetics whilst also being timelessly stylish. Some key Arnette sunglasses to look out for include the Blowout sunglasses, which are available in a range of vibrant colours, the statement Alter Ego sunglasses and the sleek yet standout One Time aviator Arnette sunglasses.

One of the main events of 2011 was of course, the royal wedding and due to her recently catapulted style icon status, Kate Middleton certainly has her finger on the pulse when it comes to her personal style. Earlier this season, Kate was spotted wearing a pair of BVLGARI BV8081B sunglasses. BVLAGRI sunglasses are beautifully luxurious, exquisite and certainly fit for a princess! Typical BVLGARI sunglass features include stunning jewel hinge embellishments, glamorous oversized frames and ornate accents. This collection is one that truly represents the essence of chic and refined glamour.

Carrera sunglasses are perfect for completing your summer look and fans of this ultra stylish and somewhat quirky brand include Paris Hilton, Kylie Minogue and Alicia Keys. Carrera sunglasses are super stylish but with a luxe and sporty finish – a key trend for summer 2011. The new unisex Champion/G oversized aviator design is definitely one to look out for this summer, in addition to the vibrantly patterned Endurance/G Carrera sunglasses. Carrera sunglasses are a great option if you are looking to infuse personality and a sense of fun into your look, whilst also conveying flawlessly chic style.

It’s the one designer label that leaves most of us ladies swooning and in the world of fashion, it doesn’t get much more exquisite, luxurious and chic than Chanel. Whilst Chanel sunglasses are positioned in the higher price point category they are an investment that will never go out of fashion and are a classic accessory that can be worn and will be admired for decades. Plus they are a superb way of infusing the prestigious Chanel style into your look! Chanel has incorporated striking yet sophisticated splashes of colour into its summer sunglass collection with many styles featuring the feminine Chanel bow detailing positioned upon the temple, as seen on the CH5205 Chanel sunglasses. Wayfarer inspired frames are combined with the iconic Chanel quilted detailing upon the arms, as seen in the new CH5202 collection, and for a highly on trend cat-eye style, Chanel has infused its own take on the look with the CH5203 sunglasses. Chanel is renowned for its glamorous selection of oversized sunglasses and there is an irresistible selection of oversized frames featuring delicate and feminine embellishments that beautifully exude the irresistible Chanel style.

D&G is further luxury brand that never fails to impress with its consistently alluring and striking collection of sunglasses. The range for summer remains dramatic and classic, with some beautiful oversized frames such as the DD8089 sunglasses, chic aviators including the DD6080 sunglasses and 1950’s inspired cat-eye or winged sunglasses including the DD8083 design.

If your personal style is bold, dramatic and show stopping then you should definitely check out the collection of Dior sunglasses. This prestigious and highly sought after designer brand has added a number of irresistibly stunning sunglasses to its collection including the strong cat-eye Hatutta sunglasses, the sports luxe Tahuta oversized aviators and the strong and statement Lady Lady 1 sunglasses. The Dior sunglasses collection has embraced the concept of colour, texture and pattern and fans of Dior sunglasses include Penelope Cruz who was recently spotted wearing the Bagatelle sunglasses.

Dolce & Gabbana also have some fantastic styles to choose from this season; again with a prime focus on the sultry cat-eye inspired shapes including the new DG4123 sunglasses for ladies. Vibrant colours and feminine floral patterns are also a key look with the Dolce & Gabbana collection, as demonstrated in the new DG4111 sunglasses and the 1960’s inspired DG4103 design. The Dolce & Gabbana brand is renowned for its boho-inspired sense of statement style, and the sunglasses collection definitely provides a strong nod towards that fashion theme.

A further sporty collection comes in the form of Dragon sunglasses, which like their iconic goggles collection, is cool, statement and wearable yet distinctive. Fusing flawless and streamlined aesthetics with technically advanced lens technologies, some hot Dragon sunglass styles to check out this summer include The Jam sunglasses, the semi-rimless Decca sunglasses and the bold Domo sunglasses. Perfect for making an impactful style statement!

If we’re talking high fashion, then it doesn’t get much more fashion forward than Fendi! As seen on the likes of style icons such as Lady Gaga and Paris Hilton, the Fendi sunglasses collection ranges from demure and sleek to bold and luxuriously overstated. Some new styles to look out for include the FS5141 Fendi sunglasses with an oval shaped oversized frame that also features the luxe Fendi logo detailing upon the temple. For a beautifully ornate and unique option, the FS5174 sunglasses are a rounded oversized style with a part brown and part gold frame that infuses an element of exquisite elegance.

A further iconic brand in the fashion industry is the glamorous Gucci and the collection of Gucci sunglasses perfectly depicts the sophisticated, chic and bold Gucci style, with the emphasis this season placed on colour and strong frame shapes. For Gucci’s take on the cat-eye trend, the GG3180 sunglasses are a great choice, and if you’re looking to sharpen up your style with a pop of colour, the GG3188 sunglasses are worth a look. Gucci also has some ultra sleek styles for men in the offering including the minimal and timeless GG1950 Gucci sunglasses and the GG1648 sunglasses for something a little more overstated.

It’s not just the adults who want to look stylish! If your little ones have the same eye for designer style as you, then the collection of Gucci Kids sunglasses will definitely appeal! These sunglasses are exactly the same style as the adult versions but in modified sizes and with enhanced visual protection for younger eyes. Some of the new styles boast trendy coloured frames including the sporty GG5000 oversized aviator sunglasses and the ultra chic GG5001 design.

If you’re looking for a pair of sunglasses that scream style, then the collection of Marc Jacobs sunglasses are just the thing you’re looking for. The Marc by Marc Jacobs label is one that embodies a fun and playful attitude and fuses this with a sophisticated yet tongue-in-cheek sense of style. The MMJ235 sunglasses for ladies are a perfect take on the trendy cat-eye look and the sporty MMJ096 sunglasses are ideal for summer with their candy coloured frame and arms. You can find some incredibly quirky styles within this collection with features such as lip prints and unusual pattern and colour combinations. Perfect for style expression!

The collection of Nike Vintage sunglasses completely define summer style and if you’re looking for a pair of shades that possess a cool and laid back aesthetic with vibrant twists, then this collection is definitely worth a browse. Some of the new Nike Vintage sunglasses include the colour inspired Vintage 81 sunglasses, the Vintage 80 sunglasses and the Vintage 79 sunglasses. Nike Vintage sunglasses are predominantly designed for men and boast simple and minimal aesthetics with the focus being on strong colour combinations to accentuate the vintage and cool retro edge.

Oliver Peoples sunglasses are currently proving an immense hit on the style scene, with the brand having become renowned for its unique marketing strategies and elaborate advertising campaigns featuring iconic stars including Elijah Wood and Zooey Deschanel. The collection of Oliver Peoples sunglasses comprises of an array of incredibly stylish designs such as the Benedict classic aviators for men and the Altman sunglasses for men – a reinterpretation of the Wayfarer. Oliver Peoples refrains from incorporating elaborate logos on its sunglasses, which therefore creates a sleek, minimal and effortlessly chic finish.  The Sheldrake Oliver Peoples sunglasses are currently extremely popular and take their aesthetic inspiration from the style made famous by Andy Warhol. The brand is highly influenced by the creative industries or iconic individuals within the art, film and music sectors and therefore when designing its collections, many of the sunglass styles are reflective of this.

There are some designer brands that consistently manage to achieve the balance of flawless and classic style with a cutting edge finish. Police is definitely one of those brands, with every pair of sunglasses within the collection representing the essence of Italian urban inspired style with a slick, smart and versatile edge. Many of the designs are specifically designed to flatter all face shapes and detailing is always kept minimal with the Police logo typically displayed on the temple or arm.

We were immensely excited to receive 2 brand new Prada styles in at Shade Station this summer and these sunglasses are without doubt, in the top selection of hot styles for summer 2011! Making waves in the fashion industry and among the style icons, the new Baroque PR27NS sunglasses and the Baroque PR28NS sunglasses define style decadence, ornate elegance and are sure to create a show stopping impact! As the name suggests, theses sunglasses take inspiration from the Baroque trend and boast swirl inspired arms, a thick frame and are available in an array of sumptuous, elaborate and decorative colours and patterns. Perfect for every fashionista who likes to stand out from the crowd!

Ray-Ban is quite possibly, the most iconic sunglasses brand of all time and continues to impress with its new releases and revamped versions of existing designs. Some of the new Ray-Ban styles to check out for summer include the fashion forward RB4164 sunglasses for ladies and the RB4167 sunglasses with their cat-eye inspired shape and striking frame colour choices. What is great about the Ray-Ban brand is that it caters for every style preference possible and provides a huge array of colour options for each separate design. The brand is timelessly stylish and has quite the celebrity following with style icons including Lauren Conrad, Paris Hilton, Fearne Cotton and Tinie Tempah all fans of the Ray-Ban brand.

Another brand with a firm celebrity following is Tom Ford and the collection of Tom Ford sunglasses are incredibly unique, expertly crafted and enable you to be as overstated or demure as you wish. One of the most popular new styles launched for summer are the distinctive Carter sunglasses with their perfectly rounded thick frame. Fearne Cotton was snapped wearing a pair of Carter sunglasses, as was Helena-Bohem-Carter. If you want to really up the anti and make an impact then the new Daphne sunglasses are a remarkably show stopping style, taking the cat-eye trend to the next level! Other Tom Ford sunglasses to look out for include the Catherine sunglasses, the Kirk sunglasses and the Verushka sunglasses.

These are just a selection of brands in our sunglasses collection with other brands including Adidas sunglasses, Burberry sunglasses, D Squared sunglasses, Diesel sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Jee Vice sunglasses Just Cavalli sunglasses, Michael Kors sunglasses, Prada Sport sunglasses, Pucci sunglasses, Revo sunglasses and Von Zipper sunglasses. Make sure you take a look at our dedicated Shade Station sunglasses page to view the entire brand listing.

Here at Shade Station, we make it our priority to provide only the best brands and products in the eyewear industry, and therefore regularly update our sunglasses brands, collections and styles to ensure that the whole collection is reflective of current fashion trends and technologies. Whether you are seeking a pair of sunglasses to instantly add an element of the trend factor into your look, are feeling inspired to experiment with a unique and eclectic pair of sunglasses or are more concerned with sports performance and visual protection, we have a pair of sunglasses to fit the bill. In fact, many of our brands successfully incorporate style, function and performance, making your sunglasses a more worthwhile investment.

As you can probably gleam from our seasonal style updates, we consistently add new styles and brands to our sunglasses collection and our Shade Station Style Blog is a great way to keep up to date with our latest styles just in and which of our brands and designs the celebs and style icons are wearing! You can also follow us on Twitter @shadestation for daily updates and we now have a Facebook page where we post news on current competitions, blog posts and much more. We’d love it if you could head over to the page and press the ‘Like’ button!

From all of us here at Shade Station, we wish you a very happy and stylish summer!