Adidas – The Offical Sponsor for The Virgin London Marathon 2011
Adidas is one of the official sponsors of this year’s Virgin London Marathon – taking place on the 17th April. The London Marathon will see thousands of participants pound the streets of the city all in aid of great causes. Having trained for the best part of a year it’s important that everything goes well on the day and runners need to take extra care that they’ve selected all the right equipment and sports gear for the race.
As an official sponsor Adidas are best placed to advise on what to wear and what accessories are key. As such they’ve posted some useful guides to equipment and preparing for the race on The Virgin London Marathon website. In addition to the right clothing it’s important to wear eye protection and also have some method of telling the time on you! All runners will have a time in mind that they aim to cross the finishing line in and it’s important to be able to keep pace and be able to monitor their speed. Adidas watches have all sorts of functionality and importantly combine comfort, style and accurate time-telling. They enable the runner to run their own race whilst being confident that they can keep an eye on their pace and adjust if necessary. Adidas watches offer a massive range of styles and colours, and they all look sporty and cool, whilst being durable and very practical.
It’s not often the sun shines in London in April, but on the rare occasion it’s important to be prepared! The marathon on average takes runners between 4 and 5 hours to complete and in bright conditions sunglasses are vital. With the glare reflecting off the road and the sun’s damaging UV rays directly in the eyes, it’s not only uncomfortable, but extremely harmful too. Adidas sunglasses are designed specifically for sports and are therefore packed full of technology and detailed finesse. Constructed with lightweight material, all Adidas sunglasses boast a sleek design with auto fit technology, a double-snap nose bridge, and an inbuilt ventilation system. The Adizero Adidas sunglasses style is designed specifically for runners and as such the lenses protect the eyes from not only UV light but insects, dust and wind too. They are also produced to enhance the runners vision on uneven surfaces!
For marathon runners it is critical they are equipped with the very best equipment to minimise damage to their bodies and with Adidas they can be confident they’ve come prepared with the very best.
A Rainbow of Adidas Watches
A Rainbow of Adidas Watches
What’s bright, sporty and never disappoints? An Adidas watch of course!
The global sports brand represented by Brit boys Beckham, Murray, and Wilkinson, has created a vibrant portfolio of sports performance watches for all types of sports or fashion enthusiasts. Whether you’re after an impressive watch with all the sporty trimmings or are simply in the market for a fun, snazzy, durable watch, Adidas has a wristpiece to suit. In this age the boundaries between sport and fashion have blurred, so you can guarantee that a high tech watch designed to monitor sports performance will look catwalk friendly and stylish to boot.
At Shade Station our Adidas watches are cheap, chirpy and friendly. There is the odd classic black or white watch in the collection, but most of our Adidas watches are colour-tastic and designed to stand out! The following is a selection of the brightest of the bunch, guaranteed to brighten even the dullest winter day…
Adidas Cambridge Watches
New in, these watches are great to look at and hard wearing. They come in a range of colours, including pink, purple and red with a link effect rubber bracelet strap and a fairly large round dial. On most, the dial is surrounded by a contrasting colour to add more vibrancy and on some, a ring of diamante encircles the dial. Each model is analogue, water resistant up to 50 metres and displays the adidas logo on the face.
Adidas Seoul Watches
These beauties sport a real retro look and judging by the name, the style is probably inspired by the 1988 Olympics in Seoul! With lots of green, brown, yellow and white in the range, these digital Adidas watches have a grooved rubber strap and a prominent square face, with the logo embossed below the display. Every model is 50m water resistant, has an inbuilt chronograph and quartz movement.
Adidas Taipei Watches
Relive your youth and buy yourself a Taipei watch! This style comes in playschool colours, with a rubber strap and a contrasting coloured rubber calculator positioned below the digital dial. Bound to be a huge hit with big kids and trendy east Londoners!
Adidas Oddity Candy Watches
The sparkiest of the bunch, Adidas Oddity Candy watches strike a fun note, with a huge selection of eye-wateringly bright colours… Once again the strap is rubber and you can choose to have a matching or contrasting colourfully lit face. This model is digital and sports a chronograph and quartz movement too.
All of these Adidas watches can be purchased for UNDER £50… So go on, treat yourself to a piece of harmless, sporty, time-telling fun!
New Shade Station Brand Addition – Wenger Watches
Here at Shade Station we are proud to announce that we will soon be adding Wenger watches to our extensive watch brand collection.
If you are looking for the ultimate in function as well as superb, elegant and traditional style, a Wenger watch could be your perfect choice.
Some background on the brand; Wenger watches were founded in 1997 in Switzerland. Wenger had already established itself as one of the main manufacturers of Swiss Army Knives and the exquisite craftsmanship had led to the brand earning an extremely sought after reputation. Wenger wanted to create a superior collection of watches that were available all over the world and the watches are now sold in over 80 countries including the USA, UK Japan, China, Germany, Canada, Mexico, Australia and Switzerland, increasingly building a global presence.
In terms of style, Wenger watches are divided into separate collections, each one designed with a slightly different aesthetic style in mind and each with different functions. The watches are generally traditionally styled with sleek straps and round dials with a multitude of functions and look great for a range of different occasions and styles. There are also sports orientated watches geared towards those with an active lifestyle who require their watch to endure fluctuating physical and environmental conditions.
Wender watches also cater for the ladies with a collection that is focused more on fashion and represent the fresh, elegant and elite Wenger style. The ladies watches are still sporty but feature fresh colours such as white, silver and gold and diamante embellished bezels for the extra glam factor! Some Wenger watches also feature striking silver escutcheons.
What has really put Wenger watches on the map is that they are designed with only the highest standards and specifications in mind. Exceeding the normal watch requirements, Wenger watches meet the most rigorous military requirements and are able to endure the most extreme physical conditions, including the cold and humidity as well as coping with impact magnetism. They are also able to function perfectly during sudden changes in altitude.
Going beyond the norm of laboratory testing, Wenger watches are trialled and tested in the most genuine of circumstances during the Swiss Commando Raid, which brings together military teams from fifteen countries. If the watches can survive this amount of impact and still emerge flawless then they are definitely unbeatable! In fact, Wenger watches are the choice of watches worn by the winning patrol in the Swiss Commando Raid.
It is not difficult to see why Wenger has built up such a solid reputation and is loved all over the world. Great style, the ultimate in function, durability and affordability, Wenger watches are a sure surviving winner no matter what your sporting or style activity.
Oakley Watches – Sporty and Stylish
The brand name Oakley is indeed a familiar one and is mostly associated with their fine range of sports orientated sunglasses. Favoured by avid sport enthusiasts and celebrities, Oakley combines high style with full function in their watch designs and is one of those brands which has real value in terms of quality and reliability. Oakley watches are designed to suit every taste. For cool, slick and understated you can opt for a metal wrist band whereas if you prefer your timepiece more functional and durable you can choose a leather or rubber watchband.
A new addition to the range includes The Oakley “Blade” which is definitely a fresh and chic group of watches. These timepieces use the same pure sapphire crystals as used in most high-end watches and they are also enhanced with an anti-reflective coating. The stainless steel bracelet is made so that it can fit a range of wrist sizes and a funky feature of the watch incorporates curved blade shaped hands that are signature to Oakley. The analogue chronograph watch, the “Detonator” has a very James Bond-esque appeal and has that futuristic scientific vibe in its design features. The watch has a 7-hand display, a strong 3-D internal frame even measures 1/5-second intervals, elapsed time, split time, accumulated time, and dual competitor time!
Oakley watches are beautifully and skilfully crafted and really have that classic but cool edge. They are also
very popular among celebrities such as Nicole Ritchie, Lil John and sports stars including Lance Armstrong and Ryan Sheckler. Oakley has always maintained its commitment to predominantly being a sports brand but has successfully diversified into the fashion market meaning you can be sporty and stylish.
Sport Chic With Nixon
Nixon are most commonly renowned within the sports industry and their timepieces have steadily made an impact on the watch scene over the last decade. Nixon watches originated in California in 1997 as a boutique watch manufacturer making specialist watches for the youth and fashion market and wanted to create something a little different by catering to all styles and tastes.
Particularly popular within the surfing market, Nixon now also produce a wide range of lifestyle products but are probably most famous for their extremely well crafted and on-trend timepieces. Nixon watches are regarded as highly sought after and represent style, class, individuality and quality.
Nixon aim to create watches with personality and the various designs are created according to individual personalities. If you are after something bold, vibrant and fun, the Vega Nixon watch in hot pink would be a perfect choice whereas if you are seeking something a bit more subtle, The Private would be a more suitable option. Nixon have even designed something for the dork in us (there is a dork in everyone after all!) which is aptly named The Dork. The names are definitely part of the fun when choosing a Nixon watch!
Of course, where there is a cool accessory, there is a cool celebrity who will be seen sporting it and Nixon
have even recently created an elite new range designed by celebs such as Fall Out Boy, Ringo Starr and Jack Black who are all fans. The proceeds of this range will go towards The Grammy Association’s MusiCares MAP Fund and The Tony Hawk Foundation. Of course, Nixon are primarily geared towards surfing and sport and so have many celebrities in this field such as Casey Brown and Mike Gleason who are all fans of the brand. Johnny Depp was also recently spotted wearing a Nixon watch. These watches all have a sporty yet stylish edge and have that element of knowing you are wearing something ultra cool!