In recent years, many designers and artists have channelled their creative skills into designing clothes and accessories. A perfect example of this is the range of Nooka watches, designed by New York artist Matthew Waldman. Waldman aimed to create a new and innovative way to look at time and took great care in discovering new ways of presenting it in an abstract manner. Nooka is a boutique design company that focuses upon slightly edgier watches with a different time viewing layout that the norm – the watches tell the time in hour dots and dashes and incorporate a countdown status bar which increases as the hour passes by – very reflective of the current era, as if you are waiting for the hour to download.
These trendy and quirky looking watches come in a variety of styles ranging from slick and chic to bright and bold. One of the more futuristic styles with quite the sizeable display looks particularly abstract and very art inspired. The faces of all the watches are neither digital nor analogue and have been carefully designed to represent the time in a more visual yet though provoking way. The Nooka Zirc watches have a sophisticated feel with a black face and textured wrist band. In contrast, the Nooka ZUB20 Zot is made entirely from polyurethane and displays the hours as a progression of 12 dots. The watch is designed to combine fashion with function as is water resistant, durable and is available in black, white and canary yellow.
Celebrities are also favouring the Nooka brand – Kanye West sported one in his ‘Beatdowns’ portrait and Lil Wayne, Snoop Dogg and Alicia Keys are also fans – the range has certainly become a strong contender in the most hip and trendy of the watch brands. Waldman aimed to create a more forward thinking way of telling the time and these watches with their quirky aesthetic design are definitely a fun, stylish and practical option plus despite sounding like you need a maths degree to read them, they are actually very simple to use!
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