Black Dice have the X Factor

A cornucopia of cool, Black Dice watches have been spotted on many a celebrity’s wrist. In fact just last Saturday, two of the X Factor finalists were seen showing off their top notch Black Dice watches to millions of viewers.

The new fans came in the form of critic’s choice boyband – JLS and solo starlet Austin in Mr Cowell’s category. All five wanabees wore watches by the British born-brand that was born out of a love for everything music, fashion and design, and is one of the main reasons they’ve gained such a strong and loyal following. Recognised for their strong association with their roots, it’s this that’s led them on the road to success.

In black, white and brown, the watches chosen for the X factor hopefuls came in a combination of analogue and digital form, with the exact models revealed later as The cash, Hustle, Heist, Consortium and Duo. Luckily they all got their fair share of coverage after they received their very own close-up camera shots – well done Austin and the JLS boys for grasping their microphones with their bejewelled hands!

With over fifty contemporary styles to choose from, Shadestation has one of the most comprehensive Black Dice collections on offer, with a mix of men’s and women’s styles to choose from. Showcasing all the watches seen on the ITV show, take your pick from the five aforementioned options or select yourself an original with one of Black Dice’s unforgettable designs – exclusive to us!

Click here to visit our Black Dice Watches section