It’s a Flouro Summer!

Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.

When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
Tags:
Carrera sunglasses, Diesel sunglasses, DKNY, Dolce & Gabbana, Gio-Goi watches, LTD watches, Marc Jacobs, Micheal Kors, Miu Miu, Pucci sunglasses, Sienna Miller, sunglasses, The Saturdays, Tho Carrera sunglasses
Go Bold and Eclectic with Just Cavalli Sunglasses!

Roberto Cavalli has been at the forefront of the fashion industry for over 40 years and is the designer known for eclectic designs and his willingness to take risks, try out new style ideas and break creative design boundaries.
Just Cavalli is the most recent label by Roberto Cavalli and is geared towards a younger fashion market. Of course, accessories are one of the most popular forms of achieving that style hit and Just Cavalli sunglasses are a major part of the accessories collection and represent that same vibe of visual excitement, high quality and inspiration that the Cavalli range is loved for. We are incredibly excited to announce that we will soon be stocking the collection here at Shade Station in time for spring/summer when sunglasses become the one major staple accessory!
The Just Cavalli sunglasses are consistent with the vibrant and eclectic Just Cavalli style and are aimed towards stylishly confident and individual fashionistas who are energetic, confident and wear something because it looks great and not just because it happens to be ‘in fashion’. Sienna Miller (pictured) looks fab in her pair which perfectly compliment her boho chic style.
And so what defines this new brand of sunglasses from the rest of the crowd? Predominantly, Just Cavalli sunglasses are ones which definitely create a statement and dare to be bold. With fine aesthetic detailing, a wide variety of materials and colours used such as tortoiseshell, pink, brown and white as well as classic black, extra detailing in the form of diamante embellished logo hinges, and patterns on the arms and frames, these features allow you to be as elegant, sporty, casual or edgy as you wish. The huge choice of differing styles is amazing, ranging from feminine and glamorous oversized sunglasses to sporty wraparounds, sporty oversized, classic (with the Just Cavalli edge, of course) and slick visor styles. Originality, excitement, high quality and innovation are always at the forefront of the design.
When you are choosing a pair of d
esigner sunglasses, you are best to opt for ones that have their own distinctive look and style as that is what will keep them looking effortlessly fashionable and chic regardless of specific trends that are in one season and out the next. As a designer, Cavalli firmly believes that fashion is constantly evolving and developing therefore designs his styles to suit this fluidity. Just Cavalli sunglasses are geared at the fashion conscious that place comfort and style as their main priority as opposed to merely being dedicated followers of fashion and with a pair of these striking sunglasses that are sure to brighten up your ensemble, they will fast become that staple go-to pair of sunglasses year after year and always continue to ensure that you’re top of the style game!
Tags:
Cavalli, Just Cavalli, Just Cavalli sunglasses, roberto cavalli, Shade Station, Sienna Miller, sunglasses
Tom Ford- Fashioning a new direction

Internationally successful designers are few and far between and even rarer, are designers that venture into filmmaking. Tom Ford is one such designer. At the helm of Gucci from the mid Nineties until 2004, Ford was credited with turning the ailing fashion house into the monster it is today. After parting ways with Gucci, Ford set up his own company ‘Tom Ford’ and began his business designing fabulous sunglasses and eyewear.
Today Ford is one of the worlds most successful and revered designers, however his creative genius has found another outlet in the form of film directing. Ford’s directing debut, ‘A Single Man’, has earnt its lead character, Colin Firth, a ‘Best Actor’ nomination in this year’s Oscars (The 82nd Academy Awards)! Could this be a new career direction for Mr Ford? It seems Tom Ford has the Midas touch. Already popular with the Hollywood A-list, for his beautifully designed clothes and glamorous sunglasses, they’ll all be clamouring for a role in his next movie!
As well as catching Ford’s debut movie at the cinema this spring, get in on a piece of the action with his popular range of Tom Ford sunglasses. Worn by the likes of Angelina Jolie (who was responsible for the popularity of the ‘Whitney’ crossover style sunglasses), J-Lo and Sienna Miller, Tom Ford sunglasses are some of the most fashionable sunglasses worn by celebrities. Ford’s collection of sunglasses is thoughtful and extensive, with styles to suit all face shapes and tastes. Aviator, vintage and oversized frames are all found in the range and anyone looking to enter the spring season looking stylish and on trend should look to Mr Ford for inspiration.
Tags:
82nd Academy Awards, A Single Man, Angelina Jolie, Colin Firth, designer sunglasses, fabulous sunglasses, J-Lo, Oscars, Sienna Miller, sunglasses, Tom Ford, Tom Ford sunglasses, Tom Ford Whitney sunglasses
Hot Trend: Tortoiseshell Shades
Throughout 2008 we have seen an array of bold and beautiful styles of sunglasses. The latest craze as seen on the celebs is tortoiseshell sunglasses. This is not a fashion first however as they have actually been remarkably on trend for a number of decades, proving that they are a classic style which never really go ‘out of fashion’.
John Kennedy was often seen sporting his tortoiseshell sunglasses and now the modern day actress and
fashionista Sienna Miller has regularly been snapped looking fantastic in hers. The style is also gaining much popularity among other celebrities such as Paris Hilton and Reese Witherspoon. Perhaps the reason why the tortoiseshell style sunglasses remain classically stylish is due to the fact that they are extremely versatile and wearable. The colours enable the wearer to dress them up or down and will match most items in your summer wardrobe. A great way to wear the sunglasses is teamed with a flirty white summer dress, gold sandals and accessories.
D&G have a fantastic pair of super stylish tortoiseshell shades as recently seen on the catwalks and there are many high street stores who have created their own versions based upon these. Prada also have a super pair of unisex sunglasses which are classically trendy and look fab on both men and women. Stella McCartney have a beautiful oversized pair which incorporates a sophisticated subtle tortoiseshell pattern if you prefer something slightly less bold.
The great thing about the style is that they look great on everyone, dressed up or casual. Many designer brands are now creating unisex sunglasses means that there could be a few arguments in store about who gets to wear them!
Images courtesy of fashionising.com and Polyvore
Tags:
celebrity sunglasses, D&G sunglasses, Prada sunglasses, Reese Witherspoon, Sienna Miller, Stella McCartney sunglasses, Tortoiseshell sunglasses
Return of the Spartans
It could have been dismissed as last season’s trend, but the Gladiator sandal has continued to make its mark in the category of must-have summer sandals.
At the start of spring it was all a bit touch and go, and those of us who’d bought into the foot fashion last summer were unsure as to whether we should be slipping our feet back into our Spartan sandals or if we were expected to steer clear. But then, as if by magic, the celebrities started stepping out; paving the way and continuing to stamp their approval on the Roman revolution.
Rather than an array of flats though, this season, footwear designers have pulled out all the stops and we’ve been plied with knee-high straps, tassle-tastic embellishments, leather discs, rope plaits and most shocking of all – high heels!
One celeb who can’t get enough Gladiator glory is Miss Gwyneth Paltrow. From Giuseppe Zanotti flats to sky high Givency ankle boots, her tootsies haven’t seen the likes of a filled-in shoe for quite some time. Also keen on the Colosseum craze are Kate Moss, Lindsay Lohan and Sienna Miller to name a few, and just last week Elle MacPherson was seen dropping her kids off at school in a pair – true model mum behaviour.
If you’re keen to put your best foot forward in some thongs, take into account your size and shape. If you’ve got long legs, you’ll be able to pull off the knee high styles no problem, but if you’ve got slightly shorter legs, a lower pair will be more flattering. Then it’s up to you to mix and match them with jeans, dresses and shorts – all of which work a treat with the trend. Colour-wise, metallic shades add to the Mediterranean look, but black and brown versions also add versatility.
The motto of the sandal season then – wear them high or wear them low, just make sure you invest in a pair of Gladiators if you want to keep your footing in the style stakes.
Tags:
elle macpherson, Gladiator, gwyneth paltrow, Kate Moss, Sienna Miller
Rainbow Brights
Move over Mr Tortoiseshell, the primary colours have come out to play! This season the catwalks were bursting with bold and beautiful frames; from aqua marine blue to sunshine yellow, the runways of Marni, Mulberry, Karl Lagerfield and DKNY were awash with kaleidoscopic colour.
But it’s not just the haute couture designers that are championing the trend, Hollywood celebs are paving the way for face framing fashion too. Sienna Miller has stepped out on more than one occasion in her turquoise rims, trendsetter Mary Kate Olsen has opted for orange, while Victoria Beckham prefers to stand out from the crowd in vibrant yellow. However before you invest in a pair of smartie-coloured sunnies, make sure you know which colours suit you most. If you’d never be seen in green, avoid it like the plague, but if pink is part of your palette, it could be an option for you. Remember to consider your hair and skin colour too. If you have blonde hair, darker frames work a treat so try red or navy, but if you’re brunette, yellows, pinks and whites will complement your features best. Another great advantage to blossom from this love affair with all things bright, is the fact that coloured shades show off a tan a treat – what more could you possibly want?
Spoilt for choice over which colour to wear? The specs of the season Rayban Wayfarers have options in a variety of colours including red and pink, DIOR have a fabulous 60s style pair in red panther and Persol are boasting some in deep blue. If you’re not quite ready to brave the brights, baby pink provides a happy medium but if you really can’t face colour, try white instead. Still dazzling enough to make a statement, D&G have a fabulous pair with a pink and chrome cut out.
Click here to visit our Ray Ban Sunglasses section
Tags:
Dior, DKNY, Marni, Mary Kate Olsen, Ray Ban sunglasses, Sienna Miller, Victoria Beckham
Be way cooler in Wayfarers…..

What do Tom Cruise, Marilyn Monroe and Sienna Miller have in common? Three names we thought we’d never hear together in a sentence either, but it seems the unconventional actor, the1950’s style icon and the noughties fashion idol have all at one time shared a common love of the latest sunglasses to be seen in…. It’s official, Rayban Wayfarers are a must-have for 2008!
First made legendary by the likes of Marilyn Monroe and Audrey Hepburn in the 50’s and 60’s, though most will remember Wayfarers gracing the big screens of the 80’s in movies such as ‘Risky Business’. Fast forward to 2008 and suddenly the likes of Tom Cruise and the Blues Brothers have been catapulted into the category of ‘unlikely style icons’ as Rayban Wayfarers enjoy a full-on fashion revival. With the coolest of the cool celebrities, such as Kate Moss, Kelly Osbourne and Nicole Ritchie, making them their eyewear of choice, there’s no doubt Wayfarers have made their way back onto the fashion scale.
If you’re too young to have enjoyed the trend in the 80’s, or old enough to once again enjoy the accessories of your youth, then don’t miss out on the Rayban Wayfarer experience! Shade Station has the whole fabulous range of the limited edition Rayban Wayfarer range starting from £85. From the hinge detail to the angled face, the new collection for 2008 is an exact replica to the classic original in every way.
Bring out the inner rock star in you and team the classic black Wayfarer that once ruled the 80’s with denim jeans and a leather jacket; vamp up the vintage of any outfit with the retro tortoiseshell frame; or for the bolder amongst you choose a bright shade of red or blue and team with pumps and a blazer to make a noughties style statement that is oh so geek chic…
Click here to visit our Ray Ban Sunglasses section
Tags:
Marilyn Monroe, Ray Ban sunglasses, Sienna Miller, Tom Cruise
















