U-Boat Watches Unveils the New 65mm U-42 Watch
U-Boat U-42 Watch
U-Boat watches can definitely be described as one of the most sought after and elite of all the watch brands and there is one particular model within the collection that is currently making quite an impression and impact in the watch industry.
At the iconic Baselworld event this year (the world’s number one annual watch and jewellery show), U-BOAT was proud to unveil a new watch which measures a staggering 65mm in diameter and is now the largest in the entire U-Boat collection. The watch, called the U-42 is part of a 29 piece collector’s range and is made of Grade-5 Titanium with the widest sapphire glass available in the world.
Later on this year, U-BOAT will be launching a 45mm version which is limited to just 999 models worldwide.
This is definitely one that is sure to appeal to all you technical watch lovers so read on for specifications and what makes this mega watch quite the sought after item!
U-Boat watches are renowned for their bold 
and aggressive aesthetics and the new U-42 is accordingly equipped with the U-28 Movement, has a 40 hour power-reserve and a water resistance of 300m.
U-Boat watches are also highly distinctive to the brand due to crown being positioned on the left-hand side of the case. In this new model, the crown is constructed in two parts; one section is attached to the movement stem whilst the other part is hinged to it with a pivot. The advantage of this is that it provides a flexible joint configuration and allows the crown to look bold and overstated for the user to easily wind and set the watch, yet it also allows it to return it to a protected, concealed position which reduces any side clutter when the crown is in action.
The unique U-Boat crown is built in this way for sophisticated functional purposes as in many physical conditions including being underwater, or at Arctic temperatures whereby gloves are required, it allows the wearer to easily access and control the crown. The water-tight crown protection attached to the stem is assured 
by a clipping gasket in energised Polytetrafluoroethylene and by an O-RING twin-arrangement.
The sleek, bold and easy to view dial is made with a slab in brass and all engravings seen on the U-42 are made using a mechanical pantograph, including the brass dial which is galvanized and finished with a bright enamel paste.
Sounds impressive doesn’t it! Well, you’ll be pleased to hear that the new U-42 U-Boat watch will be available to purchase at the latter half of this year so we’ll keep you updated as to when it will be in stock here at Shade Station.
The price of the U-42 watch is approximately £4,000.
Tags:Baselworld, elite watches, mechanical pantograph, O-RING twin-arrangement, Polytetrafluoroethylene, Shade Station, U-28 Movement, U-42, U-Boat watches
Introducing BCBG Max Azria Watches- The Hollywood Favourite
BCBG Max Azria is a fashion brand that has become quite the hot favourite and is hugely popular on the LA trend scene with a number of celebrities and style icons loving the chic fashion flavor it has to offer. BCBG Max Azria was also one of the first shows to kick off the recent London Fashion Week.
The brand was founded in 1989 by designer and business expert Max Azria who in the first stages of his career, spent 11 years designing a line of women’s wear in Paris. Knowing that his designs would be popular in America, Azria relocated to the United States and launched Jess, a series of new concept retail boutiques which brought the true essence of Parisian chic to American women.
In 1989, Azria wanted to expand his product lines and thus BCBG Max Azria was launched; a lifestyle brand geared towards the modern woman, designing and producing a range of clothing and accessories which combined Parisian chic with all American spirit and a strong hint of European appeal. BCBG Max Azria watches are part of that collection and are designed to embody the sense of highly trend style that represents an exciting, ever changing and dynamic lifestyle. BCBG Max Azria watches have only just been launched in the UK to celebrate the fact that the brand has enjoyed a successful 20 years in the fashion industry and we are incredibly excited to have the collection soon arrive to Shade Station!
So what makes these watches so sought after? Well, you can certainly see why BCBG Max Azria watches are a firm favourite in Hollywood; with expressive and creatively designed models, these are watches that make the ultimate style statement yet are highly versatile and never failing to impress. Some watches incorporate aesthetic features such as sleek white or black leather straps complimented by uniquely shaped and detailed diamante embellished dials. Others have exquisitely and vibrantly coloured ruched straps for an added feminine touch. BCBG Max Azria watches are highly varied as the brand strongly believes that the watches are like jewellery pieces – each with a unique personality and serve a functional purpose but add just the right touch of decoration and wow factor to your look.
Ultimately BCBG Max Azria watches represent the ever changing and evolving style of the modern woman and aim to design watches to suit every style personality. We’ll let you know as soon as this super trendy new brand hits our shelves but if you want to be alerted as soon as they arrive, all you need to do is fill in your email address here.
Tags:BCBG Max Azria, BCBG Max Azria watches, diamante embellished dials, Jess, London Fashion Week, ruched straps, Shade Station, watches
Gucci populates the Oscars!
It may be freezing outside but the sun has made the occasional rare appearance. On these bright, happy happy days, sunglasses have been unearthed from dusty drawers and the world has seemed a perkier place. As Spring draws nearer, Shade Station for one are hoping to see a lot more of the sun. Now is the time to start looking at buying a new pair of shades – it never hurts to be optimistic!
We’ve got our eye on Gucci this week. Never mind the winners, at this years Oscar’s, Gucci was the big fashion name among the men. Recipient of the Best Actor award, Jeff Bridges wore top to toe Gucci, and other guy candy sporting Gucci at the Academy Awards were Mr Penelope Cruz, Javier Bardem, and ladies man and potential beau of Jennifer Aniston, Gerard Butler.
It’s clear that everyone loves a bit of Gucci and although we can’t afford a Gucci tux or indeed a Gucci frock we can afford a pair of Gucci sunglasses! Celebrity ladies who love Gucci sunglasses include; Angelina Jolie, Miley Cyrus, Jessica Simpson and Julia’s niece, Emma Roberts. The Gucci sunglasses collection for women is hot on glamorous oversized shades with black, grey and tortoiseshell frames and sexy aviators with both metal and coloured plastic frames. Gucci sunglasses for men don’t disappoint either, celebrity males fans include; Jamie Foxx, Tom Cruise and George Michael, among others!
So why not join us in our optimism and start looking for your perfect pair of sunglasses in preparation for the good times ahead!
Tags:Angelina Jolie, Emma Roberts, George Michael, Gerard Butler, gucci, Gucci sunglasses, Gucci sunglasses collection, Jamie Foxx, Javier Bardem, jeff Bridges, Jennifer Aniston, Jessica Simpson, Miley Cyrus, Oscars, perfect pair of sunnies, Shade Station, sunglasses, Tom Cruise
Go Chic with Calvin Klein Jewellery
Brought to us by the man who is one of the most established and loved American designers of our time, Calvin Klein jewellery is the latest part of the Calvin Klein collection which comprises of clothing for men and women, fragrances and accessories.
The collection of Calvin Klein jewellery is simple yet striking and there are a whole array of different styles to choose from, all of which are highly sophisticated, classic, exquisitely designed and very much representative of that chic Calvin Klein style that has made the brand a household and celebrity favourite.
With pieces including rings, bracelets, bangles, necklaces and earrings, you are sure to find something that suits your look and this is a great brand particularly of you are looking for a cool but ultra chic way to accessorise your outfit and want pieces that defy seasonal trends. Ultimately a great investment accessory is one that you can
adapt and team with trendy pieces as well as classic or tailored looks. The style of Calvin Klein jewellery certainly adds a sense of interest to your style but one that will look fantastically stylish for years to come.
Calvin Klein is renowned for his ability to add a certain element of his character, charm and personality into his work, especially within the accessories collections as from a designer’s perspective, you can definitely afford to be a little bolder and experimental. Therefore a common theme throughout the jewellery range is unique designs and shapes. With wraparound style rings, chunky style rings, cube shaped stud earrings, dog-tag necklaces and cuff bangles, each piece of jewellery is bold and stylishly effective without being too over the top due to the minimal detailing which may incorporate Swarovski crystals and the simple Calvin Klein logo (usually positioned on the interior section). Depth and dimension with stainless steel silver the predominant choice if material is a consistent theme and defined angles are also a common aesthetic style but with that typical Calvin Klein elegance and sophistication.
Whether you
r style is typically sharp and sleek, girly and feminine or eclectic and bold, a piece of Calvin Klein jewellery will work with this and perfectly compliment your outfit with a timeless appeal that will look incredible for seasons to come. The use of only the highest quality materials also ensures that whether you opt for a Calvin Klein ring, bracelet, necklace or bangle, you are investing in a key accessory from an iconic designer that will never fail to impress!
Calvin Klein jewellery will soon be available to purchase here at Shade Station so keep your eyes peeled!
Tags:bracelets, Calvin Klein, Calvin Klein jewellery, chunky rings, cuff bangles, dog tag necklaces, jewellery, necklaces, Shade Station, trendy jewellery
Hot New Guess Watches – Now Here at Shade Station!
Ah the gorgeous Guess – the brand that depicts glitz, glamour, sophistication and all things chic! We are very excited to announce that we now have a fabulous selection of just in watches by Guess and we promise that these hot accessories will definitely not disappoint!
Predominantly a brand for ladies, a large number of these new Guess watches additions are also for men so the guys too can experience a piece of the super stylish Guess action.
Let’s take a look at some of the key new styles for this season…..
Gold is a huge trend heading into the spring/summer season and gold accessories and watches are sure to be adorning the arms of the most stylish fashionistas at Fashion Week. The new unisex Spectrum Guess watch with its gold bracelet strap and gold d
ial is the perfect way to add a sense of chic to your look and conveys a sophisticated image for the guys and more of an edgy, androgynous look for the girls. This style looks great teamed with classic white shirts and boyfriend blazers for example. If gold is not complimentary to your skin tone or perhaps isn’t to your taste, the same watch is also available in sleek silver.
The new Puzzle watch is also of a similar style but has added colour definition with a silver face and injects that element of Guess sparkle with a diamante embellished bezel. The multi strand bracelet strap also adds a highly trendy chunky look to the overall aesthetic.
Guys, for something ultra cool, versatile and classic with that Guess edge, the new Slim Guess watch with its highly polished stainless steel bracelet strap and black dial is a great option. With Roman numeral markers, this adds an extra sophisticated v
ibe to the watch and this is the perfect accessory to compliment and inject a polished edge to any outfit. The simplistic aesthetic also makes it timelessly stylish and a great investment watch.
Moving into the spring and summer and of course, the (hopefully!) warmer months, accessories should be light, fresh and colourful. The new ladies Mini Sprinkle Guess watch with its sleek white croco leather strap, colourful dial featuring numerous ‘G’ Guess logos and diamante embellished bezel ticks all the right style boxes. The watch has a small aesthetic but the diamantes and colours make this a statement watch and one which also has great versatility. The same watch is also available in black.
For something ultra statement, the new Guess Jumble G with its clip bracelet strap comprising of various sized jumbled ‘G’ Guess logos and minimal dial has a bracelet-like aesthetic and is perfect if you are looking for that wow accessory! The 
new Queen of Hearts Guess watch with its chain bracelet strap and charm heat shaped dial is super feminine and the diamante embellished Guess logo also adds a strong hint of bling!
These are just a few examples of the new Guess watches styles that have just arrived at Shade Station and are certainly ones which will appeal to those who always like to look stylish with a hint of glamour but are seeking versatility in a watch with that unique Guess character. With highly on trend features such as diamante embellishments, striking aesthetics, gold and colour inspired options as well as more the more classic silver styles, there is definitely something that is sure to catch your eye and see through this season and beyond, in true Guess style!
Tags:Fashion Week, guess, Guess Jumble G, Guess Watches, Mini Sprinkle Guess watch, Puzzle, Queen of Hearts Guess watch, Shade Station, Slim Guess watch, Spectrum Guesss watch, watches
Go Bold and Eclectic with Just Cavalli Sunglasses!
Roberto Cavalli has been at the forefront of the fashion industry for over 40 years and is the designer known for eclectic designs and his willingness to take risks, try out new style ideas and break creative design boundaries.
Just Cavalli is the most recent label by Roberto Cavalli and is geared towards a younger fashion market. Of course, accessories are one of the most popular forms of achieving that style hit and Just Cavalli sunglasses are a major part of the accessories collection and represent that same vibe of visual excitement, high quality and inspiration that the Cavalli range is loved for. We are incredibly excited to announce that we will soon be stocking the collection here at Shade Station in time for spring/summer when sunglasses become the one major staple accessory!
The Just Cavalli sunglasses are consistent with the vibrant and eclectic Just Cavalli style and are aimed towards stylishly confident and individual fashionistas who are energetic, confident and wear something because it looks great and not just because it happens to be ‘in fashion’. Sienna Miller (pictured) looks fab in her pair which perfectly compliment her boho chic style.
And so what defines this new brand of sunglasses from the rest of the crowd? Predominantly, Just Cavalli sunglasses are ones which definitely create a statement and dare to be bold. With fine aesthetic detailing, a wide variety of materials and colours used such as tortoiseshell, pink, brown and white as well as classic black, extra detailing in the form of diamante embellished logo hinges, and patterns on the arms and frames, these features allow you to be as elegant, sporty, casual or edgy as you wish. The huge choice of differing styles is amazing, ranging from feminine and glamorous oversized sunglasses to sporty wraparounds, sporty oversized, classic (with the Just Cavalli edge, of course) and slick visor styles. Originality, excitement, high quality and innovation are always at the forefront of the design.
When you are choosing a pair of d
esigner sunglasses, you are best to opt for ones that have their own distinctive look and style as that is what will keep them looking effortlessly fashionable and chic regardless of specific trends that are in one season and out the next. As a designer, Cavalli firmly believes that fashion is constantly evolving and developing therefore designs his styles to suit this fluidity. Just Cavalli sunglasses are geared at the fashion conscious that place comfort and style as their main priority as opposed to merely being dedicated followers of fashion and with a pair of these striking sunglasses that are sure to brighten up your ensemble, they will fast become that staple go-to pair of sunglasses year after year and always continue to ensure that you’re top of the style game!
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Lady Gaga Snapped in New Fendi Sunglasses!
Lady Gaga is certainly the lady of the moment in pop music and although famous for her talent as a singer/songwriter and an incredible performer, her sense of fashion is always a talking point in the celebrity columns and style pages! Gaga has become quite the buzz word in the fashion world!
If there’s one accessory that Lady Gaga is never without, it’s a pair of statement shades. The bolder the better, we rarely see the pop diva without a pair of dramatic sunglasses adorning her eyes. The latest designer brand she has been seen sporting are a new pair of Fendi Sunglasses which perfectly capture the seasonal sunglasses trend of statement and drama.
The Fendi sunglasses which are soon in stock here at Shade Station are oversized and have a distinctly angular design on the exterior edges. The sophisticated brown lenses are also relatively far apart separated by a single wire bridge and the arms are gold toned with a typically statement style arm hinge – something that Fendi often incorporates into its sunglasses which help to define the dramatic shape of the overall aesthetic. As a brand Fendi is renowned for its ultra chic and sophisticated but unusual style of sunglasses that experiment with angular lens and frame shapes and definition.
Many Hollywood stars and celebrities love the Fendi look as it represents a high fashion and luxury vibe but with a unique edge that conveys a super confident sense of style. The fact that Lady Gaga has been snapped wearing them is testament to the fact that they are definitely going to be a popular accessory this season and we are very excited about their imminent arrival!
Keep your eyes peeled for updates – we’ll let you know as soon as they’re in stock!
Tags:Fendi, Fendi sunglasses, Lady GaGa, Shade Station, sunglasses
Tsovet Watches – A perfect marriage of contemporary cool and vintage style
At Shade Station we’re keen to always ensure we have a mix of old and new watch brands. So as well as filling our shop pages with classic designer watch collections like Timex watches and Guess watches, every now and then a hip new watch label crops up that we just have to welcome into the Shade Station fold.
The latest killer brand to seduce us is Tsovet Watches, all the way from Southern California. Launched in the summer of 2008, Tsovet watches have elicited rave reviews as well as a multitude of column inches in magazines, newspapers and online blogs. Committed to using only the best materials, such as genuine Italian leather, Swiss quartz movement and aeronautical grade 316L stainless steel, Tsovet watches are designed for both luxury and extreme durability.
Drawing inspiration from industrial engineering, vintage industrial instruments, the aviation and nautical industries and the natural elements of earth, water, air and sound, Tsovet weaves vintage detail and craftsmanship into their collection of bold, utilitarian timepieces. Tsovet watches marry simplicity with unique hardwearing materials and eye-catching design. The thick leather wriststraps and oversized faces are very ‘now’, whilst the mechanics used and the overall style is reminiscent of a bygone era, when the aviation industry was in its ‘Golden Age’ and black and white movies were de rigueur.
This mix of contemporary and vintage style make Tsovet watches truly bewitching and certainly a label to keep an eye on in the future. If this teaser appeals to your sense of style, then you’re in luck, it won’t be long until Shade Station begin stocking Tsovet watches so make sure you keep a beady eye on our website.
Tags:classic designer watch collections, Shade Station, Tsovet, Tsovet timepieces, Tsovet watches, Tsovet wristwear, vintage watches, watches
Guess Watches – Add Some Sparkle to the New Year Ahead!
Guess watches were launched in 1983 and the collection comprises of designs specifically for men and women. The image of Guess is very relevant to the young and trend orientated and therefore Guess watches are also very representative of this with their high style appeal. The brand always pays close attention to current trends and combines this with the typical statement Guess glitz and glamour!
For women, the watches are sophisticated, chic, fun and glamorous and for men, the range of Guess watches boast masculine designs alongside cutting edge technology. Each watch is designed to compliment the look of trend focused individuals who like to use stylish accessories as a way of asserting their unique sense of fashion. Guess successfully combines a sense of all-American style with European fine detailing which is why the brand is so popular in a number of countries and relevant to numerous style personalities.
In 2009, Guess
watches celebrated 25 years of trading and are constantly reinventing designs which depict high trend appeal with strong hints of bling. The watches are also accessible to a range of budgets, renowned for their fantastic quality complimented by a fun, sexy and youthful aesthetic. The brand even launched an exclusive range of watches including the 25th Bling ladies watch to mark the occassion in true Guess style!
If you are a girly girl (think Paris Hilton!) then Guess watches are the perfect choice with their diamante embellishments and pretty and feminine designs enhanced with pops of colour including baby pink, blue, cream and gold as well as some watches featuring patterns on the sleek watch straps. The brand likes to combine girly and feminine styles with edgy injections to keep the watches on trend and versatile to wear with a variety of different looks. Some Guess watches also heavily feature the branding on the watch – either positioned on the dial or boldy embossed into the strap with diamantes which creates a fun, sexy and youthful look. If you prefer something a little understated and demure, there is a Guess watch to fulfil this style too with some designs wonderfully delicate, dainty and jewellery inspired.
For the men, the ranges of Guess watches are masculine, highly on trend and contemporary. With sleek slim straps either made of
leather or stainless steel, the dials features striking designs and many also incorporate multi functional sub dials. The Overdrive Guess watch with its grooved bezel also adds a dynamic edge and a unique element to the design.
With everything from sleek and sophisticated to fun and sexy, there is a Guess watch to suit every fashionista and compliment your look with that glitzy and glamorous touch that the Guess brand never fails to get just right.
Tags:guess, Guess Watches, Overdrive, Paris Hilton, Shade Station, watches, wristwear
Oakley Sunglasses – A Sporting Great
There’s no mistaking the famous Oakley logo; it’s been part of the sports landscape for the past 30 years. Found on the arm of Oakley sunglasses, it is a subtle logo yet coveys a punchy reminder of just how big and well-respected the brand has become.
There’s also no mistaking a pair of Oakley sunglasses. The classic sleek, sporty design has been imitated over and over again – to such an extent that it’s important to make sure you buy your Oakley sunglasses from an official dealer, like Shade Station.
Oakley was designed and developed for sportsmen, so it’s not surprising they’re the brand of choice for a lot of active people in both traditional and freesports. As well as fielding their own Oakley teams in a number of competitive sports, they have some high profile athletes on their books representing the brand. These include: cyclists Victoria Pendleton and Bradley Wigan, cricketer Kevin Pieterson, and golfer Ian Poulter.
Oakley have earned an enviable reputation over the years through the production of high quality, innovative, performance enhancing eyewear for men and women. The company work hard for their money and reputation, continually developing new technology and specialist features, which they incorporate into the design of their sunglasses. For instance all lenses are produced with Oakley’s pioneering ‘High Definition Optics’ which was developed to give the wearer ultimate visual clarity. Other examples of innovation are Oakley’s ‘Thump’ and ‘O Rokr’ styles which feature both bluetooth and MP3 facilities built into the arm.
Although sport is Oakley’s main draw, plenty of people choose to wear Oakley sunglasses as a fashion statement or simply because they like the quality of the glasses. So in addition to high-performance sports sunglasses, Oakley have a number of collections including ‘Design your own Oakleys’, ‘Fashion’ and ‘Collector’s Items’. The highly collectable Oakley ‘Frogskin’ is an example which displays the diversity of sunglass styles that can be found within the Oakley portfolio.
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