Emporio Armani is 30 years old this Autumn and to celebrate their milestone the Italian brand has launched an exclusive collection of colourful transparent sunglasses. Their birthday collection comprises of 2 striking designs, one for each sex. For the men – a sporty oversized retro style and for women a cool pair of bold oversized round lenses. Both styles are available in a spectrum of glorious colours and all pairs sport the chic ‘30 Emporio Armani’ logo.
As part of a global campaign to honour their anniversary the first 1030 customers of these unique Emporio Armani sunglasses will have the opportunity to customise their special shades as they desire! Armani are then encouraging the owners to post pictures of their bespoke designer sunglasses to the Emporio Armani website, and all the images will become part of a memorable piece of art designed by the contemporary British artist, Pam Glew.
Emporio Armani is the younger, ‘ready-to-wear’ collection from Armani and was launched in 1981. 30 years on the brand is going from strength to strength and recent celebrity endorsers of the hip label include; Christiano Ronaldo, Megan Fox and Rhianna. Celebrations for Emporio Armani took place around the world in October 2011 and Fashion Week was no exception! The US edition of ELLE magazine even featured a whole editorial piece among it’s glossy pages to the Italian label.
The ‘30 Emporio Armani’ capsule sunglasses collection is the perfect opportunity to show your support for the dreamy design house and will ensure you own a unique piece of brand memorabilia, not to mention a fab pair of colour popping sunnies! You can purchase your special Emporio Armani sunglasses right here at Shade Station!
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We all know that RayBan sunglasses are one of the most popular, ever stylish and versatile sunglasses around. The brand has a remarkable history and has been featured in numerous iconic films including Top Gun, The Blues Brothers and Men in Black.
This month, when I have been looking through the style pages of the glossies, Ray-Ban sunglasses have cropped up on many occasions and the brand definitely seems to be the choice of many celebrities. Yes, it may be November, but sunglasses as every fashion lover is aware, can make for a high style statement and add a finishing touch to your look come rain or shine. Ray-Ban’s have the added advantage of being incredibly functional and so when the sunshine does pop out on the odd occasion (well, here in the UK!), then you know your peepers will be fully protected from UV rays.
Most of us have harboured an obsession with the Twilight film and of course, more recently the new sequel New Moon. Remember when we saw the rather dashing Edward Cullen (Robert Pattinson) in the first scenes of Twilight with a cool pair of shades? Well, these were infact the classic Wayfarers and the actor himself in addition to his co-stars Kristen Stewart and Taylor Lautner claimed that Ray-Ban Wayfarers are the ultimate Twilight accessory. Well, if they’re good enough for great looking vampires!
Rachel Bilson who has become quite the fashionista since the hit show the OC has regularly been spotted in her Ray-Ban 2140’s in a dark tortoiseshell tone. The dark shade of these sunglasses compliment Bilson’s dark hair and skin tone as they offer something a little softer in colour than block black. With sleek lines and sharp style, these 2140’s make for a great laid back look and are very popular among a young and trendy crowd.
With the departure of Lauren Conrad from the latest season of the Hills, Audrina Partridge has taken the crown of style Queen (and drama!) in the show and has frequently been spotted wearing a pair of Ray-Ban aviators in gold. From a style perspective, these are the ultimate in versatility and Audrina has been seen wearing them en-route to the gym, out casually with friends and to the beach. They definitely inject an effortlessly cool edge to your look no matter what your choice of outfit. Another fan of the Ray-Ban aviators is Minority Report bad boy actor Colin Farrell who was pictured wearing a gold rimmed pair. Ray-Ban aviators were first launched in 1937 and aside from contemporary updates such as colour and lens technologies, the aesthetic styling is exactly the same proving that the brand is timelessly on trend.
From a functional perspective, many Ray Ban sunglasses also incorporate a G-15 lens. The G-15 lenses transmit colour naturally and therefore you get a clearer and true vision as opposed to just seeing heavy lens colour. This technology has been incorporated into many Ray-Ban sunglasses over the past seven decades and is unique to the brand.
Other celebs who love their laid back Ray-Ban look is Nicky Hilton, Kate Moss, Peaches Geldof and Rhianna, some of whom favour their coloured Ray-Ban Wayfarers which were one of the most popular accessories at this year’s music festivals. Ray-Ban is one of those brands that people love, trust and tend to find a pair within the extensive selection that suits them. Unlike some other designer brands, they are also affordable with the Wayfarers just below £80 so you can look like a celeb and not break the bank!
Ray-Ban has existed for over 70 years and with iconic styles consistently worn and re-vamped, this brand is definitely staying at the forefront of fashion for quite some time.
Audrina Partridge, Colin Farrell, coloured Ray-Ban Wayfarers, Edward Cullen, G-15 lens, Kate Moss, Kristen Stewert, Men in Black, Minority Report, New Moon, Nicky Hilton, Peaches Geldof, Rachel Bilson, Ray Ban, Ray Ban aviators, Ray Ban sunglasses, Ray-Ban 2140, Rhianna, Robert Pattinson, sunglasses, Taylor Lautner, The Blues Brothers, Top Gun, Twilight
Gucci’s flagship London store at 18 Sloane Street was recently treated to a renovation to bring it in line with the brand’s contemporary 21st Century image. The new-look boutique was unveiled on the eve of the G20 meeting in April, as Alexandra Schulman, the editor of British Vogue threw a lavish dinner for Gucci’s creative director Frida Giannini. Guests and revelers included Sophie Dahl with fiancé Jamie Cullum, Claudia Schiffer, the Geldof sisters and Richard Ashcroft.
Just like their stores, Gucci’s campaigns are hitting more modern notes. Using a slew of hip stars to promote their fresh image, glossy Gucci ads have seen actress Clare Danes, popstar Rhianna and Brit model Lily Donaldson fly the glamorous Gucci flag.
Often going above and beyond her Gucci obligations, Rhianna in particular is a huge fan of the label. She is pictured regularly wearing Gucci and sporting the most up-to-date Gucci sunglasses. Other fans of Gucci sunglasses include Catherine Zeta-Jones, Kylie, Paris Hilton, Angelina Jolie, Madonna, Katherine Heigl and the beautiful Camilla Belle.
Often ostentatious Gucci sunglasses celebrate the label’s glitzy vibrant Italian heritage. Bold and strong with arresting detail on the arms, regularly incorporating the ‘G’ of the logo, Gucci shades are flash and fabulous. The new collection for 2009 is comprehensive and smart, using cut out detailing, hints of gold, hearts and baroque patterns. Colours are diverse, from black and tortoiseshell to red and white, there’s a shade for every fashionista. And the styles vary greatly too, from classic over-sized square and circular lenses and frames to blinged up aviators and a nod to the ever-popular ray-ban style.
Proving there’s still plenty of call for striking European style shades, Gucci have come up trumps with this season’s sunglasses collection and we urge you to unleash your inner diva and GO GUCCI!
Alexandra Schulman, Angelina Jolie, aviator, Camilla Belle, Clare Danes, Claudia Schiffer, Geldfor sisters, gucci, Gucci sunglasses, Katherine Heigl, Lily Donaldson, Madonna, Paris Hilton, Rhianna, shades, Sophie Dahl, sunglasses, Vogue
With the Eighties revival seemingly never-ending, now is as good a time as any to embrace the trend and bag yourself an iconic pair of Oakley limited addition Frogskin sunglasses. Worn by a host of younger, on-trend celebrities, who were born years after the original Frogskin model was launched in 1985, these retro shades have seen their star rise again as the likes of Hero’s actress Hayden Panettierre, songstress Rhianna, Scarlett Johanson and Nicole Richie have been papped out and about sporting them.
Following the successful release of Ray Ban’s Wayfarer, Oakley re-released one of it’s best-selling designs and the one that turned the company into a major brand. Each pair of Frogskin shades are made from the exact same mould used in the mid-eighties and although this means the design has not been modified or improved upon, it does mean you can own a limited edition, exact replica of this classic style.
Disco dollies and fans of crazy coloured eyewear will be delighted with the new range available. Oakley have bypassed classic sunglass hues and opted for patterns like Dalmatian print, two tone shades of ‘wild berry and milk grey’, black frames with fluorescent yellow fire lenses and the celebrity eyewear of choice, the iconic white framed sunnies with bronze iridium lenses. These are just a few of the outrageous rainbow colours available, however the Frogskin is on limited release and once they’re gone, they’re gone forever… So net yourself a retro classic whilst they’re still up for grabs.
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Dolce and Gabbana also known as D&G has been firmly established as a luxury fashion brand since 1985. In addition to clothing lines, D&G have also designed and created some of the most beautiful and exclusive watches and jewellery to date. One of the more classic designer favourites, D&G is always progressing and staying ahead of fashion but always remains true and consistent to its original style.
The wearers of D&G watches and jewellery like classic and timeless styles but always endeavour to be individual and use their sense of fashion, clothes and accessories as a way of expressing their own personality. Celebrity fans of the brand include Madonna, Victoria and David Beckham, Rhianna and Paris Hilton, and Rose McGowan (pictured above at the Dolce & Gabbana party in Cannes). The range of female watches ooze femininity with stainless steel bracelet style straps and crystal embellishments, whereas the male timepieces have a real sense of that gentlemanly charm. In addition to the classic styles, there are also a number of edgier contemporary watches that are suitable for daywear.
Similarly, the D&G jewellery range has something rather exquisite and desirable. With a high polish finish and sparkly stones, the range of necklaces, earrings and bracelets exuberate that A list, red carpet appeal! D&G really play with femininity in their jewellery with many pieces featuring girly, youthful charms. The dog tag necklaces are also a perfect way to add a bit of classy bling to your look!
D&G is a timeless brand and in addition to being renowned as luxurious, is favoured for its Mediterranean inspired design with contrasting features that perfectly complement one another. It will certainly be a favourite for years to come.
D&G, D&G jewellery, D&G watches, David Beckham, Dolce and Gabbana, Dolce and Gabbana (D&G) watches, jewellery, Madonna, Paris Hilton, Rhianna, Rose McGowan, Victoria Beckham