Replay launched it’s first ever wristwear line in 2008, after more than 25 years at the top of it’s game. Collaborating with luxury watchmakers Christian Bernard, Replay has released a stunning watch and jewelry collection inspired by the 1950s Motor Sports Industry. In a nod to the era, all the watches have vintage-style finishes, using Italian leather, brushed steel and an engraved crown and back.
Each watch line is named after a cult car from the Fifties. So evocative names like Speed, Coupe, Torpedo, Pocket and Spaceliner, give an authentic appeal to Replays first foray into wristwear design.
Replay was created in 1978 by Claudio Buziol, at the tender age of 21. He was an Italian citizen who dreamt of making it big on the international fashion scene. Claudio named his company ‘Replay’ after watching a world cup football match in 1978 and seeing ‘replay’ flash across the screen!
Replay owed its early success to its innovative denim jeans. Claudio invented the double ring denim and introduced special stitching, along with many other details that can be found in Replay jeans today and in denim across other well known brands.
Although Replay is perhaps best known for it’s denim, the company has introduced other clothing and lifestyle goods over the years to great reception. Replay is now stocked in over 50 countries, which is a testament to its popularity and stylish design.
Shade Station will soon be stocking the new range of Replay watches and we predict great things for the collection. To be the first in line, keep your eyes peeled and we’ll be announcing it very soon!
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The Replay brand was launched in 1978 by Claudio Buziol with denim as its main focus. Over the years Replay has extended its range to designer clothing, accessories and fragrances for men and women and has fast become one of the notorious urban brands.
So who is a typical Replay shopper? The brand prides itself on designing products which caters to those fashion aware individuals who are unique in their style and prefer to be trend setters as opposed to followers and like original pieces which push fashion boundaries. Replay is a practical yet stylish and distinctive brand and the garments and accessories within the range are made for a perfect fit (particularly the jeans) as well as being dynamic in design and featuring the famous and simple red logo. Replay likes to set seasonal trends yet their clothes and accessories are timeless and made to precision. Each Replay collection is made using only the finest and specifically processed materials meaning that the quality is exceptional. The brand is great for women because it designs clothes and accessories which are feminine and flattering yet a little more urban and edgy in style.
A winning combination of dynamic style, durability and fine attention to design detail means that Replay is definitely renowned as one of the cooler street style brands. The new collection of Replay watches with their funky and multi functional designs promises to be something quite special and will be shortly arriving at Shade Station within the next month so make sure you stay tuned!
Claudio Buziol, Replay jeans, Replay watches, Shadestation