The Replay brand was launched in 1978 by Claudio Buziol with denim as its main focus. Over the years Replay has extended its range to designer clothing, accessories and fragrances for men and women and has fast become one of the notorious urban brands.
So who is a typical Replay shopper? The brand prides itself on designing products which caters to those fashion aware individuals who are unique in their style and prefer to be trend setters as opposed to followers and like original pieces which push fashion boundaries. Replay is a practical yet stylish and distinctive brand and the garments and accessories within the range are made for a perfect fit (particularly the jeans) as well as being dynamic in design and featuring the famous and simple red logo. Replay likes to set seasonal trends yet their clothes and accessories are timeless and made to precision. Each Replay collection is made using only the finest and specifically processed materials meaning that the quality is exceptional. The brand is great for women because it designs clothes and accessories which are feminine and flattering yet a little more urban and edgy in style.
A winning combination of dynamic style, durability and fine attention to design detail means that Replay is definitely renowned as one of the cooler street style brands. The new collection of Replay watches with their funky and multi functional designs promises to be something quite special and will be shortly arriving at Shade Station within the next month so make sure you stay tuned!
Claudio Buziol, Replay jeans, Replay watches, Shadestation