The Diesel brand was founded in 1978 by Renzo Rosso and is regarded as an incredibly fashion forward, innovative and dynamic brand that is popular for its clothing, shoes and accessories, including the collection of Diesel watches. Diesel’s product ranges perfectly convey the strong brand identity and the collection of funky, edgy and super stylish watches are geared towards those who appreciate a unique sense of fashion.

Diesel has a strong presence in the fashion industry and this is due to the fact that the core team all understand the message that the brand aims to portray. When Renzo Rosso founded the brand, he wanted it to be a fashion innovator and thus broke barriers and went beyond conventional trends to create a niche in the market that other brands now try to replicate. The Diesel range, including Diesel watches are dynamic, adventurous and challenge trends, allowing people to express their style in their own unique way.

Diesel watches can definitely be described as refreshing; they combine contemporary and vintage styling and the recent additions also boast futuristic and sleek aesthetic features. Quirky, kooky and eclectic but in a way that isn’t too over the top, Diesel watches are one of the most exciting and cool accessories around.

Whatever your style, a Diesel watch will help to emphasise that and the various designs are the perfect way to sharpen up your look. Starting with the exclusive DZ7112 for example, if you like slick, charismatic and something incredibly unique, this futuristically styled men’s watch will definitely make you stand out from the crowd. With a minimal time display keeping the look streamlined and the multi strand gold plated stainless steel wide strap, this watch is a real show stopper.

Whilst Diesel is notoriously edgy and a little alternative, if you do favour a feminine look, fear not as the exclusive DZ5147 ladies watch is the perfect balance of elegant and cool. With a vibrant and striking scrunched purple leather strap and purple octagonal dial, this watch remains statement and bold but incredibly feminine.

Perhaps you are looking for something completely unique with high function on the agenda as well as great looks? For all style geeks, the DZ7102 Diesel watch with its three separate time movements and bold wide textured black leather strap is definitely one of those wow watches! With gold detailing, the aesthetic remains chic and sleek.

For something fresh and perfect for moving into spring, the unisex DZ7087 with its white leather strap and multifunctional digital dial with mirror electroplating detailing, this watch is incredibly sharp, sophisticated and really conveys Diesel attitude whilst being versatile and light toned, ideal for spring/summer.

The ranges of Diesel watches are extensive and whether your style is smart, classic, sophisticated, edgy, overstated or elegant, there is something that will appeal to you and inject that element of unique Diesel personality. Rosso wanted to create a brand that provided people with something alternative than what was ‘in fashion’ but that can also be mixed and matched no matter how trendy or quirky your style tends to be. Diesel is a highly respected brand and the simple addition of a Diesel watch will instantly lift your look and show that you have serious style!

Diesel is a brand that is loved all over the world and favoured for its unique sense of cutting edge and dynamic style. Diesel was founded in 1978 in Italy by Renzo Rosso and the range of clothing, shoes, accessories and watches have that exquisite sense of Italian style with a completely unconventional and cosmopolitan edge that makes it applicable to worldwide fashion. Diesel jeans are one of the most popular in the world as are designed to compliment a range of shapes and sizes and look effortlessly cool.

The collection of Diesel watches are very much in keeping with the remainder of the brand’s products and take inspiration from culture and of course fashion, style and trends that are popular on a global scale. Diesel watches are incredibly unique and range from more classic stainless steel models to highly original and eye catching eclectic and vibrant watches that have that innovative and cool Diesel stamp.

There are some fantastic new Diesel watch styles to look out for. Here is a rundown of some new exclusives that are sure to catch your eye-:

-          DZ7111 – A men’s Diesel watch that has a futuristic aesthetic and minimal yet incredibly effective styling, this model features a dark carbon coated strap and case and a multi functional LED digital display which lights up in blue. This watch is the definition of cool and is extremely contemporary in style. It almost reminds me of something you would see in a futuristic action film! The gold plated version is also super slick!

-          DZ7086 – A Diesel watch with brand attitude, this men’s style features a chic textured black wide leather strap and a funky LED digital display with a hologram image. Again this is a futuristic themed watch and definitely a statement accessory.

-          DZ7109 – Now, if we’re going to talk ultra modern then this men’s Diesel watch is a prime example. With a super sleek and streamlined stainless steel bracelet strap with an electroplated mirrored face, the multi functional digital display lights up in red and looks absolutely striking on the wrist. A sure conversation piece!

-          DZ5148 – Something for the ladies, this Diesel watch perfectly combines feminine with edgy. The scrunched black leather strap and chic octagonal dial with a beautiful blue mother of pearl toned finish is perfect for girls who like to be elegant but inject a sense of funky street style and refrain from being too ‘girly’.

These are just a selection of the new models to choose from and this season, Diesel have definitely adopted a futuristic feel to their range of watches which is very much in line with the geek chic appeal that has been very popular in 2009. Diesel watches ultimately offer something a little alternative from the norm with their cutting edge designs, clean lines, streamlined aesthetics and striking features. Of course, if you prefer something a little more typically classic, Diesel watches such as the DZ1244 or the DZ1253 are ideal and there really is something in the collection to suit all tastes. Diesel doesn’t need to be over to top because it represents a laid back and effortless style that looks best in that ‘thrown together’ type look.

There are many Diesel watches including models with chronographs, digital displays, leather and stainless steel straps, striking colours, and of course, the brand’s typical unique style. There are models created specifically for men and women in addition to unisex designs. A Diesel watch will defy seasonal trends and continue to look super stylish for years to come because the Diesel brand could be described as a trend all of its own and one that will always be ‘in fashion’.