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Shade Lifestyle
Black Dice Watches-Accessorising the urban music scene
Black Dice watches have a strong connection with the urban music genre and are often seen on the wrists of music artists and industry professionals. Pimped by the likes of JLS, Radio One’s Reggie Yates, Jay Sean and ’soon to be Strictly Dancing judge’ Alesha Dixon, these bold statement wrist pieces offer bling and functionality.
At last years MOBO awards (Music of Black Origin) Black Dice watches were a talking point as celebrities and singers fought to get their hands on some free loot and this years awards will be no exception. As the nominations were unveiled yesterday for the 2009 awards, (September 30th in Glasgow), Shade Station predicts many of the MOBO nominees, performers and audience members will be seen sporting Black Dice watches.
The MOBO awards are a great platform for celebrities to show the world their style and the labels they love wearing. No industry is quite so image obsessed as the urban music scene, where accessories, watches and footwear are as important as the clothes worn. Black Dice is reflective of this stylish scene and their watches are edgy and extremely well designed.
Founded in 2006, Black Dice has enjoyed remarkable success for a relative newbie. Their celebrity following, super fly designs and above all, affordable prices, has meant Black Dice wristwear now dominates the consumer watch market and is definitely a label to keep your eye on!
Click here to visit our Black Dice Watches section
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Alesha Dixon, Black Dice, Black Dice watches, Jay Sean, JLS, MOBO Awards, Reggie Yates, Shade Station, urban music, watches, wristwear
New Black Dice Seen on JLS
The name on the street is most definitely Black Dice as it seems to be the hottest watch brand of the moment and anyone who is anyone has been spotted wearing one. Black Dice launched back in July 2006 with the intention of becoming a hip and design breaking UK streetwear watch brand, it has definitely exceeded all expectations. Now Black Dice watches are one of the most highly sought after brands in the urban music scene and seen on countless celebrities.
Only just recently, a member of the band JLS who became famous from the hit television reality show The X Factor was photographed at an industry bash wearing the new Black Dice Contraband watch. This particular watch is a recent edition to the collection and looks extremely cool with a black leather croco style band and featuring gold plated stainless steel around the case which also incorporate industrial hex bolts. This is a classic example of how Black Dice combine effortless street trend with chic and sophisticated style. Other celebrities who love Black Dice watches include Mica Paris, Alesha Dixon, Reggie Yates and Jesse Metcalfe.
Black Dice saw a niche in the market when sports orientated brands were targeting the sports/fashion market and high end brands were focusing on the luxury consumers. Up until this point there lacked a prominent British streetwear watch brand and therefore Black Dice have now very successfully filled that gap. With a strong commitment to designing innovative and consumer related products every watch produced is exceptional in appearance and quality with a distinct urban style. There are some fantastic new styles to check out for this season, the Contraband one of these. Why not make like the celebs and get involved in a piece of the Black Dice urban action!
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Alesha Dixon, Black Dice Contraband watch, Black Dice watches, Jesse Metcalfe, JLS, Mica Paris, Reggie Yates, The X Factor
Urban Spice with Black Dice
Black Dice has developed a cult following within the urban community and celebrities are trail-blazing the way. Straddling the gap between music, design and urban living, it was only right that a company such as Black Dice ‘represented’ at the 2008 MOBO awards, the industry’s celebration of music of black origin. Celebrities and musicians clamoured to get their hands on Black Dice’s contemporary watch pieces and those seen leaving the party flashing their wrist swashbuckle included Aleesha Dixon, Pop Idol’s JLS, Radio One DJ Reggie Yates, Sinitta and Mica Paris.
Black Dice is a homegrown affair, developed, born and launched in London in the summer of 2006. Guiseppe Zuccarello, the brains behind the operation, created the company after noticing a gaping hole in the market for a streetwear led watch design rather than sports and high fashion influenced designs. And so Black Dice was born. The company pride themselves on using only the highest quality materials and presentation and design are unrivalled. There are no cosmetic or gimmicky design elements to dazzle the wearer, every feature on every watch has a purpose and a motive, no aspect is unintentional. All models come with the highest quality Miyota movements and are encased in stainless steel with a water resistance of 50 metres.
Black Dice design for both sexes and the range is extraordinary. The men’s collection is extensive and although the majority of pieces are meaty, there’s oodles of style throughout. Watch faces come in every size and shape and straps range from, rubber and ceramic to stainless steel and leather. Colour choice is rather classic, however there are flashes of gold for those who crave a little bling. The Women’s range is slightly less diverse, but no less interesting. Reflecting urban cool, these pieces are not for the timid with most erring on the feminine side of chunky.
Click here to visit our Black Dice Watches section
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Aleesha Dixon, Black Dice, Black Dice watches, Guiseppe Zuccarello, JLS, Mica Paris, MOBOs, Pop Idol, Reggie Yates, watch, watches
Black Dice Watches Bling
You may have read last week’s blog entry about Black Dice watches being all over X Factor, putting in an appearance on more than one occasion, and it looks like they’re on a roll. Striking lucky at the MOBO’s last week as well, everyone wanted a piece of the action as stars queued up to get a pic of their watch-adorned wrists.
Unable to wait til they got home, the guestlist started unwrapping their goodie bag bling before you could even utter the words Black Dice. Not only that, they just couldn’t resist ripping them out of the packaging and planting them on their person. Everyone from Jay Sean to Radio 1’s Reggie Yates and Billy Ocean to Noel Clarke were spotted eagerly popping on the prize-goods and it wasn’t just the boys that took a shine to the brand’s bootie, Alesha Dixon, Sinita, Mica Paris and Jamelia were all eager to show off their treats too.
Despite the A-listers all having different tastes, Black Dice managed to cater for every single celeb there with everyone leaving a happy customer, thanks to their super-extensive range. If you want to be part of the Black Dice crew, don’t forget to check out our very own collection of the wonder watches here.
Click here to visit our Black Dice Watches section
Tags:
Alesha Dixon, Billy Ocean, Black Dice, Black Dice watches, Jamelia, Jay Sean, Mica Paris, MOBO Awards, Noel Clarke, Reggie Yates