Ray Ban Sunglasses are undeniably the very pinnacle of fashion eyewear, with celebrity fans from around the world going out of their way to ‘Never Hide’ in their favourite pair! This season has been an interesting one for Ray Ban, with new releases being brought in left, right and centre, they are doing a good job of keeping themselves high up in the fashion stakes. The introduction of Ray Ban’s folding range is a revolution in sunglasses technology and innovation and the new Autumn/Winter 2012 collection includes some fantastically outstanding colour schemes. These new colours take some absolute stalwart classics and let them have a new lease of life; with appearances from the classic Aviator, the New Wayfarer and the classic Clubmaster styles, it is sure to be a season to remember!
The Ray Ban Aviator Sunglasses are surely the most popular fashion sunglasses of all time, with a rich history dating back to the 1930’s. This Autumn/Winter season has seen them have a colour way overhaul and some awesome new colours are being released alongside Ray Ban’s Legends campaign. Their new Blue, Green and Brown Mirror lenses are sure to go down a storm and really take the classic look to the next level with a lot of interest already being shown in these new colours. When the Aviator is around, the Ray Ban New Wayfarer Sunglasses are definitely not far behind and Ray Ban have also revamped these to include some more stand out colours. With new Matte Havana and Matte Beige frame colours and even a Grey/Blue Mirror Polarised lens making an appearance, this season is sure to be huge for these incredible sunglass icons!
We mustn’t forget, however, another sunglasses goliath which has been thrust once again into the limelight; the Ray Ban Clubmaster! This iconic style has been worn by celebrities the world over and the new season brings new colour ways and fantastic two-tone styling. The Ray Ban Clubmaster Sunglasses were released in the 1950’s and was originally called the ‘Brownie’, it took the Jazz scene by storm and was worn by artists in the club scene as well as their fans coming to watch. Ray Ban have always supported the Clubmaster and this year, it is definitely worth taking a look at the new styles!
But it is not just classics that have been renovated, Ray Ban have also released a plethora of new styles which are sure to make serious waves in the fashion pool this season; the sporty looking RB8312 features Carbon Fibre arms for flexibility and support and the RB3477 takes the classic teardrop shaped lens to a new level with cool rounded corners! All of these are looking set to be future classics and will fly off the virtual shelves. Take a look at a few examples below and be sure to click the links to see the full range.
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With the advent of Autumn, comes a new slew of stylish sunglasses from Ray Ban.
Ray Ban Sunglasses, is always at the forefront with cool looking shades to take the edge off the Autumn blues… and Shade Station has five new styles on offer this season;
The Matrix Shades
Coming soon to our shop pages are these rimless, sleek carbon fibre frames with a double bridge separating the lenses. You can choose your favourite from a large range of lenses, whether you prefer brown, green, graduated or mirrored, these stylish sunglasses will set many men’s pulses racing…
The Diva Shades
These sunglasses are Ray Ban’s nod to the high-fashion, designer sunglasses often seen on the catwalk. With large, thick, rectangular acetate frames, sporting a slight cat’s eye shape, this style is a more glam offering than the usual sporty, hip styles Ray Ban are famed for producing. The RB4174 comes in tortoiseshell and black.
The Hipster Shades
This retro style is very hip. The lenses are slightly oversized and the acetate frame across the top is sutlbly curved. Available in brown, black, grey and tortoiseshell, these Ray Ban sunglasses are sizzling hot for Autumn 2011.
The Sexy Wayfarer Shades
Modelled on the classic Wayfarer shape, this newly released Ray Ban style, adopts a more feline approach. The top frame is rather more curved and dips in the middle at the bridge, and the corners are slightly thicker than the Wayfarer, but they still sport the metal accents. Available in classic black and striped havana brown, with funky blue arms on the inside, this style is a feminine alternative to it’s famous counterpart.
The Hybrid Shades
This design is rather like a mix of two iconic Ray Ban styles – the Wayfarer and the Clubmaster. The acetate top frame follows a very similar line to the Clubmaster, dipping prominently in the middle, whereas the overall feel is like a slightly bigger Wayfarer style, but with fatter lenses. The RB4168 has a faint literary air about it, particularly the light brown tortoiseshell design!
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Oakley is one of the biggest sunglass companies in the world. With a history of technological innovation in the eyewear industry, they are the brand of choice for most professional and amateur sportsmen and women. Oakley sunglasses dominate the winter sports scene, extreme sports, cycling and athletics. The horizontally elongated O of their logo is a permanent fixture in active, competitive environments like the Tour de France, the Olympics (Winter and Summer) and among all adventure pursuits. But you may be surprised to know that Oakley sunglasses are also quite hip!
In the height of the fashionable Eighties, Oakley released a style of sunglasses to rival the popularity of the Ray Ban Wayfarer and Clubmaster. This directional pair of sunglasses were known as the Oakley Frogskins. The Frogskin style has a similar shape to the humble Wayfarer, but is slightly rounder and sports a far wider breadth of colour combinations and lenses. Embraced by actors and musicians in the 1980s, Oakley Frogskins became as notable as the decade itself.
Fast forward 10 years to the mid Nineties and the sale of Oakley Frogskin sunglasses was in decline. Eventually the style was discontinued, whilst Oakley concentrated their assault on the growing sports market. By the Noughties the Frogskins had become a classic style and any remaining pairs were entirely exclusive and swapping hands for hundreds of dollars. With the re-launch of their sunglasses rival the Wayfarer and the taste for all things retro a few years ago, Oakley decided it was high time their Frogskin style was spruced up and re-introduced to the gagging public! With 50 different colours and only limited runs on each model, Oakley Frogskin sunglasses have become ultra-exclusive. Loved by the likes of Kanye West, Zac Efron, Joel Madden and style sister Mary-Kate Olsen, Frogskins are the sexy, fun and very cool sunnies of choice.
Oakley has also introduced a four-legged friend into the sunglasses equation! Not content with releasing their iconic Eighties shades, it is now possible to buy Limited Edition Four-Legged Frogskins. This simply means your Oakley Frogskins will come with an extra pair of different coloured arm stems, giving the owner the opportunity to mix and match as they please!
Who said Wayfarers were the only shades to rule the retro sunglasses revival?
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What with the imminent election on the horizon, the actions of the party leaders Gordon Brown, David Cameron and Nick Clegg are in close observation.
However, aside from the various manifestos proposed by the Labour, Conservative and Liberal Democrat party leaders, in eager attempt to win our votes on the 6th May, we have been taking a close look at their choice of style to see what this perhaps reveals?
The sun has been shining and what a great excuse this has been for the Brown, Cameron and Clegg to rock their shades. So, let’s take a close look at what sunglasses they are wearing in today’s sunshine ahead of tomorrow’s Second Party Leaders’ debate in Bristol.
Gordon Brown – the Labour leader and current Prime Minister is totally working his Ray-Ban Wayfarers. Not notoriously a man who is renowned for his dynamic and cutting edge sense of style, has Gordon upped his style game and wearing his Wayfarers because he has done his research and knows they are uber on trend? Unfortunately not. He just hasn’t got rid of them from the last time.
Conservative leader David Cameron (or Dave to his friends) is a little bit more suave in the style stakes and when he is seen out and about, mingling with the public or chillaxing with his mates, he will be seen in a super stylish pair of Ray-Ban Aviators. We all know that he is also a bit of an action man and so whilst up and down the UK clocking up the mileage on his mountain bike, he knows that Oakley Radar sunglasses are the only choice to protect his peepers on the go.
The Liberal Democrat leader and the nation’s lovable son-in-law Nick Clegg is a little more experimental with his look and likes to be cutting edge and is of course, aware how on trend bold colour is for summer 2010. Therefore Clegg will be working a pair of orange Carrera Sunglasses perfectly capturing that sporty chic vibe.
All the party leaders will be rocking their shades in today’s sunshine as they prepare for the Second Party Leaders’ debate in Bristol, but whose sunglass style are you most impressed with??
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Ray-Ban sunglasses are always a sure hit when you’re deliberating a new brand to try out. Representing an iconic history as well as high style credibility and a favourite with the style stars, there is a huge variety of Ray-Ban styles that suit most face shapes and have everything from trend inspired to classic.
Colour is a key trend moving into summer in both your clothing and accessories and Ray-Ban sunglasses are certainly a huge fan of injecting vibrant colours into some of their classic styles. With the UK music festivals only a few months ahead, Ray-Ban sunglasses are one of the main types of shades you will spot among the crowds and worn by the bands and celebs themselves; particularly the Wayfarer which is still as popular as ever before and comes in an array of cool colours, patterns and even varying colours on the frames, arms and interior of the sunglasses to jazz things up a little further! The brand new Wayfarer 2’s also have colour defined top frame sections which are contrasted with the lower frame, adding depth to the style.
The Ray-Ban Clubmaster is also still a hot favourite and with added trend inspired colours in the mix including beige, white and vibrant purple, pink, blue and black patterned tones, these are definitely one of the funkiest styles to look out for and tend to suit most face shapes.
Ray-Ban has also taken on a sporty feel for this season. Sporty chic is highly on trend for 2010 and these Ray Ban visor style RB3211’s are the perfect way to work the look. With slim frames in vibrant tones such as gold, silver, pink and blue and cool lens tones, these are ideal for summer and the large visor style lenses and sleek smart arms make the sunglasses fashionably sporty and yet still sophisticated.
The oversized look is still going strong, and Ray-Ban have characteristically put their own stamp on this style with the new CAT sunglasses which are slightly retro inspired with cool and vibrant merging colour tones and light toned lenses which look almost clear in some styles – perfect for that geek chic inspired look! The CAT style also comes in various sizes (if you like your oversized shades a little more undersized!) and colour combinations so be sure to check out the whole range.
Of course, the classic Ray-Ban aviator never ever fails to go out of fashion (as worn by Jennifer Aniston above) and is one of those trusty go-to styles that will always compliment your look, whatever your choice of outfit. There are actually some new Ray-Ban aviators to look out for this season with new lens materials and frame tones but still keeping the style faithful to its classic appeal.
The list goes on. From sporty wraparounds including the RB4108’s to oversized aviators such as the RB3386’s, Ray-Ban has every style imaginable and the choice is so varied that you are sure to find a style to suit your style personality and face shape. Of course, whilst colour is a key theme, Ray-Ban still have all the classic styles in neutral and traditional colours which again, are constantly spotted on the celebs.
The perfect for choice for summer 2010 and beyond!
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When you think of the word sunglasses, Ray-Ban is the brand which probably springs to mind the quickest. Always at the forefront of style and fashion, Ray-Ban sunglasses actually have one of the most valid and interesting histories of all the designer brands. Indeed, their modern and on trend looks may deceive the fact that they have actually being around since 1936 and the first pair to be launched; the Ray-Ban Aviator sunglasses are still hot sellers today.
The History-: During the 1940s, Ray-Ban worked closely with the US Air Force to develop the mirror lens which was an anti-glare measure and tested by pilots. Designed for the sole purpose of function, even back then, the sunglasses soon became quite the desired fashion accessory.
In the Movies-: Think back to all the classic films and it is very likely that a pair of Ray-Ban sunglasses sneaked their way onto the silver screen. The most prominent film in which Ray-Ban sunglasses were featured is in the Blues Brothers, the actors of which are all pictured in Ray-Bans on posters for the film and in the famous opening sequence. Other films also include Miami Vice, Reservoir Dogs, Men in Black and who can forget Tom Cruise’s character in Top Gun!
On the Celebs-: As Ray-Ban sunglasses are always considered fashionable, a whole host of glamorous and fashion forward celebrities are regularly seen wearing them. These include Brad Pitt, Paris Hilton, Lindsay Lohan, Kate Moss, and Cheryl Cole to name only a few who favour their Ray-Bans for that effortlessly thrown together look. The colourful Ray-Ban Wayfarers have been a huge hit in 2009 and have adorned the faces of many a celebrity in the style pages. The bright and bold colours are the perfect way to jazz up any outfit and the shape of the Wayfarer is actually very flattering for most face shapes.
The New Styles-: Ray-Ban is constantly updating and revamping its most iconic styles as well as launching brand new designs. A few to look out for this season include the new unisex RB2027 frames which with their slick wraparound style that is a little smarter than typical wraparounds are definitely set to be a sure favourite in 2010. This style is available in a selection of various colours and the slick Ray-Ban logo is positioned on the arms. The new RB2140 sunglasses are a further update of the Wayfarer and one particular version is incredibly cool and contemporary with a white acetate frame and a pink floral pattern on the interior of the arms. The new Tech RB8031 Ray-Ban’s are a new aviator style made from unique Ray-Ban Tech carbon fibre arms and polarised silver lenses and are a great example of using the most innovative of production techniques and materials to create an incredibly high quality product.
Ray-Ban is one of those brands that has its own distinctive style and the sunglasses remain classic yet keep up with modern trends by injecting contemporary features such as splashes of colour, vibrant patterns and modern technical additions. They really are one of the best brands to invest in if you are looking for great looks and quality and the various styles, because of their simplicity suit many face shapes and fashion preferences. Definitely a winning brand if you are looking to achieve an effortless and thrown together look with a sense of celebrity-like chic!
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Ray-Ban sunglasses are one of the most timelessly stylish sunglasses in the industry and never fail to look on trend. The brand is also the choice of many celebrities and fashion icons and the various styles are consistently making appearances at summer music festivals and high profile events.
So where did Ray-Ban begin? The brand certainly has a unique history and many young people who regard Ray-Ban as contemporary and bang on trend are often unaware that the company has existed since 1936. What prompted the design of the first pair of Ray-Bans was when General John MacCready permanently damaged his eyes on a high altitude balloon flight. He realised a specific type of eyewear protection was required for flights of this nature and thus in 1929, a pair of gold-coated Aviator style of sunglasses complete with anti-glare G15 lenses were created and Bausch and Lomb won the contract to work on producing a whole collection. In 1936, the first Ray Ban plastic Aviator style was launched to the public who quickly realised the high function was complimented by style appeal. Finally in 1937 a patent for the G15 lens was issued and the brand name Ray Ban was trademarked and officially launched.
The ultimate goal of these unique large curved glasses was to protect the eyes from every angle for optimal protection from the sun. In the 1940’s, Ray Ban was hired by the US Air Force to develop these glasses even further for use by air force pilots. The Aviator glasses soon became popular with the other branches of the US military as well and when General Douglas MacArthur was photographed landing on a beach in the Philippines during World War II, he was wearing a pair of Ray Bans.
It didn’t take long however for the flattering style of Ray-Ban sunglasses to come to the fashion forefront and the sunglasses steadily became the hot accessory to be seen in. In 1952, the iconic Wayfarer was launched which subsequently went on to become the world’s best selling type of sunglasses from any brand. Ray-Ban became the leading eyewear brand which has continued through to today.
Ray-Ban became incredibly popular and being featured on the silver screen only helped to create a further buzz. Since the early 1960’s, the collection has made numerous appearances in a wide selection of the world’s most iconic films. In 1961 the Wayfarer was seen on the ultra glamorous Audrey Hepburn in Breakfast at Tiffany’s. Other films whereby Ray-Ban’s have been featured include Donny Brasco, Reservoir Dogs, Risky Business, Blues Brothers and who could forget Tom Cruise’s famous Ray-Ban Aviators in Top Gun!
In addition to film, Ray Ban is also synonymous with the celebrity and fashion scene. Fans of the brand include Brad Pitt, Kate Moss, Alexa Chung, Nicole Ritchie, Sinenna Miller, Natalie Portman, Demi Moor and countless other A List stars. Where there is a great band or musician, it is also likely that there will often be a great pair of Ray-Ban’s to complete their look. Ray-Ban was particular popular at the time that Rock and Roll burst onto the scene and artists such as Madonna, Bob Dylan and David Bowie were often seen rocking out wearing their Wayfarers. More recently front men such as Brandon Flowers (The Killers), Ricky Wilson (Kaiser Chiefs) and Bobby Gillespie (Primal Scream) have been spotted out and about or on tour wearing their Ray-Bans. Effortless thrown- together style is the look that many Indie or Rock bands go for and Ray-Bans definitely compliment this depicting the essence of a cool and retro inspired trend.
Music is hugely association with the Ray-Ban brand and the recent revamped Wayfarers which have retained their original style but added a splash of vibrant colour, have been a massive focal accessory at the recent iconic music festivals such as Glastonbury and V Festival and the fact that both the audience and the artists, musicians and bands were wearing them is testament that they are accessible to everyone and actually look fantastic on both men and women and also on a variety of face shapes.
In 2008, Ray-Ban launched Ray-Ban rooms whereby the brand makes appearances at the most popular music festivals and has designated spaces or ‘rooms’ on site whereby they host DJ sets and performances from cutting edge new bands as well as past icons and current favourites. Within this space they also use the opportunity to showcase their new styles. At the recent the Isle of Wight festival, presenters, actors, celebrities and bands or artists including Fearne Cotton, Nick Grimshaw, Jameela Jamil, Tim Burgess, Samantha Morton, The Prodigy, McFly, The Pixies and Razorlight were just a handful of people who made an appearance at the Ray-Ban rooms which took place in various themed locations on-site. The celebs and audience were also able to sneak a peek at the new Colorize collection. By collaborating with highly popular current events, it gets the brand seen and associated with some of the coolest and highly regarded in the entertainment industry. This initiative also allows people to interact on a dedicated online site to vote their favourite Ray-Ban style and favourite bands as well as being able to try on the new styles at the locations and find out a bit more about the brand and what it represents. Ray-Ban recognises that getting closer to the consumer helps to raise their profile and understand the wants and needs of their customers to design new styles accordingly.
What is also favourable about Ray Ban is the brand’s ability to consistently update their styles yet maintain that original retro appeal. The hot new styles recently launched include the Clubmaster which has been seen on numerous celebrities and incorporates a bold splash of colour to inject a contemporary edge. Featured in all the iconic fashion publications such as Elle Magazine, this is definitely a hot style to be seen in. High quality materials and the use of innovative technologies is incredibly high on Ray Ban’s agenda and the brand uses specific types of material to create its products which then undergo numerous amounts of testing to ensure quality and durability.
Polarised lenses are also a defining technical feature of Ray-Ban sunglasses which provide ultimate glare protection as well as incredibly sharp and precise vision. The use of carbon fibre also means that the sunglasses are lightweight, strong, durable, flexible and comfortable for all day wear. One hundred percent UV protection is also used on each pair of sunglasses.
Ultimately Ray-Ban has certainly come a long way since 1936 but despite keeping up with current trends and always placing themselves at the centre of the action, the brand has maintained its core values. Ray-Ban sunglasses today are one of the most stylish and trendy but in addition provide the best eye protection and durability which was the purpose of why they were originally designed. If you are looking for incredible style and the best function, Ray-Ban will certainly be top of the list for many more years to come.
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With the Eighties revival seemingly never-ending, now is as good a time as any to embrace the trend and bag yourself an iconic pair of Oakley limited addition Frogskin sunglasses. Worn by a host of younger, on-trend celebrities, who were born years after the original Frogskin model was launched in 1985, these retro shades have seen their star rise again as the likes of Hero’s actress Hayden Panettierre, songstress Rhianna, Scarlett Johanson and Nicole Richie have been papped out and about sporting them.
Following the successful release of Ray Ban’s Wayfarer, Oakley re-released one of it’s best-selling designs and the one that turned the company into a major brand. Each pair of Frogskin shades are made from the exact same mould used in the mid-eighties and although this means the design has not been modified or improved upon, it does mean you can own a limited edition, exact replica of this classic style.
Disco dollies and fans of crazy coloured eyewear will be delighted with the new range available. Oakley have bypassed classic sunglass hues and opted for patterns like Dalmatian print, two tone shades of ‘wild berry and milk grey’, black frames with fluorescent yellow fire lenses and the celebrity eyewear of choice, the iconic white framed sunnies with bronze iridium lenses. These are just a few of the outrageous rainbow colours available, however the Frogskin is on limited release and once they’re gone, they’re gone forever… So net yourself a retro classic whilst they’re still up for grabs.
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