Ray Ban a fresh look for 2010
How do you follow a decade in which your sunglasses have been at the top of everyone’s wishlist, been worn by every hip actor, musician and cool kid of the noughties and graced the eyes of many iconic celebrities in equally iconic movies?
If you’re Ray Ban you crash into the new decade with a collection of shades that is so unusual and innovative, that everyone is talking about them and lusting after them.
Once again the giant of the sunglasses industry, Ray Ban, has followed the success of their ‘classics’ relaunch with a fresh and interesting collection of sunglasses for 2010.
The classic wayfarer gets a makeover with flowers, stripes and…. a subway map. Hot on the floral trend, Ray Ban’s most famous style gets girly with blooms and pastels. For a more unisex look, striped sunglasses are available, as are a fun style with the New York subway map printed on the interior.
If Ray Ban wayfarers are not for you, perhaps the new ‘Craft Collection’ will appeal. This range is popularised by the wonderful aviator style. The aviator gets an update for 2010 with leather detailing across the brow bar and at the ends of the arms, plus crystal polarised lenses. This style has been named the ‘Outdoorsman’ and the leather touch is both luxurious and original.
With a fresh look for the new year, Ray Ban looks set to make this decade just as successful as the last.
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Sunglasses Style Update – Spring 2010
With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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Ray-Ban Sunglasses- An Iconic Style Favourite
When you think of the word sunglasses, Ray-Ban is the brand which probably springs to mind the quickest. Always at the forefront of style and fashion, Ray-Ban sunglasses actually have one of the most valid and interesting histories of all the designer brands. Indeed, their modern and on trend looks may deceive the fact that they have actually being around since 1936 and the first pair to be launched; the Ray-Ban Aviator sunglasses are still hot sellers today.
The History-: During the 1940s, Ray-Ban worked closely with the US Air Force to develop the mirror lens which was an anti-glare measure and tested by pilots. Designed for the sole purpose of function, even back then, the sunglasses soon became quite the desired fashion accessory.
In the Movies-: Think back to all the classic films and it is very likely that a pair of Ray-Ban sunglasses sneaked their way onto the silver screen. The most prominent film in which Ray-Ban sunglasses were featured is in the Blues Brothers, the actors of which are all pictured in Ray-Bans on posters for the film and in the famous opening sequence. Other films also include Miami Vice, Reservoir Dogs, Men in Black and who can forget Tom Cruise’s character in Top Gun!
On the Celebs-: As Ray-Ban sunglasses are always considered fashionable, a whole host of glamorous and fashion forward celebrities are regularly seen wearing them. These include Brad Pitt, Paris Hilton, Lindsay Lohan, Kate Moss, and Cheryl Cole to name only a 
few who favour their Ray-Bans for that effortlessly thrown together look. The colourful Ray-Ban Wayfarers have been a huge hit in 2009 and have adorned the faces of many a celebrity in the style pages. The bright and bold colours are the perfect way to jazz up any outfit and the shape of the Wayfarer is actually very flattering for most face shapes.
The New Styles-: Ray-Ban is constantly updating and revamping its most iconic styles as well as launching brand new designs. A few to look out for this season include the new unisex RB2027 frames which with their slick wraparound style that is a little smarter than typical wraparounds are definitely set to be a sure favourite in 2010. This style is available in a selection of various colours and the slick Ray-Ban logo is positioned on the arms. The new RB2140 sunglasses are a further update of the Wayfarer and one particular version is incredibly cool and contemporary with a white acetate frame and a pink floral pattern on the interior of the arms. The new Tech RB8031 Ray-Ban’s are a new aviator style made from unique Ray-Ban Tech carbon fibre arms and polarised silver lenses and are a great example of using the most innovative of production techniques and materials to create an incredibly high quality product.
Ray-Ban is one of those brand
s that has its own distinctive style and the sunglasses remain classic yet keep up with modern trends by injecting contemporary features such as splashes of colour, vibrant patterns and modern technical additions. They really are one of the best brands to invest in if you are looking for great looks and quality and the various styles, because of their simplicity suit many face shapes and fashion preferences. Definitely a winning brand if you are looking to achieve an effortless and thrown together look with a sense of celebrity-like chic!
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The popularity of Ray Ban Sunglasses
There aren’t many sunglass brands that have reached iconic status, yet Ray Ban has undoubtedly achieved this well-earned title. The label has enjoyed extreme highs and lows over the past 70 years and despite the lows, Ray Ban is here to stay. Very few sunglass brands have defined generations and inspired hundreds of similar designs and imitations. Amazingly given their popularity and rich heritage of celebrity endorsement throughout the Fifties, Sixties, Eighties and Noughties, Ray Ban spent long periods of time in the wilderness until their popularity surged once again.
Ray Ban sunglasses have graced movie icons such as James Dean and Audrey Hepburn, Eighties stars John Belushi and Tom Cruise and present day hipsters like Kate Moss and Lily Allen at one time or another. Of course it’s no surprise that the classic ‘Wayfarer’ has been worn more times by celebrity fans than any other model the label have produced. Popularised by films like ‘Breakfast at Tiffanys’, ‘The Blues Brothers’ and ‘Risky Business’ the ‘Wayfarer’ has enjoyed incredible success due to its simple design and sharp look.
The slightly nerdier looking ‘Clubmaster’, worn by Twilight star Robert Pattinson and the very stylish German actress Diane Kruger, has a smaller fan base but is still a classic design and affords the wearer a distinctly hip look.
The ever popular Ray Ban ‘Aviator’ design has been hugely imitated over the years and was Ray Ban’s initial creation back in 1929. Designed with special anti-glare lenses for use by pilots in the US Air force, the ‘Aviator’ model is both practical and effortlessly cool. Perhaps the most versatile of all the Ray Ban designs the ‘Aviator’ style suits men and women of all ages and can be worn both casually or formally.
Ray Ban is not only limited to these 3 styles. The brand have produced an incredible range of sunglasses over the years and you will find many of the styles on these Shade Station pages. Without a doubt Ray Ban has earned it’s icon status and we look forward to many more years of show-stopping Ray Ban designs!
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Ray-Ban Sunglasses – The Celebrity Choice & Twilight Accessory!
We all know that RayBan sunglasses are one of the most popular, ever stylish and versatile sunglasses around. The brand has a remarkable history and has been featured in numerous iconic films including Top Gun, The Blues Brothers and Men in Black.
This month, when I have been looking through the style pages of the glossies, Ray-Ban sunglasses have cropped up on many occasions and the brand definitely seems to be the choice of many celebrities. Yes, it may be November, but sunglasses as every fashion lover is aware, can make for a high style statement and add a finishing touch to your look come rain or shine. Ray-Ban’s have the added advantage of being incredibly functional and so when the sunshine does pop out on the odd occasion (well, here in the UK!), then you know your peepers will be fully protected from UV rays.
So, Ray-Bans and celebrities. The two definitely seem to go hand in hand and here is a rundown of who has been wearing what style of R
ay-Ban shades over the past month or so.
Most of us have harboured an obsession with the Twilight film and of course, more recently the new sequel New Moon. Remember when we saw the rather dashing Edward Cullen (Robert Pattinson) in the first scenes of Twilight with a cool pair of shades? Well, these were infact the classic Wayfarers and the actor himself in addition to his co-stars Kristen Stewart and Taylor Lautner claimed that Ray-Ban Wayfarers are the ultimate Twilight accessory. Well, if they’re good enough for great looking vampires!
Rachel Bilson who has become quite the fashionista since the hit show the OC has regularly been spotted in her Ray-Ban 2140’s in a dark tortoiseshell tone. The dark shade of these sunglasses compliment Bilson’s dark hair and skin tone as they offer something a little softer in colour than block black. With sleek lines and sharp style, these 2140’s make for a great laid back look a
nd are very popular among a young and trendy crowd.
With the departure of Lauren Conrad from the latest season of the Hills, Audrina Partridge has taken the crown of style Queen (and drama!) in the show and has frequently been spotted wearing a pair of Ray-Ban aviators in gold. From a style perspective, these are the ultimate in versatility and Audrina has been seen wearing them en-route to the gym, out casually with friends and to the beach. They definitely inject an effortlessly cool edge to your look no matter what your choice of outfit. Another fan of the Ray-Ban aviators is Minority Report bad boy actor Colin Farrell who was pictured wearing a gold rimmed pair. Ray-Ban aviators were first launched in 1937 and aside from contemporary updates such as colour and lens technologies, the aesthetic styling is exactly the same proving that the brand is timelessly on trend.
From a functional perspective, many Ray Ban sunglasses also incorporate a G-15 lens. The G-15 lenses transmit colour naturally and therefore you get a clearer and true vision as opposed to just seeing heavy lens colour. This technology has been incorporated into many Ray-Ban 
sunglasses over the past seven decades and is unique to the brand.
Other celebs who love their laid back Ray-Ban look is Nicky Hilton, Kate Moss, Peaches Geldof and Rhianna, some of whom favour their coloured Ray-Ban Wayfarers which were one of the most popular accessories at this year’s music festivals. Ray-Ban is one of those brands that people love, trust and tend to find a pair within the extensive selection that suits them. Unlike some other designer brands, they are also affordable with the Wayfarers just below £80 so you can look like a celeb and not break the bank!
Ray-Ban has existed for over 70 years and with iconic styles consistently worn and re-vamped, this brand is definitely staying at the forefront of fashion for quite some time.
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Ray-Ban Sunglasses – The History of an Iconic Brand
Ray-Ban sunglasses are one of the most timelessly stylish sunglasses in the industry and never fail to look on trend. The brand is also the choice of many celebrities and fashion icons and the various styles are consistently making appearances at summer music festivals and high profile events.
So where did Ray-Ban begin? The brand certainly has a unique history and many young people who regard Ray-Ban as contemporary and bang on trend are often unaware that the company has existed since 1936. What prompted the design of the first pair of Ray-Bans was when General John MacCready permanently damaged his eyes on a high altitude balloon flight. He realised a specific type of eyewear protection was required for flights of this nature and thus in 1929, a pair of gold-coated Aviator style of sunglasses complete with anti-glare G15 lenses were created and Bausch and Lomb won the contract to work on producing a whole collection. In 1936, the first Ray Ban plastic Aviator style was launched to the public who quickly realised the high function was complimented by style appeal. Finally in 1937 a patent for the G15 lens was issued and the brand name Ray Ban was trademarked and officially launched.
The ultimate goal of these unique large curved glasses was to protect the eyes from every angle for optimal protection from the sun. In the 1940’s, Ray Ban was hired by the US Air Force to develop these glasses even further for use by air force pilots. The Aviator glasses soon became popular with the other branches of the US military as well and when General Douglas MacArthur was photographed landing on a beach in the Philippines during World War II, he was wearing a pair of Ray Bans.
It didn’t take long however for the flattering style of Ray-Ban sunglasses to come to the fashion forefront and the sunglasses steadily became the hot accessory to be seen in. In 1952, the iconic Wayfarer was launched which subsequently went on to become the world’s best selling type of sunglasses from any brand. Ray-Ban became the leading eyewear brand which has continued through to today.
Ray-Ban became incredibly p
opular and being featured on the silver screen only helped to create a further buzz. Since the early 1960’s, the collection has made numerous appearances in a wide selection of the world’s most iconic films. In 1961 the Wayfarer was seen on the ultra glamorous Audrey Hepburn in Breakfast at Tiffany’s. Other films whereby Ray-Ban’s have been featured include Donny Brasco, Reservoir Dogs, Risky Business, Blues Brothers and who could forget Tom Cruise’s famous Ray-Ban Aviators in Top Gun!
In addition to film, Ray Ban is also synonymous with the celebrity and fashion scene. Fans of the brand include Brad Pitt, Kate Moss, Alexa Chung, Nicole Ritchie, Sinenna Miller, Natalie Portman, Demi Moor and countless other A List stars. Where there is a great band or musician, it is also likely that there will often be a great pair of Ray-Ban’s to complete 
their look. Ray-Ban was particular popular at the time that Rock and Roll burst onto the scene and artists such as Madonna, Bob Dylan and David Bowie were often seen rocking out wearing their Wayfarers. More recently front men such as Brandon Flowers (The Killers), Ricky Wilson (Kaiser Chiefs) and Bobby Gillespie (Primal Scream) have been spotted out and about or on tour wearing their Ray-Bans. Effortless thrown- together style is the look that many Indie or Rock bands go for and Ray-Bans definitely compliment this depicting the essence of a cool and retro inspired trend.
Music is hugely association with the Ray-Ban brand and the recent revamped Wayfarers which have retained their original style but added a splash of vibrant colour, have been a massive focal accessory at the recent iconic music festivals such as Glastonbury and V Festival and the fact that both the audience and the artists, musicians and bands were wearing them is testament that they are accessible to everyone and actually look fantastic on both men and women and also on a variety of face shapes.
In 2008, Ray-Ban launched Ray-Ban rooms whereby the brand makes appearances at the most popular music festivals and has designated spaces or ‘rooms’ on site whereby they host DJ sets and performances from cutting edge new bands as well as past icons and current favourites. Within this space they also use the opportunity to showcase their new styles. At the recent the Isle of Wight festival, presenters, actors, celebrities and bands or artists including Fearne Cotton, Nick Grimshaw, Jameela Jamil, Tim Burgess, Samantha Morton, The Prodigy, McFly, The Pixies and Razorlight were just a handful of people who made an appearance at the Ray-Ban rooms which took place in various themed locations on-site. The celebs and audience were also able to sneak a peek at the new Colorize collection. By collaborating with highly popular current events, it gets the brand seen and associated with some of the coolest and highly regarded in the entertainment industry. This initiative also allows people to interact on a dedicated online site to vote their favourite Ray-Ban style and favourite bands as well as being able to try on the new styles at the locations and find out a bit more about the brand and what it represents. Ray-Ban recognises that getting closer to the consumer helps to raise their profile and understand the wants and needs of their customers to design new styles accordingly.
What is also favourable about Ray Ban is the brand’s ability to consistently update their styles yet maintain that original retro appeal. The hot new styles recently launched include the Clubmaster which has been seen on numerous celebrities and incorporates a bold splash of colour to inject a contemporary edge. Featured in all the iconic fashion publications such as Elle Magazine, this is definitely a hot style to be seen in. High quality materials and the use of innovative technologies is incredibly high on Ray Ban’s agenda and the brand uses specific types of material to create its products which then undergo numerous amounts of testing to ensure quality and durability.
Polarised lenses are also a defining technical feature of Ray-Ban sunglasses which provide ultimate glare protection as well as incredibly sharp and precise vision. The use of carbon fibre also means that the sunglasses are lightweight, strong, durable, flexible and comfortable for all day wear. One hundred percent UV protection is also used on each pair of sunglasses.
Ultimately Ray-Ban has certainly come a long way since 1936 but despite keeping up with current trends and always placing themselves at the centre of the action, the brand has maintained its core values. Ray-Ban sunglasses today are one of the most stylish and trendy but in addition provide the best eye protection and durability which was the purpose of why they were originally designed. If you are looking for incredible style and the best function, Ray-Ban will certainly be top of the list for many more years to come.
Tags:aviator, aviator sunglasses, Clubmaster, designer sunglasses, Ray Ban, Ray Ban Aviator, Ray Ban Clubmaster, Ray Ban sunglasses, Ray Ban Wayfarer, Ray-Bans, sunglasses, Wayfarer
Festival Chic Sunglasses
Whilst we’re half way through the summer and a number of the big festivals have been and gone, there’s still time to choose your perfect shades for the upcoming UK festivals. Still to come are; Global Gathering, Womad, The Big Chill, V Festival, Reading and Leeds, SW4, Get Loaded in the Park and Bestival. For every one, there’s a great pair of sunglasses to make you look and feel fabulous.
If you like your weekends sweaty, chaotic and hardcore, then dance festivals Global Gathering and Clapham’s SW4 and Get Loaded are for you. Accessorise your skinny jeans and vest with sunglasses in bright colours and retro styles. The original Ray Ban Wayfarers are enjoying an extended fashion moment and are currently the coolest shades to be seen in. Choose them in red or blue for the perfect dance festival look and to ensure protection from flashing strobe lights!
Carrera is another great brand to be seen in, worn by Beckham and Kylie, these retro aviator style sunglasses are super fashionable. We think the Carrera ‘Hot’ style or ‘Champion’ in tortoiseshell would be right on the money for dance festival chic.
Indie and rock kids who have bought their tickets to V or Reading will be swept away by Dragon’s ‘Fame’ style sunglasses or Von Zipper’s ‘Hoss’ shades. Both are a chunky retro-looking aviator style of glasses, that ooze savvy.
For some, a laid back vibe and world music is the order of the day – if this sounds like you, team your high-waisted jeans and trilby with sunglasses that give you a slightly more grown up air or glamour. Ray Ban’s Clubmaster shades lend an ultra cool nerdy chic or if you prefer a 70s look, opt for oversized swirling Pucci sunnies for ultimate glamorous revelry. Marc Jacobs does a sexy line in oversized shades perfect for lazy afternoon dancing or you may like an injection of vintage, with a pair of classic Christian Dior sunglasses from Shade Station’s brilliant ‘Vintage’ section.
There’s the perfect pair of sunnies for you at Shade Station and with our summer sale now on, festival style can be achieved on a shoestring!
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Tags:Carrera, Christian Dior, Dragon's 'Fame', Festival, Marc Jacobs, Pucci, Ray Ban, Ray Ban Clubmaster, Ray Ban sunglasses, Shade Station, shades, sunglasses, sunnies, Von Zipper, Wayfarer
Wimbledon Celebrity Spotting!
Wimbledon 2009 has been a scorcher and this rare display of great British weather has given us a grand opportunity to see just which sunglasses the celebs favour.
The first day of the tournament saw Jude Law hanging out with actor Jonny Lee Miller and unsurprisingly both opted for traditional and stylish Ray Ban sunglasses, with Jude modelling Wayfarers and the Trainspotting actor in aviators. The same day Razorlight’s Jonny Borrell was also seen sporting his black Ray Ban Wayfarers whilst enjoying the tennis.
Wimbledon appeals to all ages and older fans including Sir Cliff Richards, Sir Trevor Macdonald, Sir Bobby Charlton, Bruce Forsyth, Rolf Harris and racing driver Jackie Stewart were seen cheering on their favourites this year. In the younger camp Aleesha Dixon was in attendance, as was Sam Mendes and his Oscar winning wife Kate Winslet, who watched Federer secure his place in the semi’s. Ewan Macgregor was seen cheering on fellow Scot, Andrew Murray and both Eddie Izzard and Noel Fielding were spotted in the crowd at SW19.
This year’s celebrity talking piece came in the form of Justin Timberlake who took time out of his schedule promoting his ‘William Rast’ clothing label to support Andy Roddick on Centre Court. Displaying his usual effortless laid back cool, JT accessorised with a flat cap and a pair of Wayfarer style sunglasses with a stylish navy coloured frames. International pop sensation Grace Jones also rocked Wimbledon wearing an outlandish hat and oversized black sunnies.
To score your own fashion ace in similar oversized sunglasses look to brands like Gucci, Prada, Pucci, D&G and Chanel for classic ’leading lady’ style.
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Ray Ban Gets Colourful!
It is safe to say that Ray Bans are one of the most popular of all the sunglasses brands. They like to keep their look fresh and modern yet still retain the classic Ray Ban style. So what better way to update their shades than with a bold and vibrant splash of colour? For 2009 Ray Ban have released their most classic sunglass models in a variety of bold colours to appeal to the key trends this season.
The classic Ray Ban style is the Wayfarer and the brand continues to add new colours including blue, purple 
red and pink. The new RB2132 Wayfarers in neon blue have only a very slighted tinted blue lens so they look almost like glasses – a trend spotted on a number of celebrities recently and huge for this season. These are also available in hot pink.
The Ray Ban Clubmasters have also been presented in bold new colours. These classic frames which were popular in the 1950’s and 60’s have been seen adorning the faces of many festival going celeb and style icon in the new colours including all American red, white and blue plus brown, beige, green, purple and white. The Ray Ban aviator styles are also now available in five new cool colours which have a distinctive vintage look and great for adding an element of fun chic to your summer outfit.
Ray Ban is definitely a favourite choice among the celebs, particularly these new coloured versions. Actress Liv Tyler was papped wearing a turquoise Wayfarer style and Jessica Biel was seen out and about in Beverly Hills teaming her fushia pink Ray Bans with a super chic white coat. The new colours inject an element of fun and are perfect for the summer months. The music festivals this year are sure to be adorned with people sporting a vibrant pair of Ray Bans so why not get involved and add a splash of colour to your summer look?
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Tags:Jessica Biel, Liv Tyler, Ray Ban, Ray Ban Clubmasters, Ray Ban sunglasses, Wayfarers