We love Ray Bans!
Ray Ban Sunglasses
Have you seen the one where the guy gets a pair of Ray Ban Wayfarer sunglasses tattooed to his face? Or the one where the
chameleon changes colour every time it touches a ‘Colourized’ pair of Ray Ban sunnies? Or the one where a cow gives birth to a naked skinny man wearing white Ray Ban sunglasses ? Or even the one where 100 people freestyle wearing a selection of Ray Ban sunglasses?
Thanks to the internet, companies like Ray Ban are finding crazy, hilarious and abstract ways to advertise their product and make some global noise. Clever, off-the wall short virals are without a doubt one of the hottest ways in 2010 to get people talking about a brand. Ray Ban has always been slightly ahead of the curve and their sunglasses appeal massively to the internet generation, thanks to their retro, classic designs, cool advertising and huge celebrity endorsement.
Hot young thing Marina, the flame haired lead singer of band ‘Marina and the Diamonds’, always carries a pair of Ray Ban Wayfarers in her handbag, even at red carpet events. In this month’s Instyle magazine she is quoted at The Brits saying her Wayfarers “… are great on no make-up days.” Other fans of Ray Bans are well documented. You name a young Hollywood celebrity and they’ve probably been pictured in a pair of Ray Ban Wayfarers, Ray Ban Clubmasters or the classic Ray Ban Aviator.
New to the Ray Ban sunglasses collective this year is the Rare Prints line and The Outdoorsman range. Adding a fresh twist to 2 old classics, Ray Ban have rejuvenated their already incredibly popular Wayfarer and Aviator styles to bring them bang up to date for a new decade. The humble Wayfarer has been attacked with stripes, pastel floral patterns and even a subway map for 2010 and the ever so stylish ‘suits anyone’ Aviator has been given a facelift with a luxurious hint of leather across the bridge,
If the Met Office is anything to go by, we’re in for a scorcher this Summer, so make sure you spend the sunny season protecting your eyes with the coolest brand on the sunglasses block.
Ray Ban a fresh look for 2010
How do you follow a decade in which your sunglasses have been at the top of everyone’s wishlist, been worn by every hip actor, musician and cool kid of the noughties and graced the eyes of many iconic celebrities in equally iconic movies?
If you’re Ray Ban you crash into the new decade with a collection of shades that is so unusual and innovative, that everyone is talking about them and lusting after them.
Once again the giant of the sunglasses industry, Ray Ban, has followed the success of their ‘classics’ relaunch with a fresh and interesting collection of sunglasses for 2010.
The classic wayfarer gets a makeover with flowers, stripes and…. a subway map. Hot on the floral trend, Ray Ban’s most famous style gets girly with blooms and pastels. For a more unisex look, striped sunglasses are available, as are a fun style with the New York subway map printed on the interior.
If Ray Ban wayfarers are not for you, perhaps the new ‘Craft Collection’ will appeal. This range is popularised by the wonderful aviator style. The aviator gets an update for 2010 with leather detailing across the brow bar and at the ends of the arms, plus crystal polarised lenses. This style has been named the ‘Outdoorsman’ and the leather touch is both luxurious and original.
With a fresh look for the new year, Ray Ban looks set to make this decade just as successful as the last.