Ray Ban Sunglasses are undeniably the very pinnacle of fashion eyewear, with celebrity fans from around the world going out of their way to ‘Never Hide’ in their favourite pair! This season has been an interesting one for Ray Ban, with new releases being brought in left, right and centre, they are doing a good job of keeping themselves high up in the fashion stakes. The introduction of Ray Ban’s folding range is a revolution in sunglasses technology and innovation and the new Autumn/Winter 2012 collection includes some fantastically outstanding colour schemes. These new colours take some absolute stalwart classics and let them have a new lease of life; with appearances from the classic Aviator, the New Wayfarer and the classic Clubmaster styles, it is sure to be a season to remember!
The Ray Ban Aviator Sunglasses are surely the most popular fashion sunglasses of all time, with a rich history dating back to the 1930’s. This Autumn/Winter season has seen them have a colour way overhaul and some awesome new colours are being released alongside Ray Ban’s Legends campaign. Their new Blue, Green and Brown Mirror lenses are sure to go down a storm and really take the classic look to the next level with a lot of interest already being shown in these new colours. When the Aviator is around, the Ray Ban New Wayfarer Sunglasses are definitely not far behind and Ray Ban have also revamped these to include some more stand out colours. With new Matte Havana and Matte Beige frame colours and even a Grey/Blue Mirror Polarised lens making an appearance, this season is sure to be huge for these incredible sunglass icons!
We mustn’t forget, however, another sunglasses goliath which has been thrust once again into the limelight; the Ray Ban Clubmaster! This iconic style has been worn by celebrities the world over and the new season brings new colour ways and fantastic two-tone styling. The Ray Ban Clubmaster Sunglasses were released in the 1950’s and was originally called the ‘Brownie’, it took the Jazz scene by storm and was worn by artists in the club scene as well as their fans coming to watch. Ray Ban have always supported the Clubmaster and this year, it is definitely worth taking a look at the new styles!
But it is not just classics that have been renovated, Ray Ban have also released a plethora of new styles which are sure to make serious waves in the fashion pool this season; the sporty looking RB8312 features Carbon Fibre arms for flexibility and support and the RB3477 takes the classic teardrop shaped lens to a new level with cool rounded corners! All of these are looking set to be future classics and will fly off the virtual shelves. Take a look at a few examples below and be sure to click the links to see the full range.
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One of the most iconic sunglasses brands in the world, if you’re looking for timeless style, you simply can’t go wrong with a pair of Ray-Ban sunglasses. Whether you’re looking for classic, quirky, colourful or trend focused, Ray-Ban has something to suit everyone with the brand never going out of fashion – a great accessory investment in other words!
Ready for heading into the spring, Ray-Ban has launched a selection of new styles; 2 of which are classic and understated, 1 style is sporty with the 2 others being a bit more fashion focused.
Guys, if you like your sunglasses to add a polished finish to your style and prefer the frames to boast a sleek and classic shape the new RB3483 and the RB3484 Ray-Ban sunglasses should fit the bill. With metal frames in a variety of colours and the option of Polarised lenses, these 2 Ray-Ban designs are universally flattering and are the perfect representation of the smart yet effortless Ray-Ban style!
For those of you who like your sunglasses to make a real style expression, the eclectic RB3475Q Ray-Ban sunglasses are the ones to go for! With perfectly round and petite lenses, this unisex design is retro-inspired with modern twists in the form of luxe pops of colour. We can definitely see these being a popular accessory fixture at the 2012 festivals!
If sporty is more your thing, the new RB4176 Ray-Ban sunglasses for men are a super sleek wraparound style with an expertly sculpted frame and tapered arms displaying the iconic Ray-Ban logo. Wrapped sunglasses are definitely one of the most timeless and classic styles you can go for and always add that ‘ready for anything’ edge to your look!
Finally, a contemporary update of the classic Ray-Ban Clubmaster, the new RB4175 sunglasses sport a semi-rimless frame with a modern shape that makes this unisex design quirky and fashion forward yet also chic and smart. In a variety of colours, the RB4175 sunglasses also feature the iconic Ray-Ban logo and metal temple accents.
These 5 new Ray-Ban sunglasses styles are in stock now so get shopping!
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With the advent of Autumn, comes a new slew of stylish sunglasses from Ray Ban.
Ray Ban Sunglasses, is always at the forefront with cool looking shades to take the edge off the Autumn blues… and Shade Station has five new styles on offer this season;
The Matrix Shades
Coming soon to our shop pages are these rimless, sleek carbon fibre frames with a double bridge separating the lenses. You can choose your favourite from a large range of lenses, whether you prefer brown, green, graduated or mirrored, these stylish sunglasses will set many men’s pulses racing…
The Diva Shades
These sunglasses are Ray Ban’s nod to the high-fashion, designer sunglasses often seen on the catwalk. With large, thick, rectangular acetate frames, sporting a slight cat’s eye shape, this style is a more glam offering than the usual sporty, hip styles Ray Ban are famed for producing. The RB4174 comes in tortoiseshell and black.
The Hipster Shades
This retro style is very hip. The lenses are slightly oversized and the acetate frame across the top is sutlbly curved. Available in brown, black, grey and tortoiseshell, these Ray Ban sunglasses are sizzling hot for Autumn 2011.
The Sexy Wayfarer Shades
Modelled on the classic Wayfarer shape, this newly released Ray Ban style, adopts a more feline approach. The top frame is rather more curved and dips in the middle at the bridge, and the corners are slightly thicker than the Wayfarer, but they still sport the metal accents. Available in classic black and striped havana brown, with funky blue arms on the inside, this style is a feminine alternative to it’s famous counterpart.
The Hybrid Shades
This design is rather like a mix of two iconic Ray Ban styles – the Wayfarer and the Clubmaster. The acetate top frame follows a very similar line to the Clubmaster, dipping prominently in the middle, whereas the overall feel is like a slightly bigger Wayfarer style, but with fatter lenses. The RB4168 has a faint literary air about it, particularly the light brown tortoiseshell design!
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If you’re not in Ray Ban sunglasses this summer you may find yourself in the minority… The Ray Ban craze shows no signs of abating – quite the contrary in fact as they’ve already updated their tasty portfolio of shades this year.
At the beginning of 2010 Ray Ban introduced their ‘Rare Prints’ range of Wayfarer sunglasses – a twist on the original block shades, with subway designs, floral motifs and stripes. In addition to some snazzy prints, Ray Ban have released the Wayfarer II, an update on the Wayfarer style with two tone coloured frame and arms. The summer is the perfect time to add more colour to your palette and Ray Ban make it super easy, as so many of their Wayfarer designs are colourtastic! Just pop a pair on and you’ve nailed a couple of trends in one go!
Most young celebrities acknowledge the style power of Ray Ban Wayfarer sunglasses and some are die-hard fans. Stylish men and women who wear Wayfarers include; Rachel Bilson, Kate Bosworth, Dominic Cooper and Robert Pattinson.
Continuing with the colour theme and also picking up on our love for oversized shades, Ray Ban’s Cats 1000 are a great pair of sunglasses to cover your peepers this summer. With acetate frames, massive lenses and a retro style, the Cats 1000 come in a range of bright colours including acid pink and yellow, tortoiseshell and two tone.
Another hit this summer for Ray Ban has been their sunglasses style RB4141. A little like a re-worked Club Master, but with Wayfarer arms, these shades have smaller round lenses and smack of Sixties vintage with a new age twist. Worn by the likes of Lady Gaga and Pixie Geldof, the perfectly round lenses are a huge trend this season.
And finally we couldn’t leave without mentioning our love of Ray Ban Aviator sunglasses. The original and still the best – these beauties were designed for pilots back in the day and now adorn everyone from Cheryl Cole, Kylie, Tom Cruise and David Beckham. Loved by all and sympathetic to most face shapes, Aviators are the classic stylish option to some of Ray Ban’s wackier styles.
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Have you seen the one where the guy gets a pair of Ray Ban Wayfarer sunglasses tattooed to his face? Or the one where the
chameleon changes colour every time it touches a ‘Colourized’ pair of Ray Ban sunnies? Or the one where a cow gives birth to a naked skinny man wearing white Ray Ban sunglasses ? Or even the one where 100 people freestyle wearing a selection of Ray Ban sunglasses?
Thanks to the internet, companies like Ray Ban are finding crazy, hilarious and abstract ways to advertise their product and make some global noise. Clever, off-the wall short virals are without a doubt one of the hottest ways in 2010 to get people talking about a brand. Ray Ban has always been slightly ahead of the curve and their sunglasses appeal massively to the internet generation, thanks to their retro, classic designs, cool advertising and huge celebrity endorsement.
Hot young thing Marina, the flame haired lead singer of band ‘Marina and the Diamonds’, always carries a pair of Ray Ban Wayfarers in her handbag, even at red carpet events. In this month’s Instyle magazine she is quoted at The Brits saying her Wayfarers “… are great on no make-up days.” Other fans of Ray Bans are well documented. You name a young Hollywood celebrity and they’ve probably been pictured in a pair of Ray Ban Wayfarers, Ray Ban Clubmasters or the classic Ray Ban Aviator.
New to the Ray Ban sunglasses collective this year is the Rare Prints line and The Outdoorsman range. Adding a fresh twist to 2 old classics, Ray Ban have rejuvenated their already incredibly popular Wayfarer and Aviator styles to bring them bang up to date for a new decade. The humble Wayfarer has been attacked with stripes, pastel floral patterns and even a subway map for 2010 and the ever so stylish ‘suits anyone’ Aviator has been given a facelift with a luxurious hint of leather across the bridge,
If the Met Office is anything to go by, we’re in for a scorcher this Summer, so make sure you spend the sunny season protecting your eyes with the coolest brand on the sunglasses block.
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Ray-Ban sunglasses are always a sure hit when you’re deliberating a new brand to try out. Representing an iconic history as well as high style credibility and a favourite with the style stars, there is a huge variety of Ray-Ban styles that suit most face shapes and have everything from trend inspired to classic.
Colour is a key trend moving into summer in both your clothing and accessories and Ray-Ban sunglasses are certainly a huge fan of injecting vibrant colours into some of their classic styles. With the UK music festivals only a few months ahead, Ray-Ban sunglasses are one of the main types of shades you will spot among the crowds and worn by the bands and celebs themselves; particularly the Wayfarer which is still as popular as ever before and comes in an array of cool colours, patterns and even varying colours on the frames, arms and interior of the sunglasses to jazz things up a little further! The brand new Wayfarer 2’s also have colour defined top frame sections which are contrasted with the lower frame, adding depth to the style.
The Ray-Ban Clubmaster is also still a hot favourite and with added trend inspired colours in the mix including beige, white and vibrant purple, pink, blue and black patterned tones, these are definitely one of the funkiest styles to look out for and tend to suit most face shapes.
Ray-Ban has also taken on a sporty feel for this season. Sporty chic is highly on trend for 2010 and these Ray Ban visor style RB3211’s are the perfect way to work the look. With slim frames in vibrant tones such as gold, silver, pink and blue and cool lens tones, these are ideal for summer and the large visor style lenses and sleek smart arms make the sunglasses fashionably sporty and yet still sophisticated.
The oversized look is still going strong, and Ray-Ban have characteristically put their own stamp on this style with the new CAT sunglasses which are slightly retro inspired with cool and vibrant merging colour tones and light toned lenses which look almost clear in some styles – perfect for that geek chic inspired look! The CAT style also comes in various sizes (if you like your oversized shades a little more undersized!) and colour combinations so be sure to check out the whole range.
Of course, the classic Ray-Ban aviator never ever fails to go out of fashion (as worn by Jennifer Aniston above) and is one of those trusty go-to styles that will always compliment your look, whatever your choice of outfit. There are actually some new Ray-Ban aviators to look out for this season with new lens materials and frame tones but still keeping the style faithful to its classic appeal.
The list goes on. From sporty wraparounds including the RB4108’s to oversized aviators such as the RB3386’s, Ray-Ban has every style imaginable and the choice is so varied that you are sure to find a style to suit your style personality and face shape. Of course, whilst colour is a key theme, Ray-Ban still have all the classic styles in neutral and traditional colours which again, are constantly spotted on the celebs.
The perfect for choice for summer 2010 and beyond!
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Ray-Ban sunglasses are one of the most timelessly stylish sunglasses in the industry and never fail to look on trend. The brand is also the choice of many celebrities and fashion icons and the various styles are consistently making appearances at summer music festivals and high profile events.
So where did Ray-Ban begin? The brand certainly has a unique history and many young people who regard Ray-Ban as contemporary and bang on trend are often unaware that the company has existed since 1936. What prompted the design of the first pair of Ray-Bans was when General John MacCready permanently damaged his eyes on a high altitude balloon flight. He realised a specific type of eyewear protection was required for flights of this nature and thus in 1929, a pair of gold-coated Aviator style of sunglasses complete with anti-glare G15 lenses were created and Bausch and Lomb won the contract to work on producing a whole collection. In 1936, the first Ray Ban plastic Aviator style was launched to the public who quickly realised the high function was complimented by style appeal. Finally in 1937 a patent for the G15 lens was issued and the brand name Ray Ban was trademarked and officially launched.
The ultimate goal of these unique large curved glasses was to protect the eyes from every angle for optimal protection from the sun. In the 1940’s, Ray Ban was hired by the US Air Force to develop these glasses even further for use by air force pilots. The Aviator glasses soon became popular with the other branches of the US military as well and when General Douglas MacArthur was photographed landing on a beach in the Philippines during World War II, he was wearing a pair of Ray Bans.
It didn’t take long however for the flattering style of Ray-Ban sunglasses to come to the fashion forefront and the sunglasses steadily became the hot accessory to be seen in. In 1952, the iconic Wayfarer was launched which subsequently went on to become the world’s best selling type of sunglasses from any brand. Ray-Ban became the leading eyewear brand which has continued through to today.
Ray-Ban became incredibly popular and being featured on the silver screen only helped to create a further buzz. Since the early 1960’s, the collection has made numerous appearances in a wide selection of the world’s most iconic films. In 1961 the Wayfarer was seen on the ultra glamorous Audrey Hepburn in Breakfast at Tiffany’s. Other films whereby Ray-Ban’s have been featured include Donny Brasco, Reservoir Dogs, Risky Business, Blues Brothers and who could forget Tom Cruise’s famous Ray-Ban Aviators in Top Gun!
In addition to film, Ray Ban is also synonymous with the celebrity and fashion scene. Fans of the brand include Brad Pitt, Kate Moss, Alexa Chung, Nicole Ritchie, Sinenna Miller, Natalie Portman, Demi Moor and countless other A List stars. Where there is a great band or musician, it is also likely that there will often be a great pair of Ray-Ban’s to complete their look. Ray-Ban was particular popular at the time that Rock and Roll burst onto the scene and artists such as Madonna, Bob Dylan and David Bowie were often seen rocking out wearing their Wayfarers. More recently front men such as Brandon Flowers (The Killers), Ricky Wilson (Kaiser Chiefs) and Bobby Gillespie (Primal Scream) have been spotted out and about or on tour wearing their Ray-Bans. Effortless thrown- together style is the look that many Indie or Rock bands go for and Ray-Bans definitely compliment this depicting the essence of a cool and retro inspired trend.
Music is hugely association with the Ray-Ban brand and the recent revamped Wayfarers which have retained their original style but added a splash of vibrant colour, have been a massive focal accessory at the recent iconic music festivals such as Glastonbury and V Festival and the fact that both the audience and the artists, musicians and bands were wearing them is testament that they are accessible to everyone and actually look fantastic on both men and women and also on a variety of face shapes.
In 2008, Ray-Ban launched Ray-Ban rooms whereby the brand makes appearances at the most popular music festivals and has designated spaces or ‘rooms’ on site whereby they host DJ sets and performances from cutting edge new bands as well as past icons and current favourites. Within this space they also use the opportunity to showcase their new styles. At the recent the Isle of Wight festival, presenters, actors, celebrities and bands or artists including Fearne Cotton, Nick Grimshaw, Jameela Jamil, Tim Burgess, Samantha Morton, The Prodigy, McFly, The Pixies and Razorlight were just a handful of people who made an appearance at the Ray-Ban rooms which took place in various themed locations on-site. The celebs and audience were also able to sneak a peek at the new Colorize collection. By collaborating with highly popular current events, it gets the brand seen and associated with some of the coolest and highly regarded in the entertainment industry. This initiative also allows people to interact on a dedicated online site to vote their favourite Ray-Ban style and favourite bands as well as being able to try on the new styles at the locations and find out a bit more about the brand and what it represents. Ray-Ban recognises that getting closer to the consumer helps to raise their profile and understand the wants and needs of their customers to design new styles accordingly.
What is also favourable about Ray Ban is the brand’s ability to consistently update their styles yet maintain that original retro appeal. The hot new styles recently launched include the Clubmaster which has been seen on numerous celebrities and incorporates a bold splash of colour to inject a contemporary edge. Featured in all the iconic fashion publications such as Elle Magazine, this is definitely a hot style to be seen in. High quality materials and the use of innovative technologies is incredibly high on Ray Ban’s agenda and the brand uses specific types of material to create its products which then undergo numerous amounts of testing to ensure quality and durability.
Polarised lenses are also a defining technical feature of Ray-Ban sunglasses which provide ultimate glare protection as well as incredibly sharp and precise vision. The use of carbon fibre also means that the sunglasses are lightweight, strong, durable, flexible and comfortable for all day wear. One hundred percent UV protection is also used on each pair of sunglasses.
Ultimately Ray-Ban has certainly come a long way since 1936 but despite keeping up with current trends and always placing themselves at the centre of the action, the brand has maintained its core values. Ray-Ban sunglasses today are one of the most stylish and trendy but in addition provide the best eye protection and durability which was the purpose of why they were originally designed. If you are looking for incredible style and the best function, Ray-Ban will certainly be top of the list for many more years to come.
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Whilst we’re half way through the summer and a number of the big festivals have been and gone, there’s still time to choose your perfect shades for the upcoming UK festivals. Still to come are; Global Gathering, Womad, The Big Chill, V Festival, Reading and Leeds, SW4, Get Loaded in the Park and Bestival. For every one, there’s a great pair of sunglasses to make you look and feel fabulous.
If you like your weekends sweaty, chaotic and hardcore, then dance festivals Global Gathering and Clapham’s SW4 and Get Loaded are for you. Accessorise your skinny jeans and vest with sunglasses in bright colours and retro styles. The original Ray Ban Wayfarers are enjoying an extended fashion moment and are currently the coolest shades to be seen in. Choose them in red or blue for the perfect dance festival look and to ensure protection from flashing strobe lights!
Carrera is another great brand to be seen in, worn by Beckham and Kylie, these retro aviator style sunglasses are super fashionable. We think the Carrera ‘Hot’ style or ‘Champion’ in tortoiseshell would be right on the money for dance festival chic.
Indie and rock kids who have bought their tickets to V or Reading will be swept away by Dragon’s ‘Fame’ style sunglasses or Von Zipper’s ‘Hoss’ shades. Both are a chunky retro-looking aviator style of glasses, that ooze savvy.
For some, a laid back vibe and world music is the order of the day – if this sounds like you, team your high-waisted jeans and trilby with sunglasses that give you a slightly more grown up air or glamour. Ray Ban’s Clubmaster shades lend an ultra cool nerdy chic or if you prefer a 70s look, opt for oversized swirling Pucci sunnies for ultimate glamorous revelry. Marc Jacobs does a sexy line in oversized shades perfect for lazy afternoon dancing or you may like an injection of vintage, with a pair of classic Christian Dior sunglasses from Shade Station’s brilliant ‘Vintage’ section.
There’s the perfect pair of sunnies for you at Shade Station and with our summer sale now on, festival style can be achieved on a shoestring!
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Ray Ban’s may be one of our favourite staple sunglasses but what we love so much about the brand is their constant ability to revive or introduce new styles and frames to keep us fashion lovers on our toes. The Clubmaster, with their typically fifties inspired style were hugely popular in the eighties and have come full circle once more for 2009. With their cool, retro appeal, they are certain to be a sure favourite this summer and whilst the vintage Clubmaster retains its classic and chic style, it has been transported into 2009 with a huge burst of colour.
The massive trend of 2009 with both accessories and clothing is an injection of bold colour, and Ray Ban have typically pre-empted this and now in addition to the classic black-and-tortoise shell Clubmasters, you can choose from other vibrant colours such as devil red and light gold. Clubmasters will suit a skinny jeans, heels and t-shirt look right through to a more urban street style and they are already a hit with quite the eclectic and trendy crowd with celebrities such as Pete Doherty, Diane Kruger and Robin Pattinson huge fans.
In fact, Rayban are so proud of their revived Clubmasters that back in December they hosted a party to celebrate the launch. Held in New York’s Bowery Ballroom, indie bands Black Kids, Ipso-Facto and White Williams in keeping with the Clubmaster theme, reinterpreted their favourite ‘50s and ‘60s songs at the legendary music hall for guests including Kevin Bacon, Maggie Gyllenhaal, Johsua Jackson and Diane Kruger. Ray-Ban will also hold Clubmaster events in Beijing and Milan. These are certainly sure to be the sunglasses of the season!
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Anyone who keeps a beady eye on our blogs will know we’re not averse to blowing Ray Ban’s trumpet now and again. But hold the press, the Wayfarer’s younger brother has reared it’s meddling head to divide your affections. Known simply as the ‘Clubmaster’, this cool model features a 1950’s brow line bar and was Ray Ban’s homage to to the stars of the Fifties and Sixties. First released in 1986, the Clubmaster proved an instant hit as America’s burgeoning hip-hop and pop culture embraced it greedily.
Following the massively successful re-release of the Wayfarer in 2006 and it’s continuing popularity, Ray Ban got smart and produced another ace with the re-launch of their equally iconic Clubmaster model. The original came only in black and tortoiseshell, however lucky Noughties kids can choose from 7 new colours.
As fitting a much-loved star, it’s relaunch was held with grand aplomb at The Bowery Ballroom in New York in December ‘08, with more celebrities in attendance than you could shake a stick at. Taking inspiration from their Fifties and Sixties theme, Ray Ban hired a host of hip American musicians, including The Black Kids, to perform re-worked popular tunes from the vintage era. The guest list read like a promoter’s dream with everyone’s favourite Gossip Girl stars; Blake Lively, Penn Badgley, Chace Crawford and Ed Westwick working the red carpet, alongside Hollywood sweethearts Diane Kruger and Joshua Jackson and even the elusive Kevin Bacon put in a rare appearance, perhaps tempted by the retro Eighties Clubmaster and nostalgic for his ‘Footloose’ days?!!
Of course now all the stars have their mitts on these toptastic shades, Ray Ban can rest on their laurels; surely the only way is up. And as for which style to go for… we say a little indulgence never hurt anyone, go on buy a pair of each!
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