When you think of the brand name Prada, you immediately think of exquisite style and luxury. The company was founded almost 100 years ago and The House of Prada for many decades has been adored on a worldwide level for its simple and elegant creations.

The Prada label was started by designer Mario Prada in 1913. He designed and sold handbags, shoes, trunks, and suitcases in boutiques in Milan and had a number of customers across Europe and the US who favoured his simple yet luxurious and high quality style. When Mario was becoming too old to run the business, in 1978, Mario’s granddaughter, Miuccia Prada, took over the company and although she had no fashion credentials to her name and lacked formal experience on the industry, her sense and eye for fashion proved all the experience she needed.

The label was still mainly a leather goods manufacturer at that point, and unfortunately wasn’t proving very lucrative in comparison to years ago. Competition had arisen from other luxury fashion houses such as Gucci and therefore Miuccia recognised that the brand needed to create something that little bit more special and directed the Prada brand into the world of haute couture.

The classic Prada handbag launched in 1985 was the first item which really helped to raise the brand’s profile. Made using an incredibly simple design and black nylon, the handbag became an overnight sensation. Of course, when a brand creates a highly sought after ‘it’ product that isn’t affordable to the everyday shopper, it suddenly becomes more in demand and considered to be exclusive and a way of asserting both your style and financial status.

Moving from accessories to clothing, in 1989 Prada showcased on the runway its pret-a-porter collection which featured elegant, simple pieces that perfectly flattered the silhouette and that were made using luxurious fabrics. The collection was a huge hit among the fashion insiders and that is when the brand was really put on the map and became a fashion force to be reckoned with.

Prada today has that incredibly high end, luxurious appeal and most fashion lovers would dream to own something by the brand. It even inspired the name of the novel and hit film which was based on the editor of American Vogue Anna Wintour titled ‘The Devil Wears Prada’.

In the years since Prada’s escalation to fame, the style has definitely evolved but maintains the core simple style combined with the use of high quality cuts, fabrics and materials. The collection of Prada sunglasses are highly reflective of this and whilst designing frames that are on trend, the sunglasses also have that high end luxury appeal with the use of muted colours including browns, deep purple and tortoiseshell to keep the look demure and refined. Feminine and delicate features of some of the styles include wave shaped arms and butterfly shaped frames and the iconic and distinct Prada triangle logo is either positioned boldly on the arm hinge or written subtly on the side of the arms. It is this logo that has become quite the status symbol all over the world.

Prada sunglasses have that dramatic style appeal without looking too exaggerated – the essence is understated but with a confident and glamorous edge. The clean lines and fine attention to detail is evident in each and every pair. With a fabulous collection of oversized, aviator, classic, retro inspired and visor/wraparound Prada styles for men and women (in addition to some unisex styles), in a variety of stunning colours as well as the classic black, there is definitely a pair of Prada shades to compliment your fashion personality.