When it comes to cool and sleek style, the Italian brand Police ticks all the right boxes. Bold and statement without ever being too ostentatious, Police watches are a great accessory to own from an aesthetic and functional perspective. The general theme of Police watches is fairly consistent with many of the designs urban style inspired with chunky wide straps and prominent dials. Ultimately, they make the ideal showpiece accessory that is sure to get you noticed and score you some serious style points!
There are some new Police watches to Shade Station so here is the run-down of a couple of styles that have caught our attention-:
Yes, colour is still a huge look this season and is really a timeless trend, particularly when it comes to accessories. However, Police isn’t the kind of brand to religiously follow trends and therefore the bold splash of colour as seen in the new Topgear X watch is probably a design element that has been incorporated to enhance the overall look of the watch in the unique Police style. A design for men, the Topgear X watch features an orange rubber strap with silver strands threaded through to add texture and colour variety. The dial also has orange accents with three hand movement and a date window and this watch definitely creates a statement but oozes the sophisticated and slightly sporty Police vibe. If you prefer a toned down version of the same style, it is also available in black and silver.
The new Independence Police watch is a further new style for men and is ultra masculine with a sporty look yet a smart finish meaning that it can easily take you from day to night. The theme of independence is what the Police brand embodies and this watch is the perfect way to convey that through an accessory! It features a carbon coated stainless steel case and bracelet strap, a black dial with three hand movement and date windows. The overall aesthetic is fairly minimal but definitely makes a statement and shows serious style attitude! If you prefer a smarter version of the same style, a version is also available with a black textured leather strap.
Like all Police products, Police watches are renowned for their great quality. Made using durable materials, they are built to last and because Police has a distinct style trait of its own, as demonstrated in the new and aptly named Distinct Police watch they will always be respected in the fashion industry.
The Police brand is all about being confident in yourself and reflecting this through your style; therefore the collection of Police watches are often simple but bold and are also highly versatile. Not only fashion accessories, Police watches represent the essence of an urban, modern lifestyle and a great way to experience a piece of that truly unique Italian style!
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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Police is a brand that is very much respected and favoured for its unique and sophisticated style. Appealing to a young and stylish crowd, Police is very aware of how to target its audience which means using social media to engage people in the brand and help raise its profile. That is why Police has very recently joined the number one social networking site Facebook with a dedicated fan page which has been launched in conjunction with the recent Be Younique campaign.
The special page is an information point whereby fans of the brand can communicate with one another and with Police and also links through to the official Police website. The page includes information on new products, the brand’s history and even a creative section whereby users can look through pictures of store launches around the world, ad campaigns and a section where you can upload pictures of yourself wearing Police products – this is something which has become very popular over the past year and a great way to get people interacting with their favourite brand and feel that they are involved with its development and evolution. The page also includes an interactive section with product videos, a gift guide and backstage news. The final section allows visitors to look at the Police products which also links to that product section of the Police website and also allows them to find their nearest store.
In an economic climate whereby brands have been forced to think of new marketing strategies to reach out to their target audience, social networking sites such as Facebook are a great way to do this as everyone is familiar with it and it ultimately encourages interaction. Police is a young brand and appeals to a young and style orientated customer and this would definitely engage more people and raise its profile and allow people to instantly access new information, products and brand news.
Police watches have launched some fantastic new watches, all of which convey the sophisticated and cool style that has made the brand so popular. The new Police Ranger watch is a men’s design and features a wide textured black leather strap and a large statement dial with silver and red detailing. Capturing key trends such as a chunky aesthetic and prominent dial, this watch also has a number of functions including a sub dial second hand and a date window. The black colour makes this a visually sporty style but there is also a version with a silver dial which transforms the watch into something a little more smart and classic. The new Force men’s Police watch is also one to look out for and is incredibly slick with its wide black leather strap and a large sleek black square dial with orange detailing. This is a watch which is on trend but will look stylish for seasons to come as it retains classic Police statement style. The new Ambassador watch is a further sleek and smart men’s style and the Topgear is a stunningly detailed watch with a chunky and bold aesthetic with real Police attitude!
Police is a lifestyle brand that people love because of its ability to interact and engage with its customers in addition of course to producing effortlessly cool and stylish products that instantly add something unique to your look. A Police watch is the perfect option for every man who likes to look smart and chic and with Christmas becoming nearer by the day; why not treat him to something that will become a staple and statement accessory for years to come – and keep him looking stylish all year round!
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Always renowned for being incredibly stylish and innovative, the designer label Police which produces clothing and accessories including watches, sunglasses and jewellery is an all round lifestyle brand that is favoured for its original Italian style but with that added European inspiration which is what makes it so popular all around the world. Police believes that people should be fashion lovers as opposed to fashion followers and rely on a unique and individual style that suits you regardless of trend or what is regarded as ‘in fashion’. Police has always maintained the idea that it designs it products based on individual street style inspired by passion, culture, occupations and the day to day elements which may influence your personal fashion. It has never tried to emulate what other brands are doing but instead has stuck to its own style which has ultimately made it as popular as it is today.
Police – the Background-:
Founded in the early 1980’s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool products. Throughout the years, Police has extensively developed firstly launching its collection of sunglasses in 1983, fragrances in 1997, watches in 2003, jewellery in 2005, leather goods in 2007 and finally clothing in 2008 making it an all round brand with a huge range of lifestyle accessories.
Police – the Ambassadors-:
The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look and Antonio Banderas is a further brand icon. Each of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.
Police Watches – the Style-:
Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too hard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes your style from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit.
Police Sunglasses – the Style-:
Police Sunglasses were the first product launched by Police and provide the foundation on what the brand is based upon. The style has changed throughout the years with the design theme varying according to the era but has always maintained that effortlessly cool essence with sleek frames and striking designs. Police sunglasses move beyond fashion and style and are designed solely to flatter and inject an individual look. Ultimately they are designed to compliment a cosmopolitan lifestyle for people who can be described as trendy in a unique and off-beat way.
Police jewellery, like the watches and sunglasses also reflect that edgy, street style with unisex designs that definitely convey a dynamic sense of fashion. With silver and black colours heavily featured as well as dog tag and rope style designs, the range of Police jewellery is geared towards those who dare to be different and refuse to conform to trends for the sake of it. The Police brand definitely maintains a timeless appeal and will always be one of the primary contenders in the fashion industry.
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Fashion and style is a huge part of our everyday lives and culture and it can be easy to become obsessed with trends as we are constantly exposed to what we ’should’ be wearing each season. However, true style isn’t about whether you are adorned in the latest fashions but more about how you establish your own personal and unique style. It is always great to find a brand which constantly remains timelessly classic and stylish so that we don’t have to be trend obsessed in order to look good. The Police brand is a perfect example of this and the collection of Police watches never fail to impress and are effortlessly cool and fashionable. Police watches ultimately have a distinct attitude and make a true style statement about the wearer.
Police Watches – Worldwide Appeal
Police launched in 1983 in Italy, and despite having a true injection of raw Italian style, the brand also takes inspiration from American and European fashion, tastes, cultures and trends thus making it popular on a worldwide level. The Police style is timeless and it is now regarded as a trusted lifestyle brand. The famous faces featured in the Police advertising campaigns has also had a huge effect on the popularity of the brand and has certainly helped to boost the Police profile. Police watches were launched due to the popularity of the other products and staying true to the Police style, Police watches are cool, stylish and maintain a cosmopolitan appeal.
Police Watches – The Winner of ‘BE YOUNIQUE’ Campaign Announced Earlier this Year
Earlier this year, Police decided to launch a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of past ambassadors such as David Beckham, Antonio Banderas and George Clooney and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the average public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and sparky personality which is incredibly synonymous with the Police brand. The new campaign is set to be released in 2010 so make sure you keep your eyes peeled!
Police Watches – Your Own Style Statement
Police watches are renowned for their dynamic good looks and unique sense of style. If you wear a Police watch you certainly mean business and are one of those people who don’t have to try too hard to look stylish. Some new key styles to look out for include the new Ambassador watches with their sleek black dials and multi strand stainless steel straps and also the Attire in typical Police style is funky, striking and incredibly versatile. The new Nitro Police watches are noticeably bold with their prominent square dials and the new Frontier is fresh, sleek and ultra sophisticated. There is a wide array of choices whether you like your watch overstated or a little more classic and subtle. Whatever your fashion taste, there is definitely a chic Police watch that will compliment your style and personality.
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The iconic Police brand was launched in Italy in 1983 and has fast become an incredibly popular brand name across the world. Throughout the stages of the extensive brand timeline, as the popularity of Police has grown, it has launched further products accordingly and Police is now famous for its stylish and sophisticated range of sunglasses, fragrances, clothing, watches and accessories. Police was one of the first brands to make sunglasses a fashion statement, particularly during the 1980’s and it was their range of sunglasses that really put the brand on the map. Police watches were launched in 2003 and were representative of that same unique and innovative design geared towards individuals with a strong sense of their own style and didn’t conform to fashion and trends simply because something happens to be in fashion.
Police is synonymous with a confident and charismatic personality and has chosen a range of iconic actors, personalities and sportsman as representatives and ambassadors of the Police brand, all of whom have been photographed in stunning advertising campaigns wearing Police products. Between 1999 and 2000, Paolo Maldini, Bruce Willis, George Clooney and Antonio Banderas all lent their faces to Police. In recent years, David Beckham has been the male icon associated with Police. All of these men are recognised on a worldwide level and truly convey what the brand represents. They also of course portray a glamorous and masculine image and the pictures of George Clooney were primarily designed to capture the hearts of female fans and really brought his own individual style to the Police brand. Police has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry and again, renowned for his handsome good looks.
Earlier this year, Police decided to become even closer to the consumer by launching a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of the renowned past ambassadors and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the average public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and vibrant personality which is incredibly typical of the Police brand. He will take part in a photo shoot in October which is set to launch as part of the brand’s 2010 international campaign.
Police watches are designed for men and women who favour a sleek and sophisticated style that comes from within their personality as opposed to simply what they wear. Police believes that your clothing and accessories should enhance your character and style and not define it. If you wear a Police watch, you are confident with your own dynamic style and your unique accessories reflect this. Many Police watches have a chunky aesthetic and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes you from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit. Italian style is very adaptable and the design of Police watches is very much of the same tone.
Some new Police watch styles to look out for include the Ambassador which is a classic and sophisticated men’s watch with a typical Police polished appeal and great for day-to-night. With a slim multi-strand strap and sleek black face, this watch has a timeless appeal and adds an element of class to your look. For something a little bolder, the Kerosine has a carbon coated black finish and a striking large electro plated dial which is the predominant feature and makes for the perfect statement watch. The Vantage Police watch is a unisex style and captures the chunky watch trend with a white finish and bold yet simply styled dial.
There is a fantastic selection of new Police watch styles to choose from, some more understated than others but all retaining that essence of unrivalled class, style and sophistication that is unique to the Police brand.
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We all know that Police is one of the most stylish brands out there; renowned for its slick looking products which is of course helped by the super slick icons who represent it including none other than David Beckham. However, the Police brand is said to be becoming more popular among a younger crowd who are very conscious of establishing their own unique and outgoing style at an early age.
This is possibly also due to the Italian brand becoming the official sponsor of Italian Formula 2 driver Edoardo Piscopo who is young, talented and stylish. Piscopo is currently competing in the championship which finishes in November and thus a great chance for Police to be ever present amongst a younger consumer base. Police also gained further exposure earlier this year when it was featured in the Tiny Dancer video; a hit by hip hop artist Ironik.
Police is undoubtedly stylish and also has some very funky new watches for autumn/winter which will definitely appeal to a younger crowd as well as slightly older (or at least within the market it has always been most popular). Some great new models include the Police Sidewinder with a polished stainless steel bracelet – very slick and a multi functional chronograph. This watch is typically Police chic and will take you from day to night in an instant. If you prefer something a little more classic in design the Patrol –X Police watch with its black face and multi strand polished band is perfect and would appeal to a wide age range and style preference yet still very much unique to Police. There are also some beautiful and feminine styles for the girls as well as some more urban and edgy models. A selection of these are on sale here at Shade Station to be sure to check the page out.
The Police brand certainly has a unique sense of style and manages to keep its products simple and effortlessly cool yet exciting and fresh. Aware that it can also appeal to a younger crowd it is definitely the brand to be seen wearing so be sure to take a look at the great new styles and keep up with the cool kids this season!
David Beckhma, Edoardo Piscopo, Formula 2, Ironik, Patrol - X, Police, Police Sidewinder, Police watches, Shade Station, Tiny Dancer
Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
Alert, Antonio Banderas, Bruce Willis, David Beckham, George Clooney, Outlaw, Patrol, Police, Police watches, Rogue, timepieces, Trooper, watches, wristwear
We live in a world that is obsessed by fashion – so much so that we often use it to express our personality, wealth and style. Watches are one the most popular accessories in order to establish these personal traits and there are a number of designer brands that endeavour to be our favourite. Of all these brands, the Police Watches are one of the most loved. Police is one of those brands that perfectly reflect the wearer’s personality and character. The brand was launched in 1980 in the sophisticated city of Venice and the watch collection comprises of a range of ultra fashionable and modern watches.
A Police watch stands out from the other brands, as they are renowned for their edgy design, urban look, bold colour and chunky exterior appearance. The designs are extremely unique. The Twingear watch for example with its white leather strap and gold detailing looks fresh, funky and shows the owner means business! There really is a Police watch to suit every personality and taste and the brand definitely portrays a cool and stylish appearance for the person wearing the watch.
Of course, where there is a cool watch, there is a cool celebrity in tow who will want be seen sporting it. The Police brand is favoured by celebs such as Hollywood actor Antonio Banderas, and our very own Posh and Becks – in fact David Beckham is also one of the Police brand ambassadors.
The Police watches are perhaps not as subtle as some others available, but if you are looking to make a statement, they are the perfect choice. Go on, be noticed!
Antonio Banderas, David Beckham, Police watches, Posh and Becks, the Twingear Police watch